scholarly journals Explicating Choice of MTN® Advertising Frameworks in Nigerian Print Media

2020 ◽  
Vol 7 (2) ◽  
pp. 163-186
Author(s):  
Taofeek O Dalamu ◽  
Ogunlusi Gbenga

The meaning that a communicator intends to make determines the choice of the lexemes that the individual employs. Thus, this study explored the textual choices of MTN advertisements; as such entities were utilised to generate meaning potential. Seven advertisements of MTN functioned as the objects of analysis. The application of Halliday’s Theme-Rheme theoretical lens permitted the processing of the MTN advertisements into various semiotic slots. Such conceptual procedure informed the calibration of the textual components into different frequencies, using the table and graph to demonstrate clearer pictures of the outcomes. Observations showed the kinds of MTN advertising textual choices in two distinct sequences. The first was the thematic choices in the form of marked (As Nigerians, we can weave…), unmarked (Friends are the reason…) and conjunctive logical (so, and, that) constructs. The second aspect was the clause choices available in the texts. These clause choices emanated as declarative (Love is a feeling…), imperative (So reach out) with predicated themes (Share the priceless gift of love), and interrogative (Are you in love?) elements. One could also acknowledge disjunctive grammar (A year of new challenges…) and minor clauses (Happy Valentine’s Day), operating in the communications. Contextually, the study might influence the MTN telecommunications operator to review the nature of textual choices of persuasion, having understood the structures available in the current analysis.

2016 ◽  
Vol 41 (3) ◽  
pp. 229-234 ◽  
Author(s):  
Brendon J. Gurd ◽  
Matthew D. Giles ◽  
Jacob T. Bonafiglia ◽  
James P. Raleigh ◽  
John C. Boyd ◽  
...  

The current study sought to explore the incidence of nonresponders for maximal or submaximal performance following a variety of sprint interval training (SIT) protocols. Data from 63 young adults from 5 previously published studies were utilized in the current analysis. Nonresponders were identified using 2 times the typical error (TE) of measurement for peak oxygen uptake (2 × TE = 1.74 mL/(kg·min)), lactate threshold (2 × TE = 15.7 W), or 500 kcal time-to-completion (TTC; 2 × TE = 306 s) trial. TE was determined on separate groups of participants by calculating the test–retest variance for each outcome. The overall rate of nonresponders for peak oxygen uptake across all participants studied was 22% (14/63) with 4 adverse responders observed. No nonresponders for peak oxygen uptake were observed in studies where participants trained 4 times per week (n = 18), while higher rates were observed in most studies requiring training 3 times per week (30%–50%; n = 45). A nonresponse rate of 44% (8/18) and 50% (11/22) was observed for the TTC test and lactate threshold, respectively. No significant correlations were observed between the changes in peak oxygen uptake and TTC (r = 0.014; p = 0.96) or lactate threshold (r = 0.17; p = 0.44). The current analysis demonstrates a significant incidence of nonresponders for peak oxygen uptake and heterogeneity in the individual patterns of response following SIT. Additionally, these data support the importance of training dose and suggest that the incidence of nonresponse may be mitigated by utilizing the optimal dose of SIT.


Author(s):  
Guenther Maier

Globalization and digitalization have yielded new challenges in the B2B sales environment. Besides positive also negative effects appeared in the last decades. Customer behaviour is becoming more complex, and the rivalry between the firms is getting more aggressive. Especially product-centred firms strive to fulfil their financial targets. The actual situation of COVID-19 amplify this situation. This new challenge entails firms and salespeople to find new resilient ways to survive and overcome crisis’s and resist the rivalry of competitors. The present article is based on the theoretical and extant literature of solution selling and customer solutions in different industries. Potential effects on solution selling will be discussed and contributed through empirical interviews with people in a leadership position in sales. This article analyses the individual perception of related stakeholders in B2B sales and will provide valuable insights on solution selling concerning their resilient attribute. This present review will contribute scholars on the existing literature and firms which are seeking for methods to distinct from competitors and to overcome crisis´s. Finally, the gaps in the scientific literature will be discussed for further research.


