scholarly journals Construction Of Female Identity In Pakistani Television Commercials (November, 2015-April, 2016): A Semiotic Analysis

2017 ◽  
Vol 14 (1) ◽  
pp. 81-110
Author(s):  
Moneeba Iftikhar ◽  
Mehwish Islam
Keyword(s):  
Belief System ◽  
Sampling Technique ◽  
Female Identity ◽  
Semiotic Analysis ◽  
Television Commercials ◽  
Policy Makers ◽  
Time Period ◽  
Pakistani Women ◽  
Tv Commercials ◽  
Sex Object

This study explores how TV commercials in Pakistan construct female identity in the present era. Advertising becomes an essential part in moulding and shaping our behaviour, attitude, values towards lifestyle and advertisers use visual, semiotic and printed text aims to convey their specific messages. This work attempts to analyze how the belief system of "flawless" and "perfect" society is created and constructed in and through advertisements. This study employed semiotic analysis as a research method to examine Pakistani TVCs. With stratified sampling technique, ten TVCs selected that appeared during intervals breaks of famous TV serials ,obtained from main three private Pakistani channels, on a week after week premise for a time of six months. TVCs were analyzed with reference to the representation of Pakistani women in selected time period. As sign frameworks are included in the construction of meaning and advertising utilizes these signs to transmit its message. The ideologically developed messages, TVCs not only depict the image of women but have additionally made that image into the affirmed part of the female identity in the society. The overall findings reveal that women identity thrive in TV commercials that repeatedly represent women as glamorized sex object, there by not reflecting the different and progressive roles of women. This study is an effort to examine the advertising practice in Pakistan that how it constructs and depicts Pakistani women. Most commercials reveal today’s Pakistani women as an independent glamorous and liberal object. This study would be significant for communication experts as well as for the policy makers who can apply it as a basis for creating and executing advertisements in future.

scholarly journals A Semiotic Analysis of Gender Discursive Patterns in Pakistani Television Commercials

2018 ◽  
Vol 8 (4) ◽  
pp. 192
Author(s):  
Muhammad Haseeb Nasir
Keyword(s):  
Theoretical Foundation ◽  
Meaning Making ◽  
Reliability And Validity ◽  
Social Institutions ◽  
Sampling Technique ◽  
Semiotic Analysis ◽  
Television Commercials ◽  
Men And Women ◽  
Purposive Sampling ◽  
Discursive Patterns

The study is multidisciplinary that ventures into the domains of semiotics, linguistics and cultural studies. Media has become one of the most viable social institutions of disseminating information to a wider audience. It has got power to (re)frame the ideology of larger audience through its visual/linguistic content and to pave the way to social change. The current study aims to investigate the manifestation of gender discursive patterns in the Pakistani television commercials. This study draws its theoretical foundation on the theory of semiotics propounded by Dyer (1982) in her book Advertising as Communication. Semiotics is conceived an appropriate tool for the critical inquiry of the televised commercials because of its wide ranging acceptability and reliability in the meaning making process. Williamson (1978), Dyer (1982) and Jhally (1990) not only recommended but they also practically employed semiotics as a tool of investigation for critically examining the meaning making process in the commercials that enhances the reliability and validity of semiotics as a tool of inquiry. The data for the current study comprises television commercials broadcasted on famous Pakistani television channels. The sampling technique is based on non-probability purposive sampling. The rationale of choosing purposive sampling technique is to include only those commercials which reflect gender representation. The findings of the study highlight that the commercials present layers of meanings via semiotic modes at symbolic level where men and women are displayed in stereotypical manner. The existing gender narratives in the Pakistani commercials subscribes to patriarchal structures. The study presents recommendations about the change in the content of the televised material and also highlights the unexplored avenues which can be brought under considerations by the future researchers.

scholarly journals Manifestation of Gender-Binaries in Pakistani Television Commercials: A Semiotic Analysis

2018 ◽  
Vol III (I) ◽  
pp. 355-375
Author(s):  
Muhammad Haseeb Nasir ◽  
Muhammad Safiullah ◽  
Sana Hussan
Keyword(s):  
Social Change ◽  
Meaning Making ◽  
Social Institutions ◽  
Sampling Technique ◽  
Media Discourse ◽  
Semiotic Analysis ◽  
Television Commercials ◽  
Theoretical Underpinning ◽  
Men And Women ◽  
Gender Binary

