scholarly journals Effect of Utilization of social media for competitive Advantage in Sri Lankan Hotel industry

2014 ◽  
Vol 2 (12) ◽  
pp. 127-132
Author(s):  
S.W.G.K Bulankulama ◽  
Ali Khatibi ◽  
T.S.D.M Shokri
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Strategic Alliances ◽  
New Technologies ◽  
Hotel Industry ◽  
Sri Lankan ◽  
Cross Sectional ◽  
Industry Study ◽  
Very High

Competitive advantage occurs when an organization acquires an attribute or combination of attributes that allows it to outperform its competitors. These attributes can access through tangible, non-tangible assess and new technologies such as information technology as a competitive strategy in the business process can provide competitive advantage. Preble, Reichel, and Hoffman (2000) and Pine and Philips (2005) focused on the role of strategic alliances in the hospitality industry competitions. In this cross-sectional analytical study, aim was to test if there is an association between the variables of utilization of social media and competitive advantage in Sri Lankan hotel industry. Study subjects consisted of executive levels officers in thirty-four Sri Lankan hotel industries. Variables in utilization of social media and competitive advantage of the study were positively correlated (r = 0.6) and very high means. Also, Working capabilities of social media high significantly and positively correlated with competitive advantage (r = 0.70, p<.05), while it was (r = 0.50, p< .05) in personal experience of social media.

scholarly journals Family’s Role in Achieving Language Affiliation among Children: A Comparative Study Applied to Some Families

2021 ◽  
Vol 12 (3) ◽  
pp. 111-128
Author(s):  
Aljohara Fahad Al Saud
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Comparative Study ◽  
Analytical Approach ◽  
Kingdom Of Saudi Arabia ◽  
Language Identity ◽  
Study Population ◽  
High Degree ◽  
Very High

Identifying language affiliation among children for family immigrants is crucial for one’s language identity. This study aimed to determine the role played by Arab families in the Kingdom of Saudi Arabia, Austria, and Britain to attain language affiliation among their children. It also aims to identify the challenges facing families living in these countries in achieving language affiliation among their children. The study population consisted of all the families that live in the Kingdom of Saudi Arabia, in addition to all the Arab families that live in Austria and Britain and the study sample included (120) parents. The researcher adopted the descriptive-analytical approach and used the questionnaire as the study tool. The study reached several results; first, the role played by families in the Kingdom of Saudi Arabia, Austria, and United Kingdom to attain language affiliation among their children got a high degree of response. Second, the challenges facing activating the family’s role in attaining language affiliation of their children in the Kingdom of Saudi Arabia and Austria have got a high degree of response, while in Britain, they obtained a very high degree of response. The study recommended involving all family members in accessing different and creative ways of practicing their native language and activating the role of social media in developing the language affiliation of children.

scholarly journals Penggunaan media sosial dan peran orang tua terhadap kejadian pernikahan dini

2020 ◽  
Vol 14 (3) ◽  
pp. 445-451
Author(s):  
Asnuddin Asnuddin ◽  
Asrini Mattrah
Keyword(s):  
Social Media ◽  
Cross Sectional Study ◽  
Early Marriage ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test ◽  
Role Of Parents ◽  
Use Of Social Media

