scholarly journals Analisa Pengaruh Customer Experience Terhadap Customer Satisfaction Wisatawan Pada Destinasi Wisata Kabupaten Bintan Kepulauan Riau

2021 ◽  
Vol 1 (2) ◽  
pp. 67-75
Author(s):  
Iranita Iranita
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Customer Experience ◽  
Research Data ◽  
Variable Dimension ◽  
Influential Variable ◽  
Dominant Influence ◽  
Research Show

This study discusses the customer experience that supposedly affects customer satisfaction of tourists in the province of Riau Islands of Bintan Regency. In this study the variable dimension measured through experinece sense, feel, think, act and relate. Research data processed with using their analysis of multiple linear regression and factor. The results of this research show that customer experience significant influential variable and positive towards consumer satisfaction (customer satisfaction). The result of the research shows that experience variable with dimensions of sense, feel, think, act and relate simultaneously against influential customer satisfaction. In partial dimensions factor sense, feel, think and relate that give may influence against the satisfaction and sense of dominant influence dimensions against customer satisfaction.

scholarly journals Pengaruh Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Nasabah Bank

2020 ◽  
Vol 1 (02) ◽  
pp. 133-140
Author(s):  
Meli Andriyani ◽  
Riski Ardianto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Positive Effect

The bank as a service company places great importance on satisfaction through services and products. The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction. The research was conducted by distributing questionnaires to 100 respondents, namely bank customers who live and have bank accounts in the Cibubur area. The research data were analyzed using multiple linear regression analysis. The study found that service quality did not affect customer satisfaction, while product quality had a positive effect on customer satisfaction.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA CV. NETRAL KECAMATAN RENGAT KABUPATEN INDRAGIRI HULU

2019 ◽  
Vol 10 (3) ◽  
pp. 324-332
Author(s):  
Kurnia Dewi
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Correlation Coefficient ◽  
Consumer Satisfaction ◽  
Quantitative Methods ◽  
T Test ◽  
F Test ◽  
Independent Variable

This research is on CV. Netral Rengat District, Indragiri Hulu Regency. The purpose of this research is to know the effect of service quality and price simultaneously on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of service quality partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of prices partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency. The population in this study are all consumers who use the services of CV. Neutral Rengat Subdistrict, Indragiri Hulu Regency which is infinite in number, where visitors are teenagers to adults, the population used is 24,057 people. While the sample in this study amounted to 100 people with a nonprobability sampling technique. Thisr research used quantitative methods, namely by multiple linear regression, correlation coefficient and determination, and F test and t test. Based on the results of the research and discussion, some conclusions can be drawn as follows: From the quantitative calculations obtained using the multiple linear regression equation Y = a + b1X1 + b2X2 obtained Y = 3.808 + 0.238 X1 + 0.528 X2, namely the constant coefficient value (a) amounting to 3.808 this means that if the value of service quality (X1) and price (X2) equals zero, then the level or amount of customer satisfaction (Y) is equal to 3.808. The coefficient value of X1 = 0.238 means that if the service quality (X1) rises by one unit, while the price variable (X2) remains, customer satisfaction (Y) will increase by 0.238 and vice versa if the service quality (X1) decreases by one unit, while the price variable (X2) remains, consumer satisfaction (Y) will decrease by 0,238. The coefficient value of X2 = 0.528 explains that if the price (X2) rises by one unit, while the service quality variable (X1) remains, the level of customer satisfaction (Y) will increase by 0.528 and if the price (X2) falls by one unit, while the service quality variable (X1) remains that consumer satisfaction (Y) will decrease by 0.528. Multiple linear correlation coefficient (R) that is 0.885 means that the relationship that has a very high correlation between service quality and price to customer satisfaction is 0.885. The coefficient of determination (R2) is 0.783, meaning that customer satisfaction can be explained by variations in changes in the independent variable (service quality and price) of 78.3%, while the remaining 21.7% is explained by other variables outside the research. Based on the results of the F test, the calculated F value is 175,051 with a significant level of 0,000. While Ftable at 100% (0.05) is 3.09. In both calculations, F count> Ftable is 175,051> 3,09. This means that Ho is rejected and Ha is accepted, meaning that simultaneously service quality and price have a significant effect on customer satisfaction. Based on the results of the t test obtained the value of tcount X1> t table = 2.101> 1.98447 so that Ho is rejected and Ha is accepted, which means the independent variable (X1) service quality partially has a significant effect on the variable customer satisfaction (Y). Furthermore, the value of tcount X2> t table = 4.268> 1.98447 so that Ho is rejected and Ha is accepted, which means that the independent variable (X2) price partially has a significant effect on the variable customer satisfaction (Y).

