scholarly journals SIKAP DAN KEPUASAN KONSUMEN TERHADAP PRODUK TEMPE BERMEREK DAN TEMPE TANPA MEREK DI BANDAR LAMPUNG

2020 ◽  
Vol 8 (3) ◽  
pp. 431
Author(s):  
Ivo Revita ◽  
Teguh Endaryanto ◽  
Indah Nurmayasari
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Family Income ◽  
Consumer Attitudes ◽  
Product Attributes ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Descriptive Qualitative

This study aims to determine the consumer characteristics, consumer attitudes, and consumer satisfaction of branded and unbranded tempeh in Bandar Lampung. The research is conducted at Pasir Gintung Market. The research samples are 78 people chosen by nonprobability sampling. The data is analyzed by descriptive qualitative, The Multi-attribute Fishbein Models, Customer Satisfaction Index and Importance Performance Analysis. The results showed that the branded and unbranded tempeh consumers were mostly housewives aged 36-50 years old with family income ranging from Rp3,500,000.00-5,000,000.00/month. More than 50 percent consumers were Javanese living in distance of 0-3 km from the market and bought tempeh in the morning. The results showed that consumer gave the highest attitude scored to the cleanliness attribute of branded tempeh and the taste attribute of unbranded tempeh. The level of consumer satisfaction of branded tempeh and unbranded tempeh were 79.39 percent and 80.47 percent included to the satisfied categories. The performance of product attributes of branded tempeh has beed in accordance with the wishes of consumers. Whereas, the attributes of product cleanliness and product purity of the unbranded tempeh was needed to be improved.Key words: attitude, consumers, satisfaction, tempeh

scholarly journals Analisis Kepuasan dan Efektivitas Kerja Petani pada Penggunaan Hand Tractor di Lahan Kering

2019 ◽  
Vol 8 (2) ◽  
pp. 364
Author(s):  
Ananda Pradnyasuari ◽  
I Made Anom S. Wijaya ◽  
Ida Ayu Rina Pratiwi Pudja
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Junior High School ◽  
Consumer Satisfaction ◽  
Agricultural Land ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Human Labor ◽  
Purposive Sample

Hand tractor adalah salah satu teknologi alat dan mesin pertanian yang telah banyak digunakan petani dalam mengolah lahan pertanian sebagai pengganti tenaga manusia dan tenaga ternak. Penggunaan hand tractor di Kecamatan Baturiti, khususnya di Desa Candikuning sudah diterapkan kurang lebih 5-10 tahun dikarenakan waktu mengolah tanah lebih cepat daripada menggunakan tenaga kerja manual. Penelitian ini bertujuan untuk menganalisis kepuasan dan efektivitas kerja petani pada penggunaan hand tractor di Desa Candikuning, Baturiti, Tabanan, Bali. Penentuan sampel menggunakan metode purposive sample. Jumlah responden 30 petani dengan kriteria petani yang memiliki lahan pertanian, memiliki hand tractor, serta menggunakan hand tractor. Penelitian dilaksanakan pada bulan April – Mei 2019. Analisis menggunakan metode Deskriptif untuk menguraikan karakteristik petani. Analisis kepuasan konsumen menggunakan Important Performance Analysis (IPA) dan Customer Satisfaction Index (CSI), serta Analisis Efektivitas untuk mengukur efektivitas kerja petani. Penelitian menunjukkan bahwa pengguna hand tractor didominasi oleh petani kelompok umur produktif (50%), tingkat Pendidikan setingkat SD-SMP (73.34%), dengan pekerjaan sampingan sebagai buruh tani (60%). Hasil Importance Performance Analysis didapatkan tingkat kesesuaian rata-rata antara kinerja dan kepentingan sebesar 87.85% dengan rentang nilai berkisar antara 54.84% pada atribut harga hand tractor sampai dengan 100% pada atribut mudah dalam pengoperasian mesin. Hasil analisis Customer Satisfaction Index didapatkan sebesar 68.10%. Efektivitas kerja petani pada penggunaan hand tractor sebesar 100%. Dari hasil penelitian disimpulkan bahwa petani merasa puas pada penggunaan hand tractor dan kerja petani pada penggunaan hand tractor tergolong efektif. Kata kunci: hand tractor, kepuasan petani, efektivitas.   Hand tractor is one of the technology tools and agricultural machinery that has been widely used by farmers in processing agricultural land as a substitute for human labor and livestock power. The use of hand tractors in Kecamatan Baturiti, especially in Desa Candikuning has been implemented for approximately 5-10 years due to the time to process land faster than using manual labor. This study aims to analyze the satisfaction and effectiveness of farmer's work on the use of hand tractors in Desa Candikuning, Baturiti, Tabanan, Bali. Determination of the sample using the purposive sampling method. The number of respondents is 30 farmers with the criteria of farmers who own agricultural land, own hand tractors, and use hand tractors. The study was conducted in April - May 2019. The analysis used descriptive methods to describe the characteristics of farmers. Analysis of consumer satisfaction using Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI), as well as Effectiveness Analysis to measure the effectiveness of farmers' work. Research shows that users of hand tractors are dominated by productive age farmers (50%), education level is at the level of elementary-junior high school (73.34%), with side jobs as farm laborers (60%). Importance Performance Analysis results obtained an average suitability level between performance and importance of 87.85% with a range of values ??ranging from 54.84% in the price attribute of hand tractors to 100% in the easy attribute in machine operation. Customer Satisfaction Index analysis results obtained by 68.10%. The effectiveness of farmers' work on the use of hand tractors is 100%. From the results of the study concluded that farmers were satisfied with the use of hand tractors and the work of farmers on the use of hand tractors was classified as effective. Keyword: hand tractor, farmer’s satisfaction, effectiveness.

