scholarly journals RESEARCH OF PRACTICE OF USE OF ONLINE ADVERTISING TOOLS IN THE ACTIVITIES OF SMALL BUSINESSES

2020 ◽  
Vol 6 (4(73)) ◽  
pp. 63-68
Author(s):  
N.R. Chekashkina ◽  
P.A. Chicherina ◽  
I.F. Ichmelyan
Keyword(s):  
Small Businesses ◽  
Financial Stability ◽  
Online Advertising ◽  
Cost Effective ◽  
The Internet ◽  
Support Measures ◽  
Qualified Personnel ◽  
Effective Advertising ◽  
The One ◽  
Marketing Budgets

The relevance of the chosen topic is due to the search for growth reserves for small businesses in a difficult economic period, when, on the one hand, business is forced to suspend its activities for an indefinite time, on the other hand, consumer capacity is declining, and state support measures are insufficient for the fast launch of the economy. In this regard, small businesses primarily suffer losses, and the reduction of quarantine measures and the opening of enterprises does not guarantee a speedy recovery of financial stability of business, which will undoubtedly affect marketing budgets. In search of the most cost-effective advertising ways and close communications with consumers, business turns to the Internet, which role is confirmed by statistics of the last two years: the focus of business is shifting towards online and currently exceeds the volume of the traditional advertising market. The study analyzed how successfully small businesses use Internet tools, found out which ones are more preferable, are there qualified personnel in the company, whether the effectiveness of the selected tools is analyzed, what difficulties companies face and how they solve them, and given recommendations.

scholarly journals Internet Entrepreneurship Education and its Role in Online Business

Economics ◽  
2015 ◽  
pp. 1025-1034
Author(s):  
Mehdi Behboudi ◽  
Nazanin Jalili ◽  
Kobra Najafi
Keyword(s):  
Education Program ◽  
Entrepreneurship Education ◽  
Cost Effective ◽  
The Other ◽  
The Internet ◽  
Effective Strategies ◽  
The World ◽  
Managerial Implications ◽  
Online Business ◽  
The One

The present paper aims to analyze the online entrepreneurship education program and its role in developing online business, specifically in Iran. Seeking cost effective strategies from governors as well as developing ICT infrastructures makes it imperative to study how Internet-based methods could help to educate entrepreneurs in Iran. Accordingly, the authors evaluated the current situation of the existing programs on the one hand and reviewed various well-known programs all around the world on the other hand. The critical successful factors and the weakness of Iranian current entrepreneurial courses have mentioned and criticized. The authors developed a theoretical framework relating to online entrepreneurship education program with the purpose of training entrepreneurs through the Internet. The paper concludes by stating managerial implications and governments obligations.

Small Businesses

2021 ◽  
pp. 227-237
Author(s):  
Pratap Chandra Mandal
Keyword(s):  
Small Businesses ◽  
Word Of Mouth ◽  
Digital Communication ◽  
Marketing Research ◽  
Cost Effective ◽  
The Internet ◽  
Target Market ◽  
Brand Associations ◽  
Scarce Resources ◽  
Buzz Marketing

Positioning and branding in the minds of the target market are imperative for any company. Small businesses find it challenging because of limited resources and budgets. Small businesses adopt a number of innovative ideas and initiatives to develop and build their brands. They focus on finding a compelling product and improving its performance, establishing brands with limited associations, and providing product and service trials for customers. They use the internet optimally to do digital communication and depend on word of mouth and buzz marketing to do cost-effective communications. They develop an integrated set of brand elements and leverage secondary brand associations. They utilize their scarce resources optimally, conduct cost-effective marketing research to analyze their customers, and focus on concentrated marketing. All these strategies and initiatives help small businesses to position and establish their brands in the minds of the target market.

