scholarly journals How Far the Digital Marketing Innovation done by Natural Raw Material MSMEs during the Pandemic? Case of Magelang Region, Central Java Region, Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 68-83
Author(s):  
Hironimus Leong ◽  
Berta Bekti Retnawati ◽  
B. Irmawati
Keyword(s):  
Social Media ◽  
Environmental Changes ◽  
Raw Materials ◽  
Raw Material ◽  
Digital Marketing ◽  
Economic Downturn ◽  
Product Introduction ◽  
Central Java ◽  
Normal Period ◽  
Use Of Social Media

There are various steps taken by Natural Raw Materials MSMEs in Magelang Region in facing the economic downturn during the pandemic for their business continuity. The effort to adapt to the difficulties during the pandemic period is by utilizing information technology to encourage the economy to continue growing and developing. The use of social media and e-commerce is an example of marketing adaptation from a traditional form to a more modern model. Participation in virtual exhibitions is also another example of how MSMEs adopt digital transformation. The study aims to determine how far the natural raw material MSMEs actors can utilize the digital marketing during the pandemic and prepare for the adaptation in the new normal period. This study uses a qualitative descriptive approach involving 30 MSMEs. The result shows that MSMEs who are transitioning away from traditional marketing techniques and attempting to be innovative in response to environmental changes have a chance to sustain themselves. Marketing via e-commerce, social media, and virtual product introduction can help to increase markets and enhance the economy. Those that are not prepared for the adaption process, on the other hand, will choose to operate other businesses or even close them.

Digital Marketing

2018 ◽  
pp. 18-38
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

scholarly journals Do tabloids poison the well of social media? Explaining democratically dysfunctional news sharing

2018 ◽  
Vol 20 (11) ◽  
pp. 4255-4274 ◽  
Author(s):  
Andrew Chadwick ◽  
Cristian Vaccari ◽  
Ben O’Loughlin
Keyword(s):  
Social Media ◽  
Raw Material ◽  
Civic Culture ◽  
News Article ◽  
Fake News ◽  
Individual Level ◽  
The Status ◽  
Twitter Users ◽  
Use Of Social Media ◽  
News Sharing

The use of social media for sharing political information and the status of news as an essential raw material for good citizenship are both generating increasing public concern. We add to the debates about misinformation, disinformation, and “fake news” using a new theoretical framework and a unique research design integrating survey data and analysis of observed news sharing behaviors on social media. Using a media-as-resources perspective, we theorize that there are elective affinities between tabloid news and misinformation and disinformation behaviors on social media. Integrating four data sets we constructed during the 2017 UK election campaign—individual-level data on news sharing ( N = 1,525,748 tweets), website data ( N = 17,989 web domains), news article data ( N = 641 articles), and data from a custom survey of Twitter users ( N = 1313 respondents)—we find that sharing tabloid news on social media is a significant predictor of democratically dysfunctional misinformation and disinformation behaviors. We explain the consequences of this finding for the civic culture of social media and the direction of future scholarship on fake news.

scholarly journals ADOPSI SOCIAL COMMERCE: PEMODELAN UTAUT

2019 ◽  
Author(s):  
zakky zamrudi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Economic Downturn ◽  
Social Commerce ◽  
It Infrastructure ◽  
Community Needs ◽  
Self Sufficiency ◽  
Research Findings ◽  
Use Of Social Media ◽  
Medium Enterprises

Micro, small and medium enterprises (SME’s) are one of the sectors predicted to be the backbone of the economy in developing countries including Indonesia. In recent studies, it was assumed that SMEs are a sign of the emergence of self- sufficiency. In the economic downturn, SMEs are predicted to be able to support several community needs such as food and clothing. The province of South Kalimantan was famous for its authentic fabrics, namely sasirangan which are produced by local SMEs that are spread throughout the area. The sustainability of SMEs today was inseparable from IT infrastructure, especially those which related to promotion. The use of IT infrastructure and platforms is usually concentrated in big cities such as Banjarmasin. As an alternative, the use of social media can be used by SMEs in county area. This study aimed to understand the attitude of county SMEs related to the use of social media for commerce purposes or called as social commerce. The sample involved in this study were 100 Sasirangan business people in 5 districts in South Kalimantan Province. The analysis used in this study was PLS-SEM. The findings in this study indicate that, in general, SME’s entrepreneurs have a great desire to use their social media for trading purposes. Further discussion of research findings and restrictions on research will be discussed further at the end of the paper.