scholarly journals Analisis Kepuasan dan Loyalitas Konsumen Midori Japanaese Restaurant Cabang K.H. Wahid Hasyim Jakarta Pusat

1970 ◽  
Vol 1 (1) ◽  
pp. 54-65
Author(s):  
Tintin Sarianti ◽  
Rr. Prita E Putriana
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
The Times

Citizen consumption for the times towards food is more increase. This matter will be influenced by the increasing need of citizen on nutrition and nutrient. This phenomenon is followed by the existence of many restaurants as business caterers. Jakarta is one of the cities in Indonesia with a variety of diversity, including in terms of food. There are various kinds of foods sold in restaurants in Jakarta, both from within and outside the country. One of them is a unique Japanese food. Currently, there are more and more Japanese food restaurants in Jakarta. One of the restaurants that still survive until this day is Midori Japanese Restaurant. In maintaining its business, Midori Japanese Restaurant needed to explore its consumer characteristics, consumer satisfaction, and consumer loyalty. The restaurant can implement marketing strategies to maintain its business. This research was commenced from March to May 2010 and conducted at Midori Japanese Restaurant branch K.H. Wahid Hasyim Central Jakarta. This research used descriptive analysis for consumer characteristics, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA) to know the attributes improvements, and loyalty pyramid to determine the level of consumer loyalty. This research also provided recommendations that can be done as marketing strategy.Keywords: Japanese food, consumer characteristics, consumer satisfaction, consumer loyalty, descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), loyalty pyramid.

scholarly journals The Behavior of Consumer Satisfaction in The Process of Purchasing Decisions in the Umkm Culinary Bogor North Bogor City

2019 ◽  
Vol 6 (4) ◽  
pp. 199
Author(s):  
Lina Aryani ◽  
Desmintari Desmintari
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Population Member ◽  
Data Source

