scholarly journals Repetition in McDonald's Slogan

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Amar Fadilah
Keyword(s):  
Fast Food ◽  
Qualitative Method ◽  
Different Types

McDonald’s is one of the fast food companies which used stylistic devices as the language strategy. The stylistic devices implemented on the analysis is repetition. The purposes of the analysis on repetition in the McDonald’s advertising slogan are (1) to identify the type of the repetition and (2) to identify the language unit used in the slogan. This research implemented qualitative method; the method is used to qualify the slogans that consist of repetition. There are 10 data of McDonald’s repetition slogans. The results discover three different types of repetition and two language units used in the repetition of the slogan. The research concludes that repetition is used as a particular strategy in McDonald’s slogan in order not only to attract customer’s attention or convey the message but also to bear in their mind about the image of McDonald’s.McDonald’s is one of the fast food companies which used stylistic devices as the language strategy. The stylistic devices implemented on the analysis is repetition. The purposes of the analysis on repetition in the McDonald’s advertising slogan are (1) to identify the type of the repetition and (2) to identify the language unit used in the slogan. This research implemented qualitative method; the method is used to qualify the slogans that consist of repetition. There are 10 data of McDonald’s repetition slogans. The results discover three different types of repetition and two language units used in the repetition of the slogan. The research concludes that repetition is used as a particular strategy in McDonald’s slogan in order not only to attract customer’s attention or convey the message but also to bear in their mind about the image of McDonald’s.

PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION

2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita
Keyword(s):  
Fast Food ◽  
Research Method ◽  
Qualitative Method ◽  
Fast Food Restaurant ◽  
Rhetorical Question ◽  
Persuasive Strategies ◽  
Inclusive Language ◽  
Colloquial Language ◽  
The World ◽  
The One

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.

scholarly journals Relational and Identity-Making Capabilities in the Internationalization Process: The Case of US Food Service Sector

2016 ◽  
Vol 11 (6) ◽  
pp. 205
Author(s):  
Valentina Della Corte ◽  
Giovanna Del Gaudio
Keyword(s):  
Fast Food ◽  
Service Sector ◽  
Food Service ◽  
Internationalization Process ◽  
Local Identity ◽  
Single Location ◽  
Different Types ◽  
Fast Food Restaurants ◽  
Internationalization Strategies ◽  
Relational Capabilities

<p>This paper aims at exploring the link between internationalization strategies and local identity. More precisely, this study analyzes how firms manage this relationship, understanding if a firm can express the local identity and to what extent this latter can be extended through without jeopardizing the essential soul of its products/services.<br />The analysis is developed according to a double level that includes the recognition of both distinctive resources and competences and the specific relational capabilities necessary in the internationalization process. Furthermore, the strength of this paper is represented by the examination of different types of firms (single location full-service restaurants, chain restaurants and fast food restaurants) operating in the food service sector.</p>

Karakteristik Mazmur Pujian

2021 ◽  
Vol 1 (2) ◽  
pp. 155-164
Author(s):  
Darto Sachius
Keyword(s):  
Research Methods ◽  
Experimental Research ◽  
Qualitative Method ◽  
Second Step ◽  
Hebrew Poetry ◽  
The Third ◽  
Original Meaning ◽  
Language Style ◽  
Different Types

The study is titled characteristics Psalm of Praise. This study will seek and discover the characteristics and principles of psalm praise in the Book of Psalms. To discover the characteristics of the Praise Psalm used qualitative rather than experimental research methods. This qualitative method can also be used for reflective speculators. With four steps: analyzing the passage according to its elements, the second step is to recognize the language style of poetry and stories that are historical, the third reveals the original meaning of Hebrew poetry, the fourth looks for the characteristics of the Hebrew satra of the author's motives and goals. So that preserved by this method can be formulated characteristics from the Psalm of Praise. There are three important things to remember in the Psalm of praise is, first the Psalm of praise begins with an invitation to worship The Lord, The second psalm of praise continues by giving a description of the reasons why God is worthy of praise. Third is the psalm praise usually includes and sometimes ends with a further invitation to praise God therefore the proper title is the characteristics Psalm of Praise so that the awkwardness of distinguishing the interpretation of different types of psalm can be well cleared.

