scholarly journals Analisis Nilai Pelanggan dan Pengalaman Pelanggan terhadap Kepercayaan Pelanggan Wisata Kuliner Selamat Toserba Sukabumi

2019 ◽  
Vol 1 (1) ◽  
pp. 109-119
Author(s):  
Nurinda Rahmawati ◽  
Asep M. Ramdan ◽  
Acep Samsudin

The purpose of this study was to find out customer value and customer experience towards customer trust in the Happy Toserba Sukabumi Culinary Tourism. The research method used by the authors in this study used a system of random sampling where the authors distributed questionnaires to 100 customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient and for hypothesis testing the author uses partial statistical tests (t test) and simultaneous tests (f test). The results of the study, using the determination coefficient test shows the value (Adjuster R2) of 0.437 which means the influence of customer experience on customer trust is 43.7% and 56.3% is influenced by other factors not examined. In addition, testing multiple correlation coefficients shows an R value of 0.669 which means there is a strong relationship between customer experience and customer trust. Conclusions, customer value and customer experience have a positive and significant effect together on customer trust Keywords: Customer Value, Customer Experience, Customer Trust

2019 ◽  
Vol 1 (1) ◽  
pp. 181-191
Author(s):  
Ibnu Agung Permana ◽  
Asep M. Ramdan ◽  
Faizal Mulia Z

The purpose of this study was to determine the uniqueness of the product and word of mouth towards purchasing decisions at the UMKM UMKM Sukugumi Sugema UMKM. The research method used by the authors in this study used a system of random sampling where the authors distributed questionnaires to 75 consumers. The analysis technique used by the writer is using multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a partial statistical test (t test) and a simultaneous test (f test). The results of the study using the determination coefficient test shows the value (Adjuster R2) of 0.749 which means the influence of product uniqueness and word of mouth on purchasing decisions is 76% and 24% influenced by other factors not examined. In addition, testing multiple correlation coefficients shows an R value of 0.869, which means there is a strong relationship between product uniqueness and word of mouth towards purchasing decisions. Based on the results of the F test that has been done, the sig value is found. 0,000 <0,05. Conclusions, product uniqueness and word of mouth partially have a significant effect on purchasing decisions. Keywords: Product Uniqueness, Word Of Mouth, Purchasing Decision.


2019 ◽  
Vol 1 (2) ◽  
pp. 310-320
Author(s):  
Rayyisa Nurul Haq ◽  
Acep Samsudin ◽  
Faizal Mulia Z

The purpose of this study was to analyze the effect of fashion and lifestyle involvement on impulsive purchases of distro platt mars. The method in this study uses a type of probability sampling, including simple random sampling. The analysis technique used is the validity test, reliability test, multiple linear regression analysis including the coefficient of determination test, multiple correlation coefficients, and testing the hypothesis using the test simultaneously (F test). The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.325 can be interpreted that the influence of Fashion Involvement and Shopping Lifestyle on Impulsive Purchases is 32.5%. The remaining 67.5% is influenced by other factors outside this study. Based on the multiple correlation coefficient test seen from the R value of 0.582 shows that there is a strong relationship between fashion involvement and shopping lifestyle with impulsive purchases. Based on the F test the probability value sig. 0,000 <0.05. Conclusions, together with Fashion Involvement (X1) and Shopping Lifestyle (X2) significantly influence Impulsive Purchase (Y). Keywords: Fashion Involvement, Shopping Lifestyle, Impulsive Purchasing


Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Dian Bagus Mujisantoso ◽  
Lilik Indayani

This study aims to determine Lifestyle, Destination Image and Ewom on Decisions Against the Decision to Visit Instagram Explore Indonesian Users.This research includes quantitative research with hypothesis testing. The samples used in this study were 80 visitors on the Explore Indonesia Instagram account. The analytical tool used in this research is multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classic assumption test using SPSS version 18 for windows. Primary data in this study were obtained from questionnaires whose measurement used a Likert scale that was tested for validity and reliability.The results of the analysis prove that knowing Lifestyle, Destination Image and Ewom on Decisions on Visiting Decisions. Lifestyle influences visiting decisions, destination image affects visiting decisions, Ewom also affects visiting decisions.


