scholarly journals Analysis of Consumer Data on Black Friday Sales Using Apriori Algorithm

SCITECH Nepal ◽  
2019 ◽  
Vol 14 (1) ◽  
pp. 17-21
Author(s):  
Menuka Maharjan
Keyword(s):  
Online Shopping ◽  
Marketing Strategies ◽  
Ease Of Use ◽  
Apriori Algorithm ◽  
Buying Behavior ◽  
Online Retailers ◽  
Major Factors ◽  
Meaningful Relationships ◽  
Black Friday ◽  
Online Buying

Ability to recognize and track patterns in data help businesses shift through the layers of seemingly unrelated data for meaningful relationships. Through this analysis it becomes easy for the online retailers to determine the dimensions that influence the uptake of online shopping and plan effective marketing strategies. This paper builds a roadmap for analyzing consumer’s online buying behavior with the help of Apriori algorithm. The major factors that affect the consumer’s online buying behavior are convenience, ease of use and perceived benefits. Security is also a major consideration when opting to conduct shopping activities online. This study will helping further analyzing the consumer online buying behavior towards Online shopping which will help the retailers to design appropriate marketing strategies for selling their products online which will further help in development of the country.

Factors affecting customers’ online shopping behavior during Covid-19 pandemic in Bangladesh

2021 ◽  
Vol 9 (2) ◽  
pp. 67-79
Author(s):  
Farha Fatema ◽  
Md. Ashraf Siddiqui
Keyword(s):  
Service Quality ◽  
Online Shopping ◽  
Time Factors ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Fair Price ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Online Shopping Behavior ◽  
Online Buying

Online shopping is one of the fastest-growing marketplaces in Bangladesh. But during the Covid 19, when other sectors are stable, only online shopping has gained a greater positive response. Thus, for online shopping, customers’ behavior is influenced by various factors including fare price, product quality, and durability, trust & security, etc. The study aims to identify the factors that influence the customers’ online shopping behavior during the Covid-19 in Bangladesh under the effect of control variables. The results indicate that of the eight dimensions, features and quality, fair price, performance and durability, trust and reliability, security, E-service quality, ease of use, and time are positively and significantly affect customers' online buying behavior during the Covid-19 in Bangladesh. Concerning the influence of these factors on customers, the study finds that features and quality, performance and durability, trust and reliability, e-service quality, ease of use and time factors influence the customers’ online buying behavior during the pandemic in Bangladesh. Online shopping companies must focus on these factors to get a higher response from people in Bangladesh.

scholarly journals PENGALAMAN PENGGUNA, KEAMANAN TRANSAKSI, KEMUDAHAN PENGGUNAAN, KENYAMANAN, DAN PENGARUHNYA TERHADAP PERILAKU PEMBELIAN ONLINE SECARA IMPULSIF

2022 ◽  
Vol 18 (1) ◽  
pp. 26-45
Author(s):  
Didit Darmawan ◽  
Arif Rachman Putra
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Buying Behavior ◽  
Online Purchases ◽  
Online Marketplace ◽  
Impulsive Buying ◽  
Transaction Security ◽  
Online Buying

In Indonesia, online shopping has become a trend and transactions have increased drastically, marked by the development of business players involved in the online marketplace industry, one of which is Lazada, which is the top marketplace in Indonesia. Lazada is an online product buying and selling application that offers a variety of products and uses the internet and social media as a forum for interactive two-way interactions with its users. Product bids, attractive prices and availability of information can lead to impulsive buying behavior. The impulse to buy impulsively is described as a complex, sudden, pleasant purchase and the decision-making process occurs instantaneously without thinking of any other considerations. This study has the main objective of identifying the effect of user experience, transaction security, ease of use, convenience on impulsive online buying behavior aimed at the Lazada marketplace. The population in this study are consumers who have made online purchases at Lazada. The sampling technique used is non-probability sampling, with a purposive sampling method with the following sample criteria: consumers who have made online Lazada purchases more than once, and aged over 17 years to 50 years. Respondents came from the city of Sidoarjo and totaled 120 people. Multiple linear regression analysis is an analytical tool used in this study. The t test is to prove the research hypothesis which previously carried out the reliability test. From the results of the analysis of the research results, it is found that experience, safety, convenience and comfort have a significant influence on impulsive buying behavior at Lazada. The experience variable is a variable that has a dominant effect. Keywords: experience, security, ease of use, enjoyment, impulsive buying behavior.

scholarly journals Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis

2016 ◽  
Author(s):  
Vilasini Jadhav ◽  
Monica Khanna
Keyword(s):  
College Students ◽  
Customer Service ◽  
Qualitative Content Analysis ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Online Retailing ◽  
Stage Of Development ◽  
Factors Influencing ◽  
Online Buying

Online retailing in India has shown tremendous growth in the recent years. However as compared to the other countries leading in online retailing, India is still in its initial stage of development. The purpose of this study was to explore the factors influencing the online buying behavior of the college students. Convenience sampling method was used to select the sample of 25 college students and qualitative content analysis was used for analyzing the textual content of the depth interview data. The main influencing factors for online shopping were identified as availability, low price, promotions, comparison, convenience, customer service, perceived ease of use, attitude, time consciousness, trust and variety seeking.

scholarly journals Consumers’ Buying Behavior Towards Online Shopping During The Covid-19 Pandemic: An Empirical Study In Malaysia

