scholarly journals Management decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship

2021 ◽  
pp. 71-79
Author(s):  
Volodymyr Symakov
Keyword(s):  
Statistical Data ◽  
Business Environment ◽  
Research Topic ◽  
Digital Marketing ◽  
Management Decisions ◽  
Systematic Method ◽  
Current Trends ◽  
Management Approaches ◽  
Facebook Advertising ◽  
Enterprise Modernization

The purpose of the article is to analyse the types of management decisions on the modernization of e-commerce enterprises as subjects of innovative entrepreneurship and to explore their content. Methodology. In the study of this issue used methods of generalization, comparison and systematic method. Results. In the article the types of management decisions on the modernization of e-commerce enterprises as subjects of innovative entrepreneurship are analysed. Their content has been studied. Scientific positions are described and statistical data on the research topic are given. Practical meaning. To better understand the issues of management decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship, the author analysed foreign sources, which allowed to understand the features of world experience that determine the need of e-commerce enterprises in Ukraine to focus on new technological solutions and modern management approaches. Prospects for further research. The author analyses the current trends of enterprise modernization and notes that conversion optimization is becoming an increasingly serious problem in today’s business environment, as companies seek to effectively customize the pages of their products and make sure that their products stand out in all areas of multi-channel marketing. This can include dynamic Facebook advertising, Google shopping advertising, or digital marketing efforts.

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

Proposal of Delta Design Map Based on Function, Behavior, Structure and User Experience for Design Ideation Support

2017 ◽  
Author(s):  
Tamotsu Murakami ◽  
Tomoyuki Koyanagi
Keyword(s):  
User Experience ◽  
Design Theory ◽  
Business Environment ◽  
Computational Tool ◽  
Systematic Method ◽  
Design Theory And Methodology ◽  
To Come ◽  
Design Ideas ◽  
The Relationship ◽  
Design Ideation

In the present competitive business environment, designers and engineers need to come up with creative, innovative and valuable design ideas. In engineering design, the function (F), behavior (B) and structure (S) of a product are discussed using design theory and methodology. On the other hand, the concept of user experience (UX) is becoming important in product design. In this paper, we first discuss the relationship among F, B, S, UX and the value of a product. Then we propose a delta design map as a framework for a systematic method and computational tool for design ideation support. A delta design map does not describe F, B, S and UX for design examples but describes their differences (delta) between design examples. This approach makes the descriptions efficient and gives clear criteria on what needs to be described and what need not be described. By preparing a delta design map, we can systematically and exhaustively analyze the potential similarity among all design examples from the viewpoint of F, B, S and UX and obtain triggers for ideation. The results of a simple trial of the proposed method are presented and discussed in this paper.

scholarly journals On corporate risk management practices in Romanian companies

2009 ◽  
Vol 3 (5-6) ◽  
pp. 85-89
Author(s):  
Alexandra Horobet ◽  
Sorin Dumitrescu ◽  
Cosmin Joldes
Keyword(s):  
Risk Management ◽  
Management Practices ◽  
Business Environment ◽  
Management Systems ◽  
Corporate Risk Management ◽  
Management Approaches ◽  
Traditional Approaches ◽  
Corporate Risk

The purpose of this paper is to provide an understanding of corporate risk management practices in Romanian companies, by investigating the risk management approaches Romanian companies take. Our main findings are that Romanian managers are not aware of the magnitude of exposure their companies have to various types of risk – hazard, operational, financial and strategic risks, while they are able to manage rather well all these risks, even the ones that have the lowest impact on the business. At the same time, risk management systems employed by Romanian companies are rather inarticulate and based on traditional approaches towards risk management, which might represent by itself a major source of risk, given the complexity of the business environment they face.

scholarly journals Child Protection in the Event of Parents’ Divorce – Conceptualization of the Subject of the Study

2019 ◽  
Vol 42 (1) ◽  
pp. 197-204
Author(s):  
Małgorzata Turczyk
Keyword(s):  
Child Protection ◽  
Basic Research ◽  
Children's Rights ◽  
Research Topic ◽  
Children’S Rights ◽  
Childhood Studies ◽  
Current Trends ◽  
Research Concept ◽  
The Subject ◽  
Constructing Knowledge

SummaryThe article is preconceptual in its nature, as it is an introduction to a planned research project in the area of pedagogy and law. The author describes the research in current trends in modern childhood studies, choosing the protection of children’s rights in the event of their parents’ separation as the basic research category. This category will be analyzed in ontological, epistemological and methodological dimensions. In view of the growing scale of family breakdowns, it becomes justified to ask a question about the way of experiencing, understanding and constructing knowledge about the subject of pedagogical and legal interactions – the child themself. Building knowledge about a child whose parents separate is not only intended to expand and build interdisciplinary theoretical knowledge, but also to provide a basis for designing adequate tools and activities to protect the rights of a child experiencing their parents’ separation. This article provides an outline of a research concept aimed at protecting children’s rights. The article contains extensive justifications for the research topic and the framework of the methodological concept.