scholarly journals STRATEGI PENGEMBANGAN USAHA KERAJINAN TANGAN SABUT KELAPA DI LKP AKAS KABUPATEN KEBUMEN

MEDIAGRO ◽  
2019 ◽  
Vol 15 (01) ◽  
Author(s):  
Yunida Tri Andari ◽  
Lutfi Aris Sasongko ◽  
Eka Dewi Nurjayanti
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Development Strategy ◽  
Raw Materials ◽  
External Factors ◽  
The Other ◽  
Raw Material ◽  
Internal Factors ◽  
Other Hand ◽  
Coconut Coir

Cocunut coir, as a secondary product of coconut, can be processed into eco-friendly fiber. This fiber is used as raw materials for handicrafts. This research aims to analyze the internal and external factors, as well as formulating an alternative strategy for the development of coconut coir handicraft business in LKP AKAS Kebumen Regency. The data used primary and secondary type. Data analysis method is done by using Internal Factors Evaluation (IFE) matrix, External Factors Evaluation (EFE) matrix, Internal External (IE) matrix and SWOT matrix. Data analysis resulted internal factors (strenghts) including abundant availability of raw materials, availability local labor, short marketing channels, national and international marketing. In the other hand, internal factors (weakness) are including lack of product innovation, an effective organizational structure, old manpower, an availability recorded orders, and lack of promotion through the website and social media. The external factors (opportunity) including the partnership with raw materials suppliers, the steadiness of raw material prices and repeated orders, the lack of competitors with the same materials, the supports from local government, and the request of delivery orders. In the other hand, the external factors (threaths) are including the risk of the market (numerous kind of handicraft with different materials), and the presence of other handicraft industry. The result of IE analysis, LKP AKAS is located in zone I, i.e grow and build. Suitable strategies for this area are market penetration, market development, and product development. Alternative strategies that can be done are: (1) make a business plan including production layout, product variation (production) and marketing to add customers; (2) summarize and manage the customer’s orders in order to have regular evaluation of the business progress in the future; (3) modified the product becomes more varied in order to be able to compete with other handicraft products; and (4) increase promotional activities online (website and social media) to attract consumers. Keywords : development strategy, handicraft, coconut coir, SWOT, Kebumen.

scholarly journals DIGITAL LITERATION MODELS FOR CHARACTER EDUCATION IN GLOBALIZATION ERA

2020 ◽  
Vol 8 (1) ◽  
pp. 522-531 ◽  
Author(s):  
Anita Trisiana
Keyword(s):  
Social Media ◽  
Character Education ◽  
Digital Literacy ◽  
Negative Impact ◽  
Civic Virtue ◽  
Campus Environment ◽  
Learning Plan ◽  
Central Java ◽  
Use Of Social Media ◽  
Character Building

Purpose of the study: The purpose of the study is as one of the strategies to improve civic virtue through the development of digital literacy models for the character building in universities to compete in the era of globalization. Methodology: The method used in this research is research and development methods. Data collection techniques in this preliminary study were carried out through observation, interviews at universities in Central Java, to obtain data on the development of digital literacy models. Main Findings: Development of an integrated digital literacy model through the semester learning plan inserted in each learning. The use of social media as a medium in the development of digital literacy models in the learning of Citizenship Education has a positive and negative impact. Applications of this study: The literacy habituation in learning that utilizes social media can improve the student's civic virtue that has students well behaved both in the campus environment and in the community. Novelty/Originality of this study: The elaboration of intellectual attitudes in determining attitudes and decisions in acting as a responsible citizen. In this globalization era, the development of technology and information is very important. The education process requires the will to literacy; Literacy is the most important activity in education.

Digital Marketing

2018 ◽  
pp. 28-49
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

scholarly journals The Empowerment of Upsteam-Downstream Human Resources to Revitalise Tapioca Industry

2018 ◽  
Vol 34 (2) ◽  
pp. 452-461
Author(s):  
Eva Banowati ◽  
Ngabiyanto Ngabiyanto ◽  
Indah Anis Syukurilah ◽  
Danang Junior Trimasukmana
Keyword(s):  
Human Resources ◽  
Low Income ◽  
Raw Materials ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Raw Material ◽  
Central Java ◽  
Self Sufficiency ◽  
Cluster Area ◽  
Additional Value

Pati Regency has the highest cassava productivity in Central Java, however tapioca industry still experiences difficulty in finding raw materials, moreover, cassava farmers have low income. The objectives of this research are 1) to investigate spatial distribution pattern of cassava and tapioca industry, 2) to review the supply of cassava to self-sufficiency oriented tapioca, and 3) to create model of integrated empowerment pilot plan received by upstream-downstream human resources. The research used Cluster Area sampling technique of cassava field and Simple Random Sampling in tapioca industry. The pilot plan model approved by the human resources was the qualified and ready-to-process cassava. Other than that, it could increase additional value of cassava products made by chip makers or for stabilizing the supply to the downstream sector as the raw material for tapioca industry.

