scholarly journals BEBERAPA FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PULSA TELKOMSEL PADA MAHASISWA UNMAS DENPASAR PSDKU MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 288
Author(s):  
SILFIA HERLINA HERLINA ◽  
MADE SUMA WEDASTRA ◽  
I DEWA GEDE SUARTHA
Keyword(s):  
Social Interaction ◽  
T Test ◽  
Family Influence ◽  
Coefficient Of Determination ◽  
Dominant Factor ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Independent Variables ◽  
The Family ◽  
Influence Variable

   The results showed that 1). Partially consumer needs (X1) and friend references (X3) affect the decision to buy Telkomsel pulses. This is indicated from T test (x1) = 2,341> t table α 0.05/2 (1,987), and T test (x3) = 2,508> t table α 0.05 / 2 (1,987), while the family influence variable ( X2), consumer social interaction (X4) and type of brand (X5) influence the credit purchase decision, but not significantly, 2). Simultaneously the needs of consumers (X1), the influence of family (X2), reference friends (X3), consumer social interaction (X4) and type of brand (X5) influence on credit purchase decisions. This is shown from the F test (50,130)> F table (1.85), with the coefficient of determination (R2) = 0.935, which means that the magnitude of the influence of independent variables on the dependent variable is 93.50% and 6.50% is influenced by factors outside the model, 3). Friend's Reference Factor is the dominant factor in the decision to buy Telkomsel pulses among UNMAS Denpasar PSDKU Mataram students

scholarly journals Pengaruh family types, family stages dan household decision terhadap Pengambilan Keputusan Pembelian Pada Mobil Keluarga di Kota Kediri

2019 ◽  
Vol 4 (1) ◽  
pp. 77
Author(s):  
Gandung Satriyono
Keyword(s):  
Research Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Car Industry ◽  
Household Decision ◽  
Independent Variables ◽  
Decision Variables ◽  
The Family ◽  
Family Types ◽  
The City

The car industry in Indonesia experienced significant growth. Family car is the highest selling car. This study discusses the effects of Family Types, Family Stages, and Household Conflict on making family car purchase decisions in the City of Kediri. The sample of this study amounted to 96 consumers who had purchased a family car in Kota Kediri. Research data from each variable indicator is processed / tabulated, tested for reliability validity and then processed using SPSS. The results of the t test can be concluded that each dimension of the family types, family stages, and household decision variables significantly influences the purchase decision of the family car. The dimension that most influences the purchase decision of a family car is the Household decision (X3) because the t count is the largest, namely 3,441. Resulting in the significance of significance is the significance value of the F test is 0.00 or less than 0.05 (α = 5%), it can be concluded that the independent variables are Family Types (X1), Family Stages (X2) and Household decision dimensions (X3) together have a significant effect on family car purchase decisions Industri mobil diIndonesia mengalami pertumbuhan yang cukup signifikan. Mobil keluarga merupakan mobil dengan penjualan tertinggi. Penelitian ini membahas mengenai pengaruh Family Types, Family Stages, dan Household Conflict terhadap pengambilan keputusan pembelian mobil keluarga di Kota Kediri. Sampel penelitian ini berjumlah 96 orang konsumen yang telah melakukan pembelian mobil keluarga  di Kota Kediri. Data penelitian dari masing masing indikator variabel diolah/ditabulasi, di uji validitas  reliabilitas dan selanjutnya diolah dengan menggunakan SPSS. Hasil uji t dapat disimpulkan bahwa masing masing dimensi  variabel family types, family stages, dan household decision mempengaruhi pengambilan keputusan pembelian mobil keluarga secara signifikan. Dimensi yang paling berpengaruh terhadap keputusan pembelian mobil keluarga adalah Household decision (X3) karena t hitungnya paling besar yaitu 3.441. Dihasilkan nila i signifikansi di ba wah nilai signifikansi uji F adalah 0.00 atau kurang dari 0.05 (α =5%), maka dapat disimpulkan bahwa variabel bebas dimensi Family Types (X1), dimensi Family Stages  (X2) dan dimensi Household decision (X3) secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian mobil keluarga

scholarly journals PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP KEUTUSAN PEMBELIAN ONLINE PADA SITUS JUALBELI ONLINE TOKOPEDIA (Studi Kasus Pada Mahasiswi STIE “KBP” Padang)

2020 ◽  
Author(s):  
Rivie Lastri Ningsih ◽  
Maria Magdalena
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables

This study aims to analyze the influence of trust, convenience and price to the purchase decision. Data collection of research through giving questionnaires to 90 respondents with purposive sampling method to determine the responses of respondents to each variable. Based on the result of research, we get regression equation Y = 3,836 + 0,332X_1 + 0,229X_2 + 0,329X_3 and in t test we get significant value 0.000 smaller than significance value a = 0,05, that trust, easiness and price have positive and significant effect to online purchasing decisions on Tokopedia online selling site at STIE Student "KBP" Padang. The influence of these three independent variables on the dependent variable is strong enough where the coefficient of determination result is applied by R2 value of 58,3% and trust, easiness and price simultaneously influence to decision of online purchasing at Tokopedia online selling site (case on STIE Student "KBP" Padang).

scholarly journals Pengaruh Brand Awareness, Brand Association, dan Percieved Quality

FORUM EKONOMI ◽  
2018 ◽  
Vol 19 (2) ◽  
pp. 137
Author(s):  
Mohammad Wasil
Keyword(s):  
Quantitative Data ◽  
Perceived Quality ◽  
T Test ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Decision Variable ◽  
Brand Associations ◽  
Independent Variables ◽  
Brand Association

After a literature review and hypothesis formulation, data collected through questionnaire method to 82 people consumer of water purifiers Forbes in Samarinda which is obtained by using the purposive sampling technique. Thisresearch was conducted by using multiple linier regression. The conducted and analysis of data obtained with quantitative data. Quantitative data analysis are includes of : multiple regression analysis, hypothesis testing with the t test and F test, also the analysis of the correlation coefficient (R), and coefficient of determination (R ²).Based on the results of the observation, obtained the following regression equation : Y= 0,834 + 0,106X1 + 0,490X2 + 0,244X3Where the purchase decision variable (Y), brand awareness (X1), brand association (X2), and the perceived quality (X3). testing the hypothesis using the t test showed that the three independent variables brand awareness, brand associations, and perceived quality, positive influence on purchasing decisions. Coefficient of regression equal to (R) 0621a is translated into a table that all the variables of brand awareness, brand associations, and perceived quality, has a very strong influence on the consumer's decision to purchase a water filter Forbes. Asses R2 equal to 0,386 it means 38,6% variable purchase decision (Y) is influenced by three independent variables (X) and the remaining 61.4% is explained by other variables not included in this study. Keyword : purchasing decision, brand awareness, brand associations, andb perceived quality

scholarly journals ANALISIS STRATEGI BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DISTRIBUTION OUTLET MAILBOX, YOGYAKARTA

2011 ◽  
Vol 1 (1) ◽  
pp. 42
Author(s):  
Aunul Khaq Syaifti Arfiyandi ◽  
Fitroh Adhilla
Keyword(s):  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Dominant Factor ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Test Analysis ◽  
Beta Coefficient ◽  
Partial Factor

This study aims to determine whether there is influence simultaneously and partial factor product, price, promotion and location of the purchasing decisions of consumers in the Distribution Outlet Mailbox in Yogyakarta and the factor of whether the greatest effect on consumer purchase decisions. The analysis used in this study is the analysis of t test (partial), f test analysis (simultaneously) and test the coefficient of multiple determination (R2). Samples taken in this study of 100 respondents who considered sufficiently representative of the population studied. Sampling technique using the incidental sampling (sampling with respondents met by chance at the time of the study). While data collecting technique using a questionnaire that is a list of questions given to a number of respondents to obtain data required in the research.Based on the results of t test analysis (partially) by Level of Significant (05) that there is influence of the partial product variable (X1) of (0,024), Price (X2) equal to (0.325), Promotion (X3) (0,000), and Location (X4) of (0.028) of the Consumer Buying Decision (Y). And based on results of test analysis f (simultaneously) is (0.000) with Level of Significant (05) and stated there is the influence of variables simultaneously Products (X1), Promotion (X3), and Location (X4) of the Consumer Buying Decision (Y) and variable rates (X2) has no effect signifika partially towards Consumer Purchase Decision (Y). The most dominant factor of influence on consumer purchasing decisions based on the data if the beta coefficient of the variable product (X1) of (0.222), Price (X2) equal to (0,110), Promotion (X3) (0.449), and Location (X4) for (0.201), factors that contribute the greatest value is a factor Promotions (X3), amounted to (0.449). The results obtained from the regression R 2 (coefficient of determination or R Square) of 0.623 means that the dependent variable (Y) in the model: Consumer Buying Decision (Y) explained by independent variables (X), namely Products (X1), Price (X2), Campaign (X3), and Location (X4) of 62.3%, while the remaining amount of 37.7% explained by other variables outside the model.

