scholarly journals Media Promosi Gudnyus.id Berbasis Motion Graphic

2021 ◽  
Vol 5 (1) ◽  
pp. 76-84
Author(s):  
Moch Calvin Ali ◽  
Arta Uly Siahaan
Keyword(s):  
Social Media ◽  
Online Media ◽  
Epic Model ◽  
Motion Graphs ◽  
Average Value ◽  
Efficacy Analysis ◽  
The Social ◽  
Promotional Video ◽  
Five Phases ◽  
Social News

Gudnyus.id is an online media and social news website concept. To support its popularity and bring out its existence, a promotional medium is needed.  Based on the questionnaire that the author has distributed online via google form with the target of general public respondents in the urban center of Batam, information is obtained from the questionnaire, 60.6% of the public does not know while 39.4% knows, but only sees Gudnyus. Id posters or flyers on social media.  Consequently, Gudnyus.id requires promotional support in the form of video, which is chosen because Gudnyus.id has no promotional support in the form of videos, particularly animated videos.  In the production of promotional videos, the author uses the Villamil-Molina search method to support the design.  There are five phases: development, pre-production, production, postproduction and delivery.  The author uses the epic model method as an analysis to test the efficacy of Gudnyus.id's promotional media based on motion graphs.  The information in the promotional video includes an introduction to Gudnyus.id as an online media, website heading, and the social media used by Gudnyus.id to transmit the information.  from the output of the efficacy analysis using epic model, it’s known that the promotional video of Gudnyus.id based on the movement charts was found to be effective with an average value of 4.05 empathy, 4.26 persuasion, 4.0 impact, 4.22 Communication.

scholarly journals KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL

2019 ◽  
Vol 4 (1) ◽  
pp. 114
Author(s):  
Dewi Rachmawati ◽  
Lestari Nurhajati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Internet Technology ◽  
Online Media ◽  
Media Communication ◽  
Digital Era ◽  
Generation Cohorts ◽  
The Social ◽  
Personal Branding ◽  
Age Range

ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.

Daniel Friberg and Metapolitics in Action

2019 ◽  
pp. 259-276
Author(s):  
Benjamin Teitelbaum
Keyword(s):  
Social Media ◽  
Publishing House ◽  
Online Media ◽  
Online Social Media ◽  
The Social ◽  
Radical Nationalism

This chapter discusses the life and work of Daniel Friberg, who takes a leading part in running a range of online media. Friberg’s main impact has been his implementation of metapolitics. Distinguished by his strategy and method rather than ideological inventions, Friberg advanced his career through a series of outreach, rebranding, and socialization initiatives. The products of this metapolitical activism include multiple newspapers and magazines, a publishing house, and online social media. By the 2010s these projects were replacing skinheadism as the social center of a fractious and sectarian Nordic radical nationalism. This unifying function has since been at the forefront of collaboration between American and European white activists.

scholarly journals Online Discourse in the Context of COVID-19, the First Health Crisis in China after the Advent of Mobile Social Media: A Content Analysis of China’s Weibo and Baidu

2020 ◽  
Vol 9 (10) ◽  
pp. 167
Author(s):  
Christian Carvajal-Miranda ◽  
Luis Mañas-Viniegra ◽  
Li Liang
Keyword(s):  
Social Media ◽  
Online Media ◽  
Online Discourse ◽  
Health Crisis ◽  
Media Environment ◽  
The Social ◽  
Media Platform ◽  
Investigation Period ◽  
Universal Health

The COVID-19 epidemic was the first universal health crisis since China entered the era of mobile social media. When Severe Acute Respiratory Syndrome (SARS) broke out in 2003, it was not until almost six years later that Weibo was born, marking China’s entry into the era of mobile social media (Weixin 2020). In this context, this research analysed the role of the social media platform Weibo and the Internet search browser Baidu, in a government controlled online media environment, during the COVID-19 pandemic. In order to undertake this study, we applied the use of content and sentiment analysis to the discourse identified through the topics published during the investigation period, which encompassed 15 December 2019 until 15 March 2020. From the findings of this study, we concluded that, during the pre- and post-COVID-19 period, there was an important presence of social and lifestyle topic categories dominating the online discourse, which dramatically changed in correlation to the increasing spread of the disease. Additionally, there was a marked absence of topics in relation to economic and political information, and there was a notable absence of an official Government “voice” generating topics.