scholarly journals Efektivitas Penggunaan Media Sosial sebagai Media Promosi Wisata Umbul Ponggok, Kabupaten Klaten

2019 ◽  
Vol 17 (1) ◽  
pp. 13-27
Author(s):  
Wanda Fazriah Oktaviani ◽  
Anna Fatchiya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Quantitative Approach ◽  
Media Campaign ◽  
Online Questionnaire ◽  
West Java ◽  
Central Java ◽  
Interest Level ◽  
Use Of Social Media ◽  
Average Expenditure

Umbul Ponggok tourism manager conducts promotional activities through social media such as instagram and website. Managers hope that utilizing social media as a media campaign can attract public to visit. The purpose of this study is to analyze the characteristics of respondents and social media, to analyze the extent of the effectiveness of social media, also what factors influence the effectiveness of promotion. The location of this study is in Ponggok Village, Polanharjo District, Klaten Regency, Central Java with total number of respondents was 30 from website and 85 from instagram. This study uses a quantitative approach with an online questionnaire instrument and is supported by qualitative data. The results showed the majority of respondents who accessed social media of Umbul Ponggok namely women, average 21 years old as S1 students with an average expenditure of Rp 2,756,000 per month and originating from West Java / DKI Jakarta. Respondents considered information on social media was clear and complete. The use of social media is very effective at the stage of interest and desire. The factors that influence the effectiveness of promotion at interest level are income and completeness of information, in desire level are information clarity and attractiveness, while on action level are the level of income and completeness of information.

scholarly journals EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI WISATA UMBUL PONGGOK, KABUPATEN KLATEN

2019 ◽  
Vol 17 (1) ◽  
pp. 13-27
Author(s):  
Wanda Fazriah Oktaviani ◽  
Anna Fatchiya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Quantitative Approach ◽  
Media Campaign ◽  
Online Questionnaire ◽  
West Java ◽  
Central Java ◽  
Interest Level ◽  
Use Of Social Media ◽  
Average Expenditure

Umbul Ponggok tourism manager conducts promotional activities through social media such as instagram and website. Managers hope that utilizing social media as a media campaign can attract public to visit. The purpose of this study is to analyze the characteristics of respondents and social media, to analyze the extent of the effectiveness of social media, also what factors influence the effectiveness of promotion. The location of this study is in Ponggok Village, Polanharjo District, Klaten Regency, Central Java with total number of respondents was 30 from website and 85 from instagram. This study uses a quantitative approach with an online questionnaire instrument and is supported by qualitative data. The results showed the majority of respondents who accessed social media of Umbul Ponggok namely women, average 21 years old as S1 students with an average expenditure of Rp 2,756,000 per month and originating from West Java / DKI Jakarta. Respondents considered information on social media was clear and complete. The use of social media is very effective at the stage of interest and desire. The factors that influence the effectiveness of promotion at interest level are income and completeness of information, in desire level are information clarity and attractiveness, while on action level are the level of income and completeness of information.

scholarly journals Inovasi Produk dan Orientasi Pasar: Suatu Kajian Deskriptif Pada UMKM Kerajinan Bahan Baku Alam di Semarang, Jawa Tengah

2020 ◽  
Vol 5 (1) ◽  
pp. 90-96
Author(s):  
Berta Retnawati ◽  
◽  
Bernadeta Irmawati ◽  
Keyword(s):  
Market Orientation ◽  
Environmental Sustainability ◽  
Product Innovation ◽  
Raw Materials ◽  
Industrial Sector ◽  
Raw Material ◽  
Market Process ◽  
Central Java ◽  
Initial Stage ◽  
Initial Research

Creative industry has a uniqueness which is largely supported by social, cultural, local wisdom, environmental sustainability, and other uniqueness factors that are combined with science and technology so that this industry. The strength of product innovation and market orientation is a big capital for MSMEs, especially in the category of natural raw material handicrafts in facing the dynamics of change and competition. Natural raw materials are the main force for the differentiation of these handicrafts, product innovation capabilities are needed that can keep up with changes in the existing market. Process improvement, new designs, variations with other raw materials, and the development of product variants are the main focus in product innovation. Market orientation is the most effective organizational culture in creating the behavior needed to create superior value for consumers to lead to high superiority for MSMEs. The handicraft industry of natural raw materials has high potential in Central Java, especially in Semarang Regency. This descriptive study is the initial stage in uncovering the responses of SMEs on various indicators of all the variables of this study. Not all indicators provide positive facts and vice versa provide a deeper understanding of the real conditions experienced by MSME handicrafts made from natural raw materials. The results of this initial research are expected to be valuable input for various stakeholders related to this industrial sector. Some weaknesses of this study are also discussed as input for further research improvements.

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