The current study investigates the prevalent gender-binary narrative in Pakistani television commercials. It tends to portray the dominant gender representational mechanisms which are implicitly employed by the advertisers. Television commercials, having the power to (re)frame the ideology of larger audience through visual/linguistic content and agency to pave the way for social change have become one of the most viable social institutions of disseminating information to a wider audience. The theoretical underpinning of the study is based on the theory of semiotics outlined by Dyer in “Advertising as Communication”. Semiotics is considered a critical tool for investigating meaning making process in media discourse because of its wideranged acceptability and reliability. The data for the current study comprise television commercials which are broadcast on popular Pakistani television channels. The sampling technique is purposive in nature including only those commercials which largely reflect gender representation. The study finds the commercials presenting layers of meanings at symbolic level of semiotic modes where men and women are displayed in stereotypical manner, subscribing to patriarchal structures.

scholarly journals The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising

2019 ◽  
Vol IV (I) ◽  
pp. 480-497
Author(s):  
Moneeba Iftikhar ◽  
Tahir Mahmood ◽  
Afya Asad
Keyword(s):  
Breast Cancer ◽  
Sampling Technique ◽  
Systematic Sampling ◽  
Semiotic Analysis ◽  
Web Based ◽  
Policy Makers ◽  
Persuasive Message ◽  
Advertising Appeals ◽  
Representation Of Women ◽  
Raising Awareness

This study explores the use of various advertisements and representation of women role in web-based Breast Cancer related advertisements that appeared online, were observed on Google images for three months on weekly basis. Systematic sampling technique was used to gather the sample for the analysis. Signs and symbols are involved in creating the meanings and advertising creates to use of these signs to convey the desired intended messages. This study used semiotics as a method for analyzing various appeals and depiction of females in these breast cancer related web advertisements (BCAds). This research serves as a reagent by building a knowledge base and raising awareness regarding breast cancer related advertisements to develop a persuasive message in order to influence the female in detection of cancer. This study will be significant for policy makers and health communicators in developing effective public services messages to understand the power of signs and symbols.

scholarly journals Sustainability and Depletion Accounting: A Case Study of Oil in Libya

2017 ◽  
Vol 7 (1) ◽  
pp. 34 ◽  
Author(s):  
Abdulrazag Mohamed Etelawi ◽  
Keith A. Blatner ◽  
Jill McCluskey
Keyword(s):  
Sustainable Development ◽  
Planning Process ◽  
National Income ◽  
Policy Makers ◽  
The Sustainable Development ◽  
Time Period ◽  
Oil Resources ◽  
Income Development ◽  
Per Capita ◽  
High Level

There is a strong need to study sustainability and depletion accounting of oil in the Libyan economy because oil production and export is the single largest source of national income in the country. This study covers the time period from 1990 to 2009. Throughout this period, the Libyan national economy used its oil and petroleum industries to increase national income. Development sustainability can be defined as investment divided by GDP. This measure provides an indication of the low level of sustainable development in Libya over the period of analysis, which is 0.38 on average. It is important that the Libyan government develop and implement plans and strategies for achieving sustainability and the maintenance of oil resources.Carbon dioxide emissions provide another indication of the presence or absence of sustainability. The ratio of carbon dioxide ranged from a minimum of 8.50 metric tons per capita in 1990 to 10.00 metric tons per capita in 2009 and average 9.07 metric tons per capita over the course of the study period. CO2 emissions were also much higher than other countries in the Middle East and North Africa. This suggests there was relatively little interest in the sustainable development of the Libyan economy during this period. The Environment Domestic Product (EDP) increased sharply from the beginning of the study at $24.23 billion in 1991 to $45.87 billion in 2009 in constant dollars. Again, one can infer that policy makers did not consider the depletion of oil resources and the environment in their planning process, or at least did not place a high level of concern on this issue.

scholarly journals Intellectual Capital Food And Beverage Sub-Sector Manufacturing Companies And The Factors

2021 ◽  
Vol 2 (2) ◽  
pp. 432-442
Author(s):  
Dirvi Surya Abbas ◽  
Arry Eksandy
Keyword(s):  
Intellectual Capital ◽  
Stock Exchange ◽  
Secondary Data ◽  
Sampling Technique ◽  
Manufacturing Companies ◽  
Analysis Method ◽  
Time Period ◽  
Panel Data Regression ◽  
Data Regression ◽  
Food And Beverage