scholarly journals Gender Politics and Discourses of #mansplaining, #manspreading, and #manterruption on Twitter

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511986180 ◽  
Author(s):  
Ursula Lutzky ◽  
Robert Lawson
Keyword(s):  
Social Media ◽  
Verbal Behavior ◽  
Gender Politics ◽  
Linguistic Analysis ◽  
Social Practices ◽  
Online Media ◽  
Corpus Linguistic ◽  
The Social ◽  
Politics And Gender ◽  
And Gender

This article presents the findings of a corpus linguistic analysis of the hashtags #mansplaining, #manspreading, and #manterruption, three lexical blends which have recently found widespread use across a variety of online media platforms. Focusing on the social media and microblogging site Twitter, we analyze a corpus of over 20,000 tweets containing these hashtags to examine how discourses of gender politics and gender relations are represented on the site. More specifically, our analysis suggests that users include these hashtags in tweets to index their individual evaluations of, and assumptions about, “proper” gendered behavior. Consequently, their metadiscursive references to the respective phenomena reflect their beliefs of what constitutes appropriate (verbal) behavior and the extent to which gender is appropriated as a variable dictating this behavior. As such, this article adds to our knowledge of the ways in which gendered social practices become sites of contestation and how contemporary gender politics play out in social media sites.

scholarly journals Forensic conflict studies: Making sense of war in the social media age

2021 ◽  
pp. 175063522110373
Author(s):  
Jakob Hauter
Keyword(s):  
Social Media ◽  
Case Study Research ◽  
Academic Research ◽  
Process Tracing ◽  
Online Media ◽  
Methodological Innovation ◽  
Conflict Zones ◽  
Digital Forensic ◽  
Making Sense ◽  
The Social

Online media is a blessing and a curse for academic research on war. On the one hand, the internet provides unprecedented access to information from conflict zones. On the other hand, the prevalence of disinformation can make it difficult to use this information in a transparent way. This article proposes digital forensic process tracing as a methodological innovation to tackle this challenge and make case study research on the causes of war fit for the social media age. It argues that two important features of process-tracing methodology – source criticism and Bayesian updating – are well developed in theory but are rarely applied to the study of armed conflict. Digital forensic process tracing applies these features to online media sources by drawing on the journalistic practice of open source intelligence (OSINT) analysis. This article uses the case of the war in eastern Ukraine’s Donbas region to illustrate the usefulness of the proposed methodology.

scholarly journals FRAMING ANALYSIS PEMBERITAAN AKSI PENEMBAKAN MUSLIM CHRISTCHURCH NEW ZEALAND DI MEDIA ONLINE BBC

MEDIAKITA ◽  
2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Moh. Yunus
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Media Framing ◽  
Online Media ◽  
Framing Analysis ◽  
The Social ◽  
Religious Issue ◽  
The Media ◽  
Western Media

In this article, the authors chose to do a framing analysis built by western media in the Muslim shootings that took place in New Zealand. The media that the authors of the analysis are online media, BBC. After framing the author found several facts that, the BBC media always tuck in every beginning of the headline (which is related to the event) by using the sentence Christchurch Shootings. The BBC media also picked up a story of a hero in Naaem Rashid, one of the victims who fought against the shooter before being killed. This media also criticized several policies on the legality of possession of firearms in New Zealand and criticism of several social media that ‘already’ broadcasted videos containing shooting content and delays in some of the social media in removing videos thathad spread. BBC media did not mention that this act was an act of terrorism or even called Brenton Tarrant - the Actor of the Shooting - as a terrorist. In fact, this media does not mention the issue of religion which is one of the motives for the shooting carried out by Brenton. The media also did not mention victims based on their religion. This shows that the BBC media does not want to bring up the religious issue which is one of the factors in the shooting.Keywords: Christchurch Shooting, BBC online media, Framing

scholarly journals PENGEMBANGAN APLIKASI QnA UNTUK PENDAFTARAN MAHASISWA BARU STMIK AKAKOM