2021 ◽  
Vol 12 (1) ◽  
pp. 128-132
Author(s):  
Mihail Nenov ◽  
◽  
Sevil Ivanova ◽  
Greta Stoyanova ◽  
Tanya Srebreva ◽  
...  

The article traces the application of the PER MA model in the innovative STE M subject Space Research. The design of educational solutions takes into account modern trends in the development of „soft skills“ and an integrated set of knowledge aimed at identifying and solving problems in the micro- (individual) and macro (global) context of the individual and the community in a period of dynamic digitalization and robotization of personal and social parameters and their consolidation into business intelligent systems (BIS ). The content design for the STE M subject Space Research is based on the PER MA model in positive psychology and presents the ways in which it is realized through: an integrated learning approach, combined with a set of hardware and software solutions that ensure the realization of goals, expanding the parameters of personal development of students and setting new challenges for learning and mental (cognitive and emotional) growth.


2018 ◽  
Vol 21 (1) ◽  
pp. 167-209
Author(s):  
Stephanie Schlickewei

On 26 June 1987, the United Nations Convention against Torture and Other Cruel, Inhuman or Degrading Treatment or Punishment (uncat) entered into force. The comprehensive set of regulations of the Convention aimed at ensuring a more effective implementation of the international community’s common endeavours to eradicate torture globally. Nevertheless, torture practice still prevails in many countries. New crises, such as the international fight against terrorism, constantly compromise the achievement of the Convention’s overall objective; in particular, they present a great challenge to States Parties’ compliance with the uncat’s explicit nonrefoulement obligation of Art. 3 uncat. Aiming for the transfer of a person to another State and in a bid to nevertheless satisfy their international obligations, States Parties tend to rely on so-called diplomatic assurances from the receiving State, thereby potentially exposing the individual to the risk of being subjected to torture following the transfer. Being aware of the new challenges to the protection of Art. 3 uncat, in 2015, the United Nations Committee against Torture finally decided to undertake a comprehensive review of its General Comment No. 1 (1997). As the text of 1997 was considered to no longer meet the needs of the States with respect to the new challenges of the 21st century, the revision was inter alia aimed to also explicitly address the alarming trend of the application of diplomatic assurances and to include an assessment of their legitimate use in the context of Art. 3 uncat. This article outlines the aforementioned review process with regard to the use of diplomatic assurances in the context of torture and analyses the question of their legitimacy under international law with respect to the uncat and in light of and in comparison to the European Court of Human Right’s jurisdiction in this context.


Author(s):  
Constantin Andrés ◽  
Andorno Roberto

The clinical trials enterprise has expanded globally, involving research developed and owned by research institutions in wealthy countries but conducted with participants in low- and middle-income countries (LMICs). These LMICs commonly provide ready access to large pools of subjects who have never received a particular drug and have—at least historically—a more permissive regulatory environment, raising important questions about the rights of vulnerable participants. The unequal power dynamic and imbalances between researchers and human subjects require specific norms and procedures to respect and protect the human rights of trial participants. Complementing bioethics norms, human rights law offers a lens for understanding participant and public health interests, recognizing the unequal dynamic between the researcher and the individual subject, and furthering the participants’ autonomy and decision-making power. Framing these issues in human rights obligations additionally offers new forms of governance and accountability mechanisms, raising new opportunities for legally enforceable claims.


2018 ◽  
Vol 9 (3) ◽  
pp. 103-112
Author(s):  
Philippa S. Duncan

Abstract This study aims to increase insights into the underrepresentation of women at the top echelon of banks and reveal new challenges for women to attain bank leadership positions. Content analysis was applied to information collected through semi-structured interviews conducted with primarily male senior leaders from banks in Belize, and the interview data was triangulated with data from relevant documents and Belize banks’ succession plans to demonstrate consistency. Participants unanimously indicated that banking skills are not gender specific, women bankers possess talent and knowledge to satisfy senior appointments, and differences in employee performance occur at the individual-level and not genderlevel. Other findings show new challenges for aspiring female bank leaders, namely, competing in a pool expanded to include foreign men and demonstrating business development with male customers can occur professionally outside normal banking hours. The setting reflects Belize’s banking sector. Awareness of non-traditional challenges can assist women with self-preparation and influence greater transparency in banks’ succession plans and selection of leaders. This was the first such study on Belize banks; it raised awareness and could influence more deliberate decision-making on achieving gender equity in the sector’s leadership. The study confirmed traditional elements of the glass ceiling and underscored challenges of overcoming Belize banks’ mores.