2019 ◽  
Vol 1 (1) ◽  
pp. 99-108
Author(s):  
Hana Diawati ◽  
Kokom Komariah ◽  
Nor Norisanti

The purpose of this study was to measure the effect of work motivation and self-efficacy on employee performance at PT. Latanza Sinar Abadi, Sukabumi Regency. The population in this study were employees at PT. Latanza Sinar Abadi, Sukabumi Regency. The research method used is descriptive and associative methods. The sample used in this study is using Simple Random Sampling which is included in probability sampling by distributing 100 questionnaires to employees of PT. Latanza Sinar Abadi, Sukabumi Regency. The analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficients and hypothesis testing using a stimulating test (F test). The results of the study, the test coefficient of determination (R2) of 0.822 can be interpreted that the influence of Work Motivation and Self-Efficacy on Employee Performance is 82.2%. The remaining 17.8% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.909, it shows that there is a very strong relationship between work motivation and self-efficacy with employee performance. Based on the F test, get the probability value sig. 0,00 <0,05 which means that together the Work Motivation (X1) and Self-Efficacy (X2) have a significant effect on employee performance (Y). Conclusions, work motivation and self-efficacy have a positive and significant effect on employee performance Keywords: Work Motivation, Self-Efficacy, Employee Performance.


Author(s):  
Lujzaini Achmad ◽  
Dewi Andriani

This study aims to determine the Effect of Stress, Conflict, and Work Environment on Work Morale at PT. Harapan Sejahtera Karya Utama in Sidoarjo. This research includes quantitative research with hypothesis testing. The sample used in this study were 60 employees at PT. Harapan Sejahtera Karya Utama in sidoarjo. The analytical tools used in this study are multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classic assumption test using SPSS version 18 for windows . Primary data in this study were obtained from questionnaires whose measurement used a Likert scale that was tested for validity and reliability. The results of this study prove that Stress, Conflict, and the Work Environment on Work Spirit. Stress has a partial effect on morale, conflict has a partial effect on morale, work environment has a partial effect on morale and for variables that have the most significant effect on morale at PT. Harapan Sejahtera Karya Utama in Sidoarjo. is the Work Environment.


2019 ◽  
Vol 1 (1) ◽  
pp. 37-47
Author(s):  
Tiara Suci Bentar ◽  
Acep Samsudin ◽  
Nor Norisanti

The purpose of this study was to find out and analyze the role of kaizen culture and rewards in increasing employee performance at PT. Pos Indonesia (persero) sukabumi. The variables in this study are kaizen and reward culture as independent variables, and employee performance as the dependent variable. Thissstudy usespprimary data in the form of questionnaire answers and secondaryydata through documents. The data analysissmethod used isddescriptive and associative analysis. The research method used in this study is explanatoryyresearch with a quantitativeaapproach. This type of researchhmethod uses a type of non-probability sampling included in the saturated sample. The data analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the test of the coefficient of determination and multiple correlation coefficients.The results of the test coefficient of determination seen from the value (adjusted R2) of 0.251 can be interpreted that the role of kaizen culture and rewards in improving employee performance amounted to 25.1%. The remaining 74.9% is influenced by other factors outside of this study. Based on the multiple correlation coefficient test seen from the R value of 0.532, it shows that there is a moderate relationship between kaizen culture and reward with employee performance. Keywords: Kaizen Culture, Reward, Performance.


2016 ◽  
Vol 5 (1) ◽  
pp. 857
Author(s):  
Cynthia Asrivionny Adytia ◽  
Yeni Yuniawati

Tourist’s needs of hotel are going higher contributes to the development of the hotel industry in Bandung. In 2013, the number of 5-star hotel has 9 hotels. Among the nine hotels is The Trans Luxury Hotel which opened in 2012 with a 6-star hotel concept. Despite its young age, The Trans Luxury has been able to attract people to stay so the occupancy rate has been able to achieve an average occupancy rate in the city of Bandung. In a period of 20 months, the number of guests who stayed at The Trans Luxury Hotel Bandung was dominated by individual guests, as many as 64%, while the number of business guests only reached 36%. Overall, the number of individual guests who stayed at The Trans Luxury Bandung during the period May 2012 to December 2013 was as much as 43.212 persons. The number of individual guests who stayed at The Trans Luxury Hotel Bandung is still dominated by first timer guests in the amount of 63.38%, so it can be identified that the guest’s intent to return still very low. As a new hotel, The Trans Luxury Hotel Bandung also has a goal to get the loyal customers. In the process of achieving customer loyalty, The Trans Luxury trying to focus on the characteristics of loyalty, one of them with efforts to increase guest’s intent in return to stay. In order to increase the guest’s intent in return to stay, The Trans Luxury Hotel Bandung implementing marketing strategies that focus on the individual guests, one of which is to implement customer experience. In this study, the independent variable (X) which is used is the customer experience includes the physical environment and social interaction. The dependent variable (Y) is revisit intention. This type of research is descriptive verification, and the method used was a survey with simple random sampling technique, and then obtained a total sample of 100 respondents. Techniques of data analysis and hypothesis testing used is a multiple linear regression analysis. The results showed that there is a strong relationship between customer experience with revisit intention which is equal to 0.658 and simultaneously the customer experience effect on revisit intention of 43.3%.