scholarly journals Effect of Marketing Mix on Consumer Purchase Decisions to Buy Cavendish Banana at Modern Markets in Semarang

2021 ◽  
Vol 4 (2) ◽  
pp. 120-132
Author(s):  
Tutik Istiqomatin ◽  
Agus Setiadi ◽  
Titik Ekowati
Keyword(s):  
Statistical Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Cavendish Banana

This study aims at identifying marketing mix of purchase decisions to buy Cavendish banana and analyzing the effect of marketing mix on purchase decisions to buy Cavendish banana at modern market in Semarang. This research was conducted at modern market in Semarang, namely Gelael Supermarket, Ada Swalayan, Superindo and Giant. Survey was employed as research method in this study. 100 respondents were taken for research sampling. The independent variables used were products, prices, places, and promotions, while the dependent variable was decisions. Descriptive analysis having been conducted shows that the variables of product have an average of 4.14; a variable of price is 3.65; a variable of place is 4.32, a variable of promotion is 3.26; and a variable of purchase decision is 3.85. Statistical analysis having been carried out shows that the f-test of product, price, place and promotion variables simultaneously affect the consumer purchase decision to buy Cavendish bananas with an f-count value of 26.378. Besides, the results of the t-test of product, price and promotion variables partially affect the consumer purchase decision to buy Cavendish bananas with t-count value of 1.984. Moreover, the place variable does not partially affect the consumer purchase decision to buy at Modern Market in Semarang.

scholarly journals PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BIOSKOP CINEMA XXI (Studi Pada Mahasiswa di D.I Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
pp. 31
Author(s):  
Lucia Nurbani Kartika ◽  
Markus Maria Rino
Keyword(s):  
Product Quality ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Managerial Implication ◽  
Independent Variables ◽  
Business Values ◽  
Collection Methods

ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan pemasaran digital terhadap keputusan pembelian di Bioskop Cinema XXI. Penelitian ini dilakukan menggunakan pendekatan kuantitatif, sampel yang diambil sebanyak 100 mahasiswa yang pernah menonton film di Bioskop Cinema XXI. Metode pengumpulan data menggunakan kuesioner kemudian dianalisis secara deskriptif, analisis linear berganda, koefisien determinasi, uji F, dan uji t. Hasil analisis menunjukkan bahwa variabel pengaruh kualitas produk, pemasaran digital berpengaruh secara signifikan terhadap keputusan pembelian di Bioskop Cinema XXI. Maka dari itu, penting halnya untuk memperhatikan kualitas produk dan pemasaran digital untuk meningkatkan keputusan pembelian. Koefisien determinasi (adjusted R2) penelitian ini sebesar 0,782 yang berarti variabel dependen yaitu keputusan berkunjung dipengaruhi sebesar 78,2% oleh variabel independen yaitu kualitas produk dan pemasaran digital. Sedangkan sisanya 21,8% dipengaruhi oleh variabel lain yang tidak diteliti.  Penelitian ini dilakukan pada bulan Januari 2021, berdasarkan penelitian ini variabel kualitas produk dan pemasaran digital secara simultan berpengaruh signifikan terhadap keputusan pembelian, sehingga Cinema XXI perlu terus meningkatkan kualitas dan menciptakan nilai tambah dan nilai bisnis di era bisnis digital saat ini.Kata Kunci: kualitas produk, pemasaran digital, dan keputusan pembelian ABSTRACT This research was conducted with the aim to determine the influence of product quality and digital marketing on purchasing decisions at Bioskop Cinema XXI. This research was conducted by a quantitative approach, samples taken as many as 100 students for those who have attended Cinema XXI.  The data collection methods were using questionnaire that would be analyzed descriptively, multiple linear analysis, coefficient of determination, F test, and t test. The results of the analysis showed that the product quality and digital marketing significantly influenced the purchase decision at Cinema XXI. Based on the results of data analysis, it showed that product quality was proven to have a positive and sifnificant effect indicated by the value < 0.05, namely 0.000, marketing digital was proven to have a positive and significant effect indicated by the value < 0.05 which was 0.003.  The coefficient of determination (adjusted R2) of this study was 0.782 which meant the dependent variable which was the purchase decision was influenced 78.2% by the independent variables of product quality and digital marketing. Whereas, the remaining 21.8% was influenced by other variables that not examined. This research was done on January 2021. Based on the result of this research, the variables of product quality and digital marketing have simultaneously  influenced on puchase decision, so they need to be maintained and even better in the future in the middle of this digital business era.  For the managerial implication, they have always to create added business values which will enhance customer purchase decision.Keywords: product quality, digital marketing, and purchase decisions

scholarly journals ANALISIS END USER COMPUTER SATISFACTION SISTEM PEMBUATAN E-KTP DI KECAMATAN KARTASURA KABUPATEN SUKOHARJO

