Pengaruh Nilai Pelanggan Dan Electronic Word Of Mouth Terhadap Kepuasan Pengunjung Dengan Keputusan Berkunjung Sebagai Variabel Intervening Pada New Marjoly Beach And Resort

This study aims to determine the effect of customer value on visitor satisfaction through visiting decisions, the influence of electronic word of mouth on visitor satisfaction through visiting decisions, the effect of customer value and electronic word of mouth partially on visiting decisions, the influence of customer value and electronic word of mouth partial to visitor satisfaction and the effect of visiting decisions on visitor satisfaction. Determination of the sample using the incidental sampling method, with the sampling technique using the Slovin formula to obtain 96 respondents. The analysis method used in this research is descriptive test, data quality test, classic assumption test, path analysis, and hypothesis testing. The results of the analysis in this study indicate that customer value partially has a significant effect on visitor satisfaction. Partially, electronic word of mouth has a significant effect on visitor satisfaction. Customer value partially has a significant effect on visiting decisions. Partially, electronic word of mouth has no significant effect on visiting decisions. The decision to visit is not able to mediate between customer value and visitor satisfaction and the decision to visit is also unable to mediate between electronic word of mouth and visitor satisfaction. Based on the research results, it is hoped that the new marjoly beach and resort can maintain and increase visitor satisfaction by paying attention to what factors can support customer value and electronic word of mouth.

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Penerapan Sistem Penilaian Kinerja Berbasis E-Kinerja Terhadap Prestasi Kerja Pegawai Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Banyuwangi

e-Journal Ekonomi Bisnis dan Akuntansi ◽

10.19184/ejeba.v6i2.11166 ◽

2019 ◽

Vol 6 (2) ◽

pp. 175

Author(s):

Dwi Rafita Mukti ◽

Sri Wahyu Lelly Hana Setyanti ◽

Lilik Farida

Keyword(s):

Job Satisfaction ◽

Data Analysis ◽

Path Analysis ◽

Performance Appraisal ◽

Sampling Method ◽

Sampling Technique ◽

Analysis Method ◽

Appraisal System ◽

Purposive Sampling ◽

Performance Appraisal System

This study aims to knowing the influence of performance appraisal system based on e-performance on employee achievement through job satisfaction as an intervening variable on Dinas Kependudukan dan Pencatatan Sipil Kabupaten Banyuwangi. This study is causal research, it means problem characteristics research in a form cause-effect between two variables or more. Population is employees of Dinas Kependudukan dan Pencatatatn Sipil Kabupaten Banyuwangi with the amount 80 employees. The sampling method for this study was doing with purposive sampling technique and it has been gotten 37 respondents as samples. Data analysis method is Path Analysis. The hypothesis of research are performance appraisal based on e-performance has significantly affected job achievement, performance appraisal based on e-performance has significantly affected job satisfaction, and job satisfaction has significantly affected job achievement. The result of study was performance appraisal based on e-performance has positive and significantly affected employees achevement. It means performance appraisal based on e-performance can increase employee achievement. Performance appraisal based on e-performance has positive and significantly affected job satisfaction on employees. It means performance appraisal based on e-performance can increase job satisfaction on employees. Job satisfaction has positive and significantly affected employees achievement. It means the employees successfully in doing the tasks which have been given by company can increase job satisfaction which got. Keywords: Performance Appraisal, E-Performance, Job Saticfaction, employee acievement.

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PENGARUH ELECTRONIC WORD OF MOUTH PADA INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Pengunjung Obyek Wisata Pemandian Air Panas Krakal)

Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) ◽

10.32639/jimmba.v1i1.390 ◽

2019 ◽

Vol 1 (1) ◽

pp. 52-64

Author(s):

Anjas Elin Safitri ◽

Sigit Wibawanto

Keyword(s):

Data Analysis ◽

Statistical Analysis ◽

Data Processing ◽

Sampling Method ◽

Word Of Mouth ◽

Sampling Technique ◽

Electronic Word Of Mouth ◽

Questionnaire Data ◽

Data Processing Tool ◽

Positive Feelings

This study aims to investigate the most influence dimension of the electronic word of mouth the most influence on the decision to visit. The population of this research was the visitors of Pemandian Air Panas Krakal. The sample of this research was 100 respondens. The sampling technique used is non-probability sampling. Method of collection with a questionnaire. Data analysis using descriptive and statistical analysis. The data processing tool used is SPSS for windows version 21.0. This results of the study indicate that : (1) concern for other has a positive and a significanteffect on visiting decisions , (2) expressing positive feelings has a positive and a significanteffect on visiting decisions, (3) helping the company has a positive and a significant effect on visiting decisions. And (4) platforn assistance no significant effect on visiting decisions.