scholarly journals PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE

BISMA ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 82
Author(s):  
Nunuk Latifah ◽  
Anna Widayani ◽  
Rani Arifah Normawati
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Perceived Usefulness ◽  
Consumer Trust

The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research respondents. The sample consisted of 86 people selected by a random sampling technique. Data were analyzed using multiple linear regression. Results showed that perceived usefulness and trust have a positive and significant effect on consumer satisfaction. The results of this study also proved that Shopee users assess that the perceived usefulness of the e-commerce applications could facilitate convenience during the online transaction. Meanwhile, trust, in the form of guaranteed transactions and recommendations and ratings from consumers, is a form of support and services provided by Shopee to build consumer trust in Indonesia. Keywords: customer satisfaction, e- commerce, perceived usefulness, Shopee, trust

PENGARUH ETIKA BISNIS TERHADAP KEPUASAN PELANGGAN RUMAH MAKAN BEBEK H. SLAMET CABANG JOGLO, JAKARTA BARAT

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Wiwik Rachmarwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Business Ethics ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Quality Of Products

<em>Consumer satisfaction for a product is very influential on the sustainability of a business, for that it is necessary to maintain the quality of products and services continuously. This study aims to determine whether there is an effect on the application of business ethics to customer satisfaction. The main object of this research is the customers of Bebek H. Slamet in Joglo branch, West Jakarta. The sampling technique uses accidental sampling. The data analysis technique uses multiple linear regression. Does the application of business ethics have a positive and significant effect on the satisfaction of Bebek H. Slamet customers in Joglo branch, West Jakarta. Trust is the most dominant variable of the business ethics variable that affects customer satisfaction at Bebek H. Slamet stalls in Joglo branch, West Jakarta</em>

scholarly journals Analisis Harga, Inovasi Produk, Promosi dan Proses Bisnis Terhadap Kepuasan Konsumen Bakso Aci Tata Snack Kediri

2020 ◽  
Vol 5 (2) ◽  
pp. 198
Author(s):  
Marwita Andarini ◽  
Nur Laely ◽  
Wigati Wigati ◽  
Nurul Laily
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Innovation ◽  
Business Processes ◽  
Online Questionnaire ◽  
Independent Variables ◽  
Regression Test ◽  
Influential Variable ◽  
Snack Products

The development of food products, especially snack products, which has an attraction to try and carry out this research, is the aci meatball product produced by Tata Snack, which is located in Ngadiluwih, Kediri. This study aims to determine the effect of price, product innovation, promotion and business processes on customer satisfaction partially and simultaneously. The population used was 163 consumers obtained from purchase data from December 1, 2019 to January 30, 2020. The sample size in this study used the Slovin formula, with a sample of 116 respondents. The 116 respondents contacted to fill out an online questionnaire, then recapitulated the data with a total of 116 respondents. Followed by multiple linear regression test with the results if the customer satisfaction with one unit of work increased by 0.05, innovation increased by 0.146, promotion increased by 0.058 and business processes increased by 0.402. Partially these variables do not have a significant effect on customer satisfaction, while simultaneously the independent variables are able to work together and the most influential variable is product innovation. This study has a percentage of 73.4% which can be explained, while the remaining 0.266 is not explained in this study Perkembangan produk makanan khususnya produk camilan yang memiliki daya tarik untuk dicoba dan dilakukan penelitian ini, adalah produk bakso aci yang diproduksi oleh Tata Snack, yang berlokasi di Ngadiluwih, Kediri. Penelitian ini bertujuan untuk mengetahui pengaruh harga, inovasi produk, promosi dan proses bisnis terhadap kepuasan konsumen secara parsial dan simultan. Populasi yang digunakan sebesar 163 konsumen yang didapat dari data pembelian sejak 1 Desember 2019 sampai dengan 30 Januari 2020. Besarnya sampel pada penelitian ini menggunakan rumus Slovin, dengan sampel responden sejumlah 116 orang. Responden tersebut dihubungi untuk mengisi kuisioner secara online sebanyak 116 responden, kemudian dilakukan rekapitulasi data dengan jumlah 116 responden. Dilanjutkan uji regresi linier berganda dengan hasil jika kepuasan konsumen bekerja 1 satuan terhadap harga meningkat sebesar 0,05, inovasi meningkat sebesar 0,146, promosi meningkat sebesar 0,058 dan proses bisnis meningkat sebesar 0,402. Secara parsial variabel tersebut tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan secara simultan variabel bebas mampu bekerja bersama – sama dan variabel yang paling berpengaruh adalah inovasi produk. Penelitian ini memiliki prosentase sebesar 73,4% yang dapat dijelaskan, sedangkan sisanya sebesar 0,266 tidak dijelaskan pada penelitian ini

