scholarly journals APPLICATION OF COMPETITIVE MARKETING STRATEGIES IN BRAND MANAGEMENT

Management ◽  
2021 ◽  
Vol 32 (2) ◽  
pp. 137-146
Author(s):  
Liang Rui ◽  
Kateryna Prokopenko ◽  
Svitlana Vovchok
Keyword(s):  
Higher Education ◽  
Marketing Strategy ◽  
Brand Management ◽  
Educational Institutions ◽  
Management Tools ◽  
External Resources ◽  
Urgent Task ◽  
Object Of Study ◽  
The University ◽  
University Brand

Introduction. Against the background of marketing and globalization of higher education, many organizations and enterprises not only face stiff competition and quality problems in the market. Despite all the current challenges, they need to implement brand management tools. The urgent task for universities was how to apply the brand's marketing strategy to the brand management of universities, implement the optimal distribution of tangible and intangible resources, create a good brand image, expand popularity and reputation and gain competitive advantage.The hypothesis of scientific research is that for the formation of an effective brand it is necessary to use the tools of strategic marketing.The aim is to study the theoretical and methodological foundations of brand formation in educational institutions using modern competitive marketing strategies.The research methodology is a comparative analysis to reflect trends in the development of the brand of education; systematization and classification – for the classification of structural elements of the object of study; system approach – for the formation of theoretical foundations of regulation of brand management processes.Results. Based on the law on higher education and reliance on the mechanism and legislation of the market, this article examines brand management and argues that university brands should be optimized, coordinated and integrated to take full advantage of internal and external resources. It is necessary to strengthen the concept of brand management, explain the position of the university brand, create a strong university brand, strengthen the dominant university brand, create a crisis management system for university brands, increase the basic competitiveness of universities and gain greater benefits.Conclusions. University brand management should be based on the marketing strategy of enterprise brands, make full use of their own resources, strengthen the concept of brand management, determine the position of the university brand and create a strong university brand. universities, the university brand is undoubtedly a dazzling edge of the sword.

Brand management in higher education: The University Brand Personality Scale

2016 ◽  
Vol 69 (8) ◽  
pp. 3077-3086 ◽  
Author(s):  
Philipp A. Rauschnabel ◽  
Nina Krey ◽  
Barry J. Babin ◽  
Bjoern S. Ivens
Keyword(s):  
Higher Education ◽  
Brand Management ◽  
Brand Personality ◽  
Personality Scale ◽  
The University ◽  
Brand Personality Scale ◽  
University Brand

Actual problems of municipal law in Russia

2021 ◽  
Author(s):  
Al'fiya Akmalova
Keyword(s):  
Higher Education ◽  
Professional Education ◽  
Research Work ◽  
Educational Institutions ◽  
Federal State ◽  
Municipal Law ◽  
State Educational ◽  
The University ◽  
Independent Work ◽  
Improvement Of Legislation

The actual problems of municipal law in Russia are considered taking into account the peculiarities of master's degree training at the university, which provides for both the presence of a system of students with certain knowledge in the field of jurisprudence, including the main institutions of municipal law, and their significant focus on research work. Special attention is paid to the consideration of the main amendments and additions to the current legislation on local self-government, discussions that accompany the improvement of legislation and law enforcement practice. The electronic educational and methodological appendix to the textbook includes an approximate work program and educational and methodological materials for independent work on the study of the discipline, as well as lectures and presentations. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the field of training 40.04.01 "Jurisprudence", as well as for graduate students, students of the system of additional professional education and teachers, all those who are interested in the problems of the development of municipal law, the theory of local self-government and the practice of state and municipal management.

scholarly journals USE OF INTERNATIONAL SCIENTIFIC DATA BASES WEB OF SCIENCE AND SCOPUS FOR SCIENTIFIC RESEARCH AT AGRICULTURAL HIGHER EDUCATION INSTITUTIONS

