scholarly journals Analisis Keterlibatan Fashion dan Gaya Hidup Berbelanja terhadap Pembelian Impulsif pada Distro Platt Mars Cabang Kota Sukabumi

2019 ◽  
Vol 1 (2) ◽  
pp. 310-320
Author(s):  
Rayyisa Nurul Haq ◽  
Acep Samsudin ◽  
Faizal Mulia Z
Keyword(s):  
Linear Regression Analysis ◽  
Strong Relationship ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Multiple Correlation Coefficient ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Multiple Correlation ◽  
F Test ◽  
Fashion Involvement

The purpose of this study was to analyze the effect of fashion and lifestyle involvement on impulsive purchases of distro platt mars. The method in this study uses a type of probability sampling, including simple random sampling. The analysis technique used is the validity test, reliability test, multiple linear regression analysis including the coefficient of determination test, multiple correlation coefficients, and testing the hypothesis using the test simultaneously (F test). The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.325 can be interpreted that the influence of Fashion Involvement and Shopping Lifestyle on Impulsive Purchases is 32.5%. The remaining 67.5% is influenced by other factors outside this study. Based on the multiple correlation coefficient test seen from the R value of 0.582 shows that there is a strong relationship between fashion involvement and shopping lifestyle with impulsive purchases. Based on the F test the probability value sig. 0,000 <0.05. Conclusions, together with Fashion Involvement (X1) and Shopping Lifestyle (X2) significantly influence Impulsive Purchase (Y). Keywords: Fashion Involvement, Shopping Lifestyle, Impulsive Purchasing

scholarly journals Peran Motivasi Kerja dan Efikasi Diri (Self-Efficacy) dalam Meningkatkan Kinerja Karyawan

2019 ◽  
Vol 1 (1) ◽  
pp. 99-108
Author(s):  
Hana Diawati ◽  
Kokom Komariah ◽  
Nor Norisanti
Keyword(s):  
Self Efficacy ◽  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Strong Relationship ◽  
Multiple Correlation Coefficient ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Multiple Correlation ◽  
F Test

The purpose of this study was to measure the effect of work motivation and self-efficacy on employee performance at PT. Latanza Sinar Abadi, Sukabumi Regency. The population in this study were employees at PT. Latanza Sinar Abadi, Sukabumi Regency. The research method used is descriptive and associative methods. The sample used in this study is using Simple Random Sampling which is included in probability sampling by distributing 100 questionnaires to employees of PT. Latanza Sinar Abadi, Sukabumi Regency. The analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficients and hypothesis testing using a stimulating test (F test). The results of the study, the test coefficient of determination (R2) of 0.822 can be interpreted that the influence of Work Motivation and Self-Efficacy on Employee Performance is 82.2%. The remaining 17.8% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.909, it shows that there is a very strong relationship between work motivation and self-efficacy with employee performance. Based on the F test, get the probability value sig. 0,00 <0,05 which means that together the Work Motivation (X1) and Self-Efficacy (X2) have a significant effect on employee performance (Y). Conclusions, work motivation and self-efficacy have a positive and significant effect on employee performance Keywords: Work Motivation, Self-Efficacy, Employee Performance.

scholarly journals Peran Budaya Kaizen dan Reward dalam Meningkatkan Kinerja Karyawan

2019 ◽  
Vol 1 (1) ◽  
pp. 37-47
Author(s):  
Tiara Suci Bentar ◽  
Acep Samsudin ◽  
Nor Norisanti
Keyword(s):  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Multiple Correlation Coefficient ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Multiple Correlation ◽  
Analysis Technique ◽  
Saturated Sample

The purpose of this study was to find out and analyze the role of kaizen culture and rewards in increasing employee performance at PT. Pos Indonesia (persero) sukabumi. The variables in this study are kaizen and reward culture as independent variables, and employee performance as the dependent variable. Thissstudy usespprimary data in the form of questionnaire answers and secondaryydata through documents. The data analysissmethod used isddescriptive and associative analysis. The research method used in this study is explanatoryyresearch with a quantitativeaapproach. This type of researchhmethod uses a type of non-probability sampling included in the saturated sample. The data analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the test of the coefficient of determination and multiple correlation coefficients.The results of the test coefficient of determination seen from the value (adjusted R2) of 0.251 can be interpreted that the role of kaizen culture and rewards in improving employee performance amounted to 25.1%. The remaining 74.9% is influenced by other factors outside of this study. Based on the multiple correlation coefficient test seen from the R value of 0.532, it shows that there is a moderate relationship between kaizen culture and reward with employee performance. Keywords: Kaizen Culture, Reward, Performance.