2021 ◽  
Vol 7 (2) ◽  
pp. 1-7
Author(s):  
Nurul Sima Mohamad Shariff ◽  
Nur Hayani Izzati Abd Hamid
Keyword(s):  
Online Shopping ◽  
Probit Model ◽  
Product Variety ◽  
Marketing Strategies ◽  
Ordered Probit ◽  
Ordered Probit Model ◽  
Buying Behavior ◽  
Factors Affecting ◽  
The Relationship ◽  
Insight Into

The world has been affected by the COVID-19 outbreak recently, affecting the economy worldwide. Due to the booming of online activities, especially online shopping, this study is interested in finding the relationship between factors affecting consumers’ buying behavior on online shopping in Malaysia during the COVID-19 pandemic. The least studies related to this issue is needed in Malaysia to further understand the behavior of the consumers on online shopping. Based on available literatures, the factors of interest were trust, convenience, price, product variety and promotion on consumers’ buying behavior in Malaysia. The study employed survey procedures to collect the data, whereby online questionnaires were disseminated and recorded from a total of 335 respondents. The data was then analysed using several statistical analyses, namely pilot test, descriptive statistics and an ordered probit model.  The result from an ordered probit model indicated that convenience, product variety, trust and promotion affected the Malaysian consumers’ buying behavior during the pandemic. Only price showed an insignificant impact on online shopping. This gave the sellers insight into understanding the consumers’ buying behavior on the online platform by planning marketing strategies to fascinate more customers.

Online shopping environments and consumer’s Need for Touch

2019 ◽  
Vol 16 (5) ◽  
pp. 814-826 ◽  
Author(s):  
Rupa Rathee ◽  
Pallavi Rajain
Keyword(s):  
Online Shopping ◽  
New Technology ◽  
Enabling Technology ◽  
Content Type ◽  
Correlation And Regression Analysis ◽  
The People ◽  
Online Retailers ◽  
Shopping Environments ◽  
Buying Behaviour ◽  
Online Buying

Purpose Online shopping has become a commonplace thing nowadays as people can buy products from the comfort of their home. But such environments do not offer a complete sensory interaction as consumers are unable to touch products which is quite important for certain categories of products such as apparels. Therefore, in order to find whether every individual seeks touch equally, the purpose of this paper is to deal with the differences in an individual’s preferences for touch. The study also evaluates customer responses towards the introduction of touch-enabling technology which can, to some extent, compensate for the lack of touch. Lastly, the study includes customers’ views regarding showrooming and webrooming. Design/methodology/approach A total of 203 responses were received through online and offline questionnaires. The data were analysed using ANOVA, correlation and regression analysis through SPSS version 23. Findings The results revealed that gender influenced the Need for Touch (NFT) with women having higher NFT. The people who were high in NFT preferred to buy in-store, whereas their low NFT counterparts were comfortable with both online and in-store options. Lastly, it was found that there was a significant impact of NFT on online buying behaviour. The new technology when used by online retailers would break the barriers that exist between real touch and virtual touch. Originality/value Although previous authors have given several options like mental representations, verbal details and brand image as alternatives to touch but the use of touch-enabling technology can revolutionise the way online products are perceived. The study adds value by relating NFT with online preferences, showrooming and webrooming.

Typology of online shoppers

2003 ◽  
Vol 20 (2) ◽  
pp. 139-156 ◽  
Author(s):  
Ah Keng Kau ◽  
Yingchan E. Tang ◽  
Sanjoy Ghose
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Information Seeking ◽  
Online Shopping ◽  
Demographic Information ◽  
Buying Behavior ◽  
Internet Users ◽  
Online Shoppers ◽  
And Cluster Analysis ◽  
Online Buying

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

scholarly journals Urban Youth Attitude toward Online Shopping: Evidence from Dhaka City

2020 ◽  
Vol 3 (2) ◽  
pp. 33-40
Author(s):  
Mohammad Ali ◽  
Tanveer Ahmed ◽  
Sarzil Absar
Keyword(s):  
Urban Youth ◽  
Online Shopping ◽  
Online Reviews ◽  
Target Market ◽  
Mobile Banking ◽  
Buying Behavior ◽  
The People ◽  
Bank Card ◽  
Online Shops ◽  
Online Buying

The aim of the study is to assess the attitude towards online shopping of the Urban. In this study, we have focused on only the attitude of youths towards online shopping as there were limited past studies on the youth segment. The study was conducted on the age bracket 18-35 who are generally the primary and secondary target market of the online shops. An organized and adaptive survey was conducted on 119 respondents, where convenience sampling was used. The study reveals most of the people visit online sites couple of times a week. Most of the people want to buy products up to BDT 4,000 but are willing to buy products up to BDT 5000 for branded products. So, there is a huge potential for branded products. There are more mobile banking users than bank card holders. Therefore, mobile banking can add new doors for online shopping. Most popular online products are clothing, food & beverage, mobile accessories, electronic goods and beauty products. The major distress appears to be that products delivered do not match product shown in the online shop and product’s quality. People would prefer to physically examine the products before buying it online. The study also reveals previous online buying experience and online reviews have a high influence on online buying behavior. From the study we found people think online shopping is trustworthy. Though people find online shopping convenient and think price is cheaper online but there are room for improvement.

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