Promotional training through outdoor advertisements and digital media publications

2021 ◽  
Vol 6 (10) ◽  
pp. 1844-1848
Author(s):  
Fajar Junaedi ◽  
Filosa Gita Sukmono
Keyword(s):  
Elementary Schools ◽  
Mass Media ◽  
Digital Media ◽  
Service Program ◽  
Outdoor Advertising ◽  
Public And Private ◽  
The Public ◽  
School Activities ◽  
Special Region ◽  
Yogyakarta City

SD Muhammadiyah Kalangan is located in Baturetno Village, Banguntapan, Bantul, Yogyakarta Special Region. The location of SD Muhammadiyah Kalangan is actually strategic because it is on the border of Bantul Regency, Yogyakarta City and Sleman Regency, however the competition is very tight. Within a 5-kilometer radius, there are at least 7 schools, both public and private elementary schools. The location of SD Muhammadiyah Kalangan is far from the highway, so the name of the school is not known to the public. In online mass media, the name SD Muhammadiyah Kalangan also appears very rarely. In fact, the publication of school activities in online mass media is important. Based on these two issues, this service program will focus on increasing school promotion through outdoor advertising and publications in the mass media. Activities are carried out with advertising workshops and digital media publications. This activity produces school advertisements in the form of outdoor advertisements and publications in digital media as school promotion media.

Im Archiv der Öffentlichkeit

2013 ◽  
Vol 4 (2) ◽  
Author(s):  
Rudolf Maresch
Keyword(s):  
Mass Media ◽  
Public Sphere ◽  
Digital Media ◽  
Structural Transformation ◽  
The Internet ◽  
Human Beings ◽  
Oder Eine ◽  
The Public ◽  
Postal Services ◽  
The Public Sphere

Durch den digitalen Medienwandel ist der Begriff der Öffentlichkeit problematisch geworden. Die Debatte fokussiert sich zumeist auf die Frage, ob die sogenannte bürgerliche Öffentlichkeit durch das Internet im Niedergang begriffen ist oder eine Intensivierung und Pluralisierung erfährt. Rudolf Maresch zeichnet die berühmte Untersuchung der Kategorie durch Jürgen Habermas nach und zieht den von ihm konstatierten Strukturwandel der Öffentlichkeit in Zweifel. Dagegen verweist er auf die gouvernementalen und medialen Prozesse, die jede Form von Kommunikation immer schon gesteuert haben. Öffentlichkeit sei daher ein Epiphänomen nicht allein des Zeitungswesens, sondern der bereits vorgängig ergangenen postalischen Herstellung einer allgemeinen Adressierbarkeit von Subjekten. Heute sei Öffentlichkeit innerhalb der auf Novitäts- und Erregungskriterien abstellenden Massenmedien ein mit anderen Angeboten konkurrierendes Konzept. Mercedes Bunz konstatiert ebenfalls eine Ausweitung und Pluralisierung von Öffentlichkeit durch den digitalen Medienwandel, sieht aber die entscheidenden Fragen in der Konzeption und Verteilung von Evaluationswissen und Evaluationsmacht. Nicht mehr die sogenannten Menschen, sondern Algorithmen entscheiden über die Verbreitung und Bewertung von Nachrichten. Diese sind in der Öffentlichkeit – die sie allererst erzeugen – weitgehend verborgen. Einig sind sich die Autoren darin, dass es zu einer Pluralisierung von Öffentlichkeiten gekommen ist, während der Öffentlichkeitsbegriff von Habermas auf eine singuläre Öffentlichkeit abstellt. </br></br>Due to the transformation of digital media, the notion of “publicity” has become problematic. In most cases, the debate is focused on the question whether the internet causes a decline of so-called civic publicity or rather intensifies and pluralizes it. Rudolf Maresch outlines Jürgen Habermas's famous study of this category and challenges his claim concerning its “structural transformation,” referring to the governmental and medial processes which have always already controlled every form of communication. Publicity, he claims, is an epiphenomenon not only of print media, but of a general addressability of subjects, that has been produced previously by postal services. Today, he concludes, publicity is a concept that competes with other offers of mass media, which are all based on criteria of novelty and excitement. Mercedes Bunz also notes the expansion and pluralization of the public sphere due to the change of digital media, but sees the crucial issues in the design and distribution of knowledge and power by evaluation. So-called human beings no longer decide on the dissemination and evaluation of information, but algorithms, which are for the most part concealed from the public sphere that they produce in the first place. Both authors agree that a pluralization of public sphere(s) has taken place, while Habermas's notion of publicity refers to a single public sphere.

