scholarly journals Techno-Resonance Innovation Capability And Reactive Innovation To Competitive Advantage : Business Strategy

2021 ◽  
Vol 5 (1) ◽  
pp. 1-20
Author(s):  
Roymon Panjaitan ◽  
Echan Adam ◽  
Dian Indriyani

This research study discussion objectives to fulfill the research gap in the findings of inconsistent business strategy capabilities of SME players from reactive innovation, by incorporating the ability of marketing architecture to achieve competitive advantage and the ability of techno resonance innovation as factors that provide stimulus through reactive innovation on competitive strategies and contribute directly to competitive advantage, where working capital is included to moderate the direct relationship of creative innovation to competitive advantage , as well as techno resonance innovation capabilities on competing business strategies. Post-pandemic business optimization, not only the required venture capital but the importance of capturing the resonance of business opportunities and marketing design capabilities. Nine hypotheses were residential and tested in the framework of a sample of 156 SMEs in Central Java, Indonesia. The findings of this study contribute three contributions to conceptual techno-resonance innovation capabilities. First, techno-resonance innovation capabilities are proven to enhance reactive innovation and competitive business strategies, both working capitals strengthen competitive business strategies and provide a complementary advantage, the third reactive innovation has the potential to mediate techno resonance innovations on competitive business strategies and competitive advantages. But other marketing architecture capabilities need to be optimized, such as aggressive marketing dissemination and information design forms.

2017 ◽  
Vol 3 (1) ◽  
pp. 15-26
Author(s):  
Davor Perkov ◽  
Zvonko Merkaš ◽  
Kenan Crnkić

Abstract The subject of this paper is examining ways of creating strategic competitiveness in Croatian small family-run catering enterprises. Competitive advantage is necessary if the enterprise wants to survive on the market. Selection of a business strategy is an important factor because a company’s positioning is determined by profitability that can be above or below the industry average. Economic reality of the largest number of the world’s economies is characterized by domination of family-run businesses. This is followed by the growing interest in determining the importance of family-run businesses to national economies, the ways of their participation, and finding problems which they have to deal with. Family entrepreneurship represents a special area of small entrepreneurship in Croatia. This work presents core characteristics of entrepreneurship in Croatia, defined as family-run enterprise, along with its features, with special interest on some of the more important characteristics of family entrepreneurship. The main goal of this paper is to examine and analyze all the features of business strategies that generate a competitive advantage. An empirical online survey was conducted in 2015 among sixty Croatian small family-run catering enterprises. Over 40% of respondents believe that the government should facilitate an easier and more long-term administration for entrepreneurs. Research has also shown that the sustainability of competitive advantage lies in adapting to guest wishes.


2021 ◽  
Vol 4 (4) ◽  
pp. 135-138
Author(s):  
Rasheed Abdulwase ◽  
Faroq Ahmed ◽  
Fuad Nasr ◽  
Abdullah Abdulwase ◽  
Asma Alyousofi ◽  
...  

The business strategy is a significant factor that can be used to strengthen and improve the organization. It can create competitive advantages as more significant than the foreign market, thereby realizing sustainable commercial development where the survival and continuity in the Organization for the best. Consequently, the study aims to explore the relationship between the role of business strategy on creating a competitive advantage in the organization. Previous limited studies have been highlighted the important role of the business strategies in various fields in an organization. Therefore, based on the available empirical literature, this study highlights the role of business strategy to create a competitive advantage. We found the business strategy has a vital role in the competitive advantages to gain the market. Moreover, the organization market affected by a good quality strategy. Furthermore, the study offers useful suggestions to different stakeholders for the importance of business strategy in the organization context.


2016 ◽  
Vol 7 (2) ◽  
Author(s):  
Mulyana Mulyana ◽  
Sutapa Sutapa

<p>            Creative industries significantly contribute to Indonesia economic development. There are many problems faced especially in improving innovation capabilities and competitive advantages. This study proposes to examine the effect of collaborative networks and entrepreneurial orientation to innovation capabilities, competitivee advantage and performance. Some creative industries located at several cities in the Central Java Province. Sampling methods used in this study is purposive sampling and data is analyzed by the multiple linier regressions. The result of this study shows that entrepreneurial orientation significantly affects both the innovation capability and performance. Collaborative networks significantly affects both the innovation capability and competitive advantage. Furthermore, the result shows that entrepreneurial orientation, innovation capability and competitive advantage significantly affect the performance. Nevertheless, it shows that collaborative networks do not significantly affect the performance.</p>