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Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v5i5.13302 ◽

2021 ◽

Vol 5 (5) ◽

pp. 512

Author(s):

Deddy Saputra

Keyword(s):

Purchase Intention ◽

Sampling Method ◽

Word Of Mouth ◽

Brand Image ◽

Sampling Technique ◽

Electronic Word Of Mouth ◽

Probability Sampling ◽

Perceived Price ◽

Convenience Sampling ◽

Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

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Analisis Pengaruh Brand Equity Untuk Meningkatkan Minat Beli Ulang Dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang)

Bahtera Inovasi ◽

10.31629/bi.v3i1.1645 ◽

2019 ◽

Vol 3 (1) ◽

pp. 39-55

Author(s):

Iranita Iranita

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Brand Equity ◽

Word Of Mouth ◽

Brand Image ◽

Sampling Technique ◽

Brand Awareness ◽

Analysis Method ◽

Analysis Technique ◽

The City

This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking

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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KOMUNIKASI WORD OF MOUTH

Buletin Studi Ekonomi ◽

10.24843/bse.2020.v25.i01.p01 ◽

2020 ◽

pp. 1

Author(s):

Putu Mertayasa ◽

I Gusti Ayu Ketut Giantari

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Path Analysis ◽

Product Quality ◽

Sampling Method ◽

Word Of Mouth ◽

Brand Image ◽

Sampling Technique ◽

Analysis Technique ◽

Word Of Mouth Communication

The purpose of this study was to explain the effect of product quality and brand image on IndiHome customer satisfaction in Denpasar City, and to explain the effect of product quality, brand image and customer satisfaction on IndiHome customers' word of mouth communication in Denpasar City. The population in this study were all IndiHome customers in Denpasar City. The sampling technique used is purposive sampling method. The number of samples used in this study were 100 respondents. The data analysis technique used in this study is path analysis. The results showed that product quality and brand image had a positive and significant effect on IndiHome customer satisfaction in Denpasar City, and product quality, brand image and customer satisfaction had a positive and significant effect on IndiHome customers' word of mouth communication in Denpasar City.

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Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pengguna Jasa Pengiriman Paket Pada PT. JNE Express Cabang Jember dengan Kepuasan Sebagai Variabel Intervening

e-Journal Ekonomi Bisnis dan Akuntansi ◽

10.19184/ejeba.v6i2.11160 ◽

2019 ◽

Vol 6 (2) ◽

pp. 152

Author(s):

Frizky Yuniarta ◽

Ika Barokah S. ◽

Gusti Ayu Wulandari

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Path Analysis ◽

Customer Loyalty ◽

Sampling Method ◽

Sampling Technique ◽

Analysis Method ◽

Positive Relation ◽

Research Population ◽

Intervening Variables

This study aims to knowing the influence of trust and service quality to customer loyalty users delivery service package in PT. JNE Express Branch Jember with satisfacton as intervening variables. This study is explanatory research. Population is all customer of PT. JNE Express whoever sent the package. The sampling method for this study was used with purposive sampling technique and it got 104 respondents as samples. Data analysis method is Path Analysis. The result of study showed that path analysis determined the influence of trust toward satisfaction showed positive relation. It indicates that the better trust could increase customer satisfaction. Path analysis determined the influence of trust toward customer loyalty showed positive relation. It indicates that the better trust could increase customer loyalty. Path analysis determined the influence of service quality toward satisfaction showed positive relation. It indicates that the better service quality could increase customer satisfaction. Path analysis determined the influence of service quality toward customer loyalty showed positive relation. It indicates that the better service quality could increase customer loyalty. Path analysis determined the influence of customer satisfaction toward customer loyalty showed positive relation. It indicates that the better customer satisfaction could increase customer loyalty. Keywords: Trust, Customer Satisfaction, Service Quality, Loyalty.

