scholarly journals STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT

Author(s):  
Marhanani Tri Astuti

<p>Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam  pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif  dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi  pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019.</p><p><strong> </strong></p><p><strong>Kata Kunci:</strong> Wisata Bahari, Gili Trawangan, Analisis SWOT</p><p align="center"><em> </em></p><p align="center"><em> </em></p><p align="center"><strong><em>ABSTRACT:</em></strong></p><p><em>Tourism is affirmed in various Strategic Plans (RENSTRA) as well as the National Tourism Master Plan (RIPARNAS) as a mainstay driving the economic growth of Indonesia. Assets in the form of cultural resources and natural resources such as the uniqueness of nature tourism in the form of marine tourism and various regional cultural events and cultural authenticity can be managed and utilized to compete with other tourist destinations. All of them to attract foreign and domestic tourists to come to Indonesia. </em><em>One of the government programs in achieving the target is the creation of 10 (ten) priority tourist destinations or with the term "Creating 10 New Bali" scattered throughout Indonesia, namely Lake Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi , Morotai, Bromo-Tengger-Semeru and Labuan Bajo. </em><em>In order to achieve the goal of marine tourism development strategy in Lombok, it is necessary steps of governance of destinations, among others, inventory readiness to the state of nature and cultural attractions, can be utilized and readiness of accessibility, amenitas and accommodation. This research uses qualitative descriptive method and SWOT analysis. </em><em>From the economic side, it is expected to have a positive impact on economic growth, so that the opportunity of exploiting and developing marine tourism in West Lombok is expected to benefit all parties. </em><em>The results of the research include: the need for marine tourism development strategy that is developing infrastructure facilities, especially the expansion of the pier, increasing the competence of human resources through the certification of competence of tourism services and cooperation between the government, tourism industry, academics and the community in order to improve the service and comfort of tourists. to achieve the target of 20 million foreign tourists who visit Indonesia in 2019.</em></p><p><em> </em></p><strong><em>Keywords:</em></strong><em> Marine Tourism, Gili Trawangan, SWOT Analysis </em>

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.


2020 ◽  
Vol 18 (2) ◽  
pp. 12-23
Author(s):  
Tyas Santri ◽  

Indonesia is an archipelago country with a sea larger than the mainland, so it is undeniable that in Indonesia there are many fisherman settlements. Often fishermen settlements in Indonesia are marginalized in the development of maritime and service industries and even become victims of the activities of the utilization of coastal areas by the private sector engaged in tourism, industry, and services. The fisherman settlement community is not getting a positive impact from the development, therefore this study aims so that the fisherman settlement community can get a positive impact from the development of the surrounding area. This research takes a case study in the fisherman settlements of Kingking and Karangsari in Tuban Regency, East Java. The approach used in this research is the urban assemblage approach to reveal socio-cultural knits as a cultural force that shapes the sustainability of the place. The urban assemblage approach will be supported by search methods which will then be analyzed descriptively qualitatively. The search was carried out through literature review and field surveys. This research presents the results in the form of a mapping of knits between culture, social, the economy as the cultural strength of the Kingking and Karangsari fisherman settlements with the surrounding tourist areas. The results of this study can be considered by the government and local communities in planning the development of coastal areas or fisherman settlements into tourist destinations.


2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.


2018 ◽  
Vol 13 (12) ◽  
pp. 151 ◽  
Author(s):  
Chin-Hong Puah ◽  
Meng-Chang Jong ◽  
Norazirah Ayob ◽  
Shafinar Ismail

The local and international communities play an important role in the sustainable growth of the Malaysian tourism industry. The principle of sustainable growth in the tourism industry was proposed by the World Tourism Organization (WTO) in 1988. As the tourism industry is one of the largest and fastest growing industries in Malaysia, the government has poured considerable effort into promoting this industry consistent with the objective of the Economic Transformation Program (ETP) to transform from a resource-based economy to a service-based economy. This study aimed to test the hypothesis of tourism-led growth from Malaysia&rsquo;s perspective. The tourism revenue earned by the government can be used to invest in industry to further promote economic growth in Malaysia. Hence, tourist receipts and capital investment in the tourism industry are important factors that can affect the nation&rsquo;s economic growth. Utilizing Malaysian data from 1995 to 2016, the study employed the Autoregressive Distributed Lag (ARDL) approach to examine whether the tourism-led growth is valid in this study. Empirical findings indicated that both variables have a significant positive impact on economic growth and the hypothesis of tourism-led growth is accepted in Malaysia.


2018 ◽  
Vol 4 (2) ◽  
pp. 50-56
Author(s):  
Erni Julianti

The basic concept of tourism development strategy mangrove forest is reviewing the state of observation in the area of mangrove forests, perceptions and preferences of society and local government, and the use of SWOT analysis. This study aims to determine the development strategy of mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict, so mangrove well then expected to implement development programs and the development of an integrated strategy between the conservation of natural resouces with economic development in a sustainable society. The application of the concept of travel in the area of mangrove forest ecosystems in general is expected to reduce the rate of destruction of these areas by the public.  Processing method used is the analysis of the potensial landscape and strategy development SWOT analysis. Analysis of the data elements of the landscape each focal point of the model pengharkatan done that is by scoring according to the criteria assessment landscape elements that have been modified. While the SWOT analysis is a technique for identifying problems based on potential or strengths and weaknesses to address and respond to the opportunities and threats. So that the analysis results can be used as a basis for the development of mangrove forest tour in the village Langadai Kelumpang Hilir subdistrict in the future.  Based on the results of the assessment landscape mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict is in the range of 19-33 which means to have a high quality, so it has the potential to be developed as the natural attractions. Based on the results of this study resulted in several recommendations that include: Completing the supporting infrastructure of natural traveled activities such as: roads, bridges, gazebo, fishing, sanitary facilities, public toilets and others. Promotion to the public both in the region and outside the region. The government should  make the rules tight areas in the preservation of nature and fully supported by the community. Improving the quality of management of natural attractions integrated manner.


2020 ◽  
Vol 4 (46) ◽  
pp. 58-66
Author(s):  
L. V. Obolentseva ◽  

The article aims at formulating a concept for the social tourism development strategy in Ukraine, taking into account the European experience and national realities. The article proves that the main function of social tourism is to create and maintain appropriate conditions that allow people to participate in the tourism process, i.e. provide them with access to recreation and the effective recovery of physical, emotional and spiritual strength. The study presents a generalized structure of the social tourism system in Europe, enumerating the supply and demand factors together with their key elements. Based on foreign experience, the work identifies three main systems of social tourism services, such as: specialized accommodation; holiday checks; charitable donations. The article suggests a concept for social tourism development strategy in Ukraine, providing for a number of measures to form social tourism in Ukraine. To specify the measures needed, it is necessary to use the SWOT-analysis data and results. It has been found out that these measures comprise several groups, such as: organizational measures; measure related to participants’ work in social tourism; specific steps for social tourism promotion. The author comes to conclusion that social tourism can be considered the basis for domestic tourism development in a country, because a high development rate of domestic tourist flows will provide a new qualitative level of development for the national tourism industry, which, in turn, will contribute to placing the focus of tourism on tourists, both domestic and foreign ones.


2020 ◽  
Vol 4 (3) ◽  
pp. 195-208
Author(s):  
Septa Mega Hera Kartika ◽  
Herman Cahyo Diartho ◽  
Fajar Wahyu Prianto

Religious Tourism Development of Gus Dur Sanctuary in Jombang Regency: Community Based Tourism Approach Community based tourism is the concept of tourism development by involving the people or community in its activities and management. This study aims to determine priority factors that may affect community based tourism and development strategy of Gus Dur sanctuary religious tourism in Jombang Regency. The analytical method used in this case is Analytical Hierarchy Process (AHP) and Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. Based on the results of AHP analysis, it was found that the activity of the organization or society groups (0.382), increased cooperation government and society (0.269), the addition of facilities and infrastructure (0.182), and manufacture of regulation (0.167), factor activity of organizations/communities are considered most important in determining the priority development of religious tourism of Gus Dur sanctuary. The results SWOT analysis obtained, six development strategies, namely to involve the local community in tourism development and empowerment activities, to facilitate the development of business/industry through microcredits that can support people’s economy, to optimize the role of the government to increase the planned development targets, to facilitate development of home business/industry through courses and training institutions, improve cooperation with private sector to support tourism development, and improve cooperation between community and government or private sector in developing local economy.


