scholarly journals Improving Students’ Metaphor Interpretation: A Conceptual Metaphor Approach to Interpret Metaphors in the Song Titanium (2011)

Author(s):  
Muhammad Adam

This research is conducted to measure how participants’ understanding to a source domain of metaphor will help them to better interpret metaphor in “Titanium” song by using the Conceptual Metaphor Theory (CMT). The CMT approach is introduced by explicitly explain the characteristic of source domain of metaphor to participants. The participants of this research are 10 students of semester V of Faculty of Letters – University of Balikpapan, all native Indonesian speakers. This research is qualitative research, and uses the participants’ written answer as data source. Based on the data analysis, it is concluded that by understanding the source domain of metaphor, participants have a better and improved understanding in interpreting metaphor. In other words, the participants’ comprehension to the intended message of metaphor is improved.

Author(s):  
Nirwanto Maruf ◽  
Rita Tanduk

Despite of many previous studies related to conceptual metaphor have been conducted since George Lakoff and Mark Johnson have introduced their work known as Metaphor We Live By in 1980, but none of them have analysed oral discourse as their corpus. This study aims to reveal the concept of death belonging to one of the Indonesian indigenous tribes located in Sulawesi Island called Kajang tribe. The Kajang tribe has an ancient oral discourse which delivers orally from generation to generation known as Pasang ri Kajang, and it is full of metaphorical expressions. This present study employs the conceptual metaphor theory (CMT) introduced by Lakoff and Johnson (1980, 2003), and the approach of conceptual metaphor analysis (CMA) by Charteris Black (2004) to reveal the concept of death found in Pasang ri Kajang. This qualitative research obtained the data through semi-structured interviews, field observation, recording, and note-taking. The conceptual metaphor techniques comprising three CMA stages, namely identification, interpretation, and explanation, were used for data analysis. The results of the study indicate that the concept of death as found in Pasang ri Kajang is DEATH IS A JOURNEY. This conceptual metaphor gives a detailed description of death as a journey of the soul to the hereafter. This research concludes that people of Kajang believes only good souls are rewarded with eternal life (Karakkang) and extraordinary wealth (Kalumannyang kaluppepeang) in the hereafter (ahera). 


2018 ◽  
Vol 41 (2) ◽  
pp. 260-279 ◽  
Author(s):  
Christian Burgers ◽  
Kathleen Ahrens

AbstractThe literature provides diverging perspectives on the universality and stability of economic metaphors over time. This article contains a diachronic analysis of economic metaphors describing trade in a corpus of 225 years of US State of the Union addresses (1790–2014). We focused on two types of change: (i) replacement of a source domain by another domain and (ii) change in mapping within a source domain. In our corpus, five source domains of trade were predominant: (i) PhysicalObject, (ii) Building, (iii) Container, (iv) Journey, and (v) LivingBeing. Only the relative frequency of the Container source domain was related to time. Additionally, mappings between source and target domains were mostly stable. Nevertheless, our analyses suggest that the Trade metaphors in our corpus are related to concreteness in a more nuanced way as typically assumed in conceptual metaphor theory: metaphors high in the concreteness dimension of physicality and low in the concreteness dimension of specificity are likeliest to be used over longer time periods, by providing communicators with freedom to adjust the metaphor to changing societal circumstances.


2018 ◽  
pp. 95-106
Author(s):  
Valentina Benigni

Adopting a data based approach, the study explores Russian intensifying metaphors of COMPLETENESS. A wide range of instantiations of the metaphor of COMPLETENESS is analyzed within the framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980), comprising achievement of a result (soveršennyj idiot), filled container (nabityj durak) and round form (kruglyj otličnik). The contrastive perspective (Russian-English-Italian) provides new insights on the mapping of the source domain of COMPLETENESS onto the target domain of INTENSITY in different languages and cultures.


Literator ◽  
2019 ◽  
Vol 40 (1) ◽  
Author(s):  
Suren Naicker

This article investigates the use of metaphorical language in The Complete Works of Swami Vivekananda (henceforth CW). Vivekananda is one of the most important modern-day Hindu scholars because his interpretation of ancient Hindu scriptural lore has been very influential. Vivekananda’s influence was part of the motivation for choosing his CW as the empirical domain for the current study. AntConc software was used to mine Vivekananda’s CW for water-related terms, which seemed to have a predilection for metaphoricity. Which terms to search for specifically was determined after a manual reading of a sample from the CW. The data were then tagged using a convention inspired by the well-known Metaphor Identification Procedure – Vrije University (MIPVU). Then, a representative sample of the data was chosen, and the metaphors were mapped and analysed thematically. Five of these are referred to in this article, but special emphasis is placed on the theme of the Vedanta philosophy as the basis for neo-Hinduism, which has become synonymous with contemporary Hinduism, with Yoga as the practical wing, and Vedanta as the ideological basis for the practice; this aspect is expounded upon in more detail. The study’s main aim was therefore to investigate whether Hindu religious discourse uses metaphors to explain abstract religious concepts in a specific way, and indeed one of the main findings was the pervasiveness of water as a source domain. Hence, the key finding in this article is that neo-Hindu thought, as reconceptualised by Vivekananda, relies heavily on the water frame (as is convention in the field of Cognitive Semantics, conceptual domains are written in upper case, including hypothetical frames and conceptual metaphors), which is not as pervasive in other religio-philosophical traditions.


