scholarly journals Pengaruh family types, family stages dan household decision terhadap Pengambilan Keputusan Pembelian Pada Mobil Keluarga di Kota Kediri

2019 ◽  
Vol 4 (1) ◽  
pp. 77
Author(s):  
Gandung Satriyono
Keyword(s):  
Research Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Car Industry ◽  
Household Decision ◽  
Independent Variables ◽  
Decision Variables ◽  
The Family ◽  
Family Types ◽  
The City

The car industry in Indonesia experienced significant growth. Family car is the highest selling car. This study discusses the effects of Family Types, Family Stages, and Household Conflict on making family car purchase decisions in the City of Kediri. The sample of this study amounted to 96 consumers who had purchased a family car in Kota Kediri. Research data from each variable indicator is processed / tabulated, tested for reliability validity and then processed using SPSS. The results of the t test can be concluded that each dimension of the family types, family stages, and household decision variables significantly influences the purchase decision of the family car. The dimension that most influences the purchase decision of a family car is the Household decision (X3) because the t count is the largest, namely 3,441. Resulting in the significance of significance is the significance value of the F test is 0.00 or less than 0.05 (α = 5%), it can be concluded that the independent variables are Family Types (X1), Family Stages (X2) and Household decision dimensions (X3) together have a significant effect on family car purchase decisions Industri mobil diIndonesia mengalami pertumbuhan yang cukup signifikan. Mobil keluarga merupakan mobil dengan penjualan tertinggi. Penelitian ini membahas mengenai pengaruh Family Types, Family Stages, dan Household Conflict terhadap pengambilan keputusan pembelian mobil keluarga di Kota Kediri. Sampel penelitian ini berjumlah 96 orang konsumen yang telah melakukan pembelian mobil keluarga  di Kota Kediri. Data penelitian dari masing masing indikator variabel diolah/ditabulasi, di uji validitas  reliabilitas dan selanjutnya diolah dengan menggunakan SPSS. Hasil uji t dapat disimpulkan bahwa masing masing dimensi  variabel family types, family stages, dan household decision mempengaruhi pengambilan keputusan pembelian mobil keluarga secara signifikan. Dimensi yang paling berpengaruh terhadap keputusan pembelian mobil keluarga adalah Household decision (X3) karena t hitungnya paling besar yaitu 3.441. Dihasilkan nila i signifikansi di ba wah nilai signifikansi uji F adalah 0.00 atau kurang dari 0.05 (α =5%), maka dapat disimpulkan bahwa variabel bebas dimensi Family Types (X1), dimensi Family Stages  (X2) dan dimensi Household decision (X3) secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian mobil keluarga

scholarly journals STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

2018 ◽  
Author(s):  
Budi Yanti ◽  
Sepris Yonaldi
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Strategy ◽  
F Test ◽  
Decision Variables ◽  
The City ◽  
Sampling Survey

This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.

scholarly journals BEBERAPA FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PULSA TELKOMSEL PADA MAHASISWA UNMAS DENPASAR PSDKU MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 288
Author(s):  
SILFIA HERLINA HERLINA ◽  
MADE SUMA WEDASTRA ◽  
I DEWA GEDE SUARTHA
Keyword(s):  
Social Interaction ◽  
T Test ◽  
Family Influence ◽  
Coefficient Of Determination ◽  
Dominant Factor ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Independent Variables ◽  
The Family ◽  
Influence Variable

   The results showed that 1). Partially consumer needs (X1) and friend references (X3) affect the decision to buy Telkomsel pulses. This is indicated from T test (x1) = 2,341> t table α 0.05/2 (1,987), and T test (x3) = 2,508> t table α 0.05 / 2 (1,987), while the family influence variable ( X2), consumer social interaction (X4) and type of brand (X5) influence the credit purchase decision, but not significantly, 2). Simultaneously the needs of consumers (X1), the influence of family (X2), reference friends (X3), consumer social interaction (X4) and type of brand (X5) influence on credit purchase decisions. This is shown from the F test (50,130)> F table (1.85), with the coefficient of determination (R2) = 0.935, which means that the magnitude of the influence of independent variables on the dependent variable is 93.50% and 6.50% is influenced by factors outside the model, 3). Friend's Reference Factor is the dominant factor in the decision to buy Telkomsel pulses among UNMAS Denpasar PSDKU Mataram students

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Stefani Stefani ◽  
Adil Fadillah
Keyword(s):  
Product Quality ◽  
Research Data ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
The Creation

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

scholarly journals STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

2017 ◽  
Vol 2 (1) ◽  
pp. 46
Author(s):  
Budi Yanti ◽  
Sepris Yonaldi
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Strategy ◽  
F Test ◽  
Decision Variables ◽  
The City ◽  
Sampling Survey

<p><em>This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.</em></p>

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa)

2021 ◽  
Vol 4 (1) ◽  
pp. 157-172
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Christiani Junita
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Product Price ◽  
Average Value ◽  
Decision Variables ◽  
Post Purchase ◽  
The City

