scholarly journals CONSULTING IN THE UKRAINIAN MARKET OF SERVICES AND ITS COMPETITIVE ADVANTAGES

2021 ◽  
Vol 7 (4) ◽  
pp. 72-84
Author(s):  
Natalia Yevtushenko ◽  
Tatiana Halimon
Keyword(s):  
Competitive Advantage ◽  
Graphical Representation ◽  
Quality Of Services ◽  
Expert Assessment ◽  
Target Market ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Consulting Services ◽  
Practical Recommendations

The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.

scholarly journals CONSULTING ACTIVITY: ACTUALITY, PECULIARITIES AND PROSPECTS OF DEVELOPMENT

2018 ◽  
pp. 192-198
Author(s):  
Iryna Spilnyk ◽  
Olha Zahorodna ◽  
Oleksii Yaroshchuk
Keyword(s):  
Developed Countries ◽  
Quality Of Services ◽  
Competitive Advantages ◽  
Consulting Services ◽  
Leading Role ◽  
Priority Task ◽  
Effective Counseling ◽  
High Level ◽  
Intellectual Product

The article deals with the essence, importance and priority of consulting activity in modern conditions. Counseling is an integral part of the infrastructure and powerful area of the economy of many developed countries, whose leading role is related to the essence of the intellectual product, which creates consulting companies for client organizations in order to enhance their competitive advantages, by facilitating the mobilization of potential and utilization of available efficiency of business The need for consulting services is objectively increasing, and the development of advisory activities is of particular relevance. As practice shows, in many cases, it is effective counseling help to prevent significant losses that may occur due to mistakes made by managers and owners when planning, organizing, running a business, establishing relationships with partners, clients, etc. The priority task of the consulting market in modern conditions is recognition of increased professionalism and quality of services. Only through a high level of professionalism, constant efforts aimed at improving it, the consultant is able to effectively conduct consulting work. The ambiguity of the typology of consulting services is highlighted. The task of the main directions of business counseling on the market of consulting services is determined.

scholarly journals Improving Information management in resource as a service framework using gamification technique: a case study in Institut Pendidikan Guru Malaysia

2018 ◽  
Vol 7 (2.14) ◽  
pp. 70
Author(s):  
M Nordin A Rahman ◽  
WM Khairi ◽  
W Awang
Keyword(s):  
Competitive Advantage ◽  
Information Management ◽  
Teaching And Learning ◽  
Storage Management ◽  
Quality Of Services ◽  
Management Process ◽  
Different Types ◽  
Service Framework

The issue of information management is crucial for any academic institution. Convenient access to requested content is creating a competitive advantage for different types of decisions. Information management process in Institut Pendidikan Guru (IPG) often create problems because there is no systematic way of storage management. IPG lecturers stored their teaching materials in different kind of methods. This situation cause in a loss of resources, difficult to retrieve and also cannot be identified when it's needed. Dealing with large volumes of resources it is essential to use technological solutions that enable flexible storage, retrieval, processing and interpreting information. To solve the problems, this article introduced a framework that use single platform and named as Information Sharing for Learning (IS4L) for managing teaching and learning resources in IPG. The resources will be stored and can be accessed at any time. The framework also applied the technique of gamification to motivate and encourage users to use the application and consequently will increase the volume of resources stored. The developed application based on the proposed framework could help to motivate and engage peoples to share their resources and enhance quality of services in IPG. Finally it could assist to improve the performance and effectiveness of services to achieve users’ satisfaction. 

scholarly journals Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances

2021 ◽  
Vol 13 (1) ◽  
pp. 57-72
Author(s):  
Gang-Hoon Seo ◽  
Munehiko Itoh ◽  
Zhonghui Li
Keyword(s):  
Competitive Advantage ◽  
Chief Executive Officers ◽  
Chief Executive ◽  
Strategic Communication ◽  
Aviation Industry ◽  
Competitive Advantages ◽  
Differentiation Strategy ◽  
Airline Alliances ◽  
Executive Officers

Abstract For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an important factor in achieving a competitive advantage and realizing a differentiation strategy. This study assessed the differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance) and a non-alliance group. Comprehensive content analysis was implemented using the letters of chief executive officers (CEOs) of 46 airlines. We found that the non-alliance group has more ideal CEO letters than the alliance groups, and the main topics and quality of CEO letters of alliance group differed. This study provides a novel insight into the competitive advantage of global airline alliances.

scholarly journals FORMATION OF COMPETITIVE ADVANTAGES OF RESTAURANT BUSINESS IN UKRAINE UNDER THE CONDITIONS OF EUROPEAN INTEGRATION

2021 ◽  
pp. 181-196
Author(s):  
Yuliia STAVSKA ◽  
Liudmyla YAKHNO
Keyword(s):  
European Integration ◽  
Service Sector ◽  
Restaurant Industry ◽  
Quality Of Services ◽  
Competitive Advantages ◽  
Economic Stability ◽  
Negative Factors ◽  
The Relationship ◽  
Intensive Development