2019 ◽  
pp. 83-91 ◽  
Author(s):  
Viktor MAZUR ◽  
Hanna PANTSYREVA ◽  
Kateryna MAZUR
Keyword(s):  
Higher Education ◽  
Web Of Science ◽  
Scientific Research ◽  
Field Research ◽  
Scientific Publication ◽  
Educational Institutions ◽  
The University ◽  
Positive Effect ◽  
Selection Of ◽  
Agrarian Institutions

In today's conditions of agrarian production in Ukraine, due to the rapid development of scientific and technological progress, a significant contribution belongs to scientific research based on world recognition, and publications in scientific journals indexed in the international science-computer databases of Web of Science and Scopus will lead to the possibility of modernization of modern science in agrarian institutions of higher education. It is established that realization of scientific researches in higher agricultural educational institutions is a prerequisite for increasing their competitiveness in the international scientific and educational space. So, agricultural universities, along with the implementation of their main function - educational - are engaged in field research and development of innovative research in the agrarian sector. Today, in our country, there is already an experience in defining scientific research and innovation priorities, but until now, the research of domestic scientists did not take into account the use of large-scale modern information capacities to determine the effectiveness of scientific activity. In this regard, the attraction of information technology in combination with the use of international science-computer databases Web of Science and Scopus in the agrarian sphere will significantly expand the scientific outlook of scientists. The aim of the study is to determine the main advantages of using the international science-computer databases Web of Science and Scopus for research in the agrarian sector and to provide suggestions for the search for data and selection of journals for their effective use in the research work of scientific and pedagogical workers of higher agrarian institutions. The information base of the study consists of the current legislation and normative acts of Ukraine, resolutions of the Cabinet of Ministers of Ukraine, official data of the State Statistics Service of Ukraine on scientific and innovative activities, data presented in the international science-computer databases of Web of Science and Scopus. Current issues of the transformation of the scientific system at the state and world levels, which have a positive effect on the level of provision of the research sphere in combination with the staffing component of the scientific and technological potential, remain relevant in modern conditions. Today, we are seeing a deepening of the integration of education and agrarian science within the university sector, which is due to the increasing importance of scientific research and training of agronomists-researchers of the proper level. It has been established that the publication of the results of laboratory-field research in scientific journals indexed in the science science of Web of Science and Scopus should become a promising direction and actively develop among scientific groups of young scientists, in particular, when performing scientific research in agronomy. At the present stage, the development of agrarian production is based not only on the achievements of agricultural sciences such as crop production, agriculture, ecology, fodder production, but also on a number of economic sciences. The studies have taken into account that the importance of research in agrarian science of this interaction is intensified in the conditions of structural transformations of the agricultural economy, as well as the provision of its innovative development, since the integrated interaction of agrarian production, science and agricultural education institutions has a positive effect. In this scientific work, the necessity of the development of science-based research in agrarian universities was determined and the world's bibliometric platforms Web of Science and Scopus were analyzed. It also proved expediency of carrying out scientific researches with the use of science-based studies on the basis of agrarian institutions of higher education. Under the international science and technology databases of Web of Science and Scopus, the criteria and standards necessary for the qualitative use of science in research are researched. Taking into account the results, the main criteria for the selection of science-computer platforms and their indicators were selected: the coverage of Ukrainian scientific publications and publications, the accuracy of data, including the veracity of the citation of the scientific publication, the filtering of excess data, the possibility of obtaining all information about the publication by author. The general characteristics of science-metric databases of Web of Science and Scopus (interface language, data volume, data source, science-metrics) were investigated and the main technical and functional characteristics were determined. Considered the availability of advanced search, the ability to communicate with scientists, the identification of a scientist, the possibility of a reference to a scientific publication. After analyzing specialized literature and sites for the development of international science-computer databases for further thorough research, the course of publications to readers in the Internet space was determined, which is related to the active participation of authors in the placement of scientific articles in such information systems as Google Scholar, ORCID, Research ID. Thus, in agrarian educational institutions, the availability of information and analytical activities in the context of complex changes in the information environment transforms the educational institution into a center of social communication, which is important for conducting research. In this regard, the involvement of information technology in conjunction with the use of international science-computer databases Web of Science and Scopus in the agrarian sphere will significantly expand the scientific outlook of scientists. Information provision of the scientific and educational process at the expense of publications of scientific articles of the corresponding level enhances the role of scientific and pedagogical workers in solving the problems faced by agrarian higher educational institutions at the present stage of development. Therefore, one of the priority directions of activity of scientific and pedagogical workers of agricultural higher educational institutions is the development of navigation functions in the world of science-computer systems in order to facilitate the transformation from the element of research into the participant of scientific and educational work and increase the scientific status of the university.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