The purpose of this study was to identify and determine the consumers’ behavior and satisfaction in purchasing decisions at North Bogor UMKM. Populations of this study are consumers who have shopped UMKM culinary products in North Bogor. The research method used was Non Probability sampling method, where not all the population member have the same opportunity to be a sample (prospective respondents), but respondents who are making purchases at UMKM in North Bogor District. The data source used is primary data obtained by using a questionnaire with a sample of 70 respondents who visited culinary UMKM in North Bogor. Data analysis in this study used three approaches: descriptive analysis, IPA (Importance Performance Analysis) analysis, and CSI analysis (Customer Satisfaction Index). The conclusions from the Importance Performance Analysis (IPA) test was the attributes that need to be considered and become the main priority for improvement are quadrant I (food hygiene, affordable price, and “harga sesuai dengan kualitas”). The results of the CSI method (Customer Satisfaction Index) show the level of customer satisfaction at 81.86%. This value is in the range of 80-100%, thus overall consumers feel very satisfied with the purchasing decisions at North Bogor UMKM. The output of this study is publications in accredited national journals/proceeding.

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP RESTORAN HAPPY COW STEAK BOGOR JAWA BARAT

2017 ◽  
Vol 5 (2) ◽  
pp. 139-158
Author(s):  
Ayumi Fitriani Gunawan ◽  
Wahyu Budi Priatna
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Information Search ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Purchase Behavior ◽  
Alternative Evaluation ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Post Purchase

Happy Cow Steak is a restaurant in Bogor which offers western menu with steak as its main product. The aim of this research was to find out the characteristic of Happy Cow Steak’s consumers, buying decision process, and consumer satisfaction. There were 90 respondents participating in this reserach. The methods used in this study were descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The research showed that the majority of consumers who visited Happy Cow Steak Restaurant were women, 21-30 years old, income between Rp 500.000 to Rp 1.499.999 per month, bachelors and senior high school, graduate students, not married, and lived in Bogor. There were five stages which the happy cow steak consumers had in their buying decision making process, i.e. need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Importance Performance Analysis (IPA) showed that the steak cutlery availability, restaurant cleanness, and restaurant comfort were the priority to be improved to meet customer satisfaction. Based on Customer Satisfaction Index (CSI) test, consumer satisfaction level of Happy Cow Steak Restaurant was 71, 94 percent implying that the customers were satisfied.

scholarly journals CONSUMER SATISFACTION ANALYSIS OF SEAFOOD PROCESSED PRODUCTS

2019 ◽  
Vol 2 (2) ◽  
pp. 167-175
Author(s):  
Achmad Rizal ◽  
William Cheung ◽  
Asep Agus Handaka Suryana ◽  
Atikah Nurhayati
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Food Product ◽  
Food Hygiene ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Processed Products ◽  
Satisfaction Analysis

This study aims to determine the attributes that affect the level of customer satisfaction and the value of the level of customer satisfaction in the Bandar Djakarta restaurant of Alam Sutera of Tangerang City. The method used in this study is the method of importance-performance analysis to determine the attributes that affect customer satisfaction and the customer satisfaction index to determine the value of overall customer satisfaction. After all the data has been processed, the data will be analyzed descriptively. The technique used to take samples in this study is accidental sampling. Sampling was carried out for four weeks in July 2019 with a total of 85 respondents. The results of this study indicate that the attributes that make consumers feel satisfied are the variety of food, product taste, food hygiene, safety guarantees, the hospitality of the waitress, queuing time, room comfort and room cleanliness. While the attributes that make consumers feel less satisfied are the cleanliness of eating utensils and the speed at which food is served. The overall value of customer satisfaction is at 85,00.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN TERHADAP PEMBELIAN SATE DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (2) ◽  
pp. 303
Author(s):  
Lika Oniaranti Sitorus ◽  
Ktut Murniati ◽  
Kordiyana K Rangga
Keyword(s):  
Customer Satisfaction ◽  
Key Words ◽  
Analytical Methods ◽  
Consumer Satisfaction ◽  
Consumer Attitudes ◽  
Business Development ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Attribute Analysis ◽  
June July