2021 ◽  
Vol 3 (1) ◽  
pp. 18-23
Author(s):  
Muhammad Agung Nugroho ◽  
Ariesta Damayanti ◽  
Muhammad Fahrur Rifai ◽  
Syamsu Windarti
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Knowledge Base ◽  
Alternative Model ◽  
Online Media ◽  
The Social ◽  
Question And Answer ◽  
Questions And Answers ◽  
Technological Developments ◽  
New Student

STMIK AKAKOM annually opens new student registration through offline and online media. Through online media, several media such as websites, social media and email are used. However, on media such as social media, there are questions that often arise regarding new student registration information. With limited human resources to always be online for 24 hours, an alternative model is needed to provide answers to these questions, even though the social media manager offline. Nowadays. In the term of technological developments, it is possible to create a model of knowledge base in the form of a summary of questions and answers to certain topics. This knowledge base can use as a model for creating a prototype application that can provide answers if there are questions related to new student registration. This study aims to provide convenience in the question and answer process by using a Google Dialogflow.

scholarly journals Ekspresi Keberagaman Online: Media Baru dan Dakwah

2020 ◽  
Vol 40 (1) ◽  
Author(s):  
Afidatul Asmar
Keyword(s):  
Social Media ◽  
New Media ◽  
Religious Community ◽  
The Internet ◽  
Online Media ◽  
Media Content ◽  
Internet Media ◽  
The Social ◽  
The One

<p><em>Abstract</em></p><p><em>This paper explain how diversity expression of dakwah in new media. Today, media makes many preachers and mad’u use new media facilities, including internet media where content to Islam is packaged in stories of everyday life and given with funny things. this strategy attracts many interested people on both sides of the preacher and the mad'u themselves. Da'wah is the one of the activities aimed at inviting others in kindness, reminiscent of the end of the day, while new media is a tool used to invite others to better paths. In other developments the question arises regarding human imagination about God and the path of understanding spirituality experiencing setbacks or impoverishment in the digital age. Will the path of God's search for this generation of media cause visitors to the place of worship to recede, the preaching of the Scriptures is not heard, and the spirit of the religious community was down. Is the “new media gedia generation” aware or not “deify” “virtual God”. This research uses a case study on the response of preachers and people related to the expression of diversity in using new media, so that how to interpret the message in the social media content Instagram, Facebook, Twitter and YouTube which is a unity of the internet world.</em></p><p><em>Keywords: Religion, new media, dan da’wah</em></p><p><br />Abstrak</p><p>Tulisan ini berupaya menjelaskan bagaimana dakwah dengan ekspresi keberagaman pada media baru saat ini. Dewasa ini media membuat banyak pendakwah maupun mad’u memanfaatkan fasilitas media baru, diantaranya media internet dimana konten-konten ke Islaman yang dikemas dengan santai dalam cerita kehidupan sehari-hari serta dibumbuhi hal-hal lucu. Strategi ini banyak menjaring peminat pada kedua sisi baik pendakwah maupun para mad’u itu sendiri. Dakwah adalah salah satu kegiatan yang bertujuan mengajak orang lain dalam kebaikan, mengingatkan terhadap hari akhir, sedangkan media baru adalah alat yang digunakan untuk mengajak orang lain kejalan yang lebih baik. Pada perkembangan lain muncul pertanyaan terkait imajinasi manusia tentang Tuhan dan jalan pemahaman spritualitas mengalami kemunduran atau pemiskinan di era digital. Apakah jalan pencarian Tuhan generasi media ini akan menyebabkan pengunjung tempat ibadah surut, pemberitaan Kitab Suci tidak didengar, dan spirit komunitas keagamaan tatap muka meredup. Apakah “generasi media baru” ini sadar atau tidak mulai : “menuhankan” “Tuhan-tuhan virtual”. Penelitian ini menggunakan studi kasus terhadap respon pendakwah dan umat terkait ekspresi keberagaman didalam menggunakan media baru, sehingga bagaimana memaknai pesan dakwah yang terkandung didalam konten-konten media sosial Instagram, facebook, twitter maupun youtube yang merupakan satu kesatuan dunia internet.</p><p>Kata kunci: Agama, media baru, dan dakwah.</p>