The History of the Academic Study of Religion in Universities, Centers, and Institutes in India

Numen ◽  
2015 ◽  
Vol 62 (1) ◽  
pp. 7-39
Author(s):  
Vasudha Narayanan
Keyword(s):  
Religious Education ◽  
Religious Studies ◽  
Educational Institutions ◽  
Government Officials ◽  
Higher Education System ◽  
Formal Study ◽  
History Of ◽  
The One ◽  
Object Of Study ◽  
The University

India is home to more than 800 million Hindus and has a massive higher education system that is overseen by the University Grants Commission (ugc). Despite this, there are hardly any departments of religion or Hinduism in India, but the ugc, even though it has a secular mission, funds universities with explicit religious affiliations. This article traces the reasons for these paradoxes and discusses the apparent lacuna of religious studies departments by looking at the genealogy of the study of religion in India. It initially looks at the contested terrain of nineteenth-century educational institutions. The work of British missionaries, Orientalists, and government officials form the imperial context to understand Charles Wood’s momentousDespatch(1854), which, on the one hand, argues for secular institutions but, on the other, tries to accommodate the work of the Orientalists and the missionaries. Wood recommends a system in which government subsidies, secular education, and universities with overt religious profiles become interlocked, but the formal study of religion is bypassed. Finally, I reconsider what the “dearth” of religious studies and the “absence” of Hinduism departments reveal about the construction of religion in India itself. The lack of conceptual correspondence between “religion” and “Hinduism” as taught in Western academic contexts does not preclude the formal study of religion in India. Instead, the study of religion is conducted within particularized frameworks germane to the Indic context, using a network of unique institutes. Reflection on these distinctively Indian epistemological frameworks push new ways of thinking about religious education and the construction of religion as an object of study in South Asia.

Injuries of Class: Mass Education and the American Campus Novel

PMLA ◽  
2015 ◽  
Vol 130 (2) ◽  
pp. 284-298 ◽  
Author(s):  
Christopher Findeisen
Keyword(s):  
Higher Education ◽  
Social Inequality ◽  
Historical Development ◽  
Educational Institutions ◽  
Mass Education ◽  
Mass Higher Education ◽  
The Social ◽  
American Campus ◽  
American Society ◽  
The University

Although many believe that “mass higher education” increased opportunity and egalitarianism in postwar American society, the reality has been quite different. While a greater proportion of students are enrolled in higher-educational institutions now than at any other point in history, economic inequality is at an all-time high. Postwar American campus novels largely misunderstand this historical development. While the genre represents the university as an institution that combats social inequality by expanding enrollment, these novels simultaneously obscure the social inequality that the university cannot combat and instead helps to legitimate. The symbolic work of American campus novels has thus been to imagine a system that stages social conflicts between the deserving and the elite when in fact the postwar meritocracy has made the two categories functionally indistinguishable.

scholarly journals Algumas dimensões culturais da trajetória de estudantes pobres no ensino superior público: o caso da UFMG

2019 ◽  
Vol 87 (216) ◽  
Author(s):  
Écio Portes
Keyword(s):  
Higher Education ◽  
Sociology Of Education ◽  
The Public ◽  
Poor Students ◽  
The Social ◽  
Education School ◽  
University Life ◽  
Institutional Strategies ◽  
Object Of Study ◽  
The University