The study aims to analyze consumer attitudes, consumer satisfaction and the influence of consumer attitudes and satisfaction to the purchase of satay. Data were collected in June–July 2018. The research location is determined purposively with the consideration that the LWS and HJA Restaurants were established in the same year but they have different business development. There are 60 respondents collected using accidental sampling. The analytical methods used are Fishbein Multi-attribute Analysis and Customer Satisfaction Index (CSI). The results showed that consumers of LWS and HJA Restaurants have attitude of trust in products and service attributes. Consumers feel very satisfied with the purchase of satay at LWS and HJA Restaurants. The majority of consumers kept buying satay at LWS and HJA Restaurants even though the price of satay increased. Key words: attitude, consumer satisfaction, satay

scholarly journals ANALISIS PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PRODUK KERIPIK NANAS DI KUALA NENAS KOTA PEKANBARU

2019 ◽  
Vol 16 (1) ◽  
pp. 54
Author(s):  
Elfa Azani Et ◽  
Jum'atri Yusri ◽  
Fajar Restuhadi
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Raw Materials ◽  
Marketing Mix ◽  
Consumer Decision Making ◽  
Purposive Sampling ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Competitive Prices

<div><p>Penelitian ini bertujuan untuk mengetahui karakteristik konsumen, menganalisis proses pengambilan keputusan konsumen dalam pembelian, mengevaluasi kepentingan dan kinerja atribut bauran pemasaran, dan mengetahui kepuasan konsumen terhadap bauran pemasaran keripik nanas produksi Desa Kualu Nanas Kecamatan Tambang Kabupaten Kampar. Pengambilan sampel menggunakan metode <em>purposive sampling</em>. Data dianalisis menggunakan metode deskriptif, <em>Importance Performance Analysis</em>, <em>Customer Satisfaction Index</em>. Hasil penelitian menunjukkan bahwa tujuan konsumen membeli keripik nanas adalah untuk oleh-oleh dengan alasan keripik nenas merupakan makanan khas Riau dengan rasa enak. Dalam proses pengambilan keputusan pembelian, hanya 44% konsumen mencari informasi mengenai merek sebelum membeli. Alasan pemilihan tempat pembelian adalah kondisi tempat yang nyaman dan mudah dijangkau. Atribut pemasaran keripik nanas yang menurut konsumen penting tetapi kinerjanya masih rendah sehingga harus ditingkatkan oleh produsen adalah atribut pemberian tester. Atribut pemasaran yang menurut konsumen penting dan kinerjanya sudah baik sehingga harus dipertahankan oleh produsen adalah cita rasa produk, warna produk, izin dinkes, tanggal kadaluwarsa, label halal, kualitas kebersihan, isi kemasan, keutuhan bentuk, keterjangkauan harga, akses (lokasi) dapat dijangkau dengan mudah, papan nama toko, visibilitas dan kenyamanan tempat. Kepuasan konsumen termasuk kategori sudah puas.</p><p><strong> </strong></p></div><p>This study aims to determine consumer characteristics, analyze consumer decision-making processes in purchasing, evaluate the importance and performance of marketing mix attributes, and determine consumer satisfaction with the marketing mix of pineapple chips produced by Kualu Nenas Village. Sampling uses Purposive sampling method. Data were analyzed using descriptive methods, Importance Performance Analysis, Customer Satisfaction Index. The results showed the consumer characteristics of pineapple chips in Pekanbaru City as follows: 73% female, the largest age group 26-31 years, 48% employment as private employees, 50% of undergraduate education, income above 4,500,000. The purpose of buying pineapple chips is for souvenirs because the food is typical of Riau with good taste. Only 44% of consumers seek information about brands before buying. The reason for choosing a place of purchase is the condition of a place that is comfortable and easily accessible. The attributes of pineapple chip that must be improved by the manufacturer are the attributes of the tester. The attributes that must be maintained so that consumers continue to buy pineapple chips are product taste, product color, health office permit, expiration date, halal label, hygiene quality, packaging contents, form integrity, affordability, accessible location, signpost name shop, visibility and comfort of the place. Attributes that according to consumers are not too important and their performance is low are information on the composition of raw materials, packaging design, competitive prices, product signboards and sales promotions. Attributes that have performed well but are not considered important are brand, product durability and store popularity. Consumer satisfaction of 82.03% means that consumers are satisfied.</p>