2018 ◽  
Vol 16 (1) ◽  
pp. 11
Author(s):  
Novia Titis Sulistyani ◽  
Sri Siswanti ◽  
Setiyowati Setiyowati
Keyword(s):  
System Analysis ◽  
Regression Coefficient ◽  
T Test ◽  
Coefficient Of Determination ◽  
End User ◽  
Linear Regression Coefficient ◽  
Independent Variables ◽  
District Officer ◽  
Card System ◽  
Satisfaction Analysis

The e-ID card service in Kecamatan Kartasura, Sukoharjo District has been running well, but people feel less satisfied with the service of making e-ID card by the sub-district officer. So it is necessary to know what factors affect the dissatisfaction. The research titled End User Computer Satisfaction analysis of e-ID card system in Kecamatan Kartasura Sukoharjo District was conducted to evaluate e-ID card making system in Kecamatan Kartasura Sukoharjo District.Factors in the process of making e-ID card is the influence of perception of content, accuracy, ease, and influence of timely perception toward the satisfaction of society. The method used in this system analysis is End User Computer Satisfaction. Population and sample of the research are 120 population in Kecamatan Kartasura Sukoharjo District. The result of the questionnaires is analyzed by using SPSS 15 with the classical assumption test, multiple linear regression, coefficient of determination and T-test and F-test.The results of the analysis revealed that 58.6% of the 4 independent variables of content, ease and timely affect the satisfaction of the population, while the accuracy does not affect the satisfaction of the population about the e-ID card system.Keywords: e- ID card, EUCS, SPSS, Classic assumption test, T-test, F-test   

scholarly journals The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Malika Nefti Budi Asih ◽  
Hutomo Atman Maulana
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Brand Loyalty ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

This study aims to determine the effect of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decisions at dealer CV.Andalas Motor Bengkalis. This research is associative research. The population used by consumers who buy motorbikes at dealer CV Andalas Motor Bengkalis with a sample size of 100 respondents. The technique used is multiple linear regression with the regression model Y=1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e. The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions with tcount 2.466, price has a positive and significant effect on purchasing decisions with tcount 4.045. Brand loyalty has a positive and significant effect on purchasing decisions with tcount 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at dealer CV.Andalas Motor Bengkalis with Fcount 67.837 seen from the coefficient of determination 67.9%.

scholarly journals THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

2017 ◽  
Vol 8 (1) ◽  
pp. 101
Author(s):  
Mohammad Rizan ◽  
Muthya Octariany Nauli ◽  
Saparuddin Mukhtar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Unit ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third ◽  
Perceive Risk ◽  
Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality.   Keywords: brand image, price, product quality, perceive risk and purchase decision

scholarly journals PENGARUH PERSONAL SELLING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN LAPTOP PADA KONSUMEN

REPRESENTAMEN ◽  
2019 ◽  
Vol 5 (02) ◽  
Author(s):  
Steffy Andreani Kosim
Keyword(s):  
Correlation Analysis ◽  
Quantitative Method ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Techniques ◽  
Simultaneous Influence

This research aims at determining (1) the influence of personal selling partially to purchase decision (2) the influence of sales promotion partially to purchase decision and (3) the influence of personal selling and sales promotion simultaneously to the decision of purchasing laptops on consumers of Pegasus Computer Tebing Tinggi. Personal selling and sales promotion are promotional tools that are part of the marketing mix that can support purchase decisions. This research was conducted by distributing questionnaires to 100 respondents who are consumers of Pegasus Computer Shop Tebing Tinggi. The method used for this research is quantitative method with correlation analysis techniques and multiple linear regression whereas for hypothesis testing is used coefficient of determination test (R2), t test and F test. The result shows that there is a partial and simultaneous influence between personal selling and sales promotion to purchase decision. Keywords:  Personal selling, sales promotion, purchase decision

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