scholarly journals Urban Youth Attitude toward Online Shopping: Evidence from Dhaka City

2020 ◽  
Vol 3 (2) ◽  
pp. 33-40
Author(s):  
Mohammad Ali ◽  
Tanveer Ahmed ◽  
Sarzil Absar
Keyword(s):  
Urban Youth ◽  
Online Shopping ◽  
Online Reviews ◽  
Target Market ◽  
Mobile Banking ◽  
Buying Behavior ◽  
The People ◽  
Bank Card ◽  
Online Shops ◽  
Online Buying

The aim of the study is to assess the attitude towards online shopping of the Urban. In this study, we have focused on only the attitude of youths towards online shopping as there were limited past studies on the youth segment. The study was conducted on the age bracket 18-35 who are generally the primary and secondary target market of the online shops. An organized and adaptive survey was conducted on 119 respondents, where convenience sampling was used. The study reveals most of the people visit online sites couple of times a week. Most of the people want to buy products up to BDT 4,000 but are willing to buy products up to BDT 5000 for branded products. So, there is a huge potential for branded products. There are more mobile banking users than bank card holders. Therefore, mobile banking can add new doors for online shopping. Most popular online products are clothing, food & beverage, mobile accessories, electronic goods and beauty products. The major distress appears to be that products delivered do not match product shown in the online shop and product’s quality. People would prefer to physically examine the products before buying it online. The study also reveals previous online buying experience and online reviews have a high influence on online buying behavior. From the study we found people think online shopping is trustworthy. Though people find online shopping convenient and think price is cheaper online but there are room for improvement.

Online Footwear Sales

2021 ◽  
Vol 17 (4) ◽  
pp. 73-94
Author(s):  
Mahima Shukla ◽  
Richa Misra
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Product Category ◽  
Equation Model ◽  
Buying Behavior ◽  
Online Purchase ◽  
The People ◽  
Online Buying ◽  
Model Technique

The purpose of the study is to investigate factors that determine consumers' online purchase intention of buying footwear. Footwear, being a high involvement product, is difficult to sell online as people try size to fit before buying, which is more than any other product category. As per the previous studies, the need for touch is the most prominent factor inhibiting customers to buy footwear online. However, with the increasing need for convenience, superior quality digital catalogs, increasing internet density, attractive offers, and interactive features of websites, the mindset of the people is changing, and they are ready to experiment. The structural equation model technique is used to test the hypothesis. As per the results, consumers perceive website attributes and convenience as driving factors in online shopping. Online consumers interact with e-commerce sites through interactive features provided on the websites. The study can help marketers understand consumer online buying behavior, particularly towards footwear.

Online shopping environments and consumer’s Need for Touch

2019 ◽  
Vol 16 (5) ◽  
pp. 814-826 ◽  
Author(s):  
Rupa Rathee ◽  
Pallavi Rajain
Keyword(s):  
Online Shopping ◽  
New Technology ◽  
Enabling Technology ◽  
Content Type ◽  
Correlation And Regression Analysis ◽  
The People ◽  
Online Retailers ◽  
Shopping Environments ◽  
Buying Behaviour ◽  
Online Buying

Purpose Online shopping has become a commonplace thing nowadays as people can buy products from the comfort of their home. But such environments do not offer a complete sensory interaction as consumers are unable to touch products which is quite important for certain categories of products such as apparels. Therefore, in order to find whether every individual seeks touch equally, the purpose of this paper is to deal with the differences in an individual’s preferences for touch. The study also evaluates customer responses towards the introduction of touch-enabling technology which can, to some extent, compensate for the lack of touch. Lastly, the study includes customers’ views regarding showrooming and webrooming. Design/methodology/approach A total of 203 responses were received through online and offline questionnaires. The data were analysed using ANOVA, correlation and regression analysis through SPSS version 23. Findings The results revealed that gender influenced the Need for Touch (NFT) with women having higher NFT. The people who were high in NFT preferred to buy in-store, whereas their low NFT counterparts were comfortable with both online and in-store options. Lastly, it was found that there was a significant impact of NFT on online buying behaviour. The new technology when used by online retailers would break the barriers that exist between real touch and virtual touch. Originality/value Although previous authors have given several options like mental representations, verbal details and brand image as alternatives to touch but the use of touch-enabling technology can revolutionise the way online products are perceived. The study adds value by relating NFT with online preferences, showrooming and webrooming.

Typology of online shoppers

2003 ◽  
Vol 20 (2) ◽  
pp. 139-156 ◽  
Author(s):  
Ah Keng Kau ◽  
Yingchan E. Tang ◽  
Sanjoy Ghose
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Information Seeking ◽  
Online Shopping ◽  
Demographic Information ◽  
Buying Behavior ◽  
Internet Users ◽  
Online Shoppers ◽  
And Cluster Analysis ◽  
Online Buying

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.

scholarly journals Cyber Crime in Online Banking

2021 ◽  
pp. 377-379
Author(s):  
Vihang Dilip Gaokar ◽  
Karan Harish Tundejwala
Keyword(s):  
Cyber Security ◽  
Online Shopping ◽  
Main Concern ◽  
Cyber Crime ◽  
Mobile Banking ◽  
Office Work ◽  
Online Data ◽  
Electronic Payments ◽  
The People ◽  
The World

