scholarly journals Study of Various Sales Promotion Tools Implemented by “Big Bazaar” and Its Impact on Consumer Satisfaction

2019 ◽  
pp. 23-29
Author(s):  
Dr. Samir Dubey
Keyword(s):  
Consumer Satisfaction ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
Sales Promotion ◽  
Primary Research ◽  
Descriptive Research ◽  
Tools And Techniques ◽  
The Impact ◽  
Mobile Telecom ◽  
Structured Questionnaire

Consumer Satisfaction is the measure of the degree that companies tend to match and surpass with relation to their expectations. Retail Industry is a consumer centric Industry with a direct connect with the consumers round the year in various segments like food, apparel, pharmacy, mobile telecom, jewellery and many more verticals. Big Bazaar was the first to turn the picture of Hypermarket India, which introduced and serviced all these segments under one roof. Innovations and Initiatives have been their differentiators. The paper attempts to assess and reveal the sales promotion tools and techniques of Big Bazaar. The study is based on descriptive research design with a structured questionnaire furnishing information regarding behavioural characteristic and demographic variables. A Primary research was conducted with 400 consumers visiting Big Bazaar, through specifically designed personal interview process and analyses the impact of these promotional tools on purchase intentions.

Impact of socio-demographics on consumers’ attitude and purchase intention towards ‘eco-friendly’ products

2020 ◽  
Vol 19 (3) ◽  
pp. 361-371
Author(s):  
Sargam Bahl Walia ◽  
Harish Kumar ◽  
Naveen Negi
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Primary Data ◽  
Social Variables ◽  
Sources Of Information ◽  
Secondary Sources ◽  
Descriptive Research ◽  
The Impact ◽  
Structured Questionnaire

The objective of this study was to understand the impact of demographic and social variables on consumer attitudes and purchase intentions towards eco-friendly products. The research design used in the study is descriptive research. Primary data were collected from respondents in Dehradun, Uttarakhand, using a structured questionnaire. A total of 500 respondents were considered for the study. Secondary sources of information included various research publications, published newspapers, online and printed journals, magazines, websites and books. The study reveals a significant impact of demographic and social variables on consumer consumption of ‘green’ products. It explores the differences in attitude between ‘green’ and ‘non-green’ consumers regarding social and demographic dimensions.

scholarly journals A study to assess the risk factors of bronchial asthma in children below 10 years of age

2020 ◽  
Vol 11 (4) ◽  
pp. 5238-5242
Author(s):  
Kalabarathi S ◽  
Kavya K. Nair
Keyword(s):  
Risk Factors ◽  
Bronchial Asthma ◽  
Demographic Variables ◽  
Interview Method ◽  
Descriptive Research ◽  
Asthma Child ◽  
Convenience Sampling ◽  
Asthma In Children ◽  
Structured Questionnaire ◽  
Gas Stoves

Children are profoundly powerless against the negative wellbeing resulting in numerous ecological exposures. Children get proportionately more significant portions of natural toxicants than grown-ups, and the way that their organs and tissues are quickly creating makes them especially vulnerable to synthetic abuse. Asthma is a constant fiery infection of the aviation routes at present influencing over 300 million individuals around the world. The risk factors of asthma include genetic predisposition, irresistible respiratory contamination, allergens, environment, workouts, medications, additives, and occupational stimuli. The descriptive research design was used with 100 samples, which matched Non- probability convenience sampling techniques selected the inclusion criteria. Demographic variables were collected by interview method followed by assessed the risk factors of bronchial asthma in children (below ten years of age) by using a self-structured questionnaire. Out of 100 samples, 50(50%) risk factor of heredity, 71(71%) have problems in taking asthma medications, 44(44%) only use zipped pillow covers, 34(34%) do not use gas stoves in the kitchen, 10(10%) have moisture in the walls, 6(6%) have cases of asthma emergencies, 56(56%) find helpless in dealing with an asthma child.

