STRATEGI PENINGKATAN DAYA SAING UMKM PANGAN DI PALEMBANG

2017 ◽  
Vol 11 (1) ◽  
pp. 97-122
Author(s):  
Asri Delmayuni ◽  
Musa Hubeis ◽  
Eko Ruddy Cahyadi
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
International Economy ◽  
Modern Equipment ◽  
Purposive Sampling ◽  
Economic Progress ◽  
Analysis Process ◽  
Hierarchy Analysis ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Usaha Mikro Kecil Menengah (UMKM) mempunyai potensi sangat besar untuk kemajuan perekonomian Indonesia, karena tersebar diseluruh wilayah Indonesia. Mensejahterahkan UMKM akan berdampak besar bagi perekonomian negara indonesia. Penelitian mengenai strategi untuk meningkatkan daya saing Usaha Mikro Kecil Menengah (UMKM) Pangan di Kota Palembang ini dilakukan dengan menggunakan analisis Strength, Weaknes, Opportunity, and Threats (SWOT) dan Analisis Hirarki Proses (AHP).Sampel usaha UMKM Pangan di Palembang diambil dengan menggunakan teknik purposive sampling. Berdasarkan SWOT dan AHP diperoleh hasil bahwa strategi prioritas yang harus dilakukan oleh UMKM pangan berdaya saing di Kota Palembang adalah penggunaan peralatan yang lebih moderndalam proses produksiagar variasi makanan dapat dibuat secara lebih efisien dan efektif; serta pemanfaatan manajemen modern agar pengolahan UMKM dapat mencakup ekonomi lokal (dalam negeri) dan juga luar negeri. Untuk itu kontribusi dan kerjasama yang baik antar pemerintah dan UMKM akan membuat UMKM bisa melakukan perannya dengan baik dan menciptakan UMKM pangan yang berdaya saing. Small and Medium Enterprises (SMEs) has a large potential for the economic progress in Indonesiasince it has been widespread throughout the country. Prospering the SMEs will bring a major impact for the economy of Indonesia.The research about strategy to improve the competitiveness of Food Micro Small Medium Enterprises (SMEs) in Palembang City was done by using the Strength, Weaknes, Opportunity, and Threats (SWOT) analysis and Hierarchy Analysis Process (AHP). The sample of SMEs food business in Palembang was taken by using purposive sampling technique.The result shows that the priority strategy that should be done by the SMEs are using the modern equipment in production process in order to make the food variation more effective and eficient;and  utilizingthe modern management for SME’s processing can cover the domestic and international economy. Therefore, good cooperation between goverment and SMEs will lead to a better function of SMEs which creates high competitiveness in SMEs.

scholarly journals Pengaruh Keterampilan Kewirausahaan, Orientasi pasar dan Orientasi Penjualan terhadap Kinerja Usaha UMKM

