ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY AT E-COMMERCE SHOPEE IN THE COVID-19 PANDEMIC

The purpose of this study is to analyze of the Influence of reliability, assurance, tangibles, empathy, and responsiveness on Customer Loyalty at E-commerce Shopee in the COVID-19 Pandemic. The research methodology is a quantitative method with cross-section data and primary data obtained from questionnaire distribution. Sampling technique using purposive sampling method with data in 2020. The data analysis technique is multiple linear regression by conducting validity test, reliability test, model stability test, linearity test, normality test, classical assumption test (multicollinearity test, heteroscedasticity test) and test of t-statistic hypothesis and f-statistic on test significance of impact together with 5% significance level The results of this study indicate in partial variables of reliability, assurance, tangibles, empathy, and responsiveness have a positive impact and significant on Customer Loyalty at E-Commerce Shopee. Meanwhile, the independent variables of reliability, assurance, tangibles, empathy, and responsiveness collectively have a significant relationship with the dependent variable of Costumer Loyalty at E-Commerce Shopee. The Coefficient of determination of this research equally to 84,42%, it means variation of the independent variables of reliability, assurance, tangibles, empathy, and responsiveness can explain the variations of the rise and fall of the dependent variable of Customer Loyalty on E-Commerce Shopee by 84,42%, while the rest of 15,58%, is influenced by other independent variables.

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ANALYSIS OF THE EFFECT OF DISCIPLINE, JOB SATISFACTION, AND WORK MOTIVATION, TO EMPLOYEE PERFORMANCE AT PT. POS INDONESIA, CENTRAL JAKