scholarly journals Audiovisual Translation as a Cultural Counter-Hegemonic Device: A Case Study of English-Persian Dubbed Animations

Sendebar ◽  
2021 ◽  
Vol 32 ◽  
pp. 111-129
Author(s):  
Behnam Rezvani Sichani ◽  
Mohammad Amiryousefi ◽  
Zahra Amirian

The investigation of ideology in audiovisual translation (AVT) has recently attracted a lot of attention from researchers in the field. The present study aimed to shed light on the impact of ideology on audiovisual translation with regard to Persian dubbing of three Hollywood animations. First, the concept of ideology and hegemony within Hollywood products were discussed. Then, the translations of culture-specific items (CSIs) and taboos were analytically examined and finally discussed according to Venuti’s (2008) theory. The results indicated that translators tried to produce highly domesticated versions of the originals. The findings showed that the status of cultures, minor or dominant, could play a key role in translators’ decisions. When translators translate from a dominant to a minor culture, some form of resistance may be born. The target community cultural institutions tend to use translation as their last cultural fortress.

Author(s):  
Bushra Jauhar ◽  
Masood Hassan ◽  
Muhammad Asad Ullah ◽  
Imam Uddin ◽  
Shouvik Sanyal

The organizational success is largely depending on its employees; they are considered as vital assets for any organization. Therefore, the management should know how to appraise them so that they can get the desired results. The current study aims to investigate the impact of performance appraisal on employee’s motivation in an educational institute of Karachi. The population of interest was permanent faculty, visiting faculty and non-teaching staff of the ABC institute which was selected through convenience sampling technique. A survey of 56 employees was conducted with the help of a questionnaire based on close ended items on a 5-point Likert scale ranging from strongly agrees to strongly disagree. For data analysis, SPSS was used to check the reliability test, descriptive statistics and regression analysis. The research findings provided the insights regarding the impact of performance appraisal on employees’ motivation and showed a positive significant impact. The more satisfied employees are by their appraisals, the more motivated and committed they would be. Moreover, the study also shed light for future direction by keeping in view the respondents concern regarding biasness free rating, feedback and appeal process. The educational institutes should come up with better strategies in order to build trust among employees by providing fair appraisal solely based on their performance.


2016 ◽  
Vol 8 (5) ◽  
pp. 128
Author(s):  
Rudain Othman Yousif

<p>This study aimed to find the impact of personal selling on the purchasing behavior for youth in buying clothes. To achieve the objectives of the study, hypotheses were formulated and tested on a sample of the target community made up of 289 young men and women. The questionnaire design (32) was divided into five dimensions, four dimensions based on the personal characteristics of salespersons and their display of goods, characteristics of clothing stores, promotion done by salespersons in the sale of clothing, and the fifth focused on youth’s clothes purchasing behavior. The results of the study showed that 76.7% of males and 99.1% of females prefer to purchase from clothing retail stores. The sampling showed that salespersons in retail stores are honest in dealing with their customers but do not have the ability to negotiate with them. They neither have the required sales skill nor play a big role in stimulating sales, and they do not grant discounts to customers. The study recommended the importance of training and qualification for salespersons in personal selling to help them deal truthfully with customers and develop the ability to negotiate. Salespersons should be granted the authority to give discounts to customers.</p>


1999 ◽  
Vol 40 (2) ◽  
pp. 11-17 ◽  
Author(s):  
A. Tanik ◽  
B. Beler Baykal ◽  
I. E. Gonenc

Water is supplied in the Greater Istanbul Metropolitan Area from the surface water of six main reservoirs. The present land use in the catchment areas of the reservoirs indicates that the area devoted to agricultural activities and to forests and meadows varies between 73 and 97% and that only a minor percentage, 1-26%, is devoted to settlements and industries. In contrast to the land use profile, the current environmental evaluation of the catchment areas reveals that point sources dominate over diffuse sources. However, this trend is expected to be reversed in the near future, making diffuse sources and control of fertilizers and pesticides the most significant issue. Pollutant loads regarding pesticides and fertilizers are calculated from unit loads based on area. These pollutants are observed to have a negative impact on water quality in terms of eutrophication and toxicity. In this paper, the status of fertilizers and pesticides are addressed and some protective measures for reducing the impact of agricultural pollutants in the reservoirs are recommended.