scholarly journals Managing Social Networks in Online-Native Newsrooms: When Less Means More

2020 ◽  
Vol 8 (2) ◽  
pp. 124-134 ◽  
Author(s):  
Antonio Mendez ◽  
Bella Palomo ◽  
Agustin Rivera
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Online Media ◽  
Digital Native ◽  
Great Expectations ◽  
Mainstream Media ◽  
The Social ◽  
Longitudinal Approach ◽  
Depth Interviews

During the last few years online-only media have been explored as an alternative to mainstream media. The development of this new media model coincides in time with an increase in dependence on social networks. Online media editors estimate that one third of their visits proceed from Facebook, a figure that obliges them to create specific strategies to ensure their company’s reputation and growth in the 2.0 field. The aim of this article is to assess what motivates Spanish digital-native newspapers to act on social networks, analyse their internal view of these channels, and describe their strategies for managing their relationship with audiences. Based on a qualitative and longitudinal approach, we conducted in-depth interviews with the social media editors of the most relevant digital-native newspapers in Spain—<em>El Confidencial</em>, <em>Eldiario.es</em>, <em>El Español</em> and <em>El HuffPost</em>—during 2017 and 2019, in order to trace the evolution of their professional routines. These social media editors consider that although digital-native newsrooms are smaller than traditional ones, they are more agile in reacting to metrics. Our results also confirm that Instagram is generating great expectations, and the new paywall system is affecting the way audiences are understood.

Initial reports of foodborne illness drive more public attention than food recall announcements

2021 ◽  
Author(s):  
Jinho Jung ◽  
Courtney Bir ◽  
Nicole Olynk Widmar ◽  
Peter Sayal
Keyword(s):  
Social Media ◽  
Food Safety ◽  
Foodborne Illness ◽  
Online Media ◽  
Social Media Analytics ◽  
Primary Role ◽  
Public Attention ◽  
The Social ◽  
Media Space ◽  
Foodborne Illness Outbreaks

Recall announcements by the Food and Drug Administration (FDA) and Food Safety Inspection and Service (FSIS) are important communication tools. Nonetheless, previous studies found that effects of recalls on consumer demand are small. Social media analytics can provide insights into public awareness about food safety related incidents. Using the social listening data this study analyzes how the public, in social and online media space, responds to, interacts with, and references food safety recalls and/or initial announcements of foodborne illness outbreaks as reported by Centers for Disease Control and Prevention (CDC). Analysis suggests that mentions quantified in the social and online media searches conducted moved closer in-step with the CDC's initial reports of foodborne illness outbreaks than FDA and FSIS recall announcements. Issuance of recalls may not necessarily be a popular source of food risk information in social media space when compared with reactions to the CDC's initial illness reports. This relative popularity reflects people more often sharing/posting about illness risk regardless of whether a recall occurs. This suggests that recall announcements by FDA and FSIS may not induce wanted changes in consumers' behavior, while initial illness reports by CDC may. Although recalls by FDA and FSIS may not generate social media posts, their primary role is to take potentially unsafe food items off grocery shelves. Online media analytics provides policy makers with implications for effective food risk communication planning; initial CDC reports drive immediate attention more than FDA and FSIS recalls.

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