Media, War, and Foreign Policy

2019 ◽  
Author(s):  
Sean Aday
Keyword(s):  
Mass Media ◽  
Digital Media ◽  
Media Coverage ◽  
Military Intervention ◽  
Public Attitudes ◽  
Political Elites ◽  
The Public ◽  
The Press ◽  
Strong Consensus ◽  
Great Burden

Mass media play an important but often misunderstood role in wartime. Political elites try to marshal support for military intervention (or justify avoiding such involvement) through the press. Media sometimes serve as watchdogs, holding leaders accountable for their claims and actions in times of conflict, but more often appear to act as uncritical megaphones for bellicose rhetoric. The public, meanwhile, has little choice but to see war through the prism of media coverage, placing a great burden on the press to cover conflicts truthfully and thoroughly, a responsibility they sometimes live up to, but in important ways do not. Scholarship about these issues goes back decades, yet many questions remain unanswered or up for debate. There seems to be strong consensus that media coverage of conflict is even more elite driven than is domestic coverage, for instance, yet how much that matters in shaping public attitudes and support for war remains contested. Similarly, research consistently shows that the press shies away from showing casualties, yet the effects of exposure to casualty information and images are still not well understood. Finally, digital media seem to be important factors in contemporary crises and conflicts, but scholars are still trying to understand whether these platforms more serve the interests of protest or repression, peace or violence, community or polarization.

scholarly journals An Investigation of the Use of Language, Social Identity and Multicultural Values for Nation-Building in Malaysian Outdoor Advertising

2019 ◽  
Vol 8 (1) ◽  
pp. 18 ◽  
Author(s):  
Siti Ahmad Tajuddin ◽  
Noraini Zulkepli
Keyword(s):  
Social Identity ◽  
Mass Media ◽  
Nation Building ◽  
Semiotic Analysis ◽  
Outdoor Advertising ◽  
The Public ◽  
Visual Elements ◽  
The Mass Media ◽  
Social Messages ◽  
Diverse Cultures

The mass media in the form of advertising is extensively employed in the process of nation-building in Malaysia. Advertising has been used as an important tool for educating the public about State issues, ensuring diverse cultures are equally represented and the multicultural values are emphasized to the fullest. The objective of the present study is to investigate how outdoor advertising, particularly billboards, promotes the language, social identity, and multicultural values of Malaysian society for nation-building. In Malaysia, the extensive use of advertisements has been argued as one of the most powerful mechanisms to enhance Malaysian identity, foster interactions and thus contribute to the process of nation-building even though it is portrayed in a banal and routine way. To achieve its objective, this paper utilizes semiotic methodology to examine 11 billboards to understand the relationships between texts and visuals that communicate messages to the public. The findings revealed that the billboards do not only communicate pro-social messages, but also reflect the language, social identity and multicultural values of Malaysian society towards nation-building. This study expands the work of outdoor advertising within the Malaysian society and contributes to Semiotic Analysis by examining textual-visual elements of billboards.

Royal Losses, Symbolic Politics and Media Events in Interwar Europe: Responses to the Accidental Deaths of King Albert I and Queen Astrid of Belgium (1934–1935)

2015 ◽  
Vol 24 (2) ◽  
pp. 155-174 ◽  
Author(s):  
CHRISTOPH DE SPIEGELEER
Keyword(s):  
Mass Media ◽  
National Politics ◽  
Public And Private ◽  
Interstate Relations ◽  
Royal Court ◽  
The Public ◽  
War Experience ◽  
Interwar Europe ◽  
Modern Mass ◽  
The Impact

AbstractThis article examines the public and private responses to the accidental deaths of King Albert I and Queen Astrid of Belgium in 1934 and 1935. The public and private mourning for Albert and Astrid and the impact of their deaths and funerals can only be understood when we analyse these events against the background of structural transformations in national identity, international and national politics and media culture in interwar Europe. The analysis of the responses to these events thus offers unique insights into the relationship between the Belgian monarchy, politics and modern mass media in the 1930s. The memory of the war experience permeated both funerals through the massive presence of war veterans. Condolence letters to the royal court show how Astrid's popularity made the Belgian monarchy more human and approachable than it had ever been, while their sudden deaths simultaneously stimulated the mystification of both royal figures. Albert's funeral even constituted an event of symbolic significance in the interstate relations of Belgium with France. The meaning of both these high-profile deaths was negotiated within the mass media.

scholarly journals Airtime: the public sphere, the public screen, and AIDS activism in contemporary North America

2021 ◽  
Author(s):  
Jennifer Burwell
Keyword(s):  
Mass Media ◽  
Public Sphere ◽  
Social Space ◽  
Media Culture ◽  
Public And Private ◽  
The Public ◽  
Aids Activism ◽  
Private Citizens ◽  
The Mass Media ◽  
The Public Sphere

Through a complex web of technological innovations, social and political changes, and market forces over the last century, we have witnessed vast changes in the arrangement and environments of public and private space. Douglas Kellner observes that "a media culture has emerged in which images, sounds, and spectacles help produce the fabric of everyday life, dominating leisure time, shaping political views and social behavior, and providing the materials out of which people forge their very identities" (Media Culture, 1). The introduction of visual media such as television and personal computers, as well as the popularization of the internet over the last two decades, has brought about major shifts in our conception of the public sphere. Most notable is the transformation, outlined by Jurgen Habermas, from the bourgeois public sphere to a public sphere marked and shaped by mass media and spectacle. Ideally, Habermas' bourgeois public sphere is structured as a social space in which private citizens may assemble to discuss, debate, and come to consensus in order to mediate between the state and civil society. According to Habermas, however, this ideal has been brought to its demise largely because of the influence of the mass media. Habermas' ideal public sphere rests on notions of consensus brought about by rational debate which has been replaced by consumption and uncritical reception. He concludes that the "world fashioned by the mass media is a public sphere in appearance only" (Structural Transformation 171).