2017 ◽  
Vol 63 (4) ◽  
pp. 29-39 ◽  
Author(s):  
Mirjana Pejić Bach ◽  
Vesna Bosilj Vukšić ◽  
Dalia Suša Vugec

AbstractThough the individual’s resistance is very often considered a significant barrier to BPM success, the literature on that topic is quite scarce. With the aim to shed light on this topic, we have conducted research of a Croatian insurance company. We examined the impact of individual’s resistance regarding BPM initiative using the theory of reasoned action. Structural equation model was developed using the data collected by the survey among company employees. The results indicate that subjective norms are positively related to the individual’s resistance regarding BPM initiative, while positive initial belief regarding BPM initiative tends to decrease the probability of resistance to change.


2020 ◽  
Vol 6 (1) ◽  
pp. 23-37
Author(s):  
Frédéric Dubois

This scholarly essay discusses one particular form of documentary production: interactive documentary. It does so in the larger context of media innovation research. Its main aim is to shed light on how those thinking and creating living documentaries define and frame social impact. The thesis behind this essay is, that contrary to media innovation happening within the paradigm of what scholars and practitioners call the ‘media industries’ - which are largely tributary to capitalist impact criteria, living documentary producers are mainly driven by the potential social impact that their work might have. By presenting and analysing the living documentary Field Trip (2019), a project in which I assumed a combined role of practitioner-researcher, I offer a case study that illustrates and tests my assumptions. I complement my observations within the case study with interviews and other practices. My findings indicate that from a media production perspective, the impact expectations of those making living documentaries can loosely be as associated with a commons-based production paradigm. Yet, producers of these documentaries constantly need to renegotiate and compromise on their social impact expectations because of internal production affordances and the (external) dominance of the ‘media industries’ paradigm.


2018 ◽  
Vol 8 (3) ◽  
pp. 101-106
Author(s):  
Shkumbin Munishi Prishtina

Abstract Language relations as manifestations of the phenomenon of multilingualism are also expressed in the area of the so-called linguistic landscape. Undoubtedly, the linguistic landscape not only reflects the use of languages in public space but at the same time reveals the depth of public perception of different languages, depending on their function and prestige. In this paper, I will treat Albanian, English and Serbian rapports through their coverage in the Pristina linguistic landscape, focusing on the use of these languages in advertising space in the city of Prishtina and in other tables that perform semiotic functions of indexes in this city. Likewise, within the reflection of the status planning of languages in Prishtina linguistic landscape, the use of Serbian in the official tables will be treated. This case study will also reflect the features of language policy and the impact of the globalization phenomenon in different languages. The results presented in this paper will reflect on the field research within a certain time span. The research has shown that in the Pristina linguistic landscape, in addition to the Albanian language, English has a dense use, while the use of Serbian is mostly limited to official charts i.e. names of the streets of the city and is not found in private advertisements tables.


Author(s):  
Qiang Sheng ◽  
Junfeng Jiao ◽  
Tianyu Pang

AbstractThis paper investigates the impact of street pattern, metro stations, and density of urban functions on pedestrian distribution in Tianjin, China. Thirteen neighborhoods are selected from the city center and suburbs. Pedestrian and vehicle volumes are observed through detailed gate count from 703 street segments in these neighborhoods. Regression models are constructed to analyze the impact of the street pattern, points of interest (POIs), and vehicle and metro accessibility on pedestrian volumes in each neighborhood and across the city. The results show that when analyzing all neighborhoods together, local street connectivity and POIs had a strong influence on pedestrian distribution. Proximity to metro stations and vehicle accessibility had a minor impact. When analyzing each neighborhood separately, both local- and city-scale street patterns affect pedestrian distributions. These findings suggest that the street pattern provides a base layer for metro stations to attract both the emergence of active urban functions and pedestrian movement.


