scholarly journals Consumer Behavior in “Groupon” Business in Vietnam

2013 ◽  
Vol 216 ◽  
pp. 84-95
Author(s):  
GIAO HÀ NAM KHÁNH ◽  
PHƯƠNG NGUYỄN HOÀI
Keyword(s):  
Consumer Behavior ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Age Group ◽  
Perceived Benefit ◽  
Gender Education ◽  
Online Shopping Behavior ◽  
One Way Anova

This research aims to identify the factors that influence online shopping behavior of consumers in ?Groupon? business in Vietnam. The results provide information to determine the importance level of each selected factors and find out the most important factor among these proposed factors. Multiple Linear Regression and One-Way ANOVA method are used. The results indicate three factors that have impacts on online shopping in Groupon business: Perceived benefit in Price, Trust and Convenience. The research results also point out there are no differences in attitude toward online shopping in Groupon business between gender, education and age group.

scholarly journals Consumer behavior in Groupon business in Vietnam

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Nguyen Hoai Phuong
Keyword(s):  
Consumer Behavior ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Age Group ◽  
Perceived Benefit ◽  
Gender Education ◽  
Online Shopping Behavior ◽  
One Way Anova

This research aims to identify the factors that influence online shopping behavior of consumer in “Groupon” business in Vietnam. The findings provide information to determine the importance level of each selected factors and find out the most important factor among these proposed factors. Multiple Linear Regression and One-Way ANOVA method are used. The findings indicate three factors that have impacts on online shopping in Groupon business: Perceived benefit in Price, Trust and Convenience. The research results also pointed out there are no differences in attitude toward online shopping in Groupon business between gender, education and age group.

PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

scholarly journals A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences

2017 ◽  
Vol 9 (3) ◽  
pp. 24 ◽  
Author(s):  
Shwu-Ing Wu ◽  
Hsin-Ti Tsai
Keyword(s):  
Consumer Behavior ◽  
High Frequency ◽  
Online Shopping ◽  
Low Frequency ◽  
Positive Influence ◽  
Consumption Patterns ◽  
Shopping Behavior ◽  
Behavior Patterns ◽  
Frequency Group ◽  
Online Shopping Behavior

The appearance of Internet does not only bring changes to consumption patterns, but also to the business modes of companies, as a result of which Internet has become a perfect sales channel. When a consumer shops online, s/he might be influenced by a huge variety of factors. In this study, ABC model of attitude was adopted to investigate empirically the influences of website characteristics and external stimulus on consumers’ online shopping behavior. A relationship model was also established to compare the differences of consumer groups with different online shopping experiences.Using convenience sampling, a total of 818 valid questionnaires were collected for the purpose of this study. Based on their online shopping experiences, consumers were divided into high frequency and low frequency groups in order to compare their consumption patterns as a group. According to the results, the two groups with different online shopping experiences were significantly different in three relational paths. To be specific: (1) Compared to the low frequency group, consumers in the high frequency group is more significantly positively influenced by website characteristics along the affection path during their online shopping. (2) Compared to the high frequency group, consumers in the low frequency group are more significantly positively influenced by website characteristics along the attitude path during their online shopping. (3) Compared with the low frequency group, a more significant positive influence is found among consumers in the high frequency group between consumer affection and consumer behavior path. These differences in the consumer behavior patterns of groups with different online shopping experiences according to the research results, therefore, could be used as references for online shopping business owners in their formulation of strategies.

scholarly journals HUBUNGAN ANTARA SELF-CONTROL DENGAN PERILAKU KONSUMTIF ONLINE SHOPPING PRODUK FASHION PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS SAM RATULANGI ANGKATAN 2011

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Regina C. M. Chita ◽  
Lydia David ◽  
Cicilia Pali
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Self Control ◽  
Shopping Behavior ◽  
Cross Sectional ◽  
Consecutive Sampling ◽  
Fashion Products ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
The Relationship

