scholarly journals A Conceptual Discourse on Consumer’s Preference of Brandy

2019 ◽  
Vol 1 (2) ◽  
pp. 296-307
Author(s):  
Raj Maharjan
Keyword(s):  
Consumer Behavior ◽  
Consumer Choice ◽  
Reasoned Action ◽  
Action Theory ◽  
Factor Model ◽  
Choice Model ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Alcoholic Beverages ◽  
Hedonic Price

Background: Liquor industry is growing to become a global giant by empowering its competitiveness. Nowadays, alcohol has been accepted and welcomed as a normal part of everyday life with innovatively embedded alcohol development and promotion. Alcohol products consist of a range of offerings including Gin, wine, vodka and Scotch, among which brandy has been gaining higher importance. Objectives: This paper explores the consumers’ preferences for brandy, their knowledge on brandy and also the factors determining the consumer choice on consumption of brandy.This study aims to contribute to the brandy consumer behavior-responsive managerial implications, especially in hospitality industry by identifying the attributes that are perceived important for the marketing of brandy to a large segment of dynamic market. Methods: The academic discourse on this paper includes exploration of multiple dimensions related to the study of consumer behavior. Theories concerning consumer preferences, with specific focus on Reasoned Action Theory, Engel Kollat Blackwell Model, Hybrid Choice Model, Hedonic Price Model, Consumer Perception Factor Model and Conjoint Analysis are reviewed.The study on brandy, along with the differences from other alcoholic beverages, has also been included. Findings: Brandy represents a wide category and the bases of differences among types of brandy are studied along with the review of brandy products available worldwide. This study highlights brandy consumption practices in the world, benefits of brandy consumption and people’s perception towards brandy among other alcoholic beverages. Conclusions: Alcohol is the fastest growing industry and requires consumer preference for the promotions and penetration of the product into the market, and for developingthe product and improving it further.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

2020 ◽  
Vol 1 (3) ◽  
pp. 149-154
Author(s):  
Himmatul Miftah ◽  
Ita Novita ◽  
H Tsuwaibah ◽  
M. A. Sunaryo
Keyword(s):  
Consumer Behavior ◽  
Herbal Medicine ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Medicinal Products ◽  
Product Attributes ◽  
Herbal Medicinal Products ◽  
Herbal Medicine Product ◽  
Close Relationship ◽  
Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.   Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

A Framework for Choice Modeling in Usage Context-Based Design

2010 ◽  
Author(s):  
Lin He ◽  
Christopher Hoyle ◽  
Wei Chen ◽  
Jiliang Wang ◽  
Bernard Yannou
Keyword(s):  
Data Collection ◽  
Product Design ◽  
Consumer Choice ◽  
Choice Model ◽  
Consumer Preferences ◽  
Choice Modeling ◽  
Product Performance ◽  
Choice Data ◽  
Modeling Framework ◽  
Usage Context

Usage Context-Based Design (UCBD) is an area of growing interest within the design community. A framework and a step-by-step procedure for implementing consumer choice modeling in UCBD are presented in this work. To implement the proposed approach, methods for common usage identification, data collection, linking performance with usage context, and choice model estimation are developed. For data collection, a method of try-it-out choice experiments is presented. This method is necessary to account for the different choices respondents make conditional on the given usage context, which allows us to examine the influence of product design, customer profile, usage context attributes, and their interactions, on the choice process. Methods of data analysis are used to understand the collected choice data, as well as to understand clusters of similar customers and similar usage contexts. The choice modeling framework, which considers the influence of usage context on both the product performance, choice set and the consumer preferences, is presented as the key element of a quantitative usage context-based design process. In this framework, product performance is modeled as a function of both the product design and the usage context. Additionally, usage context enters into an individual customer’s utility function directly to capture its influence on product preferences. The entire process is illustrated with a case study of the design of a jigsaw.