scholarly journals METHODOLOGICAL PLATFORM FOR DIAGNOSING ECONOMIC ACTIVITY OF TRADE ENTERPRISES

2021 ◽  
Author(s):  
Nataliia Kashchena
Keyword(s):  
Economic Activity ◽  
Consumer Preferences ◽  
Diagnostic System ◽  
Component Composition ◽  
Business Environment ◽  
Information Support ◽  
Diagnostic Process ◽  
Practical Implementation ◽  
Diagnostic Study ◽  
Management Decisions

The article substantiates the theoretical and methodological principles of forming a methodological platform for diagnosing the economic activity of a trading enterprise as a basis for implementing a diagnostic process focused on the formation of special information used for making management decisions. It is noted that the diagnostics of economic activity of a trade enterprise as a component of management is a set of actions aimed at providing information support to management that requires from management staff systemic theoretical knowledge and applied skills of instrumental methods of identifying economic activity, trends, assessing causes of change, forecasting and the practical implementation of the identified opportunities to increase it, taking into account changes in the business environment and the needs of stakeholders. It is proved that the efficiency of diagnostics of economic activity is ensured by the appropriate methodology, which normalizes the organization of the diagnostic process, procedures and operations into a holistic system with clearly defined prerequisites, component composition and process of their implementation. The methodology framework is determined and the problem tree analysis of the formation of the methodological platform for diagnosing economic activity of trade enterprises is carried out. The architectural structure of the system of diagnosing economic activity of a trade enterprise through a combination of functional and support components, which are defining for productive functioning of the mechanism and efficiency of the diagnostic process, is considered. The sequence of stages of the diagnostic process and procedural aspects of verification of each of them is determined. It is proved that the efficiency of the process of diagnostics of economic activity is provided by an appropriate mechanism, which through a set of rules, special tools, methods and techniques launches and maintains a diagnostic study, thus ensuring the integrity of the diagnostic system. A conceptual model of the methodological platform for diagnosing economic activity of trade enterprises is developed, which integrates the identified preconditions and component composition of the methodology on the basis of systematicity and ensures the effectiveness of the process of obtaining information for management. The developed model allows to deepen and expand understanding of the essence of the system for diagnosing economic activity of the enterprise, its structure, regularities, the purposes and tasks of functioning, to provide high-quality instrumental support of the realization of diagnostic procedures and operations, to streamline the process of reception of the information for making management decisions focused on achieving target parameters of development of economic activity taking into account the dynamic changes in the business environment and consumer preferences.

CURRENT TRENDS IN THE APPLICATION OF THE DIGITAL MARKETING SYSTEM AT THE MOTOR TRANSPORT ENTERPRISE

2018 ◽  
Author(s):  
Oleksii Omelyanovych ◽  
◽  
Arsen Bobiak ◽  
Keyword(s):  
Analytical Data ◽  
Relevant Information ◽  
Digital Marketing ◽  
Data Sets ◽  
Special Role ◽  
Current Trends ◽  
Strategic Goals ◽  
Personalized Approach ◽  
Trucking Companies

Digital marketing is one of the modern concepts of promoting products / services and positioning the company's brand with the help of any available digital technology. The development of digital technologies, software, the latest means of communication and communication channels allows digital marketing to reach the consciousness of the consumer as effectively as possible. A large number of types of digital marketing is formed depending on the tools and channels of digital marketing. Communications play a special role in digital marketing, taking into account not only the means of their implementation, but also the quality of their reproduction, as well as the nature of the focus of the information flow. For digital marketing, it is important to form a feedback channel and obtain relevant information on the basis of which analytical data sets can be formed. The main advantage of digital marketing is a personalized approach to each individual consumer by actively studying his preferences through the formation of an array of data that contains information on customer searches. The formation of an advertising campaign in digital marketing is carried out on the basis of the results of the analysis and in accordance with the main strategic goals of the company. At the same time, the effect of reducing the company's strategic gaps with its main competitors is achieved during the process of the development of the strategy. Based on the fact that modern consumers actively use Internet technologies to purchase the necessary products and services, as well as taking into account a feature of trucking as a service, that is, the impossibility of separating its production from consumption, is virtually bypassing the marketing stage, the expediency of the use of digital marketing was noted in the study. As a result of the study, taking into account all the characteristics of digital marketing and its benefits and conditions of use, several optimal options for the use of digital marketing for trucking companies, whose products are the process of transportation, were determined.

