scholarly journals THE INFLUENCE OF PRODUCT VARIATIONS, PRICES AND SALES PROMOTIONS ON CONSUMER DECISIONS IN BUYING MITSUBISHI CARS IN SURAKARTA

Author(s):  
M. Hasan Ma'ruf

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000

2018 ◽  
Vol 10 (2) ◽  
pp. 182
Author(s):  
Syardiansah Syardiansah ◽  
Afriadi Afriadi ◽  
Muhammad Nur Daud

This study aims to determine the effect of emotional Quotient and spiritual Quotient on employee performance at PDAM Tirta Peusada, East Aceh Regency. The number of samples in this study is 65 respondents using non-probability sampling technique that is saturated sampling. Data analysis method used is multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination. The regression equation obtained is K = 2.138 + 0.442X1 + 0.218X2. The results of this study explain that emotional Quotient and spiritual Quotient have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh District, where from the results of the t test, the value of t sig is obtained. emotional Quotient variable is 0.018 <0.05, and spiritual Quotient variable is 0.033 <0.05. Emotional Quotient and spiritual Quotient simultaneously have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh Regency, where the F test results obtained t sig values. 0.011 <0.05. From the analysis of the coefficient of determination, it is known that emotional Quotient and spiritual Quotient affect employee performance at PDAM Tirta Peusada Aceh Timur by 47.2%, while the remaining 52.8% is influenced by other variables outside this research model.


2019 ◽  
Vol 8 (2) ◽  
pp. 43
Author(s):  
Shysilia Rennarda Sumual ◽  
Roy F. Runtuwene ◽  
Wehelmina Rumawas

This study aims to examine the Effect of Spiritual Intelligence and Ethical Behavior on Organizational Commitment at PT. Pegadaian Persero CP Karombasan - Manado. The population in this study were employees of PT. Pegadaian Persero CP Karombasan - Manado. The study sample used Genuine Sampling, the data sources were primary and secondary. The data analysis technique used is validity test, normality test, reliability test, multiple linear regression analysis, and coefficient of determination analysis, t test hypothesis and F test. The results of this study indicate that partially (t test) spiritual intelligence has a significant effect on organizational commitment with it is known that the value of t count is greater than t table. Ethical behavior does not significantly influence organizational commitment with the value of t calculated less than the value of t table. Based on the results of the F test it can be concluded that spiritual intelligence and ethical behavior have a significant effect on organizational commitment, this can be seen from the calculated F value greater than F table.


2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Candra Nugroho ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati

This study aims to determine the effect of partial and simultaneous coffee purchases at the Dialogue in Sukoharjo. This type of research is quantitative research. The population in this study were 100 people in Dialogkopi Sukoharjo, while the sample used was 25. Then the data were analyzed using SPSS version 22, with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The F test results indicate that product quality, price and location simultaneously and significantly influence purchasing decisions at Dialogkopi Sukoharjo. The results of the t test show that product quality has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo , the value of having a positive and significant influence on purchasing decisions at Dialogkopi Sukoharjo and location has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo. The coefficient of determination shows that the variables of product quality, price and location have an influence of 72.6% on the purchasing decision variable at Dialogkopi Sukoharjo Keywords: Product quality, price, location, purchase decision


2020 ◽  
Vol 9 (2) ◽  
pp. 53-61
Author(s):  
Darman Syafei ◽  
Hilmi Wiranawata

This study aims to determine the effect of conflict and work stress on employee productivity at PT Indomaret Prismatama Data used secondary data. The analysis used is a classic assumption, multiple linear regression analysis, t test, F test and coefficient of determination analysis. T test results show that conflict (X1) affects the work productivity of employees and work stress also (X2) affects the work productivity of employees (Y) employees at PT Indomarco Prismatama Baturaja. The F test results found that work conflict and stress jointly affect the work productivity of employees (Y) at PT Indomarco Prismatama Baturaja. The magnitude of the contribution of conflict (X1) and work stress (X2) of 88.5% on the ups and downs of employee work productivity (Y) while the remaining 11.5% is influenced by other variables not included in the research model.