Abstract: Self-control on adolescent is the capacity which can be used to control external variables that determine behavior. Conditions of unstable teenage emotions lead them to become consumerists. Teen consumer behavior on fashion products is to support their presentation. Consumer behavior is happening also more facilitated by the existence of Online Shopping. This study aimed to find out whether there was a relationship between self-control with consumer online shopping behavior of fashion products in students faculty of medicine University of Sam Ratulangi force 2011.This study was analytic with cross sectional approach. Sampling techniques are used i.e. consecutive sampling. The respondents were students of Faculty of Medicine University of Sam Ratulangi batch 2011 with a total number of 174 respondents. Data were obtained by using questionnaires self-control and behavior consumer online shopping fashion products. The technique analysis of the test data by using correlation Sperman Rank with error prediction of α = 0,05. The results showed that there was a relationship between support self-control by consumer online shopping behavior of fashion products in students faculty of medicine University of Sam Ratulangi force 2011, with test correlation value obtained Sperman Rank p = 0.000 <α = 0.05. With the value of the correlation of -0.485 which belong to the category of being. The negative sign indicates the direction of the relationship means the higher self-control then the lower consumer online shopping behavior of fashion products, otherwise the lower self-control then the higher consumer behavior online shopping fashion products. Conclusion: There was a relationship between self-control and consumer online shopping behavior of fashion products among students of Faculty of Medicine University of Sam Ratulangi batch 2011.Keywords: self-control, consumer behavior, online shopping, fashion productsAbstrak: Self-control pada remaja merupakan kapasitas dalam diri yang dapat digunakan untuk mengontrol variabel-variabel luar yang menentukan tingkah laku.Kondisi emosi remaja yang tidak stabil membuat remaja menjadi konsumtif. Perilaku konsumtif remaja pada produk fashion adalah untuk mendukung presentasi mereka. Perilaku konsumtif yang terjadi juga lebih dimudahkan dengan adanya Online Shopping. Penelitian ini bertujuan untuk mencari tahuapakah ada hubungan antara self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011. Penelitian ini bersifat analitik dengan pendekatan cross sectional. Teknik pengambilan sampel yang digunakan yaitu consecutive sampling. Subyek penelitian adalah mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011 dengan jumlah 174 responden. Pengambilan data dengan menggunakan kuesioner self-control dan perilaku konsumtif online shopping produk fashion. Teknik analisa data dengan menggunakan uji korelasi Sperman Rank dengan galat pendugaan α=0,05. Hasil penelitian didapatkan bahwa terdapat hubungan antara dukungan self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011, dengan uji korelasi Sperman Rank didapatkan nilai p = 0,000 < α = 0,05. Dengan nilai korelasi sebesar -0,485 yang termasuk kedalam kategori sedang. Tanda negatif menunjukan arah hubungan artinya semakin tinggi self-control maka semakin rendah perilaku konsumtif online shopping produk fashion, sebaliknya semakin rendah self-control maka semakin tinggi perilaku konsumtif online shopping produk fashion. Simpulan: Terdapat hubungan antara self-control dengan perilaku konsumtif online shopping produk fashion pada mahasiswa Fakultas Kedokteran Universitas Sam Ratulangi angkatan 2011Kata kunci: self-control, perilaku konsumtif, online shopping, produk fashion

scholarly journals Examining Factors that Affect Consumer Online Shopping Behavior: A Review Based Study

2015 ◽  
Vol 10 (8) ◽  
pp. 2445-2452
Author(s):  
Shabnam Narula ◽  
MRS. SHABNAM GULATI ◽  
Mr. DUSHANT NARULA
Keyword(s):  
Consumer Behavior ◽  
Critical Review ◽  
Perceived Risk ◽  
Online Shopping ◽  
Geographical Area ◽  
Literature Survey ◽  
Shopping Behavior ◽  
Extensive Literature ◽  
Primary Condition ◽  
Online Shopping Behavior

Online shopping in India is an emerging trend for marketers to promote their merchandise in wide geographical area using internet. In 2012, E-Commerce revenue was US$ 1.6 billion but it is expected to be US$ 8.8 billion by 2016.It speaks about the success of e-commerce. Trust is an important dimension in the success of online shopping. The present study focuses on critical review of consumer behavior towards online shopping through extensive literature survey. The finding reveals that knowledge, privacy, security, perceived risk and perceived benefits are very important factors for the consumer’s behavior towards online shopping. Winning trust is the primary condition for enduring success in e- commerce. Finally, some useful implications have been offered to the marketers at the end.

scholarly journals E-COMMERCE CONSUMER BEHAVIOR AND SHOPPING CULTURE DURING THE COVID-19 PANDEMIC

2021 ◽  
Vol 1 (2) ◽  
pp. 123-128
Author(s):  
Feri Lupiana ◽  
Robby Andika Kusumajaya
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
The Other ◽  
Shopping Behavior ◽  
Electronic Money ◽  
Electronic Trade ◽  
Other Hand ◽  
Online Shopping Behavior ◽  
The One