scholarly journals Consumer Satisfaction on Online Services in Kosovo

2019 ◽  
Vol 22 (s2) ◽  
pp. 39-53
Author(s):  
Besim Beqaj ◽  
Arta Krasniqi ◽  
Valon Beqaj
Keyword(s):  
Consumer Satisfaction ◽  
Consumer Behaviour ◽  
Price Level ◽  
Care Delivery ◽  
Demographic Variables ◽  
Delivery Time ◽  
Online Services ◽  
Independent Variables ◽  
Customer Care ◽  
The Impact

Abstract This paper aims to analyse and examine consumer behaviour based on different variables (age, gender, level of education, income, customer care, delivery time), and the impact of those variables on consumer satisfaction on domestic and foreign online services in Kosovo. The data represented in the paper have been collected on 2017 and 2019. The majority of demographic variables (except gender and income) as independent variables have shown to be significant in explaining consumer satisfaction from online services. On the contrary, the level of customers’ gender and income have shown to be statistically insignificant (p=0.143 and p=0.264 respectively; where α=5%). In addition, income has shifted from being insignificant in 2017 to significant in 2019. It can be inferred that the strongest correlation has shifted towards the price level of the 4 P’s of Marketing with total customer satisfaction from online services (r=.996), followed by customer care (r=.990).

scholarly journals Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 169
Author(s):  
Nisha Sharma Adhikari
Keyword(s):  
Social Sciences ◽  
Electronic Media ◽  
Sales Promotion ◽  
Kathmandu Valley ◽  
Buying Behavior ◽  
Multimedia Tool ◽  
Growing Economy ◽  
The Impact ◽  
Shed Light ◽  
Structured Questionnaire

<p>Advertising has the most prominent and vital impact on buying behavior of consumers. Smart phones have gained a lot of popularity in Nepal and are considered to be a great multimedia tool. With such growing demand of smartphones, the need for effective advertising has also been raised. This paper centers on the impact of advertising on the sales volume of Smartphones. This work will shed light on how advertising can really affect a consumer’s buying decisions in a growing economy and how successful advertising can keep businesses going even in the midst of a tough competition. The entire data is collected by distributing structured questionnaire to the 150 respondents within Kathmandu valley. The outcome generated from descriptive statistic is that, most of the respondents own Samsung phone followed by iPhone and Online media is considered as the most effective adverting tool among other two. From the findings, we can also examine that there is insignificant relationship between gender and trust of information towards advertisement. Similarly, online, offline and electronic media have a insignificant association between gender, whereas influence through the advertisement of a brand has a significant association among age. Further the correlation analysis shows that there is a significant association among online, offline and electronic media.  </p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 169-184</p>

Training and Development as Correlate of Effectiveness and Loyalty of Employees: A Case of Transmission Company of Nigeria

2021 ◽  
Vol 14 (1) ◽  
pp. 31-44
Author(s):  
Zaccheaus Olufunminiyi Olonade ◽  
Oluwatobi Oyewumi Omotoye
Keyword(s):  
Employee Training ◽  
Training And Development ◽  
Demographic Variables ◽  
Sampling Techniques ◽  
Positive Correlation ◽  
Intensive Training ◽  
Correlation And Regression Analysis ◽  
Descriptive Survey ◽  
The Impact ◽  
Structured Questionnaire

The study aims to examine the impact of training and development on effectiveness and loyalty among workers of Transmission Company of Nigeria, Osogbo, Osun State. The study adopted a descriptive survey research design. The study collected data through a structured questionnaire which contained three sections for demographic variables, Employee Training and Development Scale, and Employees' Effectiveness and Loyalty Scale respectively. 80 respondents were selected through the use of random sampling techniques across the establishment. Descriptive and inferential statistics were used to analyses the data. The hypotheses were tested with Pearson Product Moment Correlation and regression analysis. Hypothesis one revealed a positive correlation between employee training & development and employees’ effectiveness. The result of the second hypothesis indicated a positive correlation between training & development and employees loyalty. The study recommended regular intensive training to achieve the company's objectives through staff effectiveness. Management should also focus on innovative developmental programmes and policies for employees to be more loyal.