Estuda as trajetórias de estudantes pobres em cursos altamente seletivos da Universidade Federal de Minas Gerais, como Ciência da Computação, Comunicação Social, Direito, Engenharia Elétrica, Fisioterapia e Medicina. Explica o conjunto de circunstâncias que propiciaram esse sucesso escolar. Realiza esse intento investigando a história de estudantes pobres no ensino superior no século 20, nas Faculdades de Direito de Olinda/Recife e de São Paulo e a história do atendimento a estudantes pobres empreendido pela UFMG desde o momento de sua criação. Utiliza os trabalhos que lidam com trajetórias escolares, principalmente de sociólogos franceses, como Bourdieu, De Queiroz, Lahire, Laurens e Terrail, entre outros. Os resultados confirmam a existência de estudantes pobres no ensino superior desde a implantação deste, mesmo que pouco representativa; e, como conclusão, é afirmado que a inclusão e a permanência de estudantes pobres no ensino superior brasileiro são uma tarefa de difícil execução, que se deu sem a presença de ações desenvolvidas pelo Estado. No passado, esses estudantes desenvolveram estratégias próprias que se associariam, já no século 20, a estratégias filantrópicas e institucionais empreendidas no seio da própria instituição universitária, a exemplo do que vem fazendo a UFMG ao longo do tempo. Essas ações sustentaram um grupo de estudantes pobres no interior da universidade pública, mas não puseram fim às discriminações sofridas nem minimizaram os constrangimentos econômicos perpetuados historicamente e pelos quais outros vêm passando no cotidiano universitário. Palavras-chave: sociologia da educação; trajetórias escolares; estudantes pobres; ensino superior. Abstract This work gives priority to the historic and theoretical search necessary to the understanding of the object of study, the social and school trajectories of poor students, in the past and in the present. The new data and the proposed analyses lead us to believe that the fact of poor students being included in the Brazilian higher education and remaining at the University is not an easy task and took place without any government policies. In former times, these students developed their own strategies, which became associated, in the twentieth century, to institutional strategies, organised inside the University itself, following the example of what UFMG has been doing all this time. These actions supported a group of poor students in the public University but did not hinder prejudice nor diminished economical embarrassments, which they historically have been going through in their university routine. Keywords: sociology of education; school trajectories; university life; poor students; higher education.

scholarly journals Discapacidad y trabajo. El “otro” entre discurso y hechos

2015 ◽  
Vol 63 (3Sup) ◽  
pp. 135-141
Author(s):  
María Noel Míguez Passada ◽  
Ana Paula Gómez Añón ◽  
Cristian Pinato Galbarini
Keyword(s):  
Disability Evaluation ◽  
Denis Diderot ◽  
Educational Institutions ◽  
Changement Social ◽  
Secondary Sources ◽  
Palabras Clave ◽  
The Republic ◽  
Definition Of ◽  
Object Of Study ◽  
The University