Author(s):  
Dr. Pham Hung Cuong ◽  
◽  
Nguyen Van Ngan ◽  

According to Porter (1985), in the market of competition, competitive advantage lies in the center of business activities of an enterprise. For this reason, one of the most important factors for any kind of business is to build or construct a good and stable competitive advantage. The wealth of a company cannot be durable if the company does not maintain its competitive advantage. Improving the competitive advantage is one of the first and foremost concerns of every business. In the process of integration, all economies have to try their best to fully compete with each other to gain the best. Among the economy sectors, the retail enterprises are of those who have to apply marketing strategies to strengthen their competitive advantage. With good and suitable marketing strategies, businesses can increase the number of their customer, have goods and products attractive to consumers and finally gain the expected profits. In Vietnam, the market economy started at the end of 1986, much later than the world market economy, so the application of competitive advantages from the macro level to micro level (here the enterprise level) has been slow. For the sector of retailing, especially supermarket retailing, the market scale of Vietnam is much smaller than that of other markets in the region. However, there are basic factors for a fast development in Vietnam such as: big population with the kind of young population, high rate of economic growth rate and non-stop improved living standard. That is the fact that the potential for retailing development in Vietnam is not small and supermarket business in the future is big. In Vietnam, especially in Ho Chi Minh market, there are quite a lot of supermarket chains which are in operation nowadays such as Co-op mart, Citimart, Maximart, B-smart, Shop&Go and so on? These supermarkets are trying their best to gain more customers. For this purpose, the researcher chose Citimart as a case study in this research. Citimart is one of most favorable supermarket in Ho Chi Minh. In this thesis, the researcher studies the factors affecting the competitive advantage of Citimart, and then find out the solutions for the policy makers to have good business strategies of Citimart.


2021 ◽  
Vol 7 (4) ◽  
pp. 72-84
Author(s):  
Natalia Yevtushenko ◽  
Tatiana Halimon

The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.


Author(s):  
Daryono Soebagiyo

Regional Competitiveness be one of the issues in regional development policy since the enactment of regional autonomy. Based on the results of the efficiency analysis found 11 areas of the city and district have the efficiency and 4 districts do not have the efficiency. Regional Competitiveness in Central Java based Comparative Advantage and Competitive known regions that have a high comparative and competitive advantages consist of 4 areas. Regional Mapping Based on Efficiency and Productivity Local known areas that have high efficiency and productivity which consists of 4 areas. Based Competitive Advantage Regional Productivity is high and not found. Under the Regional Competitiveness and Regional Productivity high was not found. Based on Comparative Advantage and Regional Development area there are 4 high. Based Competitive Advantage and Regional Development of high there are 2 areas. Based on Regional Productivity and Regional Development of high there are 2 counties and cities


Author(s):  
Aulia Ardhian Ayuningtyas ◽  
Miyasto Miyasto ◽  
Yohanes Sugiarto

Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.


2014 ◽  
Vol 6 (3) ◽  
pp. 1-14 ◽  
Author(s):  
Kao-Hui Kung ◽  
Wei-Hsi Hung ◽  
Chuan-Chun Wu ◽  
Chun-Chia Liao

Given the modern trend toward the Internet, firms can now use web sites to achieve marketing and advertising effectiveness for their businesses. This usage creates a new model of marketing strategy. Experts in the field have indicated that links between marketing and competitive strategies are critical to organisational performance and business success. However, empirical studies conducted in various countries have shown that the web designs are misaligned with organizational strategic objectives. In this study, the authors view web sites as marketing applications, and investigate how corporate sites effectively support three types of business strategy: the prospector, analyser, and defender strategies. The authors conducted a series of in-depth interviews with web site designers and established design techniques through grounded theory approach to indicate how particular web sites support a specific type of business strategy. They also established the relationship between web design strategies and business strategies, which should help practitioners improve the strategic positioning of their web sites.


Author(s):  
Yulia Wati ◽  
Chulmo Koo

This chapter introduces the Green IT Balanced Scorecard by incorporating an environmental aspect of technology into the scorecard measurement method. The authors conceptualized the Green IT balanced scorecard as “a nomological management tool to systematically align IT strategy with business strategy from an environmental sustainability perspective in order to achieve competitive advantage.” The objectives of the Green IT balanced scorecard include the measurement of technology performance via the effective integration of environmental aspects, the investigation of both tangible and intangible assets of Green IT investment, the alignment of IT performance and business performance, and the transformation of the results into competitive advantage. This concept offers a new possibility for both practitioners and researchers to translate their sustainable business strategies into Green IT actions.


The chapter focuses on developing a business and competitive model to create and successfully manage a business in Africa. This includes strategic positioning of a firm in a market, corporate-level and competitive strategies that firms need to develop in order to successfully create a sustainable competitive advantage in the industries, and market segments they will compete in. Strategy and strategic management are defined and described fully. The perspectives and paradigms of formulation, implementation, and evaluation of a strategic intent are fully explored and covered here including determining the sources of a sustainable competitive advantage for a firm in an industry through the creation of a variety of competitive advantages.


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