Prooceeding 1 st Mice 2018 Medan International Conference Economic
The purpose of this research to know and analyzing the effect of the product innovation and halal labelization on re-Buy Interest. The method used in this study is descriptive analysis method by describing the data that has been collected as it is without intending to make conclusions that apply to the public or generalization. Data analysis method used is Multiple Linear Regression using SPSS software. The results showed that product innovation and halal labelization simultaneously had a positive and significant effect on the buying interest. Partially respectively Product Innovation and Halal Labelization have positive and significant effect to re-buy interest. The coefficient of determination (R2) from product innovation and halal labelization is able to explain the re-buy interest by 84% while the rest of 16% is explained by independent variables that are not examined