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Pengaruh Relational Capital Terhadap Kesuksesan Usaha Online Shop di Indonesia

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v2i1.7430 ◽

2020 ◽

Vol 2 (1) ◽

pp. 102

Author(s):

Welyam Wendy Wongso ◽

Andi Wijaya

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Multiple Regression Analysis ◽

Quantitative Method ◽

Sampling Method ◽

Sampling Technique ◽

Relational Capital ◽

Analysis Method ◽

Probability Sampling

The purpose of the study is to analyze the influence of relationships with customers and suppliers, reputation, and location to the success of the business of Online Shop in DKI Jakarta. The method used in this study is a quantitative method with a type of causal research. The population in this study are all entrepreneurs who run an online shop business in DKI Jakarta. Determination of the number of samples is done using probability sampling method with probability sampling technique. The sample in this study was 65 respondents. The data analysis method used in this study is multiple regression analysis using the help of SPSS 24 program. The results show that partially variable relationships with customers and suppliers, reputation, and location have an influence on the success of online shop businesses in DKI Jakarta. Tujuan penelitian adalah untuk menganalisis pengaruh relationships with customers and suppliers, reputation, dan location terhadap kesuksesan usaha Online Shop di DKI Jakarta. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian sebab akibat. Populasi dalam penelitian ini adalah seluruh wirausaha yang menjalankan usaha online shop di DKI Jakarta. Penentuan jumlah sampel dilakukan menggunakan metode probability sampling dengan teknik probability sampling. Adapun yang menjadi sampel dalam penelitian ini sebanyak 65 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan menggunakan bantuan program SPSS 24. Hasil penelitian menunjukkan bahwa secara parsial variabel relationships with customers and suppliers, reputation, dan location memiliki pengaruh terhadap kesuksesan usaha online shop di DKI Jakarta.

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Pengaruh Antara Electronic Word of Mouth, Citra Objek Wisata, dan Wisata Halal terhadap Travel Intention melalui Attitude toward Destination (Studi Kasus pada Pengambil Keputusan untuk Wisata Jadetabek)

Jurnal Al Azhar Indonesia Seri Ilmu Sosial ◽

10.36722/jaiss.v1i1.455 ◽

2020 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Fadlan Fadlullah ◽

Hanny Nurlatifah

Keyword(s):

Path Analysis ◽

Sampling Method ◽

Word Of Mouth ◽

Descriptive Analysis ◽

Decision Makers ◽

Destination Image ◽

Electronic Word Of Mouth ◽

Real Relationship ◽

The Past ◽

The Relationship

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh antara Electronic Word of Mouth, Destination Image, dan Halal Islamic Tourism terhadap Travel Intention melalui Attitude Toward Destination. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (Path Analysis). Populasi dalam penelitian ini adalah pengambil keputusan memilih paket wisata destinasi halal. Sampel dari penelitian ini adalah pengambil keputusan yang berniat melakukan perjalanan dalam kurun waktu 1 tahun terakhir untuk wilayah Jadetabek, sebanyak 103 responden dengan menggunakan metode purposive sampling. Hubungan antara variabel Electronic Word of Mouth, Destination Image, dan Halal Islamic Tourism pada Halal Destination yang memiliki hubungan nyata terhadap variabel Attitude Toward Destination adalah variabel Destination Image. Hubungan antara variabel Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, dan Attitude Toward Destination terhadap variabel Travel Intention pada Halal Destination yang memiliki hubungan nyata terhadap variabel Travel Intentio adalah variabel Destination Image.Kata Kunci : Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, Attitude Toward Destination, Travel IntentionAbstract: The purpose of this study was to determine the effect of Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism on Travel Intention through the Attitude Toward Destination. Data analysis methods used are descriptive analysis and path analysis. The population in this study is the decision maker to choose halal destination tourism packages. The sample of this research is the decision makers who intend to travel within the past 1 year for the Jadetabek region, as many as 103 respondents using purposive sampling method. The relationship between Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism variables in Halal Destination that have a real relationship with the Attitude Toward Destination variable is the Destination Image variable. The relationship between Electronic Word of Mouth variables, Destination Image, Halal Islamic Tourism, and Attitude Toward Destination to the Travel Intention variable at Halal Destination that has a real relationship to the Travel Intentio variable is the Destination Image variable.Keywords: Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, Attitude Toward Destination, Travel Intention