2020 ◽  
Vol 2 (4) ◽  
pp. 961
Author(s):  
Jessica Rizan ◽  
Louis Utama
Keyword(s):  
Market Orientation ◽  
Small Businesses ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Entrepreneurial Skills ◽  
Nonprobability Sample ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The purpose of this study is to find out 1) To find out whether entrepreneurship skills have an influence on the performance of micro and small businesses in the culinary field in North Jakarta.2) To find out whether market orientation has an influence on the performance of micro and small businesses in the culinary sector in North Jakarta. 3) To find out whether sales orientation has an influence on the performance of micro and small businesses in the culinary sector in North Jakarta. The population in this study were entrepreneur in Jakarta. The sample used in this study was 40 respondents from micro small medium enterprises in North Jakarta. The sampling technique used was nonprobability sample with purposive sampling sampling  method. Overall the results of this study are 1) Entrepreneurial skills have an influence on the performance of micro and small businesses in the culinary field in North Jakarta, 2) Market orientation has an influence on the performance of micro and small businesses in the culinary sector in North Jakarta, 3) Sales orientation has an influence on the performance of micro small and medium enterprises in the culinary sector in North Jakarta. Tujuan penelitian ini adalah untuk mengetahui 1) Untuk mengetahui apakah keterampilan kewirausahaan memiliki pengaruh terhadap kinerja usaha mikro kecil dan menengah pada bidang kuliner di Jakarta Utara. 2) Untuk mengetahui apakah orientasi pasar memiliki pengaruh terhadap kinerja usaha mikro kecil dan menengah pada bidang kuliner di Jakarta Utara. 3) Untuk mengetahui apakah orientasi penjualan memiliki pengaruh terhadap kinerja usaha mikro kecil dan menengah pada bidang kuliner di Jakarta Utara. Populasi dalam penelitian ini adalah wirausaha di Jakarta. Sampel yang digunakan pada penelitian ini yaitu 40 responden wirausaha di Jakarta Utara . Teknik pengambilan sampel yang digunakan yaitu nonprobability sample dengan metode pengambilan sampel purposive sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) Keterampilan kewirausahaan memiliki pengaruh terhadap kinerja usaha mikro kecil dan menengah pada bidang kuliner di Jakarta Utara, 2) Orientasi pasar memiliki pengaruh terhadap kinerja usaha mikro kecil dan menengah pada bidang kuliner di Jakarta Utara , 3) Orientasi penjualan memiliki pengaruh terhadap kinerja usaha mikro kecil dan menengah pada bidang kuliner di Jakarta Utara.

scholarly journals UPAYA MENINGKATKAN KINERJA PEMASARAN PADA ERA DIGITAL (STUDI EMPIRIS PADA UKM DI KOTA BEKASI)

2021 ◽  
Vol 1 (1) ◽  
pp. 19-37
Author(s):  
Amin Mansur ◽  
Any Setyaningrum ◽  
Muslikh Muslikh
Keyword(s):  
Market Orientation ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Market Performance ◽  
Survey Method ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Digital Era ◽  
Small Medium Enterprises ◽  
Medium Enterprises

ABSTRAKTujuan penelitian ini adalah  untuk mengetahui bagaimana upaya meningkatkan kinerja pemasaran usaha  kecil dan menengah  (UKM) pada era digital di kota Bekasi. Disamping itu, penelitian ini juga bertujuan untuk menguji pengaruh orientasi pasar, inovasi produk, daya saing produk terhadap kinerja pemasaran pada era digital. Penelitian dilakukan melalui survey dengan cara menyebarkan kuesioner kepada 114 pelaku  UKM di kota Bekasi. Pengambilan sampel penelitian menggunakan non probability sampling dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa: orientasi pasar dan inovasi produk berpengaruh secara signifikan terhadap daya saing produk . Orientasi pasar dan inovasi produk berpengaruh signifikan terhadap kinerja pemasaran, daya saing produk berpengaruh signifikan terhadap kinerja pemasaran  UKM di kota Bekasi.Kata kunci:   Orientasi Pasar, inovasi produk, daya saing , kinerja pemasaran, era digital, UKM. ABSTRACTThe objective of this study was  how to increase market performance micro and small medium enterprises  in Bekasi..This study olso examines the effect of market orientation, innovation on market erformance  and  competitivness as moderating variabel .The survey method was conducted by distributing the qquesioneries to 114 micro and small medium enterprises  .The sampling method used in this study is non probability sampling with purposive technique. The results indicate that market orientation and innovation  were influanced significantly  on competitiveness. Maraket orientation was influencend on market erformance. Innovation was influence on market performance, competitiveness was influenced on market performance Keyword: market orientation, innovation,  competitiveness, market performance , digital era, small and medium enterprises

scholarly journals Sistem Pendukung Keputusan Kelayakan Penerimaan Nasabah Menggunakan Metode Profile Matching

