scholarly journals CRITICAL DISCOURSE ANALYSIS ON LINGUISTIC IDEOLOGY USED ON BILLBOARDS IN JAKARTA

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Dery Rovino ◽  
Theresia Arianti

<p align="center"> </p><p align="center"><em>ABSTRACT</em></p><p>Indonesian language has long been officially determined as the national language of Indonesia. However, numerous texts in mass media embed English in the text being delivered.  Previous studies have shown that English has long been used in Indonesia’s different media and platforms to, one of which, enhance the sense of prestige as well as class of the discourse presented. Though some researchers have conducted studies regarding the surface ideation of advertisements, little is known about the linguistic ideology behind the use of English in those texts, wherein the gap is fulfilled by the present study. This study aimed to analyze the linguistic ideology behind the English used on local billboards, with TACO framework. The findings showed that English is often used on local billboards in plenty of non-normative lexical positioning, unconventional spelling, and preferences in source language over the prescribed Bahasa Indonesia loan words. Study also found different modes of Bahasa Indonesia-English coinage as well as some evidence of disconnect between the Bahasa Indonesia-English use of expressions and the actual sold products. This study believes that these eccentric language pairings between Bahasa Indonesia and English lend themselves into the present ideology of prestige enhancement of the product and service advertised. This ideation is derived from a particular narrative that English is superior towards the national language, Indonesian language. Findings also exhibited that economic and education gaps are two main issues hidden behind the use of English on local billboards.</p>

2014 ◽  
Vol 6 (1) ◽  
pp. 51
Author(s):  
Ratna Riadhini Darmawan

<p><em>This research aim to understand the text, the discourse practice, and the sociocultural practice which Suara Merdeka showed in their publications about bribery case of Semarang’s RAPBD 2012 which claims Soemarmo.</em></p><p><em>The theoritical of this study required critical paradigm. Stuart Hall in Eriyanto (2008) wrote that mass media is not produce a news, but they determine reality through words.</em></p><p><em>The research method used critical discourse analysis by Norman Fairclough. Three steps analysis by Faircough are text analysis, discourse practice analysis, and sociocultural analysis. The texts have been analyzed by linguistic, grammar and vocabulary. Discourse practice analysis related to production and consumtion process. Sociocultural analysis related to outside elements of the texts. The researcher collected data by text analyzed and interviewed a journalist and the editor in chief of Suara Merdeka. The study has been done in Semarang.</em></p><p><em>This research found that Suara Merdeka wrote the text about this case very carefully. There was a special agenda setting to write about it. The socioculture practice analysis showed that the capitalist has intervented the editorial.</em></p>


2017 ◽  
Vol 4 (2) ◽  
pp. 346
Author(s):  
Aliya Sikandar

<p><em>This qualitative case study is an exploration of the phenomenon of the ways in which Urdu as the national language is represented in discursive practices of senior business academia. The research design, built on Fairclough’s Critical Discourse Analysis (CDA) model (2009) is of dialectical-relational approach. The participant in this single case study is a senior member of the academia from a business school. Methodologically, the analysis trailed four stages and followed CDA’s transdisciplinary traditional methods of social practices in three semiotic categories: genre, discourse and style. Findings of the study indicated that despite strong emotional links with the national language, the participant recognized the utilitarian value of English in academic and in professional domains; additionally, his perspective was that Urdu was largely marginalized due to its perceived lack of utilitarian value. The participant also expressed the viewpoint that this social injustice was needed by the social order because the business school requires English for academic and professional purposes. The study recommends a more inclusive addition of Urdu courses in business studies. </em></p>


2021 ◽  
Vol 15 (1) ◽  
pp. 127-148
Author(s):  
Rohmanur Aziz

This study aims to reveal the role of the media in disseminating information regarding the cancellation of the departure of pilgrims from the critical discourse dimensions. Therefore, this research method uses Critical Discourse Analysis from Norman Fairclough. The results of this study indicate that the role of the media in the cancellation policy of Hajj pilgrims in 2021 consists of three essential things. First, the media sided with the news content about the cancellation of the hajj based on norms by the law and various derivative regulations. Second, the mainstream media group has its concept in understanding how to disseminate the information so that it can become a public discourse and understand the public after being back on the mainstream media stage. Third, the media behaves like a ‘pendulum’ that can go back and forth to contribute to "orchestrating" the public discourse in this context regarding the cancellation of the departure of the pilgrims.Penelitian ini bertujuan untuk mengungkap peranan media dalam menyebarluaskan informasi mengenai pembatalan keberangkatan jamaah haji dilihat dari dimensi-dimensi wacana kritis. Oleh karena itu metode penelitian ini menggunakan Analisis Wacana Kritis dari Norman Fairclough. Hasil penelitian ini menunjukkan bahwa peranan media dalam kebijakan pembatalan jemaah haji tahun 2021 terdiri dari tiga hal penting. Pertama, media berpihak pada konten pemberitaan tentang pembatalan haji berdasarkan pada norma yang sesuai dengan undang-undang dan berbagai peraturan turunannya. Kedua, kelompok media arus utama memiliki konsep tersendiri dalam memahami cara menyebarluaskan informasi sehingga dapat menjadi wacana publik, namun sekaligus dapat memahamkan publik setelah kembali dimainkan di panggung media arus utama. Ketiga, media berperilaku sebagai bandul pendulum yang dapat bolak-balik berkontribusi dalam “mengorkestrakan” wacana publik dalam konteks ini tentang pembatalan pemberangkatan jemaah haji.     


Sexualities ◽  
2020 ◽  
Vol 24 (1-2) ◽  
pp. 13-28
Author(s):  
Aminata Cécile Mbaye

This article examines media representations of same-sex sexuality in Senegal, and analyses how same-sex sexuality has been covered in a selection of Senegalese newspapers since the early 2000s. Drawing on Stuart Hall’s perspective on the role of mass media and ideology and the theory of Critical Discourse Analysis, this article describes how discourses produced by selected Senegalese newspapers generate and circulate ideological meanings. This article intends to underline the ways in which Senegalese media have come to fabricate a certain image of gay and lesbian people, often portrayed as deviant, mad or abnormal.


Target ◽  
2012 ◽  
Vol 24 (1) ◽  
pp. 103-125 ◽  
Author(s):  
Christina Schäffner

This article investigates the role of translation and interpreting in political discourse. It illustrates discursive events in the domain of politics and the resulting discourse types, such as jointly produced texts, press conferences and speeches. It shows that methods of Critical Discourse Analysis can be used effectively to reveal translation and interpreting strategies as well as transformations that occur in recontextualisation processes across languages, cultures, and discourse domains, in particular recontextualisation in mass media. It argues that the complexity of translational activities in the field of politics has not yet seen sufficient attention within Translation Studies. The article concludes by outlining a research programme for investigating political discourse in translation.


2018 ◽  
Author(s):  
Annisa Septiani

This paper about critical discourse analysis in media education.Students have used mass media to help them to learn. They get any information from it. Although mass media can help the students to learn, mass media also has a bad effect. For that, the students must know how to critically mass media such as they know the theory of critical practice, critical media literacy and CDA in the education media


2018 ◽  
Author(s):  
Deti Anitasari

ABSTRACT: In this paper, the researcher aims are to review some key problems of approaches to research on mass media text from point of view discourse analytical and to present an argument, as well as a Critical Discourse Analysis (CDA) structures for analysis of mass media discourse. The researcher regards a number of areas of critical research interest in mass media discourse locally and elsewhere. An instance of actual CDA researches on mass media discourse is reviewed in terms of topics of obviously popular interest among society, before listing methodological, as well as the topical plan by a main support in the field for further work. This paper concludes that CDA’s multidisciplinary approach helps to understand and aware of the hidden socio-political issues and agenda in all kinds of areas of language as a social practice to empower the individual and social groups.


2010 ◽  
Vol 6 ◽  
pp. 31-43
Author(s):  
André Ricardo N. Martins

This paper discusses the role of language as social practice. It shows how the introduction of ideology in the study of language has changed the focus on language in recent years. It analyses the specific contribution of Critical Discourse Analysis to the study of language and its relation to social reality. Special attention is given to the relation among language, mass media and democracy.


2020 ◽  
Vol 1 (2) ◽  
pp. 100-104
Author(s):  
Encik Savira Isnah

This study aims to determine the identity that emerges through language in Indonesian language major in tertiary engineering concentration. The research was conducted in the Department of Marine Engineering, Sepuluh November Institute of Technology Surabaya. The method used is descriptive qualitative with Van Dijk's critical discourse analysis. Van Dijk's three models are macrostructure, social cognition, and microstructure. The results of the study show that identity does not only emerge from a person's psychological background but is also seen from the language used. most students try to use mimicry in using language, that is, students outside Surabaya try to use Suroboyoan as the language of instruction in discussions in the Indonesian class as an effort to bring out their identity as suroboyo architects, no longer their origin areas to be socially acceptable. Other findings, Indonesian language classes bring up the identity associated with the understanding adopted by students.


2017 ◽  
Vol 3 (01) ◽  
Author(s):  
Cosmas Gatot Haryono

<p>As a mass media, Film seldom unrecognized as a media disseminator for messages and discourse. This condition is used by filmmakers and some interested parties as “arena” to disseminate or conduct hegemony to the public. Film General Soedirman is one example of a film that we can felt the hegemony agenda. As a historical film, the film try to build its story or narrative centrally on the figure of the Great Commander General Soedirman. Interestingly, the protrusion of General Soedirman figure is felt too much. On the contrary, the civil politicians are discribed ugly. This led to controversy and debate that is quite exciting in the national media. There is a suspicion of a large discourse, that is being rolled out by the filmmakers for the sake of a certain position within the larger narrative of the republic.<br />This article is a report of qualitative research and use critical discourse analysis of Van Dijk. The research try to dismantle the structure of the text, either micro, macro, and it‟s superstructure, thus unfolding discourse developed through the production of this film.<br />Keywords: Critical Discourse, Text Structure, and Hegemony</p>


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