A B S T R A C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing mix variables on customer satisfaction variables, purchasing decisionvariables on customer satisfaction variables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This research wasconducted in the city of Bali, with the object of research being the residentialconsumers of Royal Garden Residence Bali as the population in this study, with asample size of 150 respondents and using random sampling techniques. The datacollection method is in the form of an online questionnaire via google form andwhatsaap due to the situation in Indonesia which is currently being hit by theCovid-19 pandemic. The results of this study indicate that respondents have a goodperception of the variable marketing mix, purchase decisions and post-purchasesatisfaction Royal Garden Residence Bali. This is because the average value for allresearch variables is greater than 4 on the Likert scale. The results showed that themarketing mix variable both simultaneously and partially had a positive andsignificant effect on housing purchase decisions and the marketing mix variablehad a positive and significant effect both simultaneously and partially on consumersatisfaction after purchasing Royal Garden Residence Bali housing, and purchasingdecisions had a positive and significant effect. significant on consumer satisfactionafter purchasing the Royal Garden Residence Bali housing. Then the research alsoproves that there is an indirect influence of the marketing mix variable on consumersatisfaction after purchasing the Royal Garden Residence Bali housing through thepurchase decision. Promotion is the most dominant variable in increasingconsumer purchasing decisions for Royal Garden Residence Bali housing.

scholarly journals Analisa Pengaruh Attribute, Promotion, Service Quality, dan Social Media Marketing terhadap Image dan Purchase Decision Usaha Oleh-Oleh Kuliner Kota Batam

2021 ◽  
Vol 4 (2) ◽  
pp. 1010-1020
Author(s):  
Yandi Suprapto ◽  
Surianti Surianti
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Positive Relationship ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Relationship ◽  
The City

This study aims to determine whether attributes, promotion, service quality, and social media marketing can influence image and purchase decisions. The object of research includes consumers of culinary souvenir shops in the city of Batam. Data collection was carried out by distributing questionnaires to 180 respondents. The collected data were processed by using partial least square (PLS). The results found that seven of the eight hypotheses tested had a significant positive relationship. The hypothesis includes attributes to image, promotion to image, service quality to image, attribute to purchase decision, promotion to purchase decision, social media marketing to purchase decision, and image to purchase decision. Meanwhile, service quality on purchase decisions is declared insignificant.

scholarly journals THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

2017 ◽  
Vol 8 (1) ◽  
pp. 101
Author(s):  
Mohammad Rizan ◽  
Muthya Octariany Nauli ◽  
Saparuddin Mukhtar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Unit ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third ◽  
Perceive Risk ◽  
Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality.   Keywords: brand image, price, product quality, perceive risk and purchase decision

scholarly journals FASHION TRENDS AND HEDONIC LIFESTYLE TO WEARDS PURCHASE DECISION OF HIJAB DRESSES IN BIMA CITY

2020 ◽  
Vol 15 (1) ◽  
pp. 78-93
Author(s):  
Intisari Haryanti ◽  
Herry Nurdin
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Strong Relationship ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
The People ◽  
New Research ◽  
The City

The phenomenon that occurs in Bima City today is the excessive purchase of goods, and there is no benefit. Their goal is to buy only to get satisfaction. Bima people choose to buy clothes only to be exhibited on social media and get recognition from others because of  trends. This research is new research, research on fashion trends that are always changing every year and fashion trends are still minimal researchers who study them, and researchers also add a hedonic lifestyle of the people of the City of Bima. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between Fashion Trend and Hedonic Lifestyle Purchase Decisions. Hedonist Fashion and Lifestyle partially has a positive and significant influence on the purchase results, while the Hedonist Fashion and Lifestyle trend has a positive and significant effect on purchases

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Meilaty Finthariasari ◽  
Aslim Aslim
Keyword(s):  
Sampling Method ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Independent Variables ◽  
Positive Effect ◽  
Two Independent Variables

This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.

scholarly journals PENGARUH PROMOSI, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MASYARAKAT KOTA YOGYAKARTA

2020 ◽  
Vol 9 (1) ◽  
pp. 64
Author(s):  
Endy Yudha Prawira ◽  
Sukardi Sukardi
Keyword(s):  
Product Quality ◽  
Factor Price ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
City Community ◽  
Regression Test ◽  
Data Analysis Tool ◽  
The City

This study aims to determine the effect of promotion, price, and product quality for Smartphone purchase decisions VIVO The population of this research is the consumers of the city community Yogyakarta which is more than 17 years old and has already been make purchases of VIVO Smartphone products and samples used as many as 95 consumers in Yogyakarta, community engineering Sampling in this study is Purposive Sampling. The data analysis tool used is a linear regression test multiple. The results of this study indicate that promotions and Product quality has a significant effect on purchasing decisions while the price does not significantly influence the decision purchase. Simultaneously promotion, price, and quality variables significant effect on purchasing decisions. Promotion factor, price, and product quality affect purchasing decisions of 24.1% while the remaining 75.9% is influenced by Other variables that are not present in this study. Researchers expected can test variables other than product promotion, price, and quality to make a purchase decision.

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