Social media use: The role of parents' perceptions about social media impact in early marriageBackground: Early marriage is a marriage that is conducted at adolescence, the factors causing early marriage are socio-cultural factors, economic pressure, level of education, difficulty in getting a job, social media, religion and views and beliefsPurpose: To find out the influence of social media and the role of parents on the incidence of early marriageMethod: A quantitative research using descriptive analytical research method with cross sectional study design with variable use of social media with the criteria for the results "active and inactive". For the variable of the role of parents with 2 outcome criteria, namely "influential and not influential". And for the variable incidence of early marriage, there are 2 criteria, namely age 14-16 years and age 17-19 years, the questionnaire used has been through the validity of previous researchers. Then the results of the data obtained were analyzed in the SPSS program using the Chi Square testResults: From the Chi Square test results for social media variables obtained p value = 0.001, then the value of p = 0.001 <0.05 (α) while the role of parents variable Chi Square test results obtained p value = 0.022, therefore the value of p = 0.022 <0.05 (α).Conclusion: Based on the results of the study it can be concluded that, there is a significant influence between the use of social media and the role of parents in the event of early marriage Keywords: Social media; Parents, Early marriagePendahuluan: Pernikahan usia dini adalah perkawinan yang dilakukan pada usia remaja, faktor penyebab pernikahan usia dini adalah faktor sosial budaya, desakan ekonomi, tingkat pendidikan, sulit mendapat pekerjaan, media sosial, agama serta pandangan dan kepercayaan.Tujuan: Untuk mengetahui pengaruh media sosial dan peran orang tua terhadap kejadian pernikahan dini di Kecamatan Marioriawa Kabupaten Soppeng Metode: Penelitian kuantitatif dengan menggunakan metode penelitian deskriptif analitik dengan rancangan cross sectional study dengan variabel penggunaan media sosial dengan kriteria hasil “aktif dan tidak aktif”. Untuk variabel peran orang tua dengan 2 kriteria hasil yaitu “berpengaruh dan tidak berpengaruh”. Dan untuk variabel kejadian pernikahan dini ada 2 kriteria  yaitu umur 14-16 tahun dan umur 17-19 tahun,  kuesioner yang di gunakan sudah melalui uji validitas peneliti sebelumnya. Kemudian hasil data yang di dapatkan dianalisis di program SPSS dengan menggunakan uji Chi SquareHasil: Dari hasil uji Chi Square untuk variabel media sosial didapatkan nilai p=0,001, maka nilai p=0.001<0.05 (α) sedangkan variabel peran orang tua hasil uji Chi Square didapatkan nilai p=0,022, oleh karena itu nilai p=0.022<0.05 (α).Simpulan: Berdasarkan hasil penelitian dapat di simpulkan bahwa, Ada pengaruh yang signifikan antara penggunaan media sosial dan peran orang tua terhadap kejadian pernikahan dini

The Role of Social Media in Shaping Tourists' Travel Decisions

2020 ◽  
pp. 52-65
Author(s):  
Sandeep Basnyat ◽  
Yuan Jiahui
Keyword(s):  
Social Media ◽  
Population Growth ◽  
New Technologies ◽  
Payment System ◽  
International Travel ◽  
Chinese Tourists ◽  
Multiple Levels ◽  
Travel Decisions ◽  
Chinese Individual

With increased economic and population growth, air connectivity, and travel facilities, international travel of Chinese citizens has tremendously increased. Although usually in groups, there has been a growing trend among Chinese tourists toward travelling independently. These independent travellers or so-called ‘new tourists' are highly exposed to new technologies and social media and prefer to do research about possible destinations, and new travel routes and activities that package tours usually do not include. This chapter examines how social media in general and WeChat, in particular, shapes the Chinese individual travellers' travelling decisions. As will be seen, while WeChat's popularity among the Chinese outbound tourists is largely attributed to its multi-functionality, its influences on their destination visitation choice are found in multiple levels: by providing illuminating information, allowing users to integrate their payment system easily to their bank accounts in China, and providing means to obtain discounts and promotional offers in a variety of ways.

scholarly journals Incidental Effects of Automated Retweeting: An Exploratory Network Perspective on Bot Activity During Sri Lanka’s Presidential Election in 2015

2017 ◽  
Vol 37 (1) ◽  
pp. 57-65 ◽  
Author(s):  
Chamil Rathnayake ◽  
Wayne Buente
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Sri Lankan ◽  
Eigenvector Centrality ◽  
Data Set ◽  
Political Processes ◽  
User Expectations ◽  
Twitter Users ◽  
And Behavior

The role of automated or semiautomated social media accounts, commonly known as “bots,” in social and political processes has gained significant scholarly attention. The current body of research discusses how bots can be designed to achieve specific purposes as well as instances of unexpected negative outcomes of such use. We suggest that the interplay between social media affordances and user practices can result in incidental effects from automated agents. We examined a Twitter network data set with 1,782 nodes and 5,640 edges to demonstrate the engagement and outreach of a retweeting bot called Siripalabot that was popular among Sri Lankan Twitter users. The bot served the simple function of retweeting tweets with hashtags #SriLanka and #lk to its follower network. However, the co-use of #Sri Lanka and/or #lk with #PresPollSL, a hashtag used to discuss politics related to Sri Lanka’s presidential election in 2015, resulted in the bot incidentally amplifying the political voice of less engaged actors. The analysis demonstrated that the bot dominated the network in terms of engagement (out-degree) and the ability to connect distant clusters of actors (betweenness centrality) while more traditional actors, such as the main election candidates and news accounts, indicated more prestige (in-degree) and power (eigenvector centrality). We suggest that the study of automated agents should include designer intentions, the design and behavior of automated agents, user expectations, as well as unintended and incidental effects of interaction.