2021 ◽  
Vol 2 (2) ◽  
pp. 187-209
Author(s):  
Muhammad Mufli

East Java is included in the strategic area of national halal tourism development by the Ministry of Tourism. This was supported by the existence of religious tourism objects, natural and artificial tourism attractions, organizing annual cultural events, and adequate infrastructure. The purpose of this research is to review the potential and formulate strategies for the development of halal tourism in East Java. This research uses secondary data with qualitative method and SWOT analysis technique. Internal analysis shows the strengths and weaknesses factor as well as external analysis shows the opportunity and challenge factors of weakness in the development of halal tourism in East Java. Strength factors include diversity of tourist destinations, infrastructure to support the mobility of tourists, and level of tourist visits. Weakneses factors include promotion and branding, skilled human resources, as well as supporting facilities for halal tourism. Opportunity factors include government policy support, existence of supporting institutions and international reputation of halal tourism Indonesia. Threat factors include economic stability, security stability and competition for the halal tourism industry. Based on the analysis of internal and external factors, the formulation of the development strategy of halal tourism in East Java among others : a) S-O strategy: encouraging domestic and foreign investment in the development of halal tourism in East Java; b) W-O strategy: development of East Java halal tourism information center platform; c) S-T strategy: create a brand identity for East Java halal tourism titled “Khazanah Jawa Timur”; d) W-T strategy: establishment of special economic zone for east java halal tourism.


2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Arief Marna Sonjaya

Lubuk Linggau is one of the regency-level cities in South Sumatra which was chosen as a research locus because its tourism is being developed, especially the tourist spot of Temam Waterfall. This study aims to identify the number of business actors and the types of culinary offered in tourist destinations of Lubuk Linggau City; identify and analyze the problems of food preneur in developing the culinary business; and formulate a food preneur development strategy in the tourist destinations of Lubuk Linggau City. This research is a qualitative and quantitative research with a survey approach conducted through observation and interviews with semi-structured techniques. The research data was taken through snow ball sampling and processed using internal and external SWOT analysis (Strengthness, Weakness, Opportunities, Threatness). The results showed that the number of business actors around the tourist destination area of ​​Temam Waterfall was 16 stalls, but due to the pandemic, only 5 stalls were operating with food that was delivered in the form of instant food, not typical regional food. In addition, based on the results of the internal and external SWOT analysis, with a shortage of typical food traders, it can be said that there is a big opportunity for the development of food preneurs around these tourist destination areas. However, it requires synergy and cooperation between the government and tourism actors for the food preneur development process. The food preneur development strategy is based on the results of research using SWOT, so that the typical culinary food preneur around the destination area can develop to attract more visitors or tourists, especially in the post-pandemic period or in the new normal era


AGROINTEK ◽  
2021 ◽  
Vol 15 (3) ◽  
pp. 976-984
Author(s):  
Syamsuwarni Rambe ◽  
Sapta Raharja ◽  
Faqih Udin

Coffee is one of the leading commodities in Bengkulu Province. The Agricultural Technology Research Center (BPTP 2014) said Bengkulu Province was one of the top three producers of Indonesian coffee, therefore Bengkulu Province was suitable for agro-tourism development, but in its development agro-tourism would be left behind if it could not innovate according to market trends. Research objectives: to find a strategic location for the development of agro-tourism as well as the right strategy in developing agro-tourism based on the coffee agro-industry. The method used: the method of observation / descriptive analysis, the selected districts will be analyzed the development strategy with the SWOT analysis method Result: the calculation of the LQ method shows that Kepahiang Regency was chosen to be the location for agro-tourism development because the LQ value is 1.049, if the LQ value 1 the area is considered capable of exporting products exit the area. The position of developing agro-tourism in Kepahiang district is currently in quadrant II. This position shows that agro-tourism is already strong, but still faces big challenges. Agro-tourism must continue to diversify its strategies in order to face future threats. The results of the SWOT analysis produce 8 alternatives: Maintain the quality of the coffee produced so that consumer confidence is guaranteed, and tourists will come to visit again. 2) Maintaining the beauty around the tea plantations, by cooperating with the tea plantation managers. 3) Looking for investors who want to invest in agro-tourism as partners. 4) Review agro-tourism institutional management, increase promotional activities to increase market demand. 5) Maintaining characteristics and quality to avoid disappointment of coffee consumers. 6) Increasing the number of coffee processing industries due to abundant resources. 7) Increase the number of training sessions in collaboration with the Government and related agencies to improve the skills of both coffee processing workers and coffee farmers. 8) Improve facilities and infrastructure in order to defend agro-tourism from losing visitors.


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