Target ◽  
2021 ◽  
Author(s):  
Esther Monzó-Nebot

Abstract Remarkable efforts have been made in Translation and Interpreting Studies to test the subservient habitus hypothesis formulated by Simeoni (1998) in his seminal work. In the face of increasing evidence that translators tend to reproduce a given society’s or community’s prevalent norms and contribute to the stability of such norms (Toury 1978), subversive translation practices have been reported (Delabastita 2011; Woods 2012) and indeed promoted as a way of fostering social and cultural change (Levine 1991; Venuti 1992). However, insights into how translators’ subservient or subversive habitus develop and depart from each other are still lacking. In order to shed light on this gray area, this article scrutinizes the contrasts between the habitus of professional legal translators who acquiesce to and who reject the norms governing their positions in the field. Special attention is given to those who decide to abandon the translation field. Their behavior is examined by relating habitus to forms of socialization and studying the implications of their strategies. Based on a case study drawn from interview data, this article focuses on the social practices of resistance and rebellion vis-à-vis subservience, and the impact of both on translation workplaces, work processes, and translators’ futures.


Author(s):  
Evelina Rimkutė ◽  
Eglė Radzevičienė ◽  
Brigita Kreivinienė

Background. Stroke is one of the leading causes of morbidity, mortality and long-term disability worldwide. In terms of innovative technologies which help to recover from stroke one of the newest and least researched methods is physiotherapy in the water assisted by dolphins. Such an innovative case study was conducted in Lithuania. A great variety of scientifc literature on animal assisted therapies and interventions can be found worldwide, however, concerning research on human-animal interaction mechanisms a scientifc gap is still existing as presented in various journals of different felds (Beetz et al., 2012). The aim of the study was to determine the effectiveness of healing exercises in the water assisted by dolphins for motor skills of patients with haemorrhagic stroke. Methods. The study was carried out at the Dolphin Therapy Centre of the Lithuanian Sea Museum. The study lasted two weeks. The sample was a man diagnosed with a haemorrhagic stroke. The research data was collected on motor skills in the water, leg muscle strength, coordination, balance and gait. The patient participated in ten therapeutic activities in the water, assisted by dolphins (length of one activity – 30 minutes). The physiotherapist working with the patient applied balance and coordination exercises in the water. The status of the patient was evaluated four times: before activities with dolphins, after fve activities with dolphins, after ten activities with dolphins, and follow up in three weeks after ending the activities with dolphins. Results. The muscle strength of legs increased signifcantly in the foot group and slightly in the lower limb muscle group. The greatest result in balance was registered after ten therapeutic activities with dolphins in the water. The greatest improvement in coordination and walking occurred later. Assessing motor skills in the water, a signifcant positive change in equilibrium was observed. Conclusions. The results of the study showed that physiotherapy exercises in the water assisted by dolphins might help to achieve improvements in motor skills.Keywords: haemorrhagic stroke, motor skills in the water, balance, gait, therapeutic activities for assisting dolphins, physiotherapy in water.


2021 ◽  
Vol 22 (1) ◽  
pp. 83-97
Author(s):  
Przemysław Kieliszewski

Leadership in an Artistic Institution during a Pandemic. Case Study of the Musical Theater in Poznań The article deals with the topic of leadership in a public cultural institution – a musical theater. The pandemic has highlighted the weakness or strength of such organizations, their passivity or proactivity. The strength of an institution lies in a team built by a reliable leader. The point of reference for the author are the leadership concepts formulated by prominent experts in management, such as Ken Blanchard or Jim Collins. A good leader creates a space for good communication, which then gives rise to an organizational culture that fosters creativity and shared responsibility. The article contains a summary of the research on organizational culture in the selected theater carried out using the Cameron and Quinn method and discusses the impact of their implementation on the development of the organization. Public cultural institutions can benefit greatly from business achievements in this area.


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