FEATURES OF PERSONNEL MANAGEMENT IN MODERN MIND
The purpose of the article is to develop scientific positions and practical recommendations for personnel management, which are aimed for ordering, organizing and directing the activities of the team to ensure the effective functioning of the organization in modern conditions. The methods used in the article to solve these tasks are following: abstract-logical – when generalizing theoretical questions of personnel management and formulating conclusions and proposals; statistical – when assessing alternative types of employment, analyzing the ratio of different generations and determining the number of users of popular messengers in the world; in the justification and development of practical recommendations for personnel management for the future were used calculating-designing and balance methods; methods of economic and SWOT-analysis were used in the process of efficiency assessment. The main precondition for companies in achieving a high level of business activity is an effectively organized process of personnel management, which includes: positioning the company's top managers as unity, which is a logical continuation of the transition to a state of network teams that can perform tasks faster and more efficiently, than teams which are managed in the way "from top to bottom"; usage of the benefits of alternative employment, which has a number of advantages and provides project vacancies, flexible schedule and telecommuting; transition to a new format of compensations: from strictly standardized to highly personalized, which will ensure the quality of employees' working life and the efficiency of companies; usage of modern approaches to career development management, which will provide organizations with conditions for retention, development and training of employees; involving different generations in working process, which will combine valuable experience and modern knowledge; evaluating the company's activities not only on the basis of the final results, but also in terms of impact on society, using its potential to solve social problems and improve life inside and outside the company; introduction of innovative programs that will not only increase productivity, but also meet new social expectations and create a positive social and emotional environment for staff; the usage of artificial intelligence, robotics and other advanced technologies create new opportunities for more efficient work of the organization, however, staff must master new competencies based on the technical characteristics of software and specifics of its operating; providing the latest high-tech means of communication and the transition to modern digital technologies that can increase and improve the efficiency of the workflow, create an integrated working environment that meets the unique needs of employees and the company.