A Note on Hedonic Price Estimation of Urban Residential Services: A Case Study of Rawalpindi City

1978 ◽  
Vol 17 (4) ◽  
pp. 479-494
Author(s):  
Jahan Zeb Manan
Keyword(s):  
Urban Poor ◽  
Consumer Preferences ◽  
Significant Proportion ◽  
Consumer Preference ◽  
Variable Number ◽  
Hedonic Price ◽  
Public Provision ◽  
Residential Units ◽  
Housing Services ◽  
Imputed Rent

A prerequisite for planning in the housing sector, be it urban renewal in slum areas or public provision of housing for the urban poor, is the availability of some indices of consumer preferences regarding the various housing services consumed by them. Such information facilitates decision-making as regards the size, and quality of dwellings which 'best' meet the needs of the urban poor. This study estimates the market prices (marginal valuations) of the various housing services consumed by urban households in Rawalpindi City. This is done by regressing rent/imputed rent of the residential units on the different characteristics embodied in the various units. The analysis indicates that the quantitative variable (number of rooms) explains a significant proportion of the variance in the dependent variable (rent/imputed rent). The qualitative variables (electricity, drinking water, garbage disposal and sanitary facilities, type of structure of house); when included in the model contribute significantly to the explained variance in the dependent variable. The analysis reveals (and 'quanti¬ties') consumer preference for housing services.

scholarly journals A study of consumer preferences for customized product design

2018 ◽  
Vol 204 ◽  
pp. 01002
Author(s):  
Endang Retno Wedowati ◽  
Moses Laksono Singgih ◽  
I Ketut Gunarta
Keyword(s):  
Consumer Behavior ◽  
Product Design ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Customer Requirements ◽  
Chi Square ◽  
Male And Female ◽  
Significant Difference ◽  
Chi Square Test ◽  
The Difference

Segmentation has been frequently used to study individual consumer behavior against its preference. Consumer preferences indicate consumer requirements for a product. This study aims to analyze consumer preferences based on gender segmentation (male and female) and age segmentation (adolescents, adults, and elderl y). Consumer preferences wer e studied based on three aspects, namely functionality, usability, and pleasure that are applied to food products. Respondents consisted of 225 consumers of ice cream products. Crosstab analysis was used to describe consumer preferences, while chi-square test was applied to analyse the difference of consumer preference based on predetermined segmentation. The result showed that there was no significant difference for male and female consumer preferences for three aspects. Furthermore, on the attributes of taste (functionality), shape (usability) and appearance (pleasure) there were significant differences. Based on the age segmentation there were differences in consumer preferences for aspects of functionality and pleasure. Howe ver, we also found that there was no significant difference in product attributes of those aspects, except for the colour attribute. Different consumer preferences obtained in different segments can be used as a reference to customer requirements for design ing customized products. Ultimately, the products can be tailored to consumer preferences in each segment.

scholarly journals Asymmetry of Visual Perception When Choosing Products: Methods and Algorithms of Neuromarketing

2020 ◽  
Vol 9 (8) ◽  
pp. 179-187
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Food Consumption ◽  
Consumer Choice ◽  
High Speed ◽  
Consumer Preferences ◽  
Financial Resources ◽  
Demographic Groups ◽  
Vegetables And Fruits ◽  
Gender Groups

Consumer behavior is a complex and multi-step process. It is necessary to study consumer choice with different alternatives and choice parameters, which will allow us to identify behavioral characteristics in different demographic groups. The article deals with theoretical and practical issues of consumer behavior when choosing food. The article uses classical marketing methods and neuromarketing approaches. Based on this comprehensive approach, an assessment of the structure of food consumption was carried out, as well as a pilot study of the characteristics of consumer choice depending on gender characteristics.The study of statistical data showed that the decline in real incomes of the population in Russia affected the structure of food consumption. There is a decrease in the volume of demand for meat, vegetables, and fruits, which is associated with a decrease in the population's ability to pay and an increase in the level of poverty.Gender characteristics in the consumer's preferred and actually purchased products were identified using the neuromarketing research methodology. Thus, it was determined that the speed of decision-making when choosing products is higher for women than for men, since women are more frequent buyers. The high speed of decision-making by women is most likely a result of emotional choice of products. Using visual advertising signals can increase attention to incentives and increase motivation. It was also found that in the absence of external restrictions: the number of products chosen and sufficient financial resources, women consumers are strongly influenced by internal restrictions, but men tend to take risks. Women try to be Thrifty, choosing a standard set of products that make up their diet, men in conditions of unlimited financial resources tend to buy expensive goods without thinking about the costs. The study of consumer choice between those products that were visually noticed and those that were selected as a result of the survey showed that there is a significant asymmetry between what is desired and what is chosen. To assess the level of asymmetry of visual attention, we proposed a method for assessing the asymmetry of consumer preferences, the use of which allows us to assess the gap between the desired and purchased goods. Based on the coefficient of asymmetry of consumer preferences, it is possible to assess the level of consumer imbalance and timely prevent social and economic dissatisfaction in different gender groups. The possibility of changing consumer choice under the influence of various stimulating factors is proved. The results obtained can be used in the practical activities of food retailers and food manufacturers when promoting their products with gender differences in mind. The results also need to be taken into account when developing government strategies for developing the food market and supporting healthy lifestyles and changing consumer culture.