Internet Entrepreneurship Education and its Role in Online Business

2014 ◽  
Vol 5 (2) ◽  
pp. 37-46 ◽  
Author(s):  
Mehdi Behboudi ◽  
Nazanin Jalili ◽  
Kobra Najafi
Keyword(s):  
Education Program ◽  
Entrepreneurship Education ◽  
Cost Effective ◽  
The Other ◽  
The Internet ◽  
Effective Strategies ◽  
The World ◽  
Managerial Implications ◽  
Online Business ◽  
The One

The present paper aims to analyze the online entrepreneurship education program and its role in developing online business, specifically in Iran. Seeking cost effective strategies from governors as well as developing ICT infrastructures makes it imperative to study how Internet-based methods could help to educate entrepreneurs in Iran. Accordingly, the authors evaluated the current situation of the existing programs on the one hand and reviewed various well-known programs all around the world on the other hand. The critical successful factors and the weakness of Iranian current entrepreneurial courses have mentioned and criticized. The authors developed a theoretical framework relating to online entrepreneurship education program with the purpose of training entrepreneurs through the Internet. The paper concludes by stating managerial implications and governments obligations.

scholarly journals The Importance of Partnerships: The Relationship between Small Businesses ICT and Local Communities

10.28945/3169 ◽  
2007 ◽  
Author(s):  
Darlington Onojaefe ◽  
Marcus Leaning
Keyword(s):  
Small Businesses ◽  
New Technologies ◽  
Small Scale ◽  
The Internet ◽  
Business Managers ◽  
South Wales ◽  
Regulatory Bodies ◽  
The One ◽  
The Uk ◽  
Operational Issues

The deployment of new technologies such as the Internet is often understood to positively change the way that business works. However it is important to realise that success is not automatic and a number of other factors must also be considered. In this paper it is argued that a wider range of skills is needed than just technical skills, and a wider vision is needed than just the vision of one business. Small businesses, widely considered a suitable vehicle for sustainable development, must be seen in the context of their communities, for their relationship with public sector agencies and other supporting and regulatory bodies, and as partners to much larger businesses. This paper is based on small-scale qualitative fieldwork conducted with small businesses that make extensive use of ICT located in Cape Town, South Africa and Swansea in South Wales, a deprived region of the UK. It was found that for businesses to succeed a range of competencies are by business managers needed that facilitate relationships and partnerships, these are in addition to the skills needed for simple internal operational issues. Moreover as the nature of partnerships change the mix of required competencies vary from one circumstance to another. A model is presented that shows some of the critical relationships between the Internet (on the one hand) and the stakeholders of a business and the relationships with them (on the other).

Remote Heart Beat Monitoring System

2019 ◽  
Vol 7 (1) ◽  
pp. 5-10
Author(s):  
Saman Shahid ◽  
Saima Zafar ◽  
Mansoor Imam ◽  
Muhammad Usman Chishtee ◽  
Haris Ehsan
Keyword(s):  
Heart Diseases ◽  
Cost Effective ◽  
Heart Beat ◽  
The Internet ◽  
Android Application ◽  
Development Environment ◽  
Future Assessment ◽  
Pulse Sensor ◽  
Hospital Visits ◽  
Monitoring Module

There is an increased prevalence of heart diseases in developing countries and continuous monitoring of heart beats is very much important to reduce hospital visits, health costs and complications. The Internet of Things (IoT) equipped with microcontrollers and sensors can give an easy and cost-effective remote health monitoring. We developed a Heart Beat monitoring module based on an android application. The software involved was the Android Application developed using Android Studio, which is the Integrated Development Environment (IDE). This app retrieved the data from the open IoT platform thingspeak.com. A highly sensitive Pulse Sensor was used to measure the heartbeat of the patient automatically. An Arduino Uno microcontroller interfaced with a Wi-Fi module ESP8266 used to transmit pulse reading over the internet using Wi-Fi. The heartbeat was displayed on the LCD of the patient in run-time. The heartbeat in beats per minute (BPM) was plotted against time (minutes). A mounted pulse sensor to the patient had monitored the heartbeat and transmitted it in the form of voltage signal to the microcontroller, which converted it back into a mathematical value. The Arduino transmitted the data onto the thingspeak.com portal, where it was plotted on a graph and the values were stored for future assessment. The user of the app was given a things peak API and the channel number as an access code, through which physician or nurse can accessed the patient’s data. IoT based heartbeat module as an android application can provide a convenient, cost effective and continuous remote measurements for heart patients to help physicians and nurses update. This app can reduce the burden of hospital visits or admissions for elderly patients.