In the era of the Covid-19 pandemic, the marketplace platform by the nation's children dominates the online shopping market in Indonesia. Tokopedia, Shopee, Bukalapak, Lazada, and Bibli are among the top five frequented online shopping sites in Indonesia. Data from Bank Indonesia recorded electronic trade transactions almost doubled in the midst of the Covid-19 pandemic, the use of electronic money is also predicted to rise by 32.3 percent to Rp 266 trillion. In addition, digital banking transactions are expected to grow by 19.1 percent. Based on these data, it can be concluded that online shopping behavior has become a new trend, lifestyle, and culture in the Covid-19 pandemic. The data from Bank Indonesia shows the phenomenon that online shopping and conducting digital banking transactions, on the one hand, is a solution to prevent the spread of Covid-19 while on the other hand, without us knowing, consumers will become "dark eyes" so that it becomes consumptive, excessive shopping, and buying goods / services beyond the limits of needs.

scholarly journals Analisis Perubahan Konsumsi E-commerce Di Indonesia Selama Pandemi Covid-19

2021 ◽  
Vol 10 (2) ◽  
pp. 74-83
Author(s):  
Siti Nur Faizah ◽  
Jalu Aji Prakoso
Keyword(s):  
Consumer Behavior ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Price Promotion ◽  
Shopping Experience

Writing this study aims to determine increased access to e-commerce, increased spending in online shopping on e-commerce sites, and effect variable trust, ease, hedonic motivation, price, promotion, shopping experience, and product quality on consumer behavior in online shopping during pandemic Covid-19. The data used are primary data be in the form of a questionnaire with sampling technique random sampling—Metode of analysis data in this study their descriptive analysis and multiple linear regression. The analysis result shows increasing access to e-commerce sites during pandemic Covid-19 and increasing spending in online shopping through e-commerce sites during pandemic Covid-19. Analysis result of multiple linear regression shows that variable ease, price, promotion, shopping experience, and product quality significantly affect consumer behavior during the pandemic Covid-19. At the same time, trust and hedonic motivation does not have a significant effect. E-commerce continues to develop features to make it easier for consumers and ensure transaction security. That considerable effect on consumer behavior during the pandemic Covid-19 and product quality variable significantly affect consumer behavior during the pandemic Covid-19. Results of the analysis can be concluded that during pandemic Covid-19, there is increasing access to e-commerce sites and increasing spending in online shopping through e-commerce sites.

Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions

2016 ◽  
Vol 69 (2) ◽  
pp. 794-803 ◽  
Author(s):  
Ilias O. Pappas ◽  
Panos E. Kourouthanassis ◽  
Michail N. Giannakos ◽  
Vassilios Chrissikopoulos
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Online Shopping Behavior

Examining digital information literacy as a determinant of women's online shopping behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Munazza Mahmood ◽  
Syeda Hina Batool ◽  
Muhammad Rafiq ◽  
Muhammad Safdar
Keyword(s):  
Information Literacy ◽  
Online Shopping ◽  
Literacy Skills ◽  
Shopping Behavior ◽  
Digital Information ◽  
Content Type ◽  
Information Literacy Skills ◽  
Information Professionals ◽  
Online Shopping Behavior

PurposeThe present study aims to examine the current digital information literacy (DIL) skills of female online shoppers in Lahore city of Pakistan. Data were gathered from a purposive sampling of women, aged between 20–50 years who were buying products online, not from the traditional retail stores. Out of 309 received questionnaires, 269 responses were useable and were utilized for data analysis. Descriptive and inferential statistics were used to deduce inferences.Design/methodology/approachQuantitative research approach was employed for this study, and a survey was conducted to collect the data from the study's respondents. For data analysis, descriptive and inferential statistics were used.FindingsResults revealed that the digital information literacy skills of women were good to a moderate level. However, they were not confident in applying advanced searching options. In accordance with what was hypothesized in a directional hypothesis, DIL was found to be a strong predictor of online shopping behavior of women, consequently highlighting the importance of such competencies in modern life. Other findings illustrate that participating women rarely engaged in online shopping and felt hesitation in using credit/debit card for online transactions.Research limitations/implicationsThese observations highlight the important role of information professionals in creating digital literacy among different population groups, specifically women, by planning digital information instruction through courses, workshops and trainings. This could eventually be possible with the dynamic role of librarians or information professionals in the society.Originality/valueThe present study adopts the unique approach of measuring online shopping behavior of female shoppers in connection with their digital information literacy skills.

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