An Analysis of One-Star Online Reviews and Responses in the Washington, D.C., Lodging Market

2012 ◽  
Vol 54 (1) ◽  
pp. 49-63 ◽  
Author(s):  
Stuart E. Levy ◽  
Wenjing Duan ◽  
Soyoung Boo
Keyword(s):  
Social Media ◽  
Market Research ◽  
Service Recovery ◽  
Hotel Industry ◽  
Geographic Location ◽  
Online Reviews ◽  
Online Review ◽  
Front Desk

The hotel industry continues to develop strategies for addressing consumer-generated online reviews, and particularly responding to poor reviews, which can have a damaging effect on a hotel’s reputation. To gain a greater understanding of the dynamics of poor reviews, this study analyzed 1,946 one-star reviews from ten popular online review websites, as well as 225 management responses from eighty-six Washington, D.C., hotels. A comprehensive complaint framework found that the most common complaints related to front desk staff, bathroom issues, room cleanliness, and guestroom noise issues. Complaints were also analyzed by hotel characteristics, including chain-scale segments, and reviewer characteristics, including purpose of travel and geographic location. Examining the reviews, highly rated hotels often respond to online complaints with appreciation, apologies, and explanations for what had gone wrong. Compensation adjustments are rarely mentioned by any hotel. The increasingly prominent role of social media necessitates that hotels use online reviews for market research and service recovery opportunities, regardless of whether they respond publicly.

scholarly journals THE USAGE OF SOCIAL MEDIA IN DESTINATION MARKETING: A RESEARCH ON CITTASLOW IN TURKEY

2016 ◽  
pp. 07-20
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Competitive Advantage ◽  
Local Development ◽  
Development Model ◽  
Destination Marketing ◽  
Analysis Technique ◽  
Rapid Dissemination ◽  
Local Residents

Cittaslow movement as a local development model has become increasingly important all overthe world since 1999. One of the important factor for the sustainability of this movement is communicated with both local residents and destination visitors accurately and conscious way about the principles and the benefits of Cittaslow philosophy and the unique features of the destination. At this point, social media is a key tool in destination marketing for Cittaslow destinations due to its features such as providing a competitive advantage, reaching a global audience, rapid dissemination of information, communicating with consumers. In this regard the study focuses the role of social media in destination marketing. The aim of the research is to determine how and at what level Cittaslow in Turkey use social media in destination marketing. In accordance with this purpose, content analysis technique was used and Facebook was chosen as social media channel. Among 11 Cittaslow in Turkey, 7 Cittaslow destinations (Gökçeada, Halfeti, Perşembe, Seferihisar, Şavşat, Vize, Yalvaç) that have an official municipality Facebook page were included to the research. This destinations’ posts between January 2016 and June 2016 were analysed in terms of content, frequency and interactivity by utilising the categories Hays et al. (2013) created in their study. The findings of this study show that, Seferihisar Municipality uses social media more effectively in terms of content and post frequency but they also reveal that interactivity which is one of the most important features of social media is not adequately heeded by all Cittaslow destinations in Turkey.

scholarly journals Role of Digital Media in Spreading Covid-19 Awareness- Structural Equation Modelling based Study

2021 ◽  
Vol 10 (4) ◽  
pp. 2830-2841
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Cross Sectional Study ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Cross Sectional ◽  
Equation Modelling

Due to the rise of media technology and the abundance of Social Media platforms, healthcare awareness and information gathering are simple, easy, and efficient. This study also aims to investigate the role of Social Media to obtain Coivd-19 information and updates. The researcher used the cross-sectional study design and selected a sample of n= 265 respondents from Islamabad, Pakistan. Further, to validate the phenomenon, the researcher developed and tested the self-structured model using Structural Equation Modelling. The SEM analysis involved Internal consistency assessments, Coefficients of Determination R2, and Path Analysis. Findings indicated a strong significant relationship between Social Media, Ease of Access (p≥ .000), Ease of Use (p≥ .011), Internet Availability (p≥ .013), and Information Acceptance (p≥ .042). Thus the results revealed a significant role of Social Media to spread Covid-19 awareness reinforcing positive healthcare attitudes among the public. Therefore, the researcher suggests more studies on the proposed research model, to scrutinize the role of the Social Media infodemic during the Coronavirus outbreak.

scholarly journals Role of Social Media in Shaping Local Youth Tourists' Behaviour Across the Sri Lankan Tourism Industry

2020 ◽  
pp. 15-22
Author(s):  
H. Shamini
Keyword(s):  
Social Media ◽  
Sri Lanka ◽  
Online Survey ◽  
New Technologies ◽  
Online Reviews ◽  
Tourism Industry ◽  
Sri Lankan ◽  
The People ◽  
Social Media Platforms ◽  
The Mind