Author(s):  
R. Venkatesh ◽  
Sudarsan Jayasingh

Social media are widely used in regular operations of many companies, including start-ups, small, medium and large organizations. The Social media are fundamentally changing the way we communicate, consume, collaborate and create. It creates one of the most transformative impacts on business. The most significant consequence of social media has been the shift of power from the institution to the individual. These shifts in the consumer-brand relationship have thrown up new challenges and opportunities for business organization. Social media have transformed the ways businesses from marketing and operations to finance and human resource management. Increasingly, social media are also transforming the way businesses relate to workers, allowing them to build flexible relationships with remote talent, to crowdsource new ideas, or to engage in micro outsourcing. Social media are increasingly being used in organizations to improve relationships among employees and nurture collaboration and the sharing culture. The purpose of this research is to explore the major changes which have taken place in organization because of social media.


2007 ◽  
Vol 11 (03) ◽  
pp. 397-416 ◽  
Author(s):  
LAWRENCE DOOLEY ◽  
DAVID O'SULLIVAN

Business competitiveness and sustainability depends on the effective management of innovation. To be effective, innovation needs to take place within every area of an organisation and by association within organisational networks that include key suppliers, customers and other strategic partners. Distributed innovation management is the process of managing innovation both within and across networks of organisations that have come together to co-design, co-produce and co-service the needs of customers. As innovation collaboration spreads outside the reporting structures of any one organisation, its management faces new challenges that must be addressed if collaboration is to be successful. This paper presents a discussion on the relational capabilities that need to be nurtured if distributed innovation management is to occur. It introduces an integrated framework and tools to support innovation from the individual employees to the distributed network level. Finally, it presents a case study of distributed innovation between a consortium of six organisations within the biotechnology area.


2020 ◽  
Vol 46 (12) ◽  
pp. 797-802 ◽  
Author(s):  
Zoe Fritz ◽  
Caitríona L Cox

To practise ‘fairly and justly’ a clinician must balance the needs of both the many and the few: the individual patient in front of them, and the many unseen patients in the waiting room, and in the county. They must consider the immediate clinical needs of those in the present, and how their actions will impact on future patients. The good medical practice guidance ‘Make the care of your patient your first concern’ provides no guidance on how doctors should act when they care for multiple patients with conflicting needs. Moreover, conflicting needs extend far past simply those between different patients. At an organisational level, financial obligations must be balanced with clinical ones; the system must support those who work within it in a variety of roles; and, finally, in order for a healthcare service to be sustainable, the demands of current and future generations must be balanced.The central problem, we propose, is that there is no shared philosophical framework on which the provision of care or the development of health policy is based, nor is there a practical, fair and transparent process to ensure that the service is equipped to deal justly with new challenges as they emerge. Many philosophers have grappled with constructing a set of principles which would lead to a ‘good’ society which is just to different users; prominent among them is Rawls.Four important principles can be derived using a Rawlsian approach: equity of access, distributive justice, sustainability and openness. However, Rawls’ approach is sometimes considered too abstract to be applied readily to policymaking; it does not provide clear guidance for how individuals working within existing institutions can enact the principles of justice. We therefore combine the principles derived from Rawls with Scanlonian contractualism: by demanding that decisions are made in a way which cannot be ‘reasonably rejected’ by different stakeholders (including ‘trustees’ for those who cannot represent themselves), we ensure that conflicting needs are considered robustly.We demonstrate how embedding this framework would ensure just policies and fair practice. We illustrate this by using examples of how it would help prevent injustice among different socioeconomic groups, prevent intergenerational injustice and prevent injustice in a crisis, for example, as we respond to new challenges such as COVID-19.Attempts to help individual doctors practise fairly and justly throughout their professional lives are best focused at an institutional or systemic level. We propose a practical framework: combining Scanlonian contractualism with a Rawlsian approach. Adopting this framework would equip the workforce and population to contribute to fair policymaking, and would ultimately result in a healthcare system whose practice and policies—at their core—were just.


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