2019 ◽  
Author(s):  
Riki Handika ◽  
Febsri Susanti

The purpose of this study was to analyze the effect of reliability, responsiveness, assurance, empathy and tangibles to satisfaction of customer credit at PT. BPR JKT Pariaman. The population in this study are all customers of credit at PT. BPR JKT Pariaman. The sampling technique is random sampling, while the number of samples used for the analysis is 86 clients. The data analysis technique used to test the hypothesis is multiple linear regression. In this study, there are two independent variables, namely reliability, responsiveness, assurance, empathy and tangibles. Variables that have a significant influence on customer satisfaction credit at PT. BPR JKT Pariaman is responsiveness, assurance, and empathy. While the value of correlation coefficient obtained in this study amounted to 0.970, this shows that there is a very strong relationship between reliability, responsiveness, assurance, empathy and tangibles to satisfaction of customer credit at PT. BPR JKT Pariaman. For the coefficient of determination in this study was found to be 0.937 or equal to 93.7%. The results showed that of the credit customer satisfaction at PT. BPR JKT Pariaman which can be explained by reliability, responsiveness, assurance, empathy and tangibles amounting to 93.7%, while 6.3% thought to be explained by other factors not examined in this study, such as trust, customer value perception, and the company's image. Based on the test results of multiple linear regression analysis, it was found that the variable reliability, responsiveness, assurance, empathy and physical evidence of a positive effect on customer satisfaction credit at PT. BPR JKT Pariaman. This study provides practical recommendations for the management of PT. BPR JKT Pariaman to continue to improve responsiveness, assurance, and empathy in the future. This is due to responsiveness, assurance, and empathy have a significant impact on customer satisfaction credit at PT. BPR JKT Pariaman.


Jurnal Niara ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 46-52
Author(s):  
Musfawati Musfawati

This study aims to analyze and examine the influence of leadership and motivation of the university employee work preformance Lancang Kuning Pekanbaru. Research Methodology used is descriptive quantitative, while the population in this study are university employees who Lancang Kuning numbered 70 people. The Sampling Technique Is Stratifed Proportional Random Sampling. To determine the relationship and the influence of an independent variable to the model variables are bound to use Multiple Linear Regression Analysis. While to test the hypothesis using statistical tests. Research results show that the calculation statistically obtained Multiple Correlation Coefficient (r) with p value>0,05.             Coefficient Of Determination (R2) OF 0,825 means that about 82,5% of leadership and motivational factors influencing job performance of employees Pekanbaru Universitas Lancang Kuning. Significant influence of leadership and motivational factors work against a university employee’s work performance Pekanbaru Lancang Kuning Presumptuous. Shown from Fhitung greater than the level Ftabel α = 5%. Of the research results show that FCountdown = 0,0000 and 6,992 > tCountdown = 1.660. These results show that leadership factors have a relationship and the most dominant influence on employee perfomance Lancang Kuning Pekanbaru University


2020 ◽  
Vol 8 (1) ◽  
pp. 87-97
Author(s):  
Nana Diana ◽  
Tati Apriani

This study aims to examine the influence of investment returns and Risk Based Capital (RBC) Tabarru Funds to the profit of sharia life insurance in Indonesia from 2014-2019. This study The type of this research is quantitative research with descriptive verification as a method. This research method uses descriptive verification method with quantitative approach. The data used in this study were sourced from the financial statements of Islamic life insurance companies in Indonesia for the 2014-2019 period. Then the data obtained were analyzed using multiple linear regression analysis and hypothesis testing consisting of t test and f test with the help of SPSS 21 software. The sampling technique uses non probability sampling with purposive sampling technique. Based on the results of the study it can be seen that the development of investment returns on Sharia Life Insurance in Indonesia has fluctuated and even suffered losses. While the development of Risk Based Capital (RBC) has increased and decreased but overall above 120% as determined by the government. Likewise, the profits earned in each year fluctuate. The results of statistical tests show that investment results partially have a positive effect on profit and Risk Based Capital (RBC) of Tabarru funds partially has a negative effect on profit. Simultaneously investment return and Risk Based Capital (RBC) affect on profit. In addition, the results of the coefficient of determination (R2) were obtained which obtained a value of 81%. This shows that the variable investment returns and Risk Based Capital (RBC) can affect earnings by 81% and the remaining 19% is influenced by other variables not used in this study.


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