Pengaruh Employee Green Involvement, Green Training dan Green Image Terhadap Perception for Corporate Social Responsibility Perusahaan Pada PT Cabot Indonesia Jakarta

The objective of this study is to examine and analyze the effect of brand logo identification, overall brand logo benefit toward customer loyalty through trust and commitment of Global System for Mobile (GSM) cellular operatorconsumers. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structuctural Equation Model (SEM) analysis method. The findings of this study are: (1) endorser credibility identification has positive effect toward brand equity, (2) endorser credibility benefit has positive effect toward self-brand connection (3) self-brand connection has positive effect toward brand equity.

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ANALISIS CORPORATE SOCIAL RESPONSIBILITY, LOYALITAS NASABAH, CORPORATE IMAGE DAN KEPUASAN NASABAH PADA PERBANKAN SYARIAH

INFERENSI ◽

10.18326/infsl3.v10i1.93-114 ◽

2016 ◽

Vol 10 (1) ◽

pp. 93

Author(s):

Fetria Eka Yudiana ◽

Joko Setyono

Keyword(s):

Corporate Social Responsibility ◽

Customer Satisfaction ◽

Social Responsibility ◽

Customer Loyalty ◽

Sampling Technique ◽

Corporate Image ◽

Central Java ◽

Corporate Social ◽

Path Analysis Approach ◽

Positive Effect

The purpose of this research is to analize the effect of the implementation of Corporate Social Responsibility (CSR) on customer loyalty to the corporate image and customer satisfaction as an intervening variable. This research is a survey research which used a quantitative approach. The data were obtained from 100 respondents from all customers Sariah Banking in Central Java and Yogyakarta by using purposive sampling technique. The research model testing technique used the path analysis approach using multiple regression. The results of this research suggests that CSR is positive and significant impact on the corporate image, CSR positive and significant impact on customer satisfaction, corporate image positive and significant impact on customer loyalty, customer satisfaction positive and significant impact on customer loyalty, CSR has positive effect but not significant on customer loyalty.

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Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

BMAJ Business Management Analysis Journal ◽

10.24176/bmaj.v4i1.5730 ◽

2021 ◽

Vol 4 (1) ◽

pp. 53-74

Author(s):

Rulloh Delia Anggorawati ◽

Budiyanto Budiyanto ◽

Esti Margiyanti Utami

Keyword(s):

Regression Analysis ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Brand Equity ◽

Corporate Image ◽

Brand Awareness ◽

Hierarchical Regression ◽

Hierarchical Regression Analysis ◽

Corporate Social ◽

Positive Effect

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampling. Hypothesis testing used hierarchical regression analysis. The results showed that corporate social responsibility has an positive effect on brand equity, corporate social responsibility has a positive effect on brand awareness, corporate social responsibility has a positive effect on corporate image, brand awareness has a positive effect on brand equity, corporate image has a positive effect on brand equity, brand awareness mediates the effect of corporate social responsibility on brand equity, and corporate image mediates the influence of corporate social responsibility on brand equity.Penelitian ini bertujuan untuk menguji pengaruh corporate social responsibility terhadap brand equity; pengaruh corporate social responsibility terhadap brand awareness; pengaruh corporate social responsibility terhadap corporate image; pengaruh brand awareness terhadap brand equity; pengaruh corporate image terhadap brand equity; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh brand awareness; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh corporate image. Sampel penelitian ini berjumlah 120 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu judgement sampling. Pengujian hipotesis yang digunakan adalah hierarchical regression analysis. Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap brand equity, corporate social responsibility berpengaruh positif terhadap brand awareness, corporate social responsibility berpengaruh positif terhadap corporate image, brand awareness berpengaruh positif terhadap brand equity, corporateimage berpengaruh positif terhadap brand equity, brand awareness memediasi pengaruh corporate social responsibility terhadap brand equity, dan corporate image memediasi pengaruh corporate social responsibility terhadap brand equity.

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ANTESEDEN CUSTOMER LOYALTY PADA LOW COST CARRIER AIRLINE

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v8i1.1405 ◽

2015 ◽

Vol 8 (1) ◽

pp. 129

Author(s):

Marcella Harlan

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Customer Loyalty ◽

Low Cost ◽

Unit Of Analysis ◽

Recovery Satisfaction ◽

Low Cost Carrier ◽

Corporate Social ◽

Customer Trust ◽

Positive Effect

The background of this research was Customer loyalty as a competitive advantage in service industry.The design of this research applies a survey toward unit of analysis on Low Cost Carrier Airline to interview the passanger for testing hypothesis. Meanwhile the required data consist of five variables; Recovery Satisfaction, Corporate Social Responsibility, Customer Trust, Customer Loyalty. The aggregate numbers of customer being respondent of the study are 200. Data analysis used in this research was consists of Path Method by AMOS 22.0 as software. The result of this research conclude that variable of Recovery Satisfaction, Corporate Social Responsibility has positive effect to Customer Trust; Recovery Satisfaction, Corporate Social Responsibility has positive effect to Customer Loyalty; and Customer Trust has positive effect to Customer Loyalty. Keywords: Service Recovery Satisfaction, Corporate Social Responsibility, Customer Trust, Customer Loyalty, Low Cost Carrier Airline.