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Pengaruh electronic word of mouth dan food quality terhadap keputusan pembelian

Jurnal Manajemen Maranatha ◽

10.28932/jmm.v19i1.1849 ◽

2019 ◽

Vol 19 (1) ◽

pp. 73-80

Author(s):

Sri Wiludjeng Sunu Purwaningdyah

Keyword(s):

Food Quality ◽

Quantitative Methods ◽

Sampling Method ◽

Word Of Mouth ◽

Manufacturing Sector ◽

Sampling Technique ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Rapid Economic Growth

The development of information technology nowadays impact on rapid economic growth. It makes entrepreneurs have to upgrade their businesses thus they can compete both nationally and internationally. This condition also encourages entrepreneurs both in the manufacturing sector and especially culinary services to be able to capture a wider market share. One marketing strategy that can be used to reach consumers more broadly is through electronic word of mouth (e-WOM), to convey or inform, offer, and remind about its products. No less important is the attention of culinary entrepreneurs to pay attention to the quality of their products (food quality). The aim of this study is to find out how e-WOM and food quality capabilities influence consumer purchasing decisions at Mie Merapi in Bandung. The research method used is descriptive and quantitative methods. While the sampling method with accidental random sampling technique. The analytical tool used is multiple regression. The results showed thate-WOM was able to positively influence consumer purchasing decisions but was not significant, because e-WOM conducted by Mie Merapi was less attractive, because culinary noodles were an ordinary culinary.Food quality able to provide a positive significant influence on consumer purchasing decisions at Mie Merapi in Bandung, because consumers are more convinced about the product needed is quality. This research suggests Mie Merapi to inform and offer products through consumers testimonials that have made direct purchases, because user reference is a valuable experience and as a consideration in purchasing products. In order for this user reference to be disseminated more widely, it can be used to invite meals directly to the place by giving gifts. For example, free noodle for first five customers.

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Pengaruh electronic word of mouth terhadap purchase intention smartphone android merk Samsung melalui brand image (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Malang)

Jurnal Ekonomi, Bisnis dan Pendidikan ◽

10.17977/um066v1i12021p1-14 ◽

2021 ◽

Vol 1 (1) ◽

pp. 1-14

Author(s):

Indraka Maulana ◽

Handri Dian Wahyudi

Keyword(s):

Path Analysis ◽

Random Sampling ◽

Purchase Intention ◽

Quantitative Research ◽

Word Of Mouth ◽

Brand Image ◽

Sampling Technique ◽

Electronic Word Of Mouth ◽

State University ◽

Analysis Technique

Abstract The purpose of this study is to study the indirect effect electronically by word of mouth on purchase intentions through brand image. This type of research is a type of quantitative research with descriptive and explanatory research types. The population in this study were students of the Faculty of Economics, State University of Malang. Samples obtained in this study were 375 respondents. The sampling technique in this study uses proportional random sampling. While the data analysis technique used is Path Analysis. Path analysis test results show that: There is an indirect and positive and significant effect of electronic word of mouth on purchase intention through brand image partially. Abstrak Tujuan dalam penelitian ini pada dasarnya untuk mengetahui Pengaruh tidak langsung electronic word of mouth terhadap purchase intention melalui brand image.Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif dengan jenis penelitian deskriptif dan eksplanatori. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Negeri Malang. Sampel yang didapatkan dalam penelitian ini sebanyak 375 responden. Teknik sampling dalam penelitian ini menggunakan proporsional random sampling. Sementara teknik analisis data yang digunakan menggunakan analisis jalur (Path Analysis). Hasil uji analisis jalur menunjukkan bahwa: Terdapat pengaruh tidak langsung secara positif dan signifikan electronic word of mouth terhadap purchase intention melalui brand image secara parsial.

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