scholarly journals Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 169
Author(s):  
Nisha Sharma Adhikari
Keyword(s):  
Social Sciences ◽  
Electronic Media ◽  
Sales Promotion ◽  
Kathmandu Valley ◽  
Buying Behavior ◽  
Multimedia Tool ◽  
Growing Economy ◽  
The Impact ◽  
Shed Light ◽  
Structured Questionnaire

<p>Advertising has the most prominent and vital impact on buying behavior of consumers. Smart phones have gained a lot of popularity in Nepal and are considered to be a great multimedia tool. With such growing demand of smartphones, the need for effective advertising has also been raised. This paper centers on the impact of advertising on the sales volume of Smartphones. This work will shed light on how advertising can really affect a consumer’s buying decisions in a growing economy and how successful advertising can keep businesses going even in the midst of a tough competition. The entire data is collected by distributing structured questionnaire to the 150 respondents within Kathmandu valley. The outcome generated from descriptive statistic is that, most of the respondents own Samsung phone followed by iPhone and Online media is considered as the most effective adverting tool among other two. From the findings, we can also examine that there is insignificant relationship between gender and trust of information towards advertisement. Similarly, online, offline and electronic media have a insignificant association between gender, whereas influence through the advertisement of a brand has a significant association among age. Further the correlation analysis shows that there is a significant association among online, offline and electronic media.  </p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 169-184</p>

scholarly journals Impact of Advertisement on Customer Buying Behavior - A Case Study of District Kangra, Himachal Pradesh, India

2011 ◽  
pp. 126-131
Author(s):  
Hem Raj ◽  
K.K. Parmar ◽  
O.C. Rana ◽  
Vikas Kumar
Keyword(s):  
Social Sciences ◽  
Himachal Pradesh ◽  
Buying Behavior ◽  
Chi Square ◽  
Chi Square Test ◽  
And Gender ◽  
The Impact ◽  
Potential Customers ◽  
Structured Questionnaire

The present study is related to find out the effective of various advertisements on customer buying behavior in Himachal Pradesh. For the evaluation and measurement of advertisement impact on customer buying behavior, the sample taken from the entire Kangra district of Himachal Pradesh. The present study helps the strategy makers and marketers to identify the potential customers with help of effective advertisement in the market. Research Methodology - For this purpose a self structured questionnaire has been used to collect the data from 200 respondents from entire district Kangra of Himachal Pradesh. In the present study, chi square test has been used to measure the impact of advertisement on customer buying behavior with the help of SPSS version 16.0 (statistical package of social sciences software). Results - It is observed that advertisement have a significant impact and positive correlation with consumer buying behavior. In this study age and gender variables also found to be significant

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

scholarly journals STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

2020 ◽  
Vol 3 (11) ◽  
pp. 1-6
Author(s):  
Manish Dubey ◽  
Siddharth Saini ◽  
Srishti Umekar
Keyword(s):  
Customer Loyalty ◽  
Sales Force ◽  
Sales Promotion ◽  
Retail Sector ◽  
Audience Participation ◽  
Brand Name ◽  
Buying Behavior ◽  
Sales Promotions ◽  
The Impact ◽  
Consumer Buying Behavior

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibility of shared sales promotions is weighed.

scholarly journals Study of Various Sales Promotion Tools Implemented by “Big Bazaar” and Its Impact on Consumer Satisfaction

2019 ◽  
pp. 23-29
Author(s):  
Dr. Samir Dubey
Keyword(s):  
Consumer Satisfaction ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
Sales Promotion ◽  
Primary Research ◽  
Descriptive Research ◽  
Tools And Techniques ◽  
The Impact ◽  
Mobile Telecom ◽  
Structured Questionnaire

Consumer Satisfaction is the measure of the degree that companies tend to match and surpass with relation to their expectations. Retail Industry is a consumer centric Industry with a direct connect with the consumers round the year in various segments like food, apparel, pharmacy, mobile telecom, jewellery and many more verticals. Big Bazaar was the first to turn the picture of Hypermarket India, which introduced and serviced all these segments under one roof. Innovations and Initiatives have been their differentiators. The paper attempts to assess and reveal the sales promotion tools and techniques of Big Bazaar. The study is based on descriptive research design with a structured questionnaire furnishing information regarding behavioural characteristic and demographic variables. A Primary research was conducted with 400 consumers visiting Big Bazaar, through specifically designed personal interview process and analyses the impact of these promotional tools on purchase intentions.

scholarly journals The Impact of Promotional Tools on Sales Promotion

2014 ◽  
Vol 4 (2) ◽  
pp. 202 ◽  
Author(s):  
Adeel Meo ◽  
Muhammad Daniyal Abbas ◽  
Muhammad Nadeem Sajjad ◽  
Muhammad Rizwan ◽  
Sayed shahbaz hussain Bukhari ◽  
...  
Keyword(s):  
Significant Relationship ◽  
Purchase Intention ◽  
Research Paper ◽  
Vital Role ◽  
Sales Promotion ◽  
The Other ◽  
Buying Behavior ◽  
Other Hand ◽  
Relationship Of ◽  
The Impact

The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS.  This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.

scholarly journals Multivariate Analysis of Students’ Perception of the Impact of Lecturers’ Ranks on their Performance at the Faculty of Mathematical Sciences, University for Development Studies-Navrongo, Ghana

2018 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Faustina Nyame ◽  
Ibrahim Alhassan ◽  
Abukari Alhassan
Keyword(s):  
Social Sciences ◽  
Multivariate Analysis ◽  
Response Rate ◽  
Teaching Staff ◽  
Development Studies ◽  
Mathematical Sciences ◽  
The University ◽  
Higher Institutions ◽  
The Impact ◽  
Structured Questionnaire

