scholarly journals What Drives the Growth of Competitive Advantage? A Study of One of the Largest E-commerce in Indonesia

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Yogie Abrar Mustaqiem ◽  
◽  
Aam Bastaman ◽  
Noverdi Boss
Keyword(s):  
Competitive Advantage ◽  
Brand Equity ◽  
Value Creation ◽  
Brand Loyalty ◽  
Partial Least Square ◽  
Least Square ◽  
Quantitative Approach ◽  
Equity Value ◽  
Excellent Service ◽  
Surrounding Areas

Marketing is one of the main activities by entrepreneurs to maintain the viability of their business to grow and earn a profit. In addition, marketing knowledge is also very useful so that companies can compete and survive in the competition. This study aims to examine the effect of Value Creation and Excellent Service on Competitive Advantage, where Brand Equity and Brand Loyalty are the mediating variables. This research uses a descriptive quantitative approach. The population in this study were Bukalapak e-commerce users who live in the Jakarta and surrounding areas, and used a sample of 220 respondents. The method of analysis in this study uses Partial Least Square (PLS). The results of this study indicate that Value Creation has an effect on Brand Equity, Value Creation has an effect on Brand Loyalty, Excellent Service has an effect on Brand Equity, Excellent Service has an effect on Brand Loyalty, Brand Equity has an effect on Competitive Advantage, Brand Loyalty effects on Competitive Advantage, Value Creation. has no effect on Competitive Advantage, Excellent Service affects Competitive Advantage, Value Creation affects Competitive Advantage mediated by Brand Equity, Value Creation has no effect on Competitive Advantage mediated by Brand Loyalty, Excellent Service has an effect on Competitive Advantage mediated by Brand Equity, Excellent Service has an effect on Competitive Advantage Mediated Brand Loyalty.

scholarly journals What Drives the Growth of Competitive Advantage? A Study of One of the Largest E-commerce in Indonesia

2021 ◽  
Author(s):  
Yogie Abrar Mustaqiem ◽  
Aam Bastaman ◽  
Noverdi Boss
Keyword(s):  
Competitive Advantage ◽  
Brand Equity ◽  
Value Creation ◽  
Brand Loyalty ◽  
Partial Least Square ◽  
Least Square ◽  
Quantitative Approach ◽  
Equity Value ◽  
Excellent Service ◽  
Surrounding Areas

Marketing is one of the main activities by entrepreneurs to maintain the viability of their business to grow and earn a profit. In addition, marketing knowledge is also very useful so that companies can compete and survive in the competition. This study aims to examine the effect of Value Creation and Excellent Service on Competitive Advantage, where Brand Equity and Brand Loyalty are the mediating variables. This research uses a descriptive quantitative approach. The population in this study were Bukalapak e-commerce users who live in the Jakarta and surrounding areas, and used a sample of 220 respondents. The method of analysis in this study uses Partial Least Square (PLS). The results of this study indicate that Value Creation has an effect on Brand Equity, Value Creation has an effect on Brand Loyalty, Excellent Service has an effect on Brand Equity, Excellent Service has an effect on Brand Loyalty, Brand Equity has an effect on Competitive Advantage, Brand Loyalty effects on Competitive Advantage, Value Creation. has no effect on Competitive Advantage, Excellent Service affects Competitive Advantage, Value Creation affects Competitive Advantage mediated by Brand Equity, Value Creation has no effect on Competitive Advantage mediated by Brand Loyalty, Excellent Service has an effect on Competitive Advantage mediated by Brand Equity, Excellent Service has an effect on Competitive Advantage Mediated Brand Loyalty.

scholarly journals PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK

2019 ◽  
Vol 8 (12) ◽  
pp. 7053
Author(s):  
Carissa Lorens Marchia Raharja ◽  
Ni Made Asti Aksari
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Analytical Tool ◽  
Partial Least Square ◽  
Least Square ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study is to analyze the influence of perceived quality and brand image on brand loyalty towards Reebok shoes brand equity. The population of this study is people who have used Reebok shoes, while the study sample is 80 people determined using non-probability sampling method specifically purposive sampling. The analytical tool used in this study is PLS (Partial Least Square). Based on the results of the analysis, perceived quality has a positive and significant effect on brand loyalty, brand image has a positive and significant effect on brand loyalty, and brand loyalty has a positive and significant effect on brand equity. To build brand equity, Reebok should focus on customer brand loyalty by paying attention to their customers’ perceived quality and image of the brand. Keywords: perceived quality, brand image, brand loyalty, brand equity

scholarly journals An Evaluation of the Effects of Brand Equity on Consumer Willingness to Pay Price Premium