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PENGARUH PERCEIVED RISK TERHADAP CUSTOMER LOYALTY MELALUI SWITCHING COST

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v9i2.800 ◽

2018 ◽

Vol 9 (2) ◽

pp. 221

Author(s):

Windy Kaligis

Keyword(s):

Data Collection ◽

Hypothesis Testing ◽

Customer Loyalty ◽

Perceived Risk ◽

Switching Cost ◽

Equation Model ◽

Collection Method ◽

Purposive Sampling ◽

Negative Effect ◽

Positive Effect

The objective of this study is to examine and analyze the effect of perceived risk on customer loyalty through switching cost of PT Go Jek Indonesia customers. The samples being used in this study is 154 respondents. Data collection method that is used in this study is purposive sampling. Hypothesis testing is conducted using Structuctural Equation Model (SEM). The findings of this study are perceived risk has negative effect on customer loyalty, perceived risk has negative effect on switching cost, switching cost has positive effect on customer loyalty, and perceived risk has positive effect on customer loyalty through switching cost.

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An Examination of The Relationship Between Corporate Social Responsibility, Corporate Image and Customer Loyalty: The Mediating Role of Customer Attitude

Ilomata International Journal of Management ◽

10.52728/ijjm.v2i1.209 ◽

2021 ◽

Vol 2 (1) ◽

pp. 35-50

Author(s):

Rachmat Hidayat ◽

Endang Saefuddin Mubarok ◽

Rukun Santoso ◽

Wiwin

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Customer Loyalty ◽

Corporate Image ◽

Primary Data ◽

Regression Equations ◽

Analysis Model ◽

Customer Attitude ◽

Corporate Social ◽

Positive Effect

This study aimed at understanding the effects of corporate social responsibility, corporate image, customer attitude, and customer loyalty. The method used for this study was causality and non-probability sampling and purposive sampling were used as the data collection methods. The data source in this study was primary data collected using questionnaire instruments. The number of samples of the study was 100 respondents. The data analysis model in this study used path diagrams in the form of regression equations. The results of the statistical study showed that: (1) Corporate social responsibility and customer immunity both partially and simultaneously had a positive effect on customer attitude, (2) Corporate social responsibility and corporate image, both partially and simultaneously, had a positive effect on customer loyalty. (3) Corporate social responsibility, customer image, and customer attitude simultaneously had a significant effect on customer loyalty. Partially, only corporate social responsibility and customer image had a significant effect on customer loyalty, while customer attitude had no significant effect. (4) The customer attitude variable was able to mediate the effects of corporate social responsibility and customer image on customer loyalty.

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PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PT ABC PRESIDENT INDONESIA

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v7i3.345 ◽

2019 ◽

Vol 7 (3) ◽

Author(s):

Bongsu Saragih, MM.

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Customer Loyalty ◽

Research Method ◽

Quantitative Research ◽

Corporate Image ◽

Corporate Social ◽

Positive Effect ◽

Research Analysis

The purpose of this study was to determine the effect of corporate social responsibility and corporate image on customer loyalty in the company PT ABC President Indonesia. The research method used is quantitative research and explains each variable used. The population and sample in this study are customers who incidentally were taken when shopping for 100 respondents. The results of the research analysis say that corporate social responsibility and corporate image simultaneously have a positive effect on customer loyalty.

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Publicity of Sido Muncul Corporate Social Responsibility News Content During Covid-19 Pandemic

The Journal of Society & Media ◽

10.26740/jsm.v4n2.p406-424 ◽

2020 ◽

Vol 4 (2) ◽

pp. 406

Author(s):

Steven Leo Naryi Lukman ◽

Rustono Farady Marta ◽

Sugeng Wahjudi

Keyword(s):

Corporate Social Responsibility ◽

Content Analysis ◽

Social Responsibility ◽

Customer Loyalty ◽

Online News ◽

Analysis Method ◽

Public Attention ◽

Content Analysis Method ◽

High Level ◽

Corporate Social

The COVID-19 pandemic which took place in Indonesia in 2020 was an adverse event for various sectors in the country. This case attracted a high level of public attention. Various companies engaged in carrying out corporate social responsibility activities in helping areas affected by COVID-19, one of which was PT. Sido Muncul. CSR activities help companies to get a positive image and maintain customer loyalty through publicity on the online news portal. The purpose of this research is to describe the contents of the news on the online news portal about corporate social responsibility carried out by PT. Sido Muncul during the COVID-19 pandemic. The results of this paper, will describe in detail the types of news issued to report on CSR carried out by it. the researcher choose to analyze with content analysis method by Wimmer and Dominick, this method including; describe the contents of communication, to know about the characteristics of the message, and to supports the study of the effects of mass media. In gathering information and data, the study used qualitative approach with content analysis methods for 8 news items released by various online news portals during the COVID-19 pandemic, starting from March 2, 2020

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The Eﬀect of Management Ownership, Institutional Ownership, Corporate Social Responsibility and Proftability to the Company’s Value

International Journal of Islamic Business and Economics (IJIBEC) ◽

10.28918/ijibec.v2i2.1226 ◽

2018 ◽

pp. 107

Author(s):

Akhmad Darmawan ◽

Ainun Nisa ◽

Sri Rejeki

Keyword(s):

Regression Analysis ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Multiple Regression Analysis ◽

Institutional Ownership ◽

Analysis Method ◽

Book Value ◽

Management Ownership ◽

Corporate Social ◽

Positive Effect

This study is aimed to identfy the eﬀect of management ownership, insttutonal ownership, Corporate Social Responsibility (CSR), profitability to the company’s value. In this study, the company’s value is using proxy of Price Book Value (PBV). The samples were taken from 18 Goods Consumer Industry companies which are registered in the BEI on 2013-2016t. Whilst the data of the research was 72 samples and after cash-wised into 67 samples. The analysis method used for this study is multiple regression analysis. Based on this study’s result, it is resulted that the management ownership, institutional ownership, CSR, profitability is simultaneously having positive effect on the company’s value. CSR has positve eﬀect on the company’s value positvely, proftability has positve eﬀect on the company’s value signifcantly.

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