2016 ◽  
Vol 8 (2) ◽  
pp. 256-294 ◽  
Author(s):  
Ellen K. Dodge

This paper demonstrates the fruitful application of the formalization of Conceptual Metaphor Theory, combined with metaphor constructions and computational tools to a large-scale, corpus-based approach to the study of metaphor expressions. As the case study of poverty metaphor expressions illustrates, the representation of individual metaphors and frames as parts of larger conceptual networks facilitates analyses that capture both local details and larger patterns of metaphor use. Significantly, the data suggest that the two most frequently used source domain networks in poverty metaphor expressions each support different types of inferences about poverty, its effects, and possible ways to reduce or end it.


2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.


2021 ◽  
Vol 9 (1) ◽  
pp. 129-141
Author(s):  
Ermi Dyah Kurnia

Like other societies, women are important figures in Javanese society so that women's figures in Javanese society's thoughts are also described in such a way. There is a desire in the collective imagination of the Javanese community towards women, so that the Javanese people's thoughts about women are very diverse. One of them is the Javanese thought about the physical beauty of women which is idealized through the use of metaphors. This metaphor in Javanese society is an expression of Javanese society to express ideas and dreams through language. This paper aims to find out the metaphorical conceptualization of the physical beauty of women in Javanese. This study uses qualitative methods and conceptual metaphor theory according to Lakoff and Johnson (1980). The results of data analysis show that there is a relationship between the Javanese people and their natural environment in the form of physical and cultural. Physical environment in the form of animals, plants, and other objects around it


Author(s):  
Lilik Rochmah Agustina ◽  
Masriatus Solichah Solichah

Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI [email protected]@gmail.com   AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.


2010 ◽  
Vol 24 ◽  
pp. 103-119 ◽  
Author(s):  
Stefanie Peeters

Ever since Lakoff and Johnson (1980) introduced their Conceptual Metaphor Theory, metaphors have been seen as important ‘framing devices’: as metaphor involves constructing one conceptual domain in terms of another, the choice of the latter (or source domain) affects how the former (or target domain) is represented. Based on a corpus of French written press reporting, this article will, on the one hand, show that the notion of ‘framing’ is, in line with the findings of Conceptual Metaphor Theory, useful for analysing metaphors as well as for indicating their constructive force. On the other hand, however, this article will defend the idea that an analysis of metaphors in terms of frames does not always suffice and needs to be complemented. Following a recent strand in metaphor studies that shows an increasing awareness of the importance of studying metaphors as linguistic and discursive phenomena (cf. Cameron, 2003; Semino, 2008), we will claim that a more co-text-oriented metaphor approach has to be adopted to account for the nuances and evaluative associations metaphors are able to convey.


2021 ◽  
Vol 1 (3) ◽  
pp. 331-342
Author(s):  
Saraswati Eka Ramadhani ◽  
Johannes Ananto Prayogo ◽  
Nabhan Fuad Choiron

Abstract: This research investigates metaphors depicting sex used in the lyrics of Robert Sylvester Kelly’s selected songs, which most of the songs are known for their outrageously sexual lyrics. In this case, the aims of this research are: (1) to find out metaphors depicting sex, (2) to convey the meaning of the metaphors used by Robert Sylvester Kelly. Using qualitative research design, this research employed Conceptual Metaphor Theory by George Lakoff and Metaphor Identification Procedures (MIP) by Pragglejaz Group in analyzing the data. The findings reveal that there are six kinds of conceptual metaphors depicting sex found in the data. They are (1) sex is violence, (2) sex is eating, (3) sex is journey/adventure, (4) sex is game, (5) sex is a lesson, and (6) sex is insanity. Based on the analysis, sex is violence is the conceptual metaphor used most frequently by Robert Sylvester Kelly in both albums. Through Lakoff and Johnson theory, the meaning can be easier to understand. It shows that each conceptual metaphor has its own meaning or interpretation of sex. Keywords: metaphor, conceptual metaphor, sex Abstrak: Penelitian ini menganalisis tentang metafora yang menggambarkan seks dalam lirik lagu pilihan Robert Sylvester Kelly, yang sebagian besar lagunya dikenal dengan lirik yang sangat seksual. Dalam hal ini, penelitian ini bertujuan untuk: (1) mengetahui metafora yang menggambarkan seks, (2) menyampaikan makna metafora yang digunakan oleh Robert Sylvester Kelly. Dengan menggunakan desain penelitian kualitatif, penelitian ini menggunakan Teori Metafora Konseptual oleh George Lakoff dan Metaphor Identification Procedures (MIP) oleh Pragglejaz Group dalam menganalisis data. Hasil temuan mengungkapkan bahwa ada enam jenis metafora konseptual yang menggambarkan seks ditemukan dalam data tersebut. Yaitu (1) seks adalah kekerasan, (2) seks adalah makan, (3) seks adalah perjalanan / petualangan, (4) seks adalah permainan, (5) seks adalah pelajaran, dan (6) seks adalah kegilaan. Berdasarkan analisis, seks adalah kekerasan adalah metafora konseptual yang paling sering digunakan oleh Robert Sylvester Kelly di kedua album tersebut. Melalui teori Lakoff dan Johnson, maknanya bisa lebih mudah dipahami. Ini menunjukkan bahwa setiap metafora konseptual memiliki makna atau interpretasi tersendiri tentang seks. Kata kunci: metafora, metafora konseptual, seks


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