scholarly journals Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

2018 ◽  
Vol 13 (3) ◽  
pp. 1051-1063 ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilík ◽  
Eva Juřičková
Keyword(s):  
Czech Republic ◽  
Cost Saving ◽  
Conjoint Analysis ◽  
Consumer Choice ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Online Purchases ◽  
Goods Market ◽  
Motivating Factor ◽  
Used Goods

Abstract The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers’ inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product’s ‘number of years in use’ is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market.

scholarly journals Perilaku Konsumen dalam Pembelian Duku dan Implikasinya terhadap Pengembangan Buah Unggulan Lokal dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA)

2021 ◽  
Vol 17 (2) ◽  
pp. 194-205
Author(s):  
Indri Januarti ◽  
Eka Mulyana ◽  
Maryanah Hamzah
Keyword(s):  
Consumer Behavior ◽  
Information Search ◽  
Skin Color ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Fruit Size ◽  
Consumer Preference ◽  
Alternative Evaluation ◽  
Consumer Preference Analysis ◽  
Post Purchase

Product competitiveness that must be high in the MEA era does not only apply to industrial products, but also to fruit, including duku. The objectives of this study are (1)to explore consumer behavior in the duku fruit purchase decision process in the MEA era and (2)analyze consumer preferences for the fruit attributes so that it can be known what the ideal duku design is according to consumers. To explore consumer behavior used descriptive analysis, while for analyzing consumer preferences towards attributes using conjoined analysis. From the results of the study, consumer behavior through five stages, namely the introduction of needs, information search, alternative evaluation, purchase and post-purchase. From the results of the analysis, the thing that is considered most important in choosing the fruit attributes of duku is taste, seed size, price, fruit size, hardness of flesh, color of flesh, spots on the skin and skin color. Based on the results of consumer preference analysis, it can be concluded that consumers prefer duku which has the characteristics of sweetness, a small size of seeds, the price is less than IDR 8,000, the size of a large, flesh soft, clear color of flesh, spots are small and yellow skin color.

Robust Learning of Consumer Preferences

2021 ◽  
Author(s):  
Yifan Feng ◽  
René Caldentey ◽  
Christopher Thomas Ryan
Keyword(s):  
Consumer Choice ◽  
Choice Model ◽  
Consumer Preferences ◽  
Numerical Study ◽  
Real Data ◽  
Worst Case ◽  
Robust Learning ◽  
Special Cases ◽  
Data Driven Approach ◽  
Practical Performance

When companies develop new products, there are often competing designs from which to choose to take to market. How to decide? Traditional methods, such as focus groups, do not scale to the modern marketplace in which tastes evolve rapidly. In “Robust Learning of Consumer Preferences,” Feng, Caldentey, and Ryan develop a data-driven approach to deciding which design to produce by displaying a sequence of subsets of possible designs to potential customers. Their framework finds solutions that are robust to any model of consumer choice within a broad family that includes common choice models studied in the literature as special cases. Previous research focuses on algorithms whose performances are tied to a given choice model. Their algorithm is shown to be asymptotically optimal in a worst-case sense. The promising practical performance of the algorithm is demonstrated through a comprehensive numerical study using real data.

scholarly journals Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

2020 ◽  
Vol 9 (1) ◽  
pp. 63-72
Author(s):  
Edvin Zhllima ◽  
Drini Imami ◽  
NJazi Bytyqi ◽  
Maurizio Canavari ◽  
Elvina Merkaj ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Life Style ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Choice Experiments ◽  
Transition Country ◽  
Domestic Markets ◽  
The Balkans ◽  
Conjoint Choice ◽  
Competition Pressure

This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.

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