Do Long Format Advertisements Sell? Evidence from Indian Consumers

2017 ◽  
Vol 18 (3_suppl) ◽  
pp. S38-S51 ◽  
Author(s):  
Jay P. Trivedi
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Research Data ◽  
Purchase Intentions ◽  
Mediation Effect ◽  
Descriptive Research ◽  
Equation Modelling ◽  
Indian Consumers ◽  
The Impact

Indian firms are engaging consumers with long format advertisements (ads longer than 60 seconds in duration). Television (TV) spot costs are escalating for high viewership programmes. Limited attempt has been made to explore the impact of long format ads (ads longer than 60 seconds in duration) on consumer behaviour. The researcher explores the types of long format ads which increases the audience involvement leading to formation of purchase intentions (PI). Descriptive research design was used to conduct the research. Data was collected from 364 respondents. The conceptual framework was tested using structural equation modelling. The findings reveal that entertaining and informative long format ads exhibit the strongest influence on audience involvement which leads to formation of PI. However, long format ads do not directly lead to formation of PI among the consumers. The mediation effect of message process involvement (MPI) and attitude towards the brand is statistically evident.

scholarly journals ASSESS THE PREVALANCE OF PREMENSTRUAL SYNDROME AMONG ADOLESCENT GIRLS AT SRM COLLEGE OF NURSING , SRM UNIVERSITY, KATTANKULATHUR

2017 ◽  
Vol 10 (5) ◽  
pp. 202
Author(s):  
Abirami Nil Karnamurthy
Keyword(s):  
Adolescent Girls ◽  
Premenstrual Syndrome ◽  
Sampling Technique ◽  
Demographic Variables ◽  
Inclusion Criteria ◽  
Part C ◽  
Descriptive Research ◽  
Lack Of Information ◽  
College Of Nursing ◽  
Structured Questionnaire

Objective: The aim of this study was to determine the prevalence of premenstrual syndrome (PMS) among adolescent girls and to associate the PMS with demographic variables.Methods: Quantitative approach and non-experimental descriptive research design was used. The data collection included three parts. Part A: Demographic variables, Part B: Clinical variables, and Part C: A structured questionnaire to assess the prevalence of PMS among adolescent girls. A total of 100 students who fulfilled the inclusion criteria were chosen as samples using non-probability convenient sampling technique. The study was conducted at SRM College of Nursing, SRM University, Kattankulathur.Results: The data were analyzed and interpreted based on the objectives using descriptive and inferential statistics. The study concluded that 26 (26%) of adolescent girls have mild level of PMS; 55 (55%) have moderate level of PMS; and 19 (19%) have severe level of PMS and there is no association between the “demographic variables” and the “levels of PMS.”Conclusion: PMS is an issue that every girl and woman has to deal with in her life. There is a lack of information on the process of menstruation and the physical and psychological changes associated with this and proper requirements for managing PMS. The current study proved that most of the adolescent girls were suffering from PMSs.Keywords: Premenstrual syndrome, Physical, Cognitive-affective and behavioral symptoms, Menstruation.

scholarly journals E-quality services: A paradigm shift for consumer satisfaction and e-loyalty; Evidence from postgraduate students in Nigeria

2021 ◽  
pp. 849-860 ◽  
Author(s):  
Banji Rildwan Olaleye ◽  
Olufemi Patrick Adeyeye ◽  
Alani Olusegun Efuntade ◽  
Bamidele Samuel Arije ◽  
Oluwaseun Niyi Anifowose
Keyword(s):  
Paradigm Shift ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Postgraduate Students ◽  
Online Purchases ◽  
The Social ◽  
The Impact ◽  
Structured Questionnaire