The integration of social networking and new technologies has changed the way of communication and information sharing among the people, especially of young people is a fact. As well as, the development of Social Media (SM) has conveyed important changes in the behavioural pattern of tourists. Therefore, it is very essential to understand this new influential trending among the youth tourists, in order to accelerate the tourists’ arrival and contribute to the development of Sri Lanka tourism. Therefore, this research aims at providing an insight to the Tourism Industry in Sri Lanka with regards to how social media platforms influence youth tourists’ behavior. A sample of 103 youth tourists’ response attained through online. The data obtained from the online survey were analyzed with descriptive, reliability test, mean and regression analysis. Results from the survey have identified that Social Media does influence in the youth tourists’ behaviour.  In detail, eWOM and Online reviews/comments significantly influence in the behavior of youth tourists.  And also the study confirmed that in order to attract tourists to a destination mainly revolves in the ability to convey the information to create positive images in the mind of youth tourists via social media. Thereby this study has recommended many suggestions for the Tourism and authorities. Including tourist authority should make its social media pages more interesting, appealing, informative and interactive so the customers can enjoy their social media experiences and they could spread eWOM and online reviews. And also they need to focus on how to create a positive and satisfactory image to their social media users in many other ways.

scholarly journals The Role of CYP2A6 Genetic Polymorphism in Nicotine Dependence and Tobacco Consumption among Bataknese Male Smokers

2018 ◽  
Vol 6 (5) ◽  
pp. 864-866 ◽  
Author(s):  
Noni Novisari Soeroso ◽  
Rozaimah Zain-Hamid ◽  
Bintang Y. M. Sinaga ◽  
Ahmad Hamim Sadewa ◽  
Tamsil Syafiuddin ◽  
...  
Keyword(s):  
Nicotine Dependence ◽  
Tobacco Consumption ◽  
Cross Sectional Study ◽  
Cigarette Consumption ◽  
Research Subjects ◽  
Cross Sectional ◽  
The Relationship ◽  
Very High ◽  
Cyp2a6 Gene

AIM: This research aimed to analyse the relationship between CYP2A6 gene polymorphism with nicotine dependence and its relation to the number of cigarette consumption among Bataknese smokers.METHOD: This study was a cross-sectional study involving 140 research subjects in Medan, Indonesia.RESULTS: Nicotine dependence rates were found to be significantly associated with the number of cigarette consumption expressed in the Brinkman Index.CONCLUSION: The *1A wild-type alleles have a greater risk of high-very high dependence rate compared to the other variants.

scholarly journals Social media use and adolescent sleep patterns: cross-sectional findings from the UK Millennium Cohort Study

2019 ◽  
Author(s):  
Holly Scott ◽  
Stephany M Biello ◽  
Heather Woods
Keyword(s):  
Social Media ◽  
Cohort Study ◽  
Media Use ◽  
Sleep Onset ◽  
Millennium Cohort Study ◽  
Sleep Patterns ◽  
Social Media Use ◽  
Cross Sectional ◽  
Sleep Parameters ◽  
Very High

ObjectivesThis study examines associations between social media use and multiple sleep parameters in a large representative adolescent sample, controlling for a wide range of covariates.DesignThe authors used cross-sectional data from the Millennium Cohort Study, a large nationally representative UK birth cohort study.ParticipantsData from 11,872 adolescents (aged 13-15 years) were used in analyses.MethodsSix self-reported sleep parameters captured sleep timing and quality: sleep onset and wake times (on school days and free days), sleep onset latency (time taken to fall asleep) and trouble falling back asleep after nighttime awakening. Binomial logistic regressions investigated associations between daily social media use and each sleep parameter, controlling for a range of relevant covariates.ResultsAverage social media use was 1 to &lt;3h per day (31.6%, n = 3720). 33.7% were classed as low users (&lt;1h; n = 3986), 13.9% were high users (3 to &lt;5h; n = 1602) and 20.8% were very high users (5+h; n = 2203). Girls reported spending more time on social media than boys. Overall, heavier social media use was associated with poorer sleep patterns, controlling for covariates. For example, very high social media users were more likely than comparable average users to report late sleep onset (OR = 2.14, 95% CI: 1.83 to 2.50) and wake times (OR = 1.97, 95% CI: 1.32 to 2.93) on school days, and trouble falling back asleep after nighttime awakening (OR = 1.36, 95% CI: 1.10 to 1.66). ConclusionsThis study provides a normative profile of UK adolescent social media use and sleep. Results indicate statistically and practically significant associations between social media use and sleep patterns, particularly late sleep onset. Sleep education and interventions can focus on supporting young people to balance online interactions with an appropriate sleep schedule that allows sufficient sleep on school nights.

Sign in / Sign up

Export Citation Format

Share Document