The interaction of higher education system with the labor market: A study of the labor market in the regions of the Volga Federal District

2020 ◽  
Vol 26 (2) ◽  
pp. 456-480
Author(s):  
R.B. Galeeva
Keyword(s):  
Higher Education ◽  
Labor Market ◽  
Education System ◽  
Federal District ◽  
Highly Qualified ◽  
Expert Survey ◽  
Higher Education System ◽  
Qualified Personnel ◽  
The Republic ◽  
The One

Subject .This article discusses the need to bring into line with the future activities of specialists the content of their preparation, the formation of a system model of higher education, which takes into account today's and prospective requirements of the labor market. Objectives. The article aims to research the labor market in four regions of the Volga Federal District of the Russian Federation: the Republic of Tatarstan, Mari El Republic, Chuvash Republic, and the Ulyanovsk oblast, as well as discuss problems and prospects of interaction of universities with enterprises and organizations of these regions. Methods. For the study, I used the methods of logical and statistical analyses, and in-depth expert survey. Results. The article analyzes the state of regional labor markets, presents the results of the expert survey of labor market representatives and heads of the regional education system, and it defines possible ways of harmonizing the interaction of universities with the labor market. Conclusions. The article notes that although the number of employed with higher education is growing, at the same time there is a shortage of highly qualified personnel in certain professions, on the one hand, and unskilled workers, on the other. Also, the article says that the universities do not prepare the necessary for the regions specialists in a number of professions or they provide a set of competencies different from the requirements of the labor market, so it is necessary to form and develop effective directions of cooperation between educational institutions and employers.

E-Insurance :A Platform For Insurance Penetration In India

2019 ◽  
Vol 118 (6) ◽  
pp. 90-93
Author(s):  
L. Terina Grazy ◽  
Dr.G. Parimalarani
Keyword(s):  
Insurance Industry ◽  
Cost Effective ◽  
Online Marketing ◽  
Insurance Companies ◽  
The Internet ◽  
Insurance Sector ◽  
The People ◽  
Cost Effective Approach ◽  
Time And Energy ◽  
Work Done

E-commerce is a part of Internet Marketing. The arrival of Internet made the world very simple and dynamic in all the areas. Internet is the growing business as a result most of the people are using it in their day to day life. E-commerce is attractive and efficient way for both buyers and sellesr as it reduce cost, time and energy for the buyer. No surprise the insurance sector has become quite active within the internet sphere. Most insurance companies are offering policies to be brought online and also the portals for paying premiums. It actually saves from hassles involved in going to an insurance office and spend hours to get the insurance work done. Insurance has become an important and crucial aspect of life. Online insurance is the best and most cost effective approach of taking the insurance deal. This paper focused on influence of online marketing on the insurance industry in India, usage of internet in India , the internet penetration in India and the online sale of insurance product by the insurance sector.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

Internet usage patterns and gender differences: a decision tree approach

2019 ◽  
Author(s):  
Dijana Kovacevic ◽  
Ljiljana Kascelan
Keyword(s):  
Decision Tree ◽  
Internet Usage ◽  
The Internet ◽  
Modified Model ◽  
Explanatory Variables ◽  
Internet Users ◽  
Usage Patterns ◽  
And Gender ◽  
The One ◽  
Web Developers

<p> </p> <p>the present study deals with a more detailed, and updated, modified model that allows for the identification of internet usage patterns by gender. The model was modified due to the development of the internet and new access models, on the one hand, and to the fact that previous studies mainly focuses on various individual (non-interactive) influences of certain factors, on the other.</p> <i></i><u></u><sub></sub><sup></sup> <p>The Decision Tree (DT) method, which is used in our study, does not require a pre-defined underlying relationship. In addition, the method allows a great many explanatory variables to be processed and the most important variables are easy to identify. </p><p>Obtained results can serve as to web developers and designers, since by indicating the differences between male and female internet users in terms of their behaviour on the internet it can help in deciding when, where and how to address and appeal to which section of the user base. It is especially important to know their online preferences in order to enable the adequate and targeted placement of information, actions or products and services for the intended target groups.</p><p> <b></b><i></i><u></u><sub></sub><sup></sup><br></p>

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