scholarly journals Literasi Digital Pelajar di Yogyakarta: dari Consuming ke Prosuming Literacy

2021 ◽  
Vol 10 (1) ◽  
pp. 137-159
Author(s):  
Puji Rianto ◽  
Ade Irma Sukmawati
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Literacy ◽  
School Students ◽  
Production And Distribution ◽  
Quota Sampling ◽  
Age Range ◽  
Selection Of ◽  
Special Region ◽  
Yogyakarta City

Pelajar pada rentang usia 13-19 tahun menjadi kelompok yang paling banyak menggunakan media sosial. Penelitian ini dilakukan untuk mengetahui tingkat literasi digital pelajar di Kota Yogyakarta dengan menggunakan sepuluh indikator yang dirumuskan oleh Japelidi, yakni akses, seleksi, pemahaman, distribusi, produksi, analisis, verifikasi, evaluasi, partisipasi, dan kolaborasi. Remaja dipilih sebagai responden penelitian karena merupakan rentang usia yang paling aktif dalam menggunakan media sosial. Penelitian dilakukan dengan menyebar kuesioner kepada siswa sekolah di wilayah Daerah Istimewa Yogyakarta dengan rentang usia 13-19 tahun sejumlah 60 responden secara luring. Pemilihan responden menggunakan kuota sampling. Hasil penelitian menunjukkan bahwa pola penggunaan media digital pelajar di Yogyakarta memiliki kecenderungan berada pada rentang tinggi untuk konsumsi, cukup untuk produksi dan distribusi, namun rendah untuk partisipasi dan kolaborasi. Students at aged between 13 to 19 are the second biggest group using social media. The purpose of this study was to see the digital literacy level of students in Yogyakarta City using ten indicators formulated by Japelidi, namely access, selection, understanding, distribution, production, analysis, verification, evaluation, participation, and collaboration. Students were chosen as research respondents because they are the most active in using social media, especially in Yogyakarta. The research was conducted by distributing questionnaires offline to school students in the Special Region of Yogyakarta with an age range of 13-19 years, with 60 respondents. The selection of respondents using quota sampling. The results showed that students' use of digital media in Yogyakarta tends to be high for consumption, sufficient for production and distribution, but low for participation and collaboration. 

scholarly journals MANIFESTASI PRAGMATISME PENDIDIKAN POLITIK (Analisis Resepsi pada Komodifikasi Berita Selebriti Politisi)

2018 ◽  
Vol 1 (1) ◽  
pp. 40-54
Author(s):  
Wahyuni Choiriyati
Keyword(s):  
Mass Media ◽  
Digital Media ◽  
Political Education ◽  
The Political ◽  
Online Media ◽  
The Public ◽  
Political Role ◽  
The Media ◽  
Public Meanings ◽  
Depth Interviews

Celebrity politicians and mass media attract public’s attention. News about celebrity politicians become a commodity for mass media and it increases the popularity of the celebrity politicians. This creates relationships of capitalism motion in mass media that has penetrated digital media. Focus of this study is public meanings about celebrity politicians on online media. Using qualitative methods and in-depth interviews, this study shows how the practice of the commodification content of celebrity politicians and mass media was interwoven. The result also shows that the practice of the commodification of online media content in the fabric of pragmatism has no exercise of political education efforts through the media. Media were supposed to carry out their duties in an effort to educate the public actually shirking its duty. Practice capitalism in media shallow public thinking on the political dynamics in Indonesia. The struggle between the interests of the media as an institution of political education and vice versa become imaging agents on the political role. This siltation is the embryo of the normalization of news construction power that led towards pragmatism.

scholarly journals The Smokescreen of Media during COVID-19 and Its Perpetual Resolutions: A Thick Description

2020 ◽  
Vol V (IV) ◽  
pp. 10-16
Author(s):  
Malik Adnan ◽  
Irem Sultana ◽  
Muhammad Basharat Hameed
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Digital Media ◽  
Psychological Disorders ◽  
Vital Role ◽  
Communication Barriers ◽  
Fake News ◽  
Thick Description ◽  
The Public ◽  
Significant Data

Regarding the information of Coronavirus, the platform of social and mass media played a vital role. As there was little knowledge about COVID-19 at the beginning, numerous fake news, misinformation, and rumors were spread by the digital media across the globe, which made people lose their nerves and panic decisions. To weaken and stop the spreading of misinformation and fake news in the course of the COVID-19 pandemic are requisite because the misinformation and rumors about the pandemic create anxiety, distress, and disturbance among the public, and leads them to several psychological disorders. Instead of viewing social media as a tributary channel, it must be organized to deliver significant data and information. Moreover, it lets people report their questions directly. Several governments have taken drastic steps to hold the pandemic of misinformation, globally; however, several measures are mandatory to avert such communication barriers

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