2021 ◽  
Vol 5 (2) ◽  
pp. 128-135
Author(s):  
Syamruddin Syamruddin ◽  
Rama Fitradana Kusuma

The purpose of this study was to determine the correlation between price and product completeness with purchasing decisions either partially or simultaneously at Zami Mart, Tangerang. The method used in this research is descriptive quantitative. While the data analysis techniques used in this study are Simple Linear Regression Analysis, Multiple Linear Regression Analysis, Coefficient of Determination Analysis, and Hypothesis Testing (t test and F test). The results showed a correlation between price and product completeness with purchasing decisions. Based on the analysis of the coefficient of determination obtained R Square (R2) = 0.426, where KD = R2 x 100% = 0.426 x 100% = 42.6%. Price and product completeness have a correlation of 42.6% on purchasing decisions, while the remaining 57.4% are influenced by other variables. Furthermore, according to the hypothesis test there is a correlation between price and purchasing decisions where according to the results of the t test, the value of t count > t table (3.999 > 1.98472). Then the completeness of the product has a correlation with purchasing decisions, where according to the results of the t test, the value of t count > t table (3.671 > 1.98472). Furthermore, the price and completeness of the product have a correlation with purchasing decisions. Based on the results of the F test, the calculated F value is greater than F table or 36,011 > 3,090.


2019 ◽  
Vol 1 (2) ◽  
pp. 310-320
Author(s):  
Rayyisa Nurul Haq ◽  
Acep Samsudin ◽  
Faizal Mulia Z

The purpose of this study was to analyze the effect of fashion and lifestyle involvement on impulsive purchases of distro platt mars. The method in this study uses a type of probability sampling, including simple random sampling. The analysis technique used is the validity test, reliability test, multiple linear regression analysis including the coefficient of determination test, multiple correlation coefficients, and testing the hypothesis using the test simultaneously (F test). The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.325 can be interpreted that the influence of Fashion Involvement and Shopping Lifestyle on Impulsive Purchases is 32.5%. The remaining 67.5% is influenced by other factors outside this study. Based on the multiple correlation coefficient test seen from the R value of 0.582 shows that there is a strong relationship between fashion involvement and shopping lifestyle with impulsive purchases. Based on the F test the probability value sig. 0,000 <0.05. Conclusions, together with Fashion Involvement (X1) and Shopping Lifestyle (X2) significantly influence Impulsive Purchase (Y). Keywords: Fashion Involvement, Shopping Lifestyle, Impulsive Purchasing


2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.


2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.


2018 ◽  
Vol 12 (1) ◽  
pp. 17-22
Author(s):  
Any Isvandiari ◽  
Bagus Al Idris

This study aims to determine: (1). The influence of leadership on employee performance of PT Central Capital Futures Malang Branch; (2). The influence of work discipline on employee performance of PT Central Capital Futures Malang Branch; (3). The influence of leadership and work discipline simultaneously on employee performance of PT Central Capital Futures Malang Branch. The research method is quantitative causality or causal with multiple linear regression analysis technique. The population is all 37 employees with 37 samples using full sampling (census). Hypothesis test using t test (partial) and F test (simultaneous). The result of t test (partial) shows that leadership has positive and significant effect to employee's performance, work discipline has positive and significant impact to employee's performance; and F test results (simultaneous) indicate that leadership And Work Discipline Together Effect On Employee performance.


2020 ◽  
Vol 15 (1) ◽  
pp. 144-153
Author(s):  
Buyung Nova Tri Anggono ◽  
Istiatin . ◽  
Solichul Hadi A B

The aims of this study is to determine and explain the simultaneous and partial influence of perceptions of ease, risk and trust in the decision to use Gopay. The research method of this study was quantitative descriptive method. The population is all active student of Batik Islamic Surakarta University. The number of sample was determined by using Slovin formula which has result of 100 respondents. The sampling technique was using purposive sampling method meanwhile questionnaire was used to collect the data. The technique of the data analysis used in this study are the classical assumption test instrument and hypothesis test (multiple linear regression analysis, F test, t test and coefficient of determination) with the help of SPSS Statistics. The results of this study shows that the variable perception of ease, risk and trust affect the decision to use Gopay. The t-test results shows the perception of ease affect the decision to use Gopay. The risk does not affect the decision to use Gopay. Trust influences the decision to use Gopay. Suggestions from this research are Gopay should increase its convenience, reduce risk, and maintain credibility so that consumers will continue to trust Gopay


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