scholarly journals Kekuatan Keunikan Produk dan Word Of Mouth terhadap Keputusan Pembelian

2019 ◽  
Vol 1 (1) ◽  
pp. 181-191
Author(s):  
Ibnu Agung Permana ◽  
Asep M. Ramdan ◽  
Faizal Mulia Z
Keyword(s):  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Correlation Coefficients ◽  
Strong Relationship ◽  
Multiple Linear Regression Analysis ◽  
Multiple Correlation Coefficient ◽  
Purchasing Decisions ◽  
Multiple Correlation ◽  
F Test ◽  
Determination Coefficient

The purpose of this study was to determine the uniqueness of the product and word of mouth towards purchasing decisions at the UMKM UMKM Sukugumi Sugema UMKM. The research method used by the authors in this study used a system of random sampling where the authors distributed questionnaires to 75 consumers. The analysis technique used by the writer is using multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a partial statistical test (t test) and a simultaneous test (f test). The results of the study using the determination coefficient test shows the value (Adjuster R2) of 0.749 which means the influence of product uniqueness and word of mouth on purchasing decisions is 76% and 24% influenced by other factors not examined. In addition, testing multiple correlation coefficients shows an R value of 0.869, which means there is a strong relationship between product uniqueness and word of mouth towards purchasing decisions. Based on the results of the F test that has been done, the sig value is found. 0,000 <0,05. Conclusions, product uniqueness and word of mouth partially have a significant effect on purchasing decisions. Keywords: Product Uniqueness, Word Of Mouth, Purchasing Decision.

scholarly journals THE INFLUENCE OF PRODUCT VARIATIONS, PRICES AND SALES PROMOTIONS ON CONSUMER DECISIONS IN BUYING MITSUBISHI CARS IN SURAKARTA

2017 ◽  
Vol 1 (01) ◽  
Author(s):  
M. Hasan Ma'ruf
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
F Test ◽  
Consumer Decisions

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000

scholarly journals Analisis Store Environment dan Emosi Positif terhadap Impulse Buying

2019 ◽  
Vol 1 (1) ◽  
pp. 157-168
Author(s):  
Ayi Muhyidin ◽  
Erry Sunarya ◽  
Asep M. Ramdan
Keyword(s):  
Correlation Coefficient ◽  
Positive Emotions ◽  
Multiple Correlation Coefficient ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Impulse Buying ◽  
Multiple Correlation ◽  
F Test ◽  
Store Environment

The purpose of this study was to analysis the effect of store environment and positive emotions on impulse buying in the cafe. The method used in this study is the use the type of probability sampling includes in the simple random sampling.  The sample used in this research was 100 respondents and data collection methods using a questionnaire. The analysis technique using validity test, reliability test, multiple linear regression analysis, including test coefficient of determination, multiple correlation coefficient, simultaneous test (F test), and partial test (T test). The results of the test coefficient of determination seen from value (Adjusted R2) of 0,425 can be interpreted that the effect of Store Environment and Positive Emotions on Impulse Buying is 42,5%. The remaining 57,5% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.661, it shows that there is a strong relationship between store environment and positive emotions with impulse buying. Based on the F test the probability value sig. 0,000 <0,10, which means that together Store Environment (X1) and Positive Emotions (X2) significantly influence Impulse Buying (Y). Conclusion, based on the t test showing Store Environment (X1) has a significant effect on Impulse Buying (Y), Positive Emotions (X2) has a significant effect on Impulse Buying (Y). Keyword : Store Environment, Positive Emotions, Consumer Satisfactio

scholarly journals PENGARUH PANDEMI COVID-19 SECARA PSIKOLOGIS, ETOS KERJA, OMZET TERHADAP PRODUKTIVITAS USAHA MIKRO KECIL DAN MENENGAH DI KABUPATEN SLEMAN YOGYAKARTA