The article examines the process of intensive development and globalisation of the restaurant business in Ukraine as a part of the service sector of the economy exposed to many factors different in strength, duration and areas of influence in the context of European integration. The article is devoted to the consideration of positive and negative factors influencing the development of hospitality. Among them are extensive and intensive. The development of hotel-restaurant business, its impact on the quality of life of citizens of Ukraine is considered. Particular attention has been paid to the changes and approaches which took place in the work of restaurants in pandemic and quarantine restrictions. The analysis of development of restaurant economy of Ukraine in 2003-2020 was carried out. There was a significant reduction in restaurants during 2014 - 2020. The direct dependence of the state of the restaurant industry of Ukraine on the development of its economy has been substantiated. It has been proved that the enterprises of the hospitality industry are gaining popularity, intensive development in conditions of political and economic stability, stable economic situation of visitors to restaurants, as well as preserved cultural heritage. Thus development of restaurant business is carried out in the conditions of European integration under the approved programmes. There is an introduction of new forms and methods of service. The analysis shows the relationship between the development of the restaurant business and integration processes. As a result of the study, an algorithm for assessing the level of competitiveness of restaurants was developed. The key criteria for the competitiveness of the restaurants have been established, namely: the level of customer satisfaction, quality of services provided, efficiency of management and organization processes in the restaurants, the level of corporate and social responsibility, competitive strategy of the restaurant and the competitive environment.

scholarly journals Marketing Channels and Underwriting Service Quality of Life Insurance

2016 ◽  
Vol 1 (No. 1 Oct 2016) ◽  
pp. 9-24
Author(s):  
Chen Tsai-Jyh
Keyword(s):  
Service Quality ◽  
Empirical Result ◽  
Life Insurance ◽  
Positive Impact ◽  
Marketing Channels ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Cost Efficient

This paper investigates the relationship between marketing channels and underwriting service quality with focus on two major channels: salesperson and bancassurance. Based on the data of life insurance in Taiwan, the empirical analysis shows that the traditional salesperson channel has competitive advantages in underwriting service quality. This result supports the coexistence of salesperson and bancassurance because previous literature indicated bancassurance more cost-efficient than a salesperson. The empirical result shows that insurers with more dependence on salesperson channel present lower complaint ratio and higher contract persistency due to better service quality. The empirical result also indicates that service quality has a significantly positive impact on insurer’s reputation. This finding implies that the insurers with more dependence on bancassurance should take additional competitive strategies to maintain the long-term customer relation.

A Model for Doing Business in Africa

2014 ◽  
pp. 197-253
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Competitive Strategies ◽  
Strategic Positioning ◽  
Market Segments ◽  
Strategic Intent ◽  
Doing Business ◽  
Competitive Model ◽  
Corporate Level

The chapter focuses on developing a business and competitive model to create and successfully manage a business in Africa. This includes strategic positioning of a firm in a market, corporate-level and competitive strategies that firms need to develop in order to successfully create a sustainable competitive advantage in the industries, and market segments they will compete in. Strategy and strategic management are defined and described fully. The perspectives and paradigms of formulation, implementation, and evaluation of a strategic intent are fully explored and covered here including determining the sources of a sustainable competitive advantage for a firm in an industry through the creation of a variety of competitive advantages.

scholarly journals DEVELOPMENT OF MARKETING COMPETITIVE STRATEGIES OF ENTERPRISES

2021 ◽  
Author(s):  
Mariia Bahorka ◽  
Iryna Kadyrus ◽  
Olga Kravets
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Logical Scheme ◽  
Gradual Development ◽  
Marketing Activities ◽  
Marketing Analysis ◽  
Oriented Approach

The article substantiates the theoretical and methodological approaches to the choice of marketing competitive strategies of enterprises and presents areas for their improvement. The peculiarities of marketing strategies, their tasks and principles of formation are highlighted. The algorithm of formation of marketing strategy of the enterprise on the basis of the structural and logical scheme and an estimation of competitive positions of the enterprise is offered. On the basis of the conducted research the grouping of marketing competitive strategies on the level of influence on competitive advantages of the enterprise is carried out. It is established that when choosing a marketing strategy it is necessary to focus on the goals, the main features of the marketing strategy, such as: long-term orientation; based on the results of strategic marketing analysis; a certain subordination in the hierarchy of enterprise strategies; defined market orientation (in relation to consumers and competitors). It is highlighted that in the process of substantiation and development of marketing strategies, depending on the type of enterprise development, three interrelated tasks are solved: * development of a set of marketing activities; * adaptation of the enterprise to changes in the external environment; * ensuring the adequacy of the company's marketing policy to the changing needs of customers. Subject to the gradual development of marketing strategy, based on the proposed structural and logical scheme and assessment of the competitive position of the enterprise should take into account both its existing and potential customers and competitors. The company needs to constantly analyze competitors and develop competitive marketing strategies that will provide it with effective positioning in relation to competitors and provide the maximum possible competitive advantage. The competitor-oriented approach is based on the strategy and tactics of counteracting competitors. Within this approach, two ways to achieve competitive advantage can be used: cost leadership and a set of actions to degrade the quality of the competitive environment. The main method of achieving competitive advantage, which is used within the consumer-oriented approach, is product differentiation. The tool of differentiation is positioning, which is carried out primarily through a set of marketing communications and promotion strategies.