The Purpose of this study was to determine the effect of company age, leverage, and independent commissioners on intellectual capital in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (BEI). The research time period used is 3 years, namely the 2016-2018 period. The population of this study includes all food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2016-2018 period. The sampling technique was using purposive sampling technique. Based on the predetermined criteria, 17 companies were obtained. The type of data used is secondary data obtained from the Indonesia Stock Exchange website. The analysis method used is panel data regression analysis. The results showed that Leverage and Independent Commissioner had no influence on Intellectual Capital. However, the variable company age has an influence on intellectual capital.

scholarly journals Assessment of socio-economic factors affecting the utilization of manual screw press for gari production in Kwara state, Nigeria

2019 ◽  
Vol 7 (1) ◽  
pp. 107-115
Author(s):  
Adegbola A. Jacob ◽  
Wegh F. Shagbaor ◽  
Ikwuba A. Agbanugo ◽  
Nwafor S. Chimela
Keyword(s):  
Sampling Technique ◽  
Screw Press ◽  
Policy Makers ◽  
Economic Determinants ◽  
Factors Affecting ◽  
Independent Variables ◽  
Socio Economic Variables ◽  
Level Of Experience ◽  
Structured Questionnaire ◽  
Socio Economic Factors

This study investigated socio-economic determinants of utilization of manual screw press for cassava mash dehydration for gari production in four local government areas across the ADP zones in Kwara state, Nigeria. Using random sampling technique and a semi-structured questionnaire as a research instrument, data for the study were collected from a sample of three hundred and eighty-four (384) gari processors who use the screw press in the state. Multiple regression analysis shows that a correlation (R=0.678) exist between utilization of the screw press and the independent variables which include age, household size, level of education, years of processing experience, extension visits, and income from gari processing. R2 value of 0.460 indicates that about 46% of the variation in utilization was explained by socio-economic variables included in the regression model. Three variables significantly influenced the decision of the respondents to utilize the manual screw press: age, level of experience, and income; the most important predicator being income with a Beta value of 0.699. Conclusively, it was recommended among others that research, extension, and policy makers consider the significant determinants identified in the study seriously if increased utilization is to be achieved by gari processors and others similar to them in the study area and the region.

scholarly journals Corporate characteristics and leverage: evidence from Bangladesh

2018 ◽  
Vol 2 (1) ◽  
pp. 96-104 ◽  
Author(s):  
Md. Abdur Rouf
Keyword(s):  
Regression Models ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Securities And Exchange Commission ◽  
International Standards ◽  
Return On Assets ◽  
Content Type ◽  
Management Accountants ◽  
Time Period ◽  
Return On Sales

Purpose This paper aims to determine the influence of various corporate characteristics such as total assets (TA), total sales (TSE), return on assets (ROA), return on sales (ROS), liquidity and age on leverage of the listed non-financial companies in the Dhaka Stock Exchange (DSE). Design/methodology/approach A non-probability sampling technique has been used in this study, and the leverage of 106 companies listed in the DSE has been examined for the time period 2011-2015. Multiple regression models are used to estimate the influence of corporate characteristics on leverage and leverage is measured by the debt ratio, that is, total liabilities divided by total assets (TA). Findings The results obtained from the regression models show that TA, ROA and age are negatively and significantly related to the leverage of companies. Research limitations/implications Considering only non-financial companies as the sample is a limitation. Hence, the results may not extend across all listed companies in Bangladesh. The study explores only six corporate characteristics variables; other factors influencing the leverage of the firm such as the number of foreign shareholders, ownership structure and auditors’ opinion could be explored in further studies. Originality/value The finding of this study contributes to the regulators and enforcement agencies such as Institute of Cost and Management Accountants of Bangladesh (ICMAB), Institute of Chartered Accountants of Bangladesh (ICAB), the Securities and Exchange Commission (SEC) and the DSE. It will enable the regulatory agencies to aim at greater compliance with the local and international standards and also enforce penalties for non-compliance.