scholarly journals Cooking Frequency Associated With Dietary Quality in iCook-4H Youth Participants at Baseline

2019 ◽  
Vol 12 ◽  
pp. 117863881983679
Author(s):  
Amber D Ford ◽  
Sarah E Colby ◽  
Marissa McElrone ◽  
Lisa Franzen-Castle ◽  
Melissa D Olfert ◽  
...  
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Weight Status ◽  
Vegetable Intake ◽  
Dietary Quality ◽  
Fast Foods ◽  
Assistance Programs ◽  
Fast Food Consumption ◽  
Different Types ◽  
Pearson Correlations

Background: Increased intakes of ready-made and fast foods paralleled with decreased homemade food consumption have been associated with increased rates of obesity. Researchers have shown associations between cooking self-efficacy (SE) and cooking frequency (CF) with dietary quality and weight status. Some cooking interventions have shown positive associations with dietary outcomes, such as increased fruit and vegetable intake and decreased fast food consumption. There is still much unknown about SE and CF, especially among youth. Objective: Determine baseline SE and CF and the associations with dietary quality and body mass index (BMI) of youth enrolled in iCook 4H. Methods: Youth (n = 228, ages 9-10 years) completed online surveys assessing SE, CF, dietary quality, and demographics. Anthropometrics were collected to calculate BMI-for-age percentiles and weight categories. Descriptive statistics were completed for CF, SE, BMI categories, and demographics. Differences in CF and SE by sex, race, and participation in government assistance programs were determined through independent-sample t tests. Pearson correlations were used to assess the association between dietary quality and CF and SE. Associations between CF and dietary quality were assessed further through 2-way analyses of variance (ANOVAs) that included CF and sex and CF and race as independent variables. Associations between SE and CF and BMI were assessed through ANOVAs. Results: Thirty-seven percent of youth were overweight or obese. Females reported significantly higher CF than males ( P = .042). Cooking frequency was positively associated with dietary quality ( P < .001), but BMI was not associated with dietary quality. SE was not associated with dietary quality or BMI. Conclusion: Based on results, CF was positively associated with dietary quality among youth. More research is needed to assess how different types of cooking relate to diet and BMI. Interventions are needed to determine whether increasing CF leads to better diet outcomes.

scholarly journals IMPOLITENESS STRATEGIES USED BY GOVERNOR CANDIDATES OF DKI JAKARTA IN GOVERNOR ELECTION DEBATE 2017

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Yohana Debora Siburian ◽  
Sri Minda Murni ◽  
Busmin Gurning
Keyword(s):  
Qualitative Method ◽  
Different Types ◽  
Negative Feelings ◽  
Descriptive Qualitative

This study aimed at exploring the impoliteness strategies in governor election debate 2017. The objectives of the study were to describe, to explain how types of impoliteness strategies used and to expose the reasons. This research applied descriptive qualitative method. The data were the utterances of the governor candidates in two different debate sessions which were analyzed by using Culpeper Impoliteness Theory. The findings revealed that there were three out of five impoliteness strategies found in both debates, namely bald on record impoliteness, positive impoliteness and negative impoliteness. The governor candidates used the bald on record in three realizations, positive impoliteness in seven realizations and negative impoliteness in three realizations. There are some reasons of using the impoliteness strategies, namely to vent negative feelings, to mock others, to show disagreement, to show power, and to clarify something. However, the main reason to use the impoliteness strategies was to show power. Moreover, it is also revealed that both two different types of impoliteness strategies and two different realizations were used at the same moment.Keywords: election debate, governor candidates, impoliteness strategies     

scholarly journals ‘What did it achieve?’ – Students’ conceptions about the significance of the French Revolution

Panta Rei ◽  
2021 ◽  
Vol 15 ◽  
pp. 51-67
Author(s):  
Christian Mathis
Keyword(s):  
French Revolution ◽  
Qualitative Method ◽  
Historical Thinking ◽  
Ninth Graders ◽  
Group Discussions ◽  
Historical Significance ◽  
The Everyday ◽  
Different Types ◽  
History Of ◽  
The French Revolution