The effect of quality service on costumer satisfaction in Bitung Oceanic Fishing Port, Indonesia

2016 ◽  
Vol 4 (1) ◽  
pp. 11
Author(s):  
Recky Pangemanan ◽  
Effendi P. Sitanggang ◽  
Jardie A. Andaki
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Quantitative Methods ◽  
Gap Analysis ◽  
Document Preparation ◽  
Clean Water ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Fish Catch ◽  
Supply Equipment

Title (Bahasa Indonesia): Pengaruh kualitas layanan terhadap kepuasan pengguna jasa di Pelabuhan Perikanan Samudera (PPS) Bitung, Indonesia This study evaluates the effect of service quality on the service users’ utilization in the Ocean Fisheries Port (OFP) of Bitung, Indonesia. It employed 3 quantitative methods,Customer Satisfaction Index (CSI), Importance Performance Analysis and Gap Analysis. From 14 services, there were 13 services categorized as satisfactory services. It means that Ocean Fisheries Port of Bitung has performed well in most of its functions. The unsatisfactory one was clean water service. To increase the users’ level of satisfaction in the OFP of Bitung, improvement needs to be done in the services of ship arrival and departure document preparation, fishing vessel log book inspection, recommendation for subsidized fuel use, fish catch certification, port hygiene, entrance ticket, information building rental, electricity, clean water supply, equipment rental, and mooring. Penelitian tentang pengaruh kualitas layanan terhadap kepuasan pengguna jasa di Pelabuhan Perikanan Samudera (PPS) Bitung, Indonesia, telah dilakukan. Dengan mengunakan 3 metode kuantitatif, yaitu Customer Satisfaction Index (CSI), Importance Performance Analysis dan Gap Analisis, didapat hasil sebagai berikut: dari 14 layanan, terdapat 13 layanan yang mendapatkan predikat puas meskipun tidak ada yang sangat memuaskan. Ini dapat diartikan, bahwa PPS Bitung telah melakukan tugas pokok dan fungsinya dengan baik. Hanya ada satu pelayanan yang kurang memuaskan, yaitu pelayanan air bersih. Untuk meningkatkan kepuasan pengguna jasa/stakeholder di PPS Bitung, maka perbaikan perlu dilakukan terhadap pelayanan persiapan dokumen kedatangan dan keberangkatan kapal, log book penangkapan ikan, rekomendasi bahan bakar minyak solar subsidi, sertifikat hasil tangkapan ikan, kebersihan kolam pelabuhan dan kebersihan pelabuhan, pas masuk, sewa lahan bangunan informasi, jasa listrik, jasa air bersih, sewa peralatan, dan tambat labuh.

scholarly journals Analysis of customer satisfaction in hospital by using Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI)

2018 ◽  
Vol 154 ◽  
pp. 01098
Author(s):  
Vembri Noor Helia ◽  
Cahya Putra Abdurrahman ◽  
Fety Ilma Rahmillah
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Hospital Staff ◽  
Quality Of Services ◽  
Referral Centre ◽  
Major Health ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Multi Disciplinary Team

As a major health referral centre, the hospital demanded to provide comprehensive services provided by a multi-disciplinary team according to the needs of patient. In the expansion of a growing number of hospitals in Yogyakarta especially Sleman area where retreat acquire customers even more stringent, it is necessary to increase the quality of services. There are five determinants of service quality namely: reliability, responsiveness, assurance, empathy, and tangible. Collecting data is done by observation and distributing questionnaires to 70 respondents, and Importance-Performance Analysis and Customer Satisfaction Index are used to determine satisfaction level of outpatients. As a results, six out of twenty attributes need improvement, namely: a) The condition of the hospital is clean, comfortable and tidy; b) Guidance and information boards poly is easy to see and read; c) The ease and accuracy of obtaining information for patients (referrals, lab results, etc.); d) The hospital staff has a quick response to the needs of patients; e) Attention physicians in managing patients and willingness to provide a particular time for consultation; and f) The prescribed medication is suitable and safe. It is known that the value of CSI by 76% means the service is not satisfied the patient.

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