AN INVESTIGATION ON THE VOTERS TRUST ON PAKISTAN GENERAL ELECTION 2018

2020 ◽  
Vol 01 (02) ◽  
pp. 212-220
Author(s):  
Shahid Ullah ◽  
Asghar Ullah Khan ◽  
Muhammad Imran Khan
Keyword(s):  
Political Party ◽  
Research Study ◽  
Sample Selection ◽  
Sampling Technique ◽  
Public Perceptions ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Policy Makers ◽  
General Elections ◽  
Data Collections

The research study was conducted to examine favorite political party and the people’s perception about outcomes of general elections 2018. Researcher drawn 400 sample from population of district Dera Ismail Khan using non-probability sampling technique through Curry & Dr. John in 2007 method for sample selection. The researcher used the convenient sampling techniques for the data collections. The study adopted the cross-sectional survey research method with closed-ended questionnaire for measuring concept. The results revealed that there is significant relationship between favorite political party and public perceptions about current government. The study is expected to provide suitable contribution to existing database of knowledge about the issues under considerations in this research. Study is also expected to offer valuable recommendation as extracted from the results of the current study for the general public and policy makers.

Is the choice of less-polluting modes of transport for non-work purposes affected by socio-demographic factors? Evidence from India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Taru Saigal ◽  
Arun Kr. Vaish ◽  
N.V. Muralidhar Rao
Keyword(s):  
Public Transportation ◽  
Demographic Factors ◽  
Sampling Technique ◽  
Policy Makers ◽  
Content Type ◽  
Mode Of Transport ◽  
Socio Demographic Factors ◽  
The Impact ◽  
First Time ◽  
The City

PurposeUsing survey data of a developing country city, this study aims to examine the impact of different socio-demographic factors on the choice of less-polluting modes of transport for purposes other than work.Design/methodology/approachStratified random sampling technique is employed and data on socio-demographic characteristics and mode of transport used is collected. Descriptive statistics complemented with a logit model of choice probabilities is implemented on the data obtained.FindingsMajority of the population in the city uses motorized means of transportation irrespective of the socio-demographic changes existing among them. Women, the individuals belonging to the youngest age group, the least economically well-off group of people, the least educated and the non-working are the individuals more likely to use more of less-polluting modes and less of more-polluting modes for non-work purposes as compared to their counterparts.Research limitations/implicationsThe study also calls for the development of an efficient and secured system of public transportation and non-motorized transportation in the city in such a way so as to neither hamper the goal of sustainability nor the goal of empowerment.Originality/valueTo the best of the authors’ knowledge, this is the first time a comprehensive analysis of the influence of socio-demographic factors on choice of type of mode of transport is carried out in this region of the developing world. This analysis will facilitate the policy makers in catering to the transportation needs of different segments of the society.

Active Commuting to School Among 36, 781 Spanish Children and Adolescents: A Temporal Trend Study

2020 ◽  
Author(s):  
Patricia Gálvez-Fernández ◽  
Manuel Herrador-Colmenero ◽  
Irene Esteban-Cornejo ◽  
José Castro-Piñero ◽  
Javier Molina-García ◽  
...  
Keyword(s):  
Children And Adolescents ◽  
Economic Crisis ◽  
Secondary Analysis ◽  
Active Commuting ◽  
Policy Makers ◽  
Active Commuting To School ◽  
Time Period ◽  
Health Practitioners ◽  
Public Health Practitioners

Abstract Background Active commuting to school (ACS) is an important source to increase the total daily physical activity in youth and improve their health. How the ACS rates change along the time is of interest. The objective of this study was to examine trends in the rates of ACS in a large sample of Spanish children and adolescents aged 6–18 years from 2010 to 2017. The study period included the economic crisis in Spain (2008 to 2013) and secondary analysis was conducted to compare ACS rates during and after the economic crisis. Methods To investigate trends in ACS among Spanish children and adolescents, data were obtained from 28 studies conducted across Spain. The study sample comprised 18,343 children (6 to 11.9 years old; 50.5% girls) and 18,438 adolescents (12 to 18 years old; 49.5% girls). The overall trends in ACS were evaluated using multilevel logistic regression analysis. Results The rates of ACS in Spanish children and adolescents did not change significantly during the 2010–2017 period, except a sporadic increase in the rate of ACS in adolescents in 2012–2013. No significant association between the ACS and the economic crisis time period in either children or adolescents were found. These findings are in contrast to recently reported declines in ACS rates in other countries. Conclusions Strong partnerships between researchers, public health practitioners, policy-makers and communities, as well as long-term commitment and evaluations of interventions aiming to increase ACS are necessary to ensure positive results in the long term.

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