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO KING DI MALANG

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Syamswana Yuwana ◽  
Hendro Yuwono
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Equation ◽  
Product Diversity ◽  
Independent Variables

ABSTRAKConsumer satisfaction can be realized well if the company is able to provide quality service and product diversity that consumers expect. The higher the quality of service received then the consumer will be satisfied, so that the consumer will be a permanent consumer in the company. Similarly, the King Shop as a provider of photocopying and stationery products located in Malang are also trying to improve the quality of service and product diversity in accordance with consumer expectations. So the purpose in doing research is to determine the effect of service quality and product diversity to customer satisfaction either simultaneously or partially, to know which influence is most dominant between service quality and product quality to customer satisfaction. The study was conducted at the Poor King Shop. The sample used in this study amounted to 60 respondents. The method used in this sampling is to use probability sampling. Data testing techniques used in this research include the validity test, reliability test with Alpha Cronbach. The method of data analysis used is multiple linear regression analysis to test and prove research hypothesis using computer application program SPSS Version 21. Based on the results of data analysis, the multiple linear regression equation obtained is as follows: Y = 7.446 + 0.207X.1 + 0.482X.2. From multiple linear regression equation can be known variables of service quality and product diversity have an effect on signifikan to consumer satisfaction at king store in malang. Result of t test, have positive and significant effect to consumer satisfaction because t count bigger than t table. Results simultaneously with the F test shows that all independent variables significantly influence customer satisfaction because f count is greater than f table. Therefore H0 is rejected and Ha accepted. The value of multiple determinant coefficient (R Square) of 0.432 indicates that 56.8% of customer satisfaction variables can be explained by independent variables of service quality and product diversity, while the rest of 43.2% is explained by other variables. Keywords: service quality, product diversity, customer satisfaction

PENGARUH PELATIHAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP PRESTASI KERJA PEGAWAI DINAS KEARSIPAN DAN PERPUSTAKAAN KABUPATEN PASAMAN

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Ria Widhia Sari ◽  
Wendra Wendra
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Work Environment ◽  
Employee Performance ◽  
Sampling Technique ◽  
Research Data ◽  
The Third ◽  
Training Motivation ◽  
Research Show

Abstract: This study aims to examine the effect of training, motivation and work environment on employee performance in the Archives and Pasaman District Library. The first hypothesis tested the effect of training on employee performance in the Archives and Pasaman District Library Office. The second hypothesis examines the effect of motivation on the achievements of the Pasaman District Archives and Library employees. The third hypothesis examines the influence of the work environment on employee performance in the Archives and Library of Pasaman Regency. The fourth hypothesis examines the effect of training, motivation and work environment on employee achievement of the Office of Archives and Library of Pasaman Regency together. The population in this study were employees of the Archives and Pasaman District Library Office. Samples This study uses a saturated sampling technique. Research data were collected by the method and analyzed by multiple linear regression. The results of the first hypothesis research show that a significant value of 0.154> alpha 0.05 so that training does not have an influence on employee performance in the Archives and Library of Pasaman Regency. The results of the second hypothesis show that a significant value of 0.002

scholarly journals PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Milala Service Station Medan)

2020 ◽  
pp. 141-150
Author(s):  
Yessi Yospita Barus ◽  
Ria Veronica Sinaga ◽  
Roslinda Sagala
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Total Sample ◽  
Service Users ◽  
Service Station ◽  
Analysis Technique ◽  
Influential Variable