scholarly journals Development of balneological tourism in Ukraine

2019 ◽  
Keyword(s):  
Statistical Data ◽  
Graphical Representation ◽  
Analytical Data ◽  
Quality Of Services ◽  
Resource Base ◽  
Resource Potential ◽  
Scientific Methods ◽  
Territorial Organization ◽  
The Subject

The article deals with reaserch of the development of balneological tourism in Ukraine. The theoretical and methodological bases of the territorial organization of balneo resorts and functioning of the institutions of balneological tourism are highlighted. The estimation of activity of sanatorium and spa establishments of balneological specialization is given. The present state of the development of balneological tourism in Ukraine is analyzed. The subject of the study is the development of the country's balneological tourism, its condition and place in the system of the sanatorium and health complex of Ukraine. The purpose is to analyze the development of balneological tourism, assess the infrastructure and activities of balneological institutions. Task: description of resource base and territorial organization of balneological tourism in Ukraine; assessment of the infrastructure of balneo tourism in Ukraine; the analysis of the activity of the institution of balneological tourism. Common scientific methods are used: synthesis and analysis - to determine the peculiarities of the development of balneo tourism in Ukraine, the tabular method - for the compilation and grouping of analytical data, the method of graphical representation of information - for generalization and popularization of statistical data, mathematical modeling. The results of the study confirm the reduction of the tourist inflow with the health-improving purpose in Ukraine, the reduction of balneological tourism establishments, and the reduction of the quality of services provided in these institutions. Conclusion: insufficient development of the market of balneological tourism in Ukraine, ineffective use of resource potential, weak level of material and technical base.

scholarly journals Forming the enterprises strategy of focusing as a method of achieving its competitive advantages

2020 ◽  
pp. 16-19
Author(s):  
Oleksandra ROZHENKO
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Enterprise Development ◽  
Product Price ◽  
Market Growth ◽  
Focus Strategy ◽  
Competitive Forces

The article deepens the theoretical and methodological foundations of strategic management of determining and achieving competitive advantages of the enterprise. To objectify the evaluation parameters of competitive advantages, a technique of competitive advantage analysis is proposed, which includes the following sequence of stages: determination of the basic strategy of enterprise development by the Thompson-Strickland model, determination of the competitive strategy of enterprise development by the Porter model, analysis of the competitive forces of the enterprise by the Porter model, systematization of components strategic potential of the enterprise according to the Borden-McCarry model; and determination of sustainable competitive advantage of the enterprise. According to the proposed method of analysis of competitive advantages of the enterprise, the following components of strategic potential are attributed to the directions of its strategic focus: product, price, promotion, place, people, process, physical environment. Most focus is on sustainable competitive advantage. According to the results of strategic analysis of a subsidiary's enterprise, its stable competitive advantage is formed. The method of analysis of competitive advantages of the enterprise is described. The essence of forming a focus strategy as a way of achieving competitive advantages of the enterprise is revealed. The disclosure of formation of competitive advantages of the investigated enterprise is improved. The technique of the analysis of competitive advantages of the enterprise through the mechanism of focusing on them is offered. The strategy of focusing the enterprise as a way to achieve its competitive advantages has been formed. The strategy of focusing of the conditional enterprise as a way of achieving its competitive advantages is formed. It is determined that the conditional enterprise has a strong competitive position and slow market growth. A competitive product focus strategy means leading the niche in the services provided, focusing all of the conditional enterprise's efforts on the quality of the services provided.

The Effect of Partnership Strategy on Competitive Advantages through the Market Area and Health Services’ Innovation

2020 ◽  
Vol 8 (06) ◽  
pp. 1822-1829
Author(s):  
Hisnindarsyah ◽  
Budiyanto ◽  
Khuzaini
Keyword(s):  
Health Service ◽  
Competitive Advantage ◽  
Health Sector ◽  
Service Innovation ◽  
Market Area ◽  
Competitive Advantages ◽  
Services Innovation ◽  
High Degree ◽  
Improve Health

Based on the 2014 Indonesia Republic Minister of Health Regulation on Hospital Licensing Classification, it is explained that the Hospital is one of the bodies engaged in the health sector which plays an important role for the creation of quality of life and the environment for the community, so as to create a high degree of health both for physical, spiritual health , and social. The attention of the Head of F.X Suhardjo Navy Hospital to the partnership strategy towards competitive advantage. This may improve the ability of the Head of F.X Suhardjo Navy Hospital to develop appropriate strategies to further enhance his competitive advantage. Health service innovation has an effect on competitive advantage, useful for F.X Suhardjo Navy Hospital heads in the sense that they can make efforts to improve health service innovation to improve their competitive advantage.

Sign in / Sign up

Export Citation Format

Share Document