scholarly journals THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

2017 ◽  
Vol 8 (1) ◽  
pp. 101
Author(s):  
Mohammad Rizan ◽  
Muthya Octariany Nauli ◽  
Saparuddin Mukhtar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Unit ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third ◽  
Perceive Risk ◽  
Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality.   Keywords: brand image, price, product quality, perceive risk and purchase decision

scholarly journals The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet)

2021 ◽  
Vol 1 ◽  
Author(s):  
Rachma Rizqina Mardhotillah ◽  
Denis Fidita Karya ◽  
Muhammad Ainur Rosyad
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Nahdlatul Ulama ◽  
Positive Effect ◽  
Sampling Approach

Business competition in today's globalization era is very tight, where every company is required to be able to meet consumer needs and strive to create a product that has advantages and creates different products from competitors. Data recorded according to the Central Bureau of Statistics (BPS) in 2014 - 2018. That the number of motorbikes has increased each year. With the increasing number of motorcycle users, there are also more helmet users and other accessories. This study aims to examine the effect of price, product quality, and brand image on purchasing decisions (a study on students of the Nahdlatul Ulama University Surabaya who used the INK brand helmet). In this study using quantitative research, which uses a research sample of 120 respondents. Using non-probability sampling method with purposive sampling approach and the method used in analyzing the data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing on the data carried out, all variables obtained the result that the price had a positive effect on the purchase decision, while the product quality had a positive effect on the purchase decision, and the brand image did not have a positive effect on the purchase decision

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Meilaty Finthariasari ◽  
Aslim Aslim
Keyword(s):  
Sampling Method ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Independent Variables ◽  
Positive Effect ◽  
Two Independent Variables

This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.

scholarly journals The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables

2022 ◽  
Vol 6 (6) ◽  
pp. 271-277
Author(s):  
Wahyu Septianti ◽  
Ira Setyawati ◽  
Dudi Permana
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Analysis Software ◽  
Mediating Variables ◽  
Positive Effect

This study aims to know and clarify the influence of halal products and brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews and questionnaires. The data in the analysis uses path analysis (software SmartPls 3.0). The results of the study showed that: (1) Halal Products have a significant positive effect on Purchase Intentions. (2) Brand Image has a significant positive effect on Purchase Intention. (3) Purchase Intention as a mediator in this study has a significant effect on the Purchase Decision. (4) Halal products have a significant positive effect on Purchasing Decisions. (5) Brand Image has a significant positive effect on Purchasing Decisions. (6) Purchase Intention mediates Halal Products to Purchase Decisions and (7) Purchase Intention do not mediate Brand Image against Purchasing Decisions.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAYU PADA CV. HARAPAN JAYA III KASEMEN KOTA SERANG

2021 ◽  
Vol 1 (1) ◽  
pp. 598-608
Author(s):  
Ega Maulidya ◽  
Surti Zahra ◽  
Amah Suhamah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Wood Products ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Positive Effect

For the price of wood sold at CV. Harapan Jaya III is a little more expensive compared to other wood products. This study aims to determine the effect of Product Quality and Price on Wood Purchase Decisions at CV. Harapan Jaya III Kasmen Kota Serang. This type of research uses a quantitative approach with associative methods. The population in this study as many as 70 people are consumers of Wood CV. Harapan Jaya III. The sampling technique using probability sampling is a technique to provide equal opportunities for each member of the population to be selected as a member of the sample, which is as many as 70 respondents. The results showed that partially product quality had a positive effect on purchasing decisions. Then the price has a positive effect on purchasing decisions and simultaneously product quality and price affect purchasing decisions. The results of the study conclude that partially product quality affects purchasing decisions and prices affect purchasing decisions. Meanwhile, product quality and price simultaneously affect the purchase decision

scholarly journals Pengaruh Brand Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Aqua Produksi PT. Golden Mississipi

PARAMETER ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 24-37
Author(s):  
Muratin
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Analytical Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third