Practice of information systems

2006 ◽  
Vol 17 (2) ◽  
pp. 199-223 ◽  
Author(s):  
Milind Kumar Sharma ◽  
Rajat Bhagwat
Keyword(s):  
Operations Management ◽  
Survey Methodology ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Cross Sectional ◽  
Content Type ◽  
Business Operations ◽  
Current Trends ◽  
Day To Day Operations ◽  
Medium Enterprises

PurposeTo provide the outcome of information system (IS) related practice survey designed to identify current trends in Indian small and medium enterprises (SMEs).Design/methodology/approachThis research is exploratory in nature, a survey methodology is used for study and the focus of study is cross‐sectional. Two companies have been selected for detailed case studies. The objective of the study was to become more familiar through survey and information collected to one point in time. The methodology was based on a questionnaire survey and personal interviews.FindingsThe outcomes, based on a survey of 210 SMEs, reveal that though SMEs understand and acknowledge the importance of the IS in day‐to‐day operations management in the present dynamic and heterogeneous business environment but these are yet to implement, operate and exploit it fully in a formal and professional manner so as to enable them to derive maximum business gains out of it. SMEs are not found equipped adequately with the IS resources to suit their needs.Research limitations/implicationsThe target of the study is the SMEs operational in the western part of India and hence it has the limitation in terms of the scope. However, the overall results are encouraging with 70 percent response rare in the survey and underline the need for more such studies. The results have implications for all managers responsible for IS, any SME in the era of globalization.Originality/valueThe paper presents IS‐related practices going on in Indian SMEs. Findings reported in the paper provide SMEs operators the utility of IS in day‐to‐day business operations.

The Role Of Institutions In Attracting Foreign Direct Investments

2017 ◽  
Vol 1 (2) ◽  
pp. 374
Author(s):  
Kristina Maric ◽  
Miroljub Shukarov
Keyword(s):  
Statistical Data ◽  
Institutional Development ◽  
Business Environment ◽  
Foreign Direct Investments ◽  
Information Costs ◽  
Corporate Strategies ◽  
Development Face ◽  
And Performance ◽  
Rules Of The Game

<p class="AbstractText">The aim of this paper is to identify the role of institutions in creating a prosperous business environment for attraction of the Foreign Direct Investments. This research is based on the statement that efficient markets depend on supporting institutions that can provide the formal and informal rules of the game of a market economy, allowing a lower transaction and information costs and reducing uncertainty. Moreover, it has to be stated that the legal and governmental arrangements as well as informal institutions underpinning an economy influence corporate strategies, thus profoundly influence the operation and performance of businesses. The methodology in this paper consists of comparing statistical data for the Balkan countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Romania, Serbia, FYROM and Slovenia). The general conclusion drawn in this paper is that Western businesses entering countries with lower degree of institutional development face higher transaction costs such as bribery than in countries with higher degree of institutional development. Hence, the institutions play significant role in the process of one country’s attempt to attract Foreign Direct Investment.</p>

THE IMPACT OF BUSINESS ENVIRONMENT ON REGIONAL DISPARITIES

2016 ◽  
Vol 4 ◽  
pp. 187-191 ◽  
Author(s):  
Viktor Šoltés ◽  
Katarína Repková Štofková
Keyword(s):  
Statistical Data ◽  
Slovak Republic ◽  
Business Environment ◽  
Specific Form ◽  
Regional Disparities ◽  
The European Union ◽  
Related Quality ◽  
The Impact ◽  
Positive Effect

The structure of the business environment, as part of the socio-economic situation, indirectly affects a citizen’s quality of life. A “friendly” business environment has a positive effect on job formation, thus helping with employment. A country encourages formation and development of large enterprises through various incentives that reduce regional disparities, especially in less-developed regions. Nevertheless, a huge majority of enterprises in the European Union are small- and medium-sized. Self-employed persons are considered a specific form of business. Their activity is strongly influenced by state policy. This paper analyzes the business environment in regions of the Slovak Republic. Its principal aim is to examine the development of regional disparities and the related quality of citizens’ lives. An evaluation of statistical data of the structure of the business environment in the Slovak Republic indicated a change in legal units in relation to business. Although the number of legal units are stable, the number of legal persons has increased and that of natural persons-entrepreneurs decreased. Deepening of regional disparities was not observed across regions of the Slovak Republic.

scholarly journals STATISTICAL ANALYSIS OF THE KEY INDICATORS OF SMALL BUSINESS (ON THE EXAMPLE OF ADJARA)

2020 ◽  
pp. 42-49
Author(s):  
IAMZE SURMANIDZE
Keyword(s):  
Small Business ◽  
Business Strategy ◽  
Statistical Data ◽  
Business Environment ◽  
Business Development ◽  
Economic Potential ◽  
Small Business Development ◽  
The Government ◽  
Key Indicators ◽  
The Given

The article aims at investigating and analyzing the changes trends of small business key indicators in the Adjara region and forecasting, as well as the disadvantages that impede small business development in the region on the background of such critical phenomena as unemployment, low revenue and lack of production, small business development helps to solve these problems through the creation of additional job places, through the overcoming of sectorial and territorial monopolies and introducing innovations to evaluate the economic potential of the region and properly determine the business strategy, the key indicators of small business should be studied and evaluated. In the research the section of the given article econometric-statistical analyses of small business key indicators in Adjara is conducted based on statistical data of 2006-2017 years. The study aims at underlining the government policy supporting an advantageous small business environment and conditions, which is a precondition for regional development.

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