2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Ary Subiyantoro, SE, MM ◽  
Susatyo Herlambang
Keyword(s):  
Data Collection ◽  
Work Ethic ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significance Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
F Test ◽  
Medium Enterprises

Abstract   The purpose of this study was to determine the psychological effect of the Covid-19 pandemic, work ethic and turnover on the productivity of micro, small and medium enterprises in Sleman Regency, Yogyakarta. Data collection techniques through interviews with data collection instruments in the form of questionnaires. This study uses quantitative analysis techniques using validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, significance test (t test and F test). The results of the study obtained the results of the regression equation Y = -0.164 + 0.355 X1 + 0.447 X2 + 0.253 X3, while from the F test results, the calculated f value is 61.355, above the standard Sig significance value of 0.000 or f table of 3.97, or the value of significant is less than 0.05, which means that the Covid-19 pandemic psychologically, work ethic and turnover affect the productivity of micro, small and medium enterprises in Sleman Regency, Yogyakarta.   Keywords : Covid-19 Pandemic, Psychological, Work Ethic, Turnover, Productivity

scholarly journals Analisis Nilai Pelanggan dan Pengalaman Pelanggan terhadap Kepercayaan Pelanggan Wisata Kuliner Selamat Toserba Sukabumi

2019 ◽  
Vol 1 (1) ◽  
pp. 109-119
Author(s):  
Nurinda Rahmawati ◽  
Asep M. Ramdan ◽  
Acep Samsudin
Keyword(s):  
Customer Value ◽  
Statistical Tests ◽  
Linear Regression Analysis ◽  
Strong Relationship ◽  
Multiple Linear Regression Analysis ◽  
Customer Experience ◽  
Multiple Correlation Coefficient ◽  
Multiple Correlation ◽  
Determination Coefficient ◽  
Customer Trust

The purpose of this study was to find out customer value and customer experience towards customer trust in the Happy Toserba Sukabumi Culinary Tourism. The research method used by the authors in this study used a system of random sampling where the authors distributed questionnaires to 100 customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient and for hypothesis testing the author uses partial statistical tests (t test) and simultaneous tests (f test). The results of the study, using the determination coefficient test shows the value (Adjuster R2) of 0.437 which means the influence of customer experience on customer trust is 43.7% and 56.3% is influenced by other factors not examined. In addition, testing multiple correlation coefficients shows an R value of 0.669 which means there is a strong relationship between customer experience and customer trust. Conclusions, customer value and customer experience have a positive and significant effect together on customer trust Keywords: Customer Value, Customer Experience, Customer Trust

scholarly journals Pengaruh Kecerdasan Spiritual Dan Perilaku Etis Terhadap Komitmen Organisasional Pada PT. Pegadaian Persero Cp Karombasan – Manado

2019 ◽  
Vol 8 (2) ◽  
pp. 43
Author(s):  
Shysilia Rennarda Sumual ◽  
Roy F. Runtuwene ◽  
Wehelmina Rumawas
Keyword(s):  
Organizational Commitment ◽  
Ethical Behavior ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Spiritual Intelligence ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
F Test ◽  
Analysis Technique

This study aims to examine the Effect of Spiritual Intelligence and Ethical Behavior on Organizational Commitment at PT. Pegadaian Persero CP Karombasan - Manado. The population in this study were employees of PT. Pegadaian Persero CP Karombasan - Manado. The study sample used Genuine Sampling, the data sources were primary and secondary. The data analysis technique used is validity test, normality test, reliability test, multiple linear regression analysis, and coefficient of determination analysis, t test hypothesis and F test. The results of this study indicate that partially (t test) spiritual intelligence has a significant effect on organizational commitment with it is known that the value of t count is greater than t table. Ethical behavior does not significantly influence organizational commitment with the value of t calculated less than the value of t table. Based on the results of the F test it can be concluded that spiritual intelligence and ethical behavior have a significant effect on organizational commitment, this can be seen from the calculated F value greater than F table.

scholarly journals PENGARUH TOURISM AMBASSADOR DAN RELIABILITY TERHADAP MINAT BERKUNJUNG DI OBJEK WISATA MUSEUM DELI SERDANG