Este estudio presenta las percepciones de los estudiantes sobre las consecuencias y la relevancia histórica de la Revolución Francesa. Se recogieron datos de alumnos suizos-alemanes de noveno grado (de 15 a 16 años; N=22) mediante discusiones de grupo y entrevistas centradas en problemas. Los datos se analizaron mediante un método cualitativo reconstructivo. El pensamiento histórico de los alumnos está dominado por la creencia en el progreso y el presentismo. Los jóvenes se ven envueltos en la historia de la Revolución Francesa, que tiene una relevancia y significado simbólico y presente-futuro (Cercadillo). Así, construyen la relevancia histórica de forma ejemplar (Rüsen). Estos patrones explicativos están anclados en las ideas cotidianas y no en una comprensión científica. Una consecuencia de esto es que los profesores deben modelar cognitivamente el pensamiento mostrando cómo los historiadores narran la relevancia histórica de la Revolución Francesa, haciendo explícito este concepto de segundo orden y ofreciéndoles la oportunidad de conocer y analizar diferentes tipos de narrativa (Rüsen). This study presents students’ conceptions about the consequences and significance of the French Revolution. The data were collected from Swiss ninth graders (15 to 16 years old; N=22) by means of group discussions and problem-centred interviews. The data were evaluated using a reconstructive qualitative method. The students’ historical thinking is dominated by a belief in progress and paramount presentism. The adolescents feel entangled in the history of the French Revolution, it has a symbolic and present-future significance (Cercadillo). Thus, they construct historical significance in an exemplary way (Rüsen). These explanatory patterns are anchored in the everyday conceptions of the students and not in an academic understanding of history. Therefore, teachers should cognitively model learners’ thinking by showing how historians narrate and construct the historical significance of the French Revolution, by making this second-order concept explicit and by giving them the opportunity to explore different types of narrative (Rüsen).

scholarly journals ANALISIS KANDUNGAN BORAKS PADA BAKSO YANG DIJUAL DI ANDUONOHU KOTA KENDARI SULAWESI TENGGARA

2018 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
Sitti Rachmi Misbah ◽  
Satya Darmayani ◽  
Narti Nasir
Keyword(s):  
Fast Food ◽  
Qualitative Method ◽  
Food Additives ◽  
Wood Preservative ◽  
Processing Method ◽  
The People ◽  
Fast Food Consumption ◽  
Knowledge And Attitude ◽  
Anti Fungal ◽  
Good Attitude

Fast food consumption today has become a habit of eating for the people in Indonesia. One of the popular fast food is meatballs, but nowadays often found the use of non-food additives in the meatballs, namely borax. The Indonesian Republic Food and Drug Administration has detected the abusive use of borax on food derived from various regions of Indonesia. Borax is a chemical compound derived from heavy metals, namely Boron and commonly used as an anti-fungal and wood preservative. This study aimed to determine the content of borax on meatballs that was sold in Anduonohu, Kendari City of Southeast Sulawesi. Type of research using total sampling conducted by observational descriptive by the qualitative method that was using the method of centrifugation and dry ash processing. The results showed that from 24 samples of meatballs located in Anduonohu, Kendari City, it was proven that none of the meatballs contained borax which could endanger the consumer's health which was marked by no change of green color when heated on the flame. Based on the results of the analysis can be concluded that all sellers of meatballs located in Anduonohu, Kendari City have the knowledge and good attitude. Knowledge and attitude level is one important factor in order to avoid pollution of toxin material. Meatball processing method in Anduonohu, Kendari City has fulfilled the requirement of Indonesian Republic Health Minister Regulation in 2015, Number: 722/Menkes/Per /IX/2015 about food, so people do not have to worry about consuming meatballs located in Anduonohu, Kendari City.

scholarly journals How Impoliteness Is Portrayed in a School Context: The Marva Collins as a Case Study

2021 ◽  
Author(s):  
Mariam Fouad Kadhum ◽  
Nawal Fadhil Abbas
Keyword(s):  
Qualitative Method ◽  
Emotional State ◽  
School Context ◽  
Classroom Interaction ◽  
Negative Attitude ◽  
Dominant Type ◽  
Final Point ◽  
Negative Emotional State ◽  
Different Types