2018 ◽  
Vol 2 (1) ◽  
pp. 64-72
Author(s):  
Suleiman Garba Aminu ◽  
Norzieiriani Ahmad
Keyword(s):  
Willingness To Pay ◽  
Causal Relationship ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Product Category ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Price Premium

The purpose of this study is to evaluate the outcome of brand equity on consumer responses by specifically investigating the effects of the overall brand equity on consumer willingness to pay premium price. The paper also empirically investigated the causal relationship among brand awareness, brand association, perceived quality, and brand loyalty as antecedents of brand equity. Using the automobile product category in Malaysia as stimuli, cross-sectional survey data were collected and analyzed using partial least square structural equation modeling technique. Result showed that brand equity plays a significant role in firms by creating and developing additional value to organizations and their products. A causal relationship among the antecedents of brand equity was also established. Among the antecedents of brand equity, brand loyalty was found to be the dominant driver of overall brand equity. Moreover, the effect of brand equity on consumers’ willingness to pay price premium was substantiated and found to be positive. The limitation of the paper is that the study used a single high involving product category. Future studies should use product categories with short consumption length and high purchase frequency. Findings of this study provide more insight to managers on how to manage brand equity. Outcomes of brand equity can be used to measure the performance of brand in the market. The study also provides additional clarification to the existing literature on the need for managers to develop a post-brand equity marketing strategy in order to achieve sustainable competitive advantage.

Brand loyalty and brand equity for the Werdhi Sedana People's Credit Bank regional company, Gianyar Regency

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 239-255
Author(s):  
Dewa Ayu Dwilis Ringsing Brahmanda ◽  
Anak Agung Putu Agung ◽  
Anik Yuesti ◽  
I Gusti Agung Eka Teja Kusuma
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Research Population

This study aims to examine and analyze the variables brand image, brand trust, brand loyalty and brand equity. This research was conducted at the Werdhi Sedana People's Credit Bank Regional Company, Gianyar Regency. The research population was all customers of the Werdhi Sedana People's Credit Bank Regional Company Savings and Deposits, Gianyar Regency, totaling 14,862 customers, the sample used was 99 customers with the proportionate sampling method. All data obtained from distributing questionnaires is suitable for use, then analyzed using a structural equation model based on analysis of variance known as Partial Least Square (PLS). The results showed that brand image has a negative and insignificant effect on brand loyalty.    

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

2021 ◽  
Vol 8 (8) ◽  
pp. 696-703
Author(s):  
Yandri Rezziansyah Sitompul ◽  
Nisrul Irawati ◽  
Rulianda Purnomo Wibowo
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Primary Data ◽  
Original Sample ◽  
The Public ◽  
Good System

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Digital Marketing affect the formation of Brand Image at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan; (2) Does Digital Marketing affect the establishment of Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (3) Does brand equity affect the formation of brand image in PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (4) Does Digital Marketing affect the formation of Brand Image through Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan. The type of research used in this study is a descriptive method with a correlational type using a quantitative approach, using two types of data collection, namely secondary data and primary data by taking a sample of 130 respondents, which is carried out by testing the validity and. reliability test, and using data analysis methods, namely descriptive analysis and Structural Equation Model - Partial Least Square. The results show that (1) Digital Marketing has a positive and significant effect on Brand Image, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand image can be understood and remembered by the public or customers who transact using pawn services; (2) Digital Marketing has a positive and significant effect on Brand Equity, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand equity can be accepted and easily remembered by the public or customers who transact using pawn services based on marketing and financial activities; (3) partially the Brand Equity variable has a positive and significant influence on Brand Image, in the sense that if customers are interested in the digital Pegadaian brand at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, the brand image of the product will also increase; (4) the digital marketing variable (X) has a simultaneous effect on brand image (Y) through brand equity (Z), where the original sample value (Original Sample) is 0.244, the t-statistic value is 4.955 and the p-values is 0.000, then the brand equity variable (Z) is able to mediate the relationship of digital marketing variable (X) to brand image (Y). Keywords: Digital Marketing, Brand Image, Brand Equity.

Analysis of External Environtmental Forces and Company Resources Its Influence on Strategic Orientation, Absorptive Capability and Value Creation and Their Implication on Business Performance: A Survey on Courier Services Companies in Indonesia

2015 ◽  
Vol 3 (1) ◽  
pp. 65-74
Author(s):  
Hana Suryana
Keyword(s):  
Value Creation ◽  
Business Performance ◽  
Service Industry ◽  
Positive Impact ◽  
Partial Least Square ◽  
Model Verification ◽  
Strategic Orientation ◽  
Least Square ◽  
Primary Data ◽  
Courier Service