NIAGAWAN ◽  
2020 ◽  
Vol 9 (3) ◽  
pp. 208
Author(s):  
Sabrimiralda - Ulya
Keyword(s):  
Random Sampling ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Museum Data

 Abstrak                Penelitian ini bertujuan untuk mengetahui pengaruh tourism ambassador dan reliability terhadap minat berkunjung di objek wisata Museum Deli Serdang. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel menggunakan teknik Simple random sampling, dengan jumlah sampel sebanyak 370 orang yang pernah berkunjung di Museum Deli Serdang. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukurannya dengan skala interval dan diolah secara statistik menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji F, uji t dan koefisien determinasi yang sebelumnya data telah diuji menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Pengolahan data menggunakan program SPSS 21.0 for windows.                Secara parsial tourism ambassador dan reliability berpengaruh positif dan signifikan terhadap minat berkunjung pada Museum Deli Serdang. Berdasarkan hasil penelitian menunjukkan bahwa variabel tourism ambassador dan reliability secara simultan berpengaruh terhadap minat berkunjung. Hal ini terlihat dari nilai Fhitung > Ftabel (394,043 > 3,02) dan nilai signifikannya 0,000 < 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0,682 yang berarti bahwa tourism ambassador dan reliability berpengaruh terhadap minat berkunjung sebesar 68,2% sedangkan sisanya dipengaruhi oleh variabel lain. Kata Kunci: tourism ambassador, reliability, minat berkunjung. AbstractThis study aims to determine the effect of tourism ambassador and reliability on visiting interests in the Deli Serdang Museum attraction. This study uses quantitative methods with sampling techniques using simple random sampling technique, with a total sample of 370 people who have visited the Deli Serdang Museum. Data collection techniques in this study were carried out by distributing questionnaires whose measurement with interval scale and processed statistically using multiple linear regression analysis and hypothesis testing with the F test, t test and coefficient of determination before the data had been tested using validity test, reliability test and test classical assumption. Data processing using SPSS 21.0 for Windows.Partially tourism ambassador and reliability have a positive and significant effect on the interest of visiting the Deli Serdang Museum. Based on the results of the study showed that the tourism ambassador and reliability variables simultaneously affect the interest in visiting. This can be seen from the value of Fcount > Ftable (394,043 > 3.02) and the significant value is 0,000 < 0.05. The coefficient of determination test shows a value of 0.682 which means that tourism ambassador and reliability affect the interest in visiting by 68.2% while the rest is influenced by other variables. Keywords: tourism ambassador, reliability, interest in visiting.

scholarly journals KEKUATAN PENGALAMAN KONSUMEN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG PADA TOKO HANDMADE ADDICTIVE

2019 ◽  
pp. 341
Author(s):  
Lisa Pebrila ◽  
Asep M. Ramdan ◽  
Acep Samsudin
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Multiple Correlation Coefficient ◽  
T Test ◽  
Coefficient Of Determination ◽  
Consumer Experience ◽  
Real Relationship ◽  
F Test ◽  
Simultaneous Test ◽  
Analysis Technique

The purpose of this study was to measure the interests of consumers and interest in the interest of repurchasing consumers of Handmade Addictive Cibatu Sukabumi Regency. The method used in this study uses a sampling method that is included in the method of random sampling by distributing 157 questionnaires consumers. The analysis technique used is multiple linear regression analysis techniques, including test coefficient of determination, multiple correlation coefficient, simultaneous test (F test), and partial test (t test). The results of the test coefficient of determination seen from the value (adjusted R2) of 0.980 can be interpreted as the experience of Consumer Experience and Trust in the interest of repurchase is 98.0%. The remaining 0.02% was not approved by other studies. Based on multiple coefficient trials seen from the R value of 0.990, shows a very strong real relationship between consumer experience and trust with repurchasing interest. Based on the F test the probability value sig. 0.00 <0.05 which means together Consumer Experience (X1) and Trust (X2) significant confidence in Repurchase Interests (Y). Based on the t test showing Consumer Experience (X1) has a significant effect on Repurchase Interest (Y), Trust (X2) has a significant effect on Repurchase Interest (Y).

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