scholarly journals Online Shopping Purchase Patterns with Special Reference to Demographic and Informational Influence

2017 ◽  
Vol 4 (1) ◽  
pp. 38-43
Author(s):  
T. Suchitra Rani ◽  
Nishchala Sripathi
Keyword(s):  
Online Shopping ◽  
Poor Quality ◽  
Buying Behavior ◽  
Informational Influence ◽  
Online Purchase ◽  
Retail Outlets ◽  
Purchase Patterns ◽  
Negative Factors ◽  
Online Buying

While many Indian feel good to see, touch and go round the retail outlets for shopping but however, Internet has transformed many aspects of life. For some services like booking ticket and travel plans this has definitely become the most preferred source of purchase due to convenience. This paper is an attempt to bring out different aspects of this trend of online buying behavior which has picked up since almost 15 years, it highlight the factors influencing the online buying decision along with the negative factors which deter the consumer to go online purchase. Further, the study focuses on how the demographic factors influence the online buying decision along with the informational sources that influence the choice of websites. From the study it was found that clothes, footwear and accessories are the most purchase online, while the factors that interests the online shopper was found to be discounts and the negative motivation was due to poor quality of product and fake product.Int. J. Soc. Sc. Manage. Vol. 4, Issue-1: 38-43

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

Online Footwear Sales

2021 ◽  
Vol 17 (4) ◽  
pp. 73-94
Author(s):  
Mahima Shukla ◽  
Richa Misra
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Product Category ◽  
Equation Model ◽  
Buying Behavior ◽  
Online Purchase ◽  
The People ◽  
Online Buying ◽  
Model Technique

The purpose of the study is to investigate factors that determine consumers' online purchase intention of buying footwear. Footwear, being a high involvement product, is difficult to sell online as people try size to fit before buying, which is more than any other product category. As per the previous studies, the need for touch is the most prominent factor inhibiting customers to buy footwear online. However, with the increasing need for convenience, superior quality digital catalogs, increasing internet density, attractive offers, and interactive features of websites, the mindset of the people is changing, and they are ready to experiment. The structural equation model technique is used to test the hypothesis. As per the results, consumers perceive website attributes and convenience as driving factors in online shopping. Online consumers interact with e-commerce sites through interactive features provided on the websites. The study can help marketers understand consumer online buying behavior, particularly towards footwear.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

Typology of online shoppers

2003 ◽  
Vol 20 (2) ◽  
pp. 139-156 ◽  
Author(s):  
Ah Keng Kau ◽  
Yingchan E. Tang ◽  
Sanjoy Ghose
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Information Seeking ◽  
Online Shopping ◽  
Demographic Information ◽  
Buying Behavior ◽  
Internet Users ◽  
Online Shoppers ◽  
And Cluster Analysis ◽  
Online Buying

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.

scholarly journals Generation Z buying behavior change in the COVID-19 pandemic context

2021 ◽  
Vol 34 (2) ◽  
pp. 361-370
Author(s):  
Mirna Leko Šimić ◽  
Ana Pap
Keyword(s):  
Quality Of Life ◽  
Behavior Change ◽  
Online Shopping ◽  
Life Change ◽  
Behavior Changes ◽  
Digital Environment ◽  
Buyer Behavior ◽  
Buying Behavior ◽  
Generation Z

Purpose: The purpose of this research is to analyze the changes in Croatian Generation Z buying behavior due to the COVID-19 pandemic. As a result of the pandemic, all governments have imposed different measures that directly and indirectly impact consumer behavior. Recent studies have mostly recorded a dynamic increase in online shopping, stockpiling, and change in priorities from luxury to basic goods. This study will specifically look into the relation between Generation Z buying behavior change and their exposure to the COVID-19 pandemic as well as its impact on their perception of the quality of life. Methodology: A sample of 442 Generation Z respondents from Croatia was analyzed using ANOVA to identify buying behavior changes concerning the level of their exposure to COVID-19. The analysis also included a potential correlation between buyer behavior change and their perception of the quality of life. Results: The statistical analysis has confirmed the increase of online shopping and stockpiling in the group of respondents who were exposed to self-isolation and those who have not been exposed to COVID-19, but there was no correlation with their perception of the quality of life change as a result of forced buying behavior change. Conclusion: Generation Z is identified as an e-generation, born and brought up in a digital environment. Although the pandemic has forced them to switch even more to online shopping, they do not perceive the exposure to the COVID-19 pandemic to impact their quality of life.

Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?