The purpose of the study is to analyze the impact of e-quality services on consumer satisfaction and loyalty in Nigeria. A cross-sectional research design was adopted using a well-structured questionnaire to elicit information for 408 postgraduate students currently studying in Nigerian universities. The research instrument was validated, while data collected were analyzed using the Statistical Package for the Social Science (SPSS) and Structural Equation Modeling (SEM) for hypotheses testing. The result revealed a statistically significant positive relationship among consumer satisfaction, loyalty, e-service quality and their dimensions while the findings established trust and satisfaction as prominent mediators for online purchases. This research contributes to the study of online shopping and e-loyalty by developing a model on the construct within the e-commerce context and suggesting possible factors that may influence quality service decisions.

Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa

2017 ◽  
Vol 7 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Karuna Krishna Gauns ◽  
Subhash Kizhakanveatil Bhaskaran Pillai ◽  
Kaustubh Kamat ◽  
Ruey Feng Chen ◽  
Ling-Chen Chang
Keyword(s):  
Purchase Intention ◽  
Response Rate ◽  
Purchase Intentions ◽  
Logit Analysis ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Demographic Profiles ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

Celebrities have been involved in endorsing various activities since the eighteenth century. This article focuses on five aspects: to examine the present status of literature available on the effect of celebrity endorsement on consumer buying behaviour; to identify whether there is any association between the three groups of consumers (supporters/neutral/opposers of celebrity endorsement); applying multi-logit analysis to identify the probability of a consumer in becoming a supporter/neutral/opposer of the celebrity endorsement based on demographic profiles of consumers; to examine the celebrity attributes likely to influence consumer purchase intentions; and, finally, to examine the perception of the Goan consumers about celebrity endorsements. Literature review revealed that no major studies have been carried out on the impact of celebrity endorsement on Goan consumers’ buying behaviour. Hence, a survey using structured questionnaire was administered among 200 consumers during June 2015 to April 2016, with a response rate of 86 per cent (received responses were 171). It was found that a significant association exists between celebrity supporters/neutral/opposers with respect to age, gender, occupation and income level, except in case of education and location. Consumers also find celebrity endorsements more attractive and influential as compared to non-celebrity endorsements. Moreover, the tested attributes show positive relationship with purchase intention, except in case of expertise and trustworthiness of celebrity. In general, it can be concluded that celebrity attributes do impact the purchase intention of consumers.

scholarly journals Organizational Commitment among the Employees of NGOs in Bangladesh: An Empirical Study

2016 ◽  
Vol 3 (3) ◽  
pp. 109-114
Author(s):  
Dhanonjoy Kumar ◽  
Md. Zakir Hossain ◽  
Aleya Jebin
Keyword(s):  
Organizational Commitment ◽  
Customer Service ◽  
Business Performance ◽  
Affective Commitment ◽  
Major Elements ◽  
Demographic Variables ◽  
Continuance Commitment ◽  
Gender Education ◽  
Tools And Techniques ◽  
Structured Questionnaire

Committed human resource is one of the most valuable and effective assets of an organization. Meyer and Allen (1993) have documented that organizational commitment as a leading factor impacting the level of achievement in many organizations. Commitment-based organizations believe that staff’s organizational commitment contributes to workforce stability and better customer service, hence increase business performance. This study investigates the organizational commitment of NGOs employees’ in Bangladesh. It focuses on the relative importance of organizational commitment and their impact on the overall organizational success. A total number of 120 employees from three selected NGOs located at different districts in Bangladesh have been interviewed for this study purpose. Data have been collected through structured questionnaire. While tackling the issue addressed in the study relevant statistical tools and techniques were applied at appropriate places. The researchers have tried to measure the organizational commitment through recognized three major elements like-affective commitment, continuance commitment and normative commitment. The study revealed that the level of organizational commitment relating to above mentioned elements is not satisfactory. It is also exposed that demographic variables like age, gender, education and working experiences seemed to affect the commitment of employees. Another noticeable outcome of the study is that the organizational commitment has a significant impact on selected NGOs operations in Bangladesh.  

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