2020 ◽  
Vol 5 (1) ◽  
pp. 98
Author(s):  
Anita Ahmad Kasim ◽  
Raziyan Dwi Pathan
Keyword(s):  
Programming Languages ◽  
Small And Medium Enterprises ◽  
Web Based ◽  
Customer Data ◽  
Matching Process ◽  
Customer Acceptance ◽  
Profile Matching ◽  
Long Time ◽  
Small Medium Enterprises ◽  
Medium Enterprises

 Abstract—PT Sarana Sulteng Ventura is one company that aims to provide loan capital is micro, small, and medium enterprises (UMKM) as a venture partner timed short or long to be able to stand on its own with loan capital that fits with the kind of effort that it takes for the customer. In providing venture capital loans, the company has some terms and conditions that apply. and the company still cultivate customer data manually so that it takes quite a long time. Then with this author makes the eligibility decision support system which will facilitate customer acceptance staff employees of PT Sarana Sulteng Ventura to pre-screen customer deserves a loan business capital to client or small medium enterprises. The researchers used a system that is web -based systems using the programming language PHP and MySQL into its data base processing and sublime text 2 as editor of programming languages. This research used the method of profile matching process to perform the calculation of assessments to help give the eligibility decision of acceptance the customer at PT. Sarana Sulteng Ventura city of Palu.

scholarly journals The behavioral approaches of entrepreneurial characteristics in Madura

2020 ◽  
Vol 13 (1) ◽  
pp. 29
Author(s):  
Mohammad Arief
Keyword(s):  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Individual Characteristics ◽  
Behavioral Approach ◽  
Literature Study ◽  
Demand And Supply ◽  
Purposive Sampling ◽  
Entrepreneurial Characteristics ◽  
Market Opportunities ◽  
Medium Enterprises

<p>The number of Small and Medium Enterprises (SMEs) factually increased in recent years due to several factors such as the imbalance between demand and supply for the workplace. According to various literature study, entrepreneurs are related to the individuals' capacity and characteristics in exploiting market opportunities. The previous studies showed that entrepreneurs need to determine individual characteristics for proceeding with other strategies. Therefore, there are particular characteristics related to business activities that need to be possessed by prospective entrepreneurs. This research aims to reveal the entrepreneurship characteristics with a behavioral approach. Data were collected from 5 entrepreneurs in Bangkalan Regency using the purposive sampling technique. The result showed that entrepreneurial behaviors are either active or passive. In addition, the existence of competitors is not considered a threat to independence in developing business ideas.   </p>

scholarly journals Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati
Keyword(s):  
Value Chain ◽  
Rural Areas ◽  
Local Community ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Culture Heritage ◽  
Design Production ◽  
Medium Enterprises

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&amp;medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 375
Author(s):  
IDA AYU KETUT MARINI ◽  
IDA AYU NOPIARI ◽  
IDA BAGUS EKA ARTIKA
Keyword(s):  
Financial Management ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Oyster Mushroom ◽  
Economic Entity ◽  
Technological Advances ◽  
Competitive Prices ◽  
Oyster Mushrooms ◽  
The Government ◽  
Medium Enterprises

   Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income   This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis.  The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices.   Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products. 

scholarly journals Predictors of Superior Firm Performance: a Conceptual Model of Tourism Small Medium Enterprises in Saudi Arabia

2018 ◽  
Vol 7 (3.21) ◽  
pp. 194
Author(s):  
Sarminah Samad ◽  
Dalal Alrubaishi ◽  
Rasha Alghafis
Keyword(s):  
Saudi Arabia ◽  
Performance Management ◽  
Management Strategy ◽  
Dynamic Capabilities ◽  
Small And Medium Enterprises ◽  
Corporate Management ◽  
Private And Public ◽  
And Performance ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Deriving from previous literatures, the theories of Resource-based View and Dynamic Capability was used in this study to propose a model that examines the predictors of the performance of Small and Medium Enterprises (SMEs). Accordingly, it will examine the influence of corporate management strategy on the performance of SMEs. It will analyze the extent to which innovative dynamic capabilities would enhance the relationship between corporate management strategy and performance of SMEs. It will also examine the extent innovation leadership serves as the moderator factor on the link between corporate management strategy and performance of SMEs. Finally, this paper intends to recommend a model of performance management system for the performance of tourism SMEs in Saudi Arabia. The study will employ a quantitative approach among selected tourism SMEs in Saudi Arabia. SPSS and AMOS (SEM) will be used to analyse the data obtained. Findings from this study will serve as a guideline for policy and decision makers in both private and public organizations.  