Objective - Explore the data and information on External Environmental Forces and Company Resources on Strategic Orientation, Absorptive Capability, Value Creation and their implication on Business Performance of courier service industry in Indonesia. Methodology/Technique - The nature of this research is descriptive and verification. The unit of analysis is the courier service industry, and a sample of 72 courier companies from various regions in Indonesia. The time horizon is cross-sectional, where the research is done at a certain time. Primary data is collected by a questionnaire and interviews with management of the companies and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS). Findings - Company Resources have the positive impact on Absorptive Capability to increase Value Creation and Business Performance.However, the magnitude of the influence is faced with the problems of in optimal development of Company Resources on the aspects of tangible and intangible assets. The condition makes companies could not optimize in Absorptive Capability as well as Value Creation to improve Business Performance. Novelty - It was very few articles discussing the comparison of the psychological determinants of online self-disclosure and privacy issues between Polish and Indonesian. Type of Paper - Empirical Keywords : Absorptive Capability, Business Performance, Company Resources,External Environmental Forces, Strategic Orientation, Value Creation.

scholarly journals Improving the Competitive Advantage of BUMDes Based on The Optimal Utilization of Local Assets Communities

HABITAT ◽  
2020 ◽  
Vol 31 (3) ◽  
pp. 161-168
Author(s):  
Condro Nugroho ◽  
Vi'in Pertiwi ◽  
Deny Meitasari
Keyword(s):  
Human Capital ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Partial Least Square ◽  
Online Marketing ◽  
Least Square ◽  
Equation Modeling ◽  
Relational Capital ◽  
The Village ◽  
Positive Effect

BUMDes is one of the income sources for the village managing assets, services, and other businesses for the village community's welfare. BUMDes empowers rural communities as an autonomous region in increasing productive efforts to alleviate poverty and unemployment. Therefore, the measurement of BUMDes's performance needs to be done through the level of local resources used and the implications of the results achieved. It was required to formulate appropriate development policies so that BUMDes have high competitiveness and fulfill their role in increasing the community's economic independence. This study was conducted in East Java BUMDes because East Java province is the third province with the largest number of BUMDes in Indonesia, so it was quite representative to represent the presence of BUMDes in Indonesia. This research used a quantitative approach carried out using the structural equation modeling-partial least square (SEM-PLS) method with the Resource-based View (RBV) approach to measure the effect of BUMDes resources used on its competitiveness. The analysis showed that structural capital had a positive effect on human capital and relational capital. Human capital had also been proven to have a positive effect on relational capital. The indicator that influenced competitive advantage was human capital. Training is needed to increase the human resources capacity, online marketing training and organizational reform, infrastructure, and professional management systems need to be done.

scholarly journals Supply chain management, supply chain flexibility and firm performance: an empirical investigation of agriculture companies in Indonesia

2022 ◽  
Vol 10 (1) ◽  
pp. 155-160 ◽  
Author(s):  
Itang, H.S. Sufyati ◽  
Asep Dadan Suganda ◽  
Shafenti Shafenti ◽  
Mochammad Fahlevi
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Firm Performance ◽  
Competitive Advantage ◽  
Partial Least Square ◽  
Least Square ◽  
Chain Flexibility ◽  
Chain Management ◽  
Supply Chain Flexibility ◽  
The Impact

The purpose of this research is to better understand the impact of supply chain management (SCM) and flexibility on firm performance, as well as the role of competitive advantage in mediating the model in Indonesian agriculture companies. Companies must apply supply chain management and supply chain flexibility (SCF) to boost industrial competitiveness, which impacts firm performance. To ensure that supply chain management supports the company's strategy, companies must evaluate supply chain concerns. From the literature search, researchers have not found any published studies or articles on SCM and SCF in their influence on firm performance through competitive advantage, specifically for corn companies in Indonesia. The population in this study includes agriculture companies in Indonesia. Sampling was carried out using probability sampling technique, the total population of 200 obtained a sample size of 133.333 which can be rounded up to 134 research samples. The inferential statistical method used in the data analysis of this study was the Partial Least Square Version 3 program. The study found that SCM influenced firm performance and SCF had a direct influence on firm performance. However, competitive advantage variable failed in being a mediator in SCM and SCF on firm performance.

scholarly journals The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food

2019 ◽  
Vol 2 (1) ◽  
pp. 42-50
Author(s):  
Tasya Kahfia Abshariena ◽  
Sisca Eka Fitria
Keyword(s):  
Data Analysis ◽  
Value Creation ◽  
Risk Taking ◽  
Structural Equation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency.   This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.

scholarly journals The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

2020 ◽  
Vol 11 (1) ◽  
pp. 039
Author(s):  
Etty Susilowati ◽  
Agatha Novita Sari
Keyword(s):  
Brand Loyalty ◽  
Fast Food ◽  
Structural Equation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Association ◽  
Purchasing Intention

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

Sign in / Sign up

Export Citation Format

Share Document