This paper examines students&rsquo; perception of the impact of lecturers&rsquo; ranks on their performance across departments in the Faculty of Mathematical Sciences (FMS) of the University for Development Studies (UDS), Navrongo Campus. The study used a self-designed structured questionnaire administered to 160 respondents (students) of the Faculty. All the 160 questionnaires were retrieved, which represents 100% response rate. The data were analyzed using Statistical Package for Social Sciences (SPSS) version 25.0 for windows. Multivariate Analysis of Variance (MANOVA) results showed that (at P&lt;0.05) Senior Lecturers received higher ratings followed by Lecturers and then Assistant Lecturers, indicating that the ranks of Teaching Staff significantly influenced their performance across the various departments of the Faculty. Recommendations and implications for management of Higher Institutions of Learning (HIL) have been discussed. The paper contributes to the literature in the area of supervision and evaluation of the performance of teaching staff in the HIL context.

scholarly journals Impact of Sales Promotion, Advertising and Direct Marketing on Sale of Cosmetic Products

2021 ◽  
Vol 2 (1) ◽  
pp. 20-34
Author(s):  
Zawar Khan
Keyword(s):  
Customer Loyalty ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Retail Sector ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Sales Promotions ◽  
Retail Markets ◽  
The Impact ◽  
Consumer Buying Behavior

Retail markets have been one of the most rapid-growing markets in the world for the last decade; to stay competitive, retailers use effective sales promotions tools and that become a vital technique for marketers to stimulate consumer buying behavior towards purchasing any product. This study aims to determine the impact of the most used tools of sales promotion in the retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects: brand switching and customer loyalty. This study based on a literature review, conceptual framework and hypothesis which open the door for future researchers to expand more in this field.

scholarly journals An Empirical Study on the Impact of Advertising on Buying Behaviour

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Ashutosh Sandhe
Keyword(s):  
Empirical Study ◽  
Sample Size ◽  
Vital Role ◽  
Buying Behavior ◽  
Advertising Strategy ◽  
Market Leader ◽  
And Performance ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

Advertising plays a vital role in a competitive era. With all major and minor players in the market trying to impress the „lord of the market‟, the consumer, advertising becomes an important tool among others in trying to persuade the consumer to buy a particular brand. Whether new or old, market leader or new entrant, everyone has an advertising strategy. However, over the years, doubts have been raised on the effectiveness of advertising and its impact on consumers. In a lot of cases, the impact of advertising has found to be negligible and also to an extent negative since, people believe that advertisements is all about half-truth and full lies. Also, the lack of legal enforcements meant that advertisers could exaggerate the features and performance of their offering to such an extent that people lost faith in message. However, there are some messages, which are still valued. This research paper intends to study the impact of advertisements on peoples‟ buying behavior. How much belief is there in the advertisements, what is the attitude towards advertisements and overall impact of advertisements? For this purpose a sample size of 500 respondents from across Gujarat was targeted and data was collected through a structured questionnaire.

Electronic and Social Media Influence on Women Buying Behavior Through the Commercialization of Media

2020 ◽  
Vol 20 (1) ◽  
pp. 229-250
Author(s):  
Sobia Usman Ghous ◽  
Prof. Ghulam Shabir ◽  
Prof. Taimoor Ul Hassan
Keyword(s):  
Quantitative Research ◽  
Electronic Media ◽  
Academic Departments ◽  
Survey Study ◽  
Privacy Rights ◽  
Buying Behavior ◽  
Teachers And Students ◽  
New Phenomena ◽  
The Impact ◽  
The City

Abstract             This research aims to explore the factors of electronic media affecting the buying behavior of consumers especially the females in Pakistan. It is generally believed that females build their buying behavior from print and electronic media specifically while taking impression from related news, television dramas, showbiz activities, commercials, advertisements, celebrities, and other tools. This study is an effort to measure the impact of effects of advertising aired on electronic media on women’s buying behavior in Karachi City. Overall, advertising has a great role in buying behavior. This quantitative research employs survey study as data collection tool from Karachi through random sampling. The researchers distributed 2000 questionnaires among females of academic departments of universities, housewives, journalists, teachers and students from various localities of Karachi. The results of the study showed that majority of the population was strongly affected by the commercials of various products aired on electronic media in Pakistan. A large number of females also opinionated that electronic media exploited their consumer and privacy rights and negatively led them to buy products which were not actually as per their requirements. The study was limited to the City of Karachi alone due to multiple factors including limited timeframe, however, this study may open new phenomena pertaining to this arena.

scholarly journals The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan

2014 ◽  
Vol 4 (3) ◽  
pp. 402 ◽  
Author(s):  
Aurangzeb Mughal ◽  
Asif Mehmood ◽  
Ammar Mohi-ud-deen ◽  
Bilal Ahmad
Keyword(s):  
Natural Environment ◽  
Significant Relationship ◽  
Business Plan ◽  
Sales Promotion ◽  
The Other ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Maximum Profit ◽  
The Impact ◽  
Consumer Buying Behavior

The main purpose of this research was to investigate the effect of sales promotion and natural environment that is casual factor in consumer buying behavior. The survey found that there was an insignificant relationship between coupons and buying behavior. On the other hand the buy-one-get-one free, Physical surrounding has a significant relationship with the purchasing behavior.. The consequences of this research will help marketers to recognize the most excellent kind of promotional tools that significantly influence the purchasing behavior of consumers. Traders can develop their business plan more effectively through the results of this study and plans help entrepreneurs and traders to gain a competitive benefit over their competitors and enable businesses to gain maximum profit.

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