2019 ◽  
Vol 9 (4) ◽  
pp. 33-46
Author(s):  
Deepak Verma ◽  
Harish Kumar Singla
Keyword(s):  
Consumer Behavior ◽  
Travel Time ◽  
Fruits And Vegetables ◽  
Online Shopping ◽  
Home Delivery ◽  
Buying Behavior ◽  
Travel Time Savings ◽  
Online Shoppers ◽  
Time Savings

The authors attempted to understand the consumer behavior of fruit and vegetable shoppers in India and identify whether companies offering convenience can break the jinx of orthodox/habitual shopping. The important motivators for online shoppers and orthodox shoppers are identified which was followed by a survey from India's two major cities, Delhi NCR and Pune. The authors observe that online shoppers are mostly driven by convenience in terms of travel time savings, to avoid crowds, queuing, home delivery, avoiding driving/ traffic situations, whereas orthodox shoppers are driven by freshness and quality of fruits and vegetables and give more importance in having a personal touch while purchasing. Orthodox shoppers do get hassled with crowding, queuing, but still they stick to their habitual buying behavior and do not go to the option of online shopping.

A Study On Consumer Preference Regarding Online Shopping In Thoothukudi District Of Tamilnadu State

2019 ◽  
Vol 8 (8) ◽  
pp. 112-121
Author(s):  
X. Jude Christo Cedric
Keyword(s):  
Online Shopping ◽  
Economic Status ◽  
Internet Access ◽  
Consumer Preference ◽  
Socio Economic Status ◽  
Online Purchase ◽  
Shopping Behaviour ◽  
Online Buying ◽  
The Web

Nowadays, thousands and millions persons are shopping on the web. The primary purpose of this study is to analyse the online shopping behaviour of consumers in Thoothukudi district.   The main objectives of the study areas below.   To study the socio-economic status of the consumers.   To know the frequency of online purchase and monthly spending   To understand the the effect of socio economic characteristics on awareness about online shopping   To find satisfaction of daily internet access and perceived online buying   To examine the consumers experience benefit from online shopping

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

scholarly journals Analysis of Consumer Data on Black Friday Sales Using Apriori Algorithm

SCITECH Nepal ◽  
2019 ◽  
Vol 14 (1) ◽  
pp. 17-21
Author(s):  
Menuka Maharjan
Keyword(s):  
Online Shopping ◽  
Marketing Strategies ◽  
Ease Of Use ◽  
Apriori Algorithm ◽  
Buying Behavior ◽  
Online Retailers ◽  
Major Factors ◽  
Meaningful Relationships ◽  
Black Friday ◽  
Online Buying

Ability to recognize and track patterns in data help businesses shift through the layers of seemingly unrelated data for meaningful relationships. Through this analysis it becomes easy for the online retailers to determine the dimensions that influence the uptake of online shopping and plan effective marketing strategies. This paper builds a roadmap for analyzing consumer’s online buying behavior with the help of Apriori algorithm. The major factors that affect the consumer’s online buying behavior are convenience, ease of use and perceived benefits. Security is also a major consideration when opting to conduct shopping activities online. This study will helping further analyzing the consumer online buying behavior towards Online shopping which will help the retailers to design appropriate marketing strategies for selling their products online which will further help in development of the country.

scholarly journals Urban Youth Attitude toward Online Shopping: Evidence from Dhaka City

2020 ◽  
Vol 3 (2) ◽  
pp. 33-40
Author(s):  
Mohammad Ali ◽  
Tanveer Ahmed ◽  
Sarzil Absar
Keyword(s):  
Urban Youth ◽  
Online Shopping ◽  
Online Reviews ◽  
Target Market ◽  
Mobile Banking ◽  
Buying Behavior ◽  
The People ◽  
Bank Card ◽  
Online Shops ◽  
Online Buying

The aim of the study is to assess the attitude towards online shopping of the Urban. In this study, we have focused on only the attitude of youths towards online shopping as there were limited past studies on the youth segment. The study was conducted on the age bracket 18-35 who are generally the primary and secondary target market of the online shops. An organized and adaptive survey was conducted on 119 respondents, where convenience sampling was used. The study reveals most of the people visit online sites couple of times a week. Most of the people want to buy products up to BDT 4,000 but are willing to buy products up to BDT 5000 for branded products. So, there is a huge potential for branded products. There are more mobile banking users than bank card holders. Therefore, mobile banking can add new doors for online shopping. Most popular online products are clothing, food & beverage, mobile accessories, electronic goods and beauty products. The major distress appears to be that products delivered do not match product shown in the online shop and product’s quality. People would prefer to physically examine the products before buying it online. The study also reveals previous online buying experience and online reviews have a high influence on online buying behavior. From the study we found people think online shopping is trustworthy. Though people find online shopping convenient and think price is cheaper online but there are room for improvement.

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