This study aims to determine whether there is an influence between service quality, price and location on customer satisfaction either partially or simultaneously on Milala Service Station Medan. The population of this research is the service users of Milala Service Station during the study period with a total sample of 82 respondents with purposive sampling technique. Data collection method with a questionnaire. Data analysis technique used is multiple linear regression. The multiple linear regression equation obtained from the test results is Y = -0,636 + 0,145X1 + 0,224X2 + 0,236X3 + ei, meaning that simultaneous service quality, price and location have a positive and significant effect on customer satisfaction of users of MilalaService Station Medan services. However, location variable is the most influential variable on customer satisfaction of service users of Medan Milala Service Station. With a regression coefficient of 0.236 or 23.6%, this means that Milala Medan Service Station should maintain its existing location. R square of 0.401, meaning that variations in customer satisfaction can be explained by variations in service quality, price and location by 40.1% and the remaining 59.9% can be explained by other variables not explained in this study. From the results of research and discussion, Medan Milala Service Station should further develop and maintain indicators of service quality, price and location available at Medan Milala Service Station, so that employees can further enhance customer satisfaction.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO KING DI MALANG

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Syamswana Yuwana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Equation ◽  
Product Diversity ◽  
Independent Variables

ABSTRAKConsumer satisfaction can be realized well if the company is able to provide quality service and product diversity that consumers expect. The higher the quality of service received then the consumer will be satisfied, so that the consumer will be a permanent consumer in the company. Similarly, the King Shop as a provider of photocopying and stationery products located in Malang are also trying to improve the quality of service and product diversity in accordance with consumer expectations. So the purpose in doing research is to determine the effect of service quality and product diversity to customer satisfaction either simultaneously or partially, to know which influence is most dominant between service quality and product quality to customer satisfaction. The study was conducted at the Poor King Shop. The sample used in this study amounted to 60 respondents. The method used in this sampling is to use probability sampling. Data testing techniques used in this research include the validity test, reliability test with Alpha Cronbach. The method of data analysis used is multiple linear regression analysis to test and prove research hypothesis using computer application program SPSS Version 21. Based on the results of data analysis, the multiple linear regression equation obtained is as follows: Y = 7.446 + 0.207X.1 + 0.482X.2. From multiple linear regression equation can be known variables of service quality and product diversity have an effect on signifikan to consumer satisfaction at king store in malang. Result of t test, have positive and significant effect to consumer satisfaction because t count bigger than t table. Results simultaneously with the F test shows that all independent variables significantly influence customer satisfaction because f count is greater than f table. Therefore H0 is rejected and Ha accepted. The value of multiple determinant coefficient (R Square) of 0.432 indicates that 56.8% of customer satisfaction variables can be explained by independent variables of service quality and product diversity, while the rest of 43.2% is explained by other variables. 

scholarly journals Pengaruh Kualitas Pelayanan, Servicescape dan Harga Terhadap Kepuasan Konsumen

2019 ◽  
Vol 3 (2) ◽  
pp. 203-208
Author(s):  
Vina Islami
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Significance Test ◽  
Validity And Reliability

Globalization now has a big impact on people's lives, especially seen from their lifestyle. The mindset of a developing and changing society does not escape the influence of technological progress. Facing competition, companies must be able to place their products in the midst of intense business competition. Consumers today are smarter and selective in choosing the goods and services used. This study aims to examine the effect of service quality, servicescape, and prices on consumer satisfaction at consumers of Jasmine Beauty Clinic Bogor.This study used a survey research design on respondents by distributing questionnaires to consumers of Jasmine Beauty Clinic Bogor. The population of this study was the Bogor community who took care at Jasmine Beauty Clinic Bogor. The sample in this study amounted to 120 respondents using a purposive sampling technique with the criteria of respondents having done treatment at Jasmine Beauty Clinic Bogor and aged over 17 years. The data collection technique uses a questionnaire with a Likert scale, each of which has been tested and has met the validity and reliability requirements. Data analysis using multiple linear regression and hypothesis testing using the partial significance test (t test).The results of multiple linear regression analysis with SPSS version 16 show that service quality, servicescape, and prices partially have a positive and significant effect on customer satisfaction. Keywords: service quality, servicescape, price and customer satisfaction.

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