The present study attempts to examine verbal/nonverbal impoliteness in the classroom interaction and outside it in one of the movies, namely, The Marva Collins. Impoliteness, which is significantly studied within pragmatics, is a negative attitude towards particular behaviors. It always presumes to have emotional concerns for at least one participant who has caused it. This study is an attempt to examine verbal/nonverbal impoliteness in The Marva Collins movie. The study aims to investigate the different types of impoliteness strategies used in the four selected scenes and find out whether the speaker’s status has anything to do with the types of impoliteness. Besides, the functions performed are also examined by following a qualitative method of research. To achieve the aim of the study, the researchers adopt Culpeper’s model of impoliteness (1996, 2005). The study has concluded that positive impoliteness is the most dominant type of impoliteness, followed by withholding politeness. Moreover, the characters in The Marva Collins mostly employ affective impoliteness rather than the other functions of impoliteness. It is indicated to let the speaker imply the duty of the hearer to produce a negative emotional state. As a final point, Culpeper is the workable model used in analysing the data of this study.

scholarly journals Modalité gestuelle et enseignement/ apprentissage du français à l'école primaire

FRANCISOLA ◽  
2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Nabila MAARFIA ◽  
Meriem BOUZIT
Keyword(s):  
Foreign Language ◽  
Primary School ◽  
Individual Variation ◽  
Quantitative Data ◽  
Qualitative Method ◽  
Participant Observation ◽  
Institutional Level ◽  
Different Types ◽  
The Difference ◽  
Méthode Qualitative

RÉSUMÉ. Se préoccuper de l'agir enseignant nécessite forcément l'analyse de son discours, de ses manières de faire, de ses postures... Cet article se penche sur l'aspect non-verbal de cet agir, à savoir la gestuelle enseignante en ce qu'elle contribue à l'accès au sens en langue étrangère. Notre recherche se veut compréhensive et s’inscrit dans une démarche de type ethnographique, recourant principalement à la méthode qualitative et faisant incidemment appel aux données quantitatives afin de mettre en évidence la fréquence et la variation intra-individuelle de la gestualité co-verbale utilisée par l'enseignant à l'école primaire. Les données ont été collectées grâce à l’observation non participante et l’enregistrement filmé de séances de cours d’une même enseignante dans deux classes de niveau institutionnel différent, et les gestes répertoriés ont été classés selon le modèle de Mc Neill pour le type et celui de M. Tellier pour la fonction. Les résultats révèlent que la gestualité de l’enseignante est une construction personnelle, une utilisation variée des différents types de gestes et que ce qui fait la différence entre les deux niveaux c’est à la fois la forme et la récurrence des gestes adoptés. Vu la rareté des travaux en contexte algérien, cette étude est une contribution à l'analyse du geste pédagogique de l'enseignant en classe de FLE en interaction avec ses apprenants afin de rentabiliser cette modalité et d'en tenir compte dans la formation des formateurs.Mots-clés : Agir professoral, geste coverbal, niveau institutionnel, taux gestuel  ABSTRACT. To be interested about the teacher's action necessarily requires the analysis of his speech, his ways of doing things, his postures... This article examines the non-verbal aspect of this action, namely the teaching gesture in that it contributes to access to meaning in a foreign language. Our approach is comprehensive and ethnographic, using mainly the qualitative method, but also relying, incidentally, on quantitative data in order to highlight the frequency and intra-individual variation of the co-verbal gestuality used by the teacher in primary school. The data was collected by non-participant observation and filmed recording of the sessions of the same teacher in two classes of different institutional levels, and the gestures were classified according to the model of Mc Neill (1992) regarding their type and that of M. Tellier (2006, 2008) for their function. The results reveal that the teacher’s gestuality is a personal construction, a varied use of the different types of gestures and that what make the difference between the two levels are both the form and the recurrence of the gestures adopted. Given the scarcity of work in the Algerian context, this study is a contribution to analysis of the teacher’s pedagogical gesture in the French classroom in interaction with his learners in order to make this modality profitable and to take it into account in the formation of trainers.Keywords: Co-verbal gesture, gestural rate, institutional level, teachers’ action 

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