The purposes of this research are (1) to find out whether there is a brand influence on purchasing decisions at PT Golden Mississippi Jakarta (2) to find out whether there is an effect of product quality on purchasing decisions at PT Golden Mississippi Jakarta, (3) to find out whether there is a brand influence, and Product Quality on Purchase Decisions at PT Golden Mississippi Jakarta. The population in this study was 1150 people. The sample in this study was 100 people. The analytical tool in this study is the SPSS version 17 program tool. Based on the results of the study simultaneously the independent variables (Brand and Product Quality) have a positive and significant effect on purchasing decisions. Ha which reads that there is a significant influence between Brand (X1) and product quality (X2) on purchasing decisions (Y) is accepted. While Ho which reads that there is no significant effect between Brand (X1) and product quality (X2) on purchasing decisions (Y) is rejected. Thus, it can be concluded that the third hypothesis Ho is rejected and Ha is accepted, which means that there is a significant influence of Brand (X1) and product quality (X2) on purchasing decisions (Y) at PT Golden Mississippi Jakarta. Abstrak Tujuan penelitian ini adalah (1) Untuk mengetahui apakah terdapat Pengaruh Brand, Terhadap Keputusan Pembelian pada PT Golden Missisippi Jakarta (2) Untuk mengetahui apakah terdapat Pengaruh Kualitas Produk Terhadap Keputusan Pembelian pada PT Golden Missisippi Jakarta, (3) Untuk mengetahui apakah terdapat Pengaruh Brand, dan Kualitas Produk Terhadap Keputusan Pembelian pada PT Golden Missisippi Jakarta. Adapun populasi dalam penelitian ini adalah 1150 orang. Sampel dalam penelitian ini 100 orang. Alat analisis dalam penelitian ini adalah dengan alat bantu program SPSS versi 17. Berdasarkan hasil penelitian secara serempak variabel independen (Brand dan Kualitas Produk) berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Ha yang berbunyi ada pengaruh yang signifikan antara Brand (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) diterima. Sedangkan Ho yang berbunyi tidak ada pengaruh yang signifikan antara Brand (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) ditolak. Dengan demikian maka dapat disimpulkan bahwa hipotesis ketiga Ho ditolak dan Ha diterima yang berarti terdapat pengaruh yang signifikan dari Brand (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) pada PT Golden Missisippi Jakarta.

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Stefani Stefani ◽  
Adil Fadillah
Keyword(s):  
Product Quality ◽  
Research Data ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
The Creation

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

The Effect of Product Quality, Price Perception, and Brand Image on Product Purchase Decision at Pt. Ottobock Healthcare Indonesia

2021 ◽  
pp. 146-154
Author(s):  
Hendriatmi
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Total Population ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Prosthetic Limb ◽  
Price Perceptions ◽  
Positive Effect

Prosthesis is a medical technology that is commonly called prosthetic limb, where the prosthesis marketing strategy has a unique way of marketing so that it needs to be carefully implemented whether the factors that influence the decision to buy prosthesis. The purpose of this study was to determine what factors determine which patients buy Ottobock prostheses from product quality, price perception, and brand image. See which factor is the most powerful. This research was conducted at PT. Ottobock Healthcare Indonesia with a total population and sample of 100 respondents. The analytical method used is multiple regression analysis. This type of research is quantitative research. The data presented in this study were obtained from a questionnaire provided to Ottobock's (amputated) patients. Statistical analysis using SPSS 25 which is used in the model and testing. The results of this study partially indicate that price perceptions and brand image have no effect on purchase decision for Ottobock’s prosthesis, but product quality does influence purchasing decisions. However, simultaneously, product quality, price perception and brand image have a positive effect on purchasing decisions for Ottobock prosthesis.

scholarly journals PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BIOSKOP CINEMA XXI (Studi Pada Mahasiswa di D.I Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
pp. 31
Author(s):  
Lucia Nurbani Kartika ◽  
Markus Maria Rino
Keyword(s):  
Product Quality ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Managerial Implication ◽  
Independent Variables ◽  
Business Values ◽  
Collection Methods

ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan pemasaran digital terhadap keputusan pembelian di Bioskop Cinema XXI. Penelitian ini dilakukan menggunakan pendekatan kuantitatif, sampel yang diambil sebanyak 100 mahasiswa yang pernah menonton film di Bioskop Cinema XXI. Metode pengumpulan data menggunakan kuesioner kemudian dianalisis secara deskriptif, analisis linear berganda, koefisien determinasi, uji F, dan uji t. Hasil analisis menunjukkan bahwa variabel pengaruh kualitas produk, pemasaran digital berpengaruh secara signifikan terhadap keputusan pembelian di Bioskop Cinema XXI. Maka dari itu, penting halnya untuk memperhatikan kualitas produk dan pemasaran digital untuk meningkatkan keputusan pembelian. Koefisien determinasi (adjusted R2) penelitian ini sebesar 0,782 yang berarti variabel dependen yaitu keputusan berkunjung dipengaruhi sebesar 78,2% oleh variabel independen yaitu kualitas produk dan pemasaran digital. Sedangkan sisanya 21,8% dipengaruhi oleh variabel lain yang tidak diteliti.  Penelitian ini dilakukan pada bulan Januari 2021, berdasarkan penelitian ini variabel kualitas produk dan pemasaran digital secara simultan berpengaruh signifikan terhadap keputusan pembelian, sehingga Cinema XXI perlu terus meningkatkan kualitas dan menciptakan nilai tambah dan nilai bisnis di era bisnis digital saat ini.Kata Kunci: kualitas produk, pemasaran digital, dan keputusan pembelian ABSTRACT This research was conducted with the aim to determine the influence of product quality and digital marketing on purchasing decisions at Bioskop Cinema XXI. This research was conducted by a quantitative approach, samples taken as many as 100 students for those who have attended Cinema XXI.  The data collection methods were using questionnaire that would be analyzed descriptively, multiple linear analysis, coefficient of determination, F test, and t test. The results of the analysis showed that the product quality and digital marketing significantly influenced the purchase decision at Cinema XXI. Based on the results of data analysis, it showed that product quality was proven to have a positive and sifnificant effect indicated by the value < 0.05, namely 0.000, marketing digital was proven to have a positive and significant effect indicated by the value < 0.05 which was 0.003.  The coefficient of determination (adjusted R2) of this study was 0.782 which meant the dependent variable which was the purchase decision was influenced 78.2% by the independent variables of product quality and digital marketing. Whereas, the remaining 21.8% was influenced by other variables that not examined. This research was done on January 2021. Based on the result of this research, the variables of product quality and digital marketing have simultaneously  influenced on puchase decision, so they need to be maintained and even better in the future in the middle of this digital business era.  For the managerial implication, they have always to create added business values which will enhance customer purchase decision.Keywords: product quality, digital marketing, and purchase decisions

scholarly journals ANALYSIS OF PRODUCT QUALITY, SALES PROMOTION, BRAND IMAGES, AND AFTER-SALES SERVICE TOWARDS SAMSUNG GADGET PURCHASE DECISIONS

2020 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Lina Safitriani ◽  
I Gedhe Arimbawa ◽  
Agus Baktiono ◽  
Elok Damayanti
Keyword(s):  
Product Quality ◽  
Quantitative Method ◽  
Brand Image ◽  
Test Validity ◽  
Linear Analysis ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Partial Product ◽  
Purchasing Decisions

This study aims to determine the effect of simultaneous and partial product quality, brand image, sales promotion and after-sales service on purchasing decisions of Samsung smartphones at the Discovery Mobile Store in Sidoarjo. This research used quantitative method. The population  and sample based on the questionnaire distribution to consumers who visited the Discovery Ponsel Store Sidoarjo, and were taken as 135 respondents. Data collection techniques used interviews, observation and questionnaires. The data analysis used reliability test, validity test, classic assumption test and multiple linear analysis test. The simultaneous and partial results of product quality, brand image, sales promotion and after-sales service have a significant effect on the purchase decision of Samsung smartphones at the Discovery Ponsel Sidoarjo Store because of the significance of <0.005.

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