scholarly journals Analisis Penerapan Cash Management System Dalam Pengelolaan Keuangan Daerah Di Pik Pulogadung

2020 ◽  
Vol 18 (1) ◽  
pp. 1-8
Author(s):  
Imelda Sari
Keyword(s):  
Management System ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Cash Management ◽  
Banking Services ◽  
Goods And Services ◽  
Regional Management ◽  
Small Industry ◽  
Medium Enterprises

Technological innovations are able to quickly make changes in the financial sector in the form of internet-based financial digitalization. This is marked by changes in banking services, from the initial form of cash transactions to non-cash transactions, in their implementation called the Cash Management System (CMS). The implementation of the CMS has brought changes in the Pulogadung Small Industry Village (PIK Pulogadung), marked by the speed of service and time savings for Micro, Small and Medium Enterprises when paying retribution, partners in the procurement of goods and services and for employees of Non Civil Servants Regional Management Units when receive a monthly salary. SWOT analysis can be material to make strategic planning in achieving short-term goals for the Regional Management Unit office and more systematic long-term for the banking industry. Strengthening CMS supporting infrastructure, conducting financial socialization and continuous supervision will be able to improve the implementation of CMS in PIK Pulogadung. The increase in CMS will affect people's lifestyles which will ultimately be able to increase national financial inclusion.

scholarly journals SWOT Analysis of the Application of International Standard ISO 14001 in the Chinese Context. A Case Study of Guangdong Province

2018 ◽  
Vol 10 (9) ◽  
pp. 3196 ◽  
Author(s):  
Marco Pesce ◽  
Chenyi Shi ◽  
Andrea Critto ◽  
Xiaohui Wang ◽  
Antonio Marcomini
Keyword(s):  
Swot Analysis ◽  
Environmental Control ◽  
Small And Medium Enterprises ◽  
Corporate Sustainability ◽  
Guangdong Province ◽  
Iso 14001 ◽  
Management Tool ◽  
International Standard ◽  
Medium Enterprises ◽  
Corporate Social

Industry has long been one of the most important drivers of Chinese economic growth. In order to improve the environmental footprint of industrial areas, Chinese authorities have established mechanisms of environmental control in the internal management processes of companies. In this regard, the international standard ISO 14001 for environmental management systems is the management tool that has had widest adoption among Chinese companies since its creation in 1996. The main purposes of the paper are to investigate the available international and national statistics on the adoptionof ISO 14001 in China, and present opinions on ISO 14001 of the 72 representatives of small and medium enterprises and multinational companies of Guangdong province that participated to the workshop “New tools and standards to advance and measure corporate sustainability”, held in Guangzhou on 26 January 2018. The analysis of strengths, weaknesses, opportunities and threats (SWOT) was adopted as the research method to collect opinions on the ISO 14001 standard. Participants were asked to discuss strengths, weaknesses, threats and opportunities considering four business aspects: sustainability, internal processes, stakeholder engagement, and resource management. Our findings indicate that companies fully embraced ISO 14001 and recognized the necessity of a standardized approach to identify environmental aspects. On the other hand, they also expressed concern about aspects such as the certification cost, the focus on certification itself and not on the improvement of environmental performance, and the lack of integration with sustainability tools such as life cycle assessment (LCA) and other sustainability paradigms such as circular economy and corporate social responsibility (CSR).

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