In the world of full of technology and digitization security is the main concern right now. With the help of internet, we can do most of our work like shopping, office work, e-banking, other transactions, etc. With mobile banking everyone knows how to do transactions, online shopping, but most of the people don’t know what the security while doing any kind of online work, people have lack of knowledge in cyber security and hacker, cyber criminals take advantage of that. According to report in 2020, the transaction volume share in India stood at 15.6 per cent and 22.9 per cent for instant payments and other electronic payments respectively, while paper-based payments had a considerable share of 61.4 per cent. And by the 2024 the electronic transaction will increase by 50% and this will touch 71.7% by 2025. India is a developing country and is moving forward in digitization. While this is happening securing the online data or transaction will become more and more challenging. E- banking makes work easier and fast but it is not safe, it will never be 100% secure. And cybercrime is increasing faster than we imagine. This study paper mainly focuses on banking frauds in India, online transaction, scenarios faced by cyber victims, e-banking challenges. It also focuses on the cyber security and how can we avoid most of the e-banking fraud.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

scholarly journals Analysis of Consumer Data on Black Friday Sales Using Apriori Algorithm

SCITECH Nepal ◽  
2019 ◽  
Vol 14 (1) ◽  
pp. 17-21
Author(s):  
Menuka Maharjan
Keyword(s):  
Online Shopping ◽  
Marketing Strategies ◽  
Ease Of Use ◽  
Apriori Algorithm ◽  
Buying Behavior ◽  
Online Retailers ◽  
Major Factors ◽  
Meaningful Relationships ◽  
Black Friday ◽  
Online Buying

Ability to recognize and track patterns in data help businesses shift through the layers of seemingly unrelated data for meaningful relationships. Through this analysis it becomes easy for the online retailers to determine the dimensions that influence the uptake of online shopping and plan effective marketing strategies. This paper builds a roadmap for analyzing consumer’s online buying behavior with the help of Apriori algorithm. The major factors that affect the consumer’s online buying behavior are convenience, ease of use and perceived benefits. Security is also a major consideration when opting to conduct shopping activities online. This study will helping further analyzing the consumer online buying behavior towards Online shopping which will help the retailers to design appropriate marketing strategies for selling their products online which will further help in development of the country.

scholarly journals Online Shopping Purchase Patterns with Special Reference to Demographic and Informational Influence

2017 ◽  
Vol 4 (1) ◽  
pp. 38-43
Author(s):  
T. Suchitra Rani ◽  
Nishchala Sripathi
Keyword(s):  
Online Shopping ◽  
Poor Quality ◽  
Buying Behavior ◽  
Informational Influence ◽  
Online Purchase ◽  
Retail Outlets ◽  
Purchase Patterns ◽  
Negative Factors ◽  
Online Buying

While many Indian feel good to see, touch and go round the retail outlets for shopping but however, Internet has transformed many aspects of life. For some services like booking ticket and travel plans this has definitely become the most preferred source of purchase due to convenience. This paper is an attempt to bring out different aspects of this trend of online buying behavior which has picked up since almost 15 years, it highlight the factors influencing the online buying decision along with the negative factors which deter the consumer to go online purchase. Further, the study focuses on how the demographic factors influence the online buying decision along with the informational sources that influence the choice of websites. From the study it was found that clothes, footwear and accessories are the most purchase online, while the factors that interests the online shopper was found to be discounts and the negative motivation was due to poor quality of product and fake product.Int. J. Soc. Sc. Manage. Vol. 4, Issue-1: 38-43

Influence of Online Shopping Behavior Factors on E-Satisfaction of Customer

2013 ◽  
Vol 64 (3) ◽  
Author(s):  
Houshang Mobarakabadi ◽  
Meisam Karami ◽  
Shaghayegh Maleki Far ◽  
Khodadad Yarkarami
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Perceived Value ◽  
Shopping Behavior ◽  
Buying Behavior ◽  
Firm Reputation ◽  
Online Business ◽  
Online Shopping Behavior ◽  
Or Organization ◽  
Online Buying

This research has recommended a conceptual framework for considering the online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation that they have an impact on the electronic satisfaction of customers. To test the conceptual framework, SPSS has been used to analyze the data collected from 146 online buyer customers in Malaysia. The results of the study indicate online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation are significantly and positively related to e-satisfaction of the customer. Moreover, according to the demographic characteristics it can be guidance for the online business firms or organization to identify the problems to take actions to attract more online shopping consumers in Malaysia.

scholarly journals Consumer’s Predilection towards Online Shopping in selected areas of Bongaigaon Town of Assam

2020 ◽  
Vol 8 (6) ◽  
pp. 5111-5115
Keyword(s):  
Online Shopping ◽  
Rapid Expansion ◽  
Buying Behavior ◽  
Business Operation ◽  
Goods And Services ◽  
Internet Users ◽  
Wide Range ◽  
And Gender ◽  
Online Buying ◽  
Consumer's Perception

With the rapid expansion of telecom services in the country, the internet users have been increased tremendously. Along with the line of increased internet users, it is also noticed that the consumers demand, test and preferences relating to consumer goods and services have been raised. On the other hand business men are taking advantage on it by switching its business operation from offline to online. Today almost majority of the urban dweller customer prefers to buy online due to its wide range of operation and benefits. An attempt is made to know the customers preference on online shopping in this study. Samples of 50 respondents were selected conveniently from Bongaigaon Town of Assam with the objectives to understand the factors and attributes which influence buying behavior of consumers, to understand the spending pattern and shopping frequency of the consumers and to understand the consumer’s perception towards online buying. A prepared set of questionnaires were distributed to 70 respondents. Out of which 50 respondents have returned filled questionnaire on time so samples size of 50 have been taken into consideration. Further a simple percentage method is used for interpreting collected data. Result shows that internet surfing takes place amongst the respondents irrespective of age and gender

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