<p class="Standard"><strong>Resumen</strong></p><p class="Standard">El presente trabajo se enmarca en una investigación titulada: Contingencias normalizadoras en una “Sociedad de iguales”. Discapacidad y Trabajo en Francia y Uruguay. Dicha investigación encuentra su anclaje institucional en la Universidad París 7 «Denis Diderot» (Paris, Francia), en el marco del Laboratoire de Changement Social et Politique (LCSP), y en la Universidad de la República, Facultad de Ciencias Sociales (Montevideo, Uruguay), en el marco del Grupo de Estudios sobre Discapacidad (GEDIS). De esta manera, comienza un espacio de reflexión colectiva entre las dos instituciones educativas, y de especificidad en la temática de la discapacidad y el trabajo.</p><p class="Standard">El objetivo de la presente investigación apunta a deconstruir los conceptos de normalidad e igualdad en el entramado de contingencias que se materializan en la temática de la discapacidad con relación al trabajo como categoría ontológica que media al ser. Así, se intenta dar cuenta de la ideología de la normalidad y los discursos de igualdad en la relación discapacidad-trabajo a través de un análisis correlativo entre Uruguay y Francia.</p><p class="Standard">Para el logro de este objetivo se realizaron entrevistas a profundidad a personas en situación de discapacidad y agentes que trabajan en la temática en tres ciudades de Uruguay (Montevideo, Tacuarembó y Salto) y tres de Francia (París, Lille y Marsella). Con estos insumos, más allá de fuentes secundarias, se está llevando a cabo la sistematización de todo el trabajo que llevó a la delimitación del objeto planteado. La investigación finalizó en junio de 2015.</p><p class="Standard"><strong>Palabras clave: </strong>Evaluación de la Discapacidad; Trabajo; Inequidad social (DeSC).</p><p class="Standard"><strong></strong><br /><strong></strong></p><p class="Standard"><strong>Disability and Work. The </strong>other<strong> between discourses and acts.</strong></p><p class="Standard"><strong>Discapacidad y trabajo</strong></p><p class="Standard"> </p><p class="Standard"><strong>Summary</strong></p><p class="Standard">This work is part of a research named "Normalizing Contingencies in an 'Equal Society'. Disability and Work". This research finds its institutional space at the University Paris 7, "Denis Diderot" (Paris, France), under the Laboratoire de Changement Social et Politique (LCSP), and the University of the Republic - Faculty of Social Sciences (Montevideo, Uruguay), under the Research Group on Disability (GEDIS). This way, it begins a space for collective reflection between the two educational institutions, and specificity in the Disability and Work topic.</p><p class="Standard">The objective of this research is the <em>deconstruction of concepts about normality and equality into the contingencies in the subject of Disability and Work, this one as an ontological mediating category</em>. With this in mind, the article attempts  to account for the ideology of normality and the discourses of "equality" in relation to the Disability-Work field through a correlation analysis between Uruguay and France.</p><p class="Standard">To achieve this objective, interviews to disabled people and to staff working in the field were made in three cities, both in Uruguay, Montevideo, Salto and Tacuarembo, and France, Paris, Lille and Marseille. With these inputs, beyond secondary sources, we have been carrying out a systematization of all the work that leads to the definition of the proposed object of study.</p><p class="Standard"><strong>Keywords: </strong>Disability evaluation; Disability; Work; Inequalities (MeSH).</p>

scholarly journals The Current Conditions of Online Learning in Universitas Nahdlatul Ulama Surabaya

2020 ◽  
Vol 1 ◽  
pp. 1-4
Author(s):  
Endang Sulistiyani ◽  
Rizqi Putri Nourma Budiarti
Keyword(s):  
Higher Education ◽  
Online Learning ◽  
Private Universities ◽  
Hybrid Learning ◽  
Educational Institutions ◽  
Research Technology ◽  
Current State ◽  
Nahdlatul Ulama ◽  
The University ◽  
Successful Change

Online learning in higher education is a necessity. This is in accordance with the regulations of the Ministry of Research, Technology and Higher Education. Nahdlatul Ulama University Surabaya is one of the private universities in Surabaya. Since a few years ago, online learning has been implemented by UNUSA. The type of learning applied is blended / hybrid learning. However, Pandemic Covid-19 forced UNUSA to implement online learning fully. The application of online learning in educational institutions often presents challenges. Successful change requires an understanding of the current conditions. This study aims to identifying the current condition of online learning implementation in UNUSA based on Prosci ADKAR Model. This study is conducted into three steps, namely mapping the stakeholder, identifying the list of change , and identyfing the current state of the university. The current conditions are mapped to activities that must be carried out for each ADKAR element.

scholarly journals Networking Algorithm in Educational Institutions in the Context of Modernisation of Russian Education

2016 ◽  
Vol 8 (3) ◽  
pp. 50-62
Author(s):  
A.V. Zakharova ◽  
M.S. Staroverova
Keyword(s):  
Higher Education ◽  
Modern Society ◽  
The State ◽  
Educational Institutions ◽  
Effective Management ◽  
Management Tools ◽  
State And Society ◽  
The Future ◽  
Russian Education

The paper addresses the issues of changing the structure and content of the system of higher education in response to requests coming from the state and society. As it is argued, one of the most effective management tools for universities is networking. In practice this means that educational institutions should cooperate in order to find solutions to common tasks and goals and draw on various resources (i.e. material, informational and technological, scientific etc.) making them available to all participants. The paper highlights the contradiction between the future specialists’ need for innovational technologies and the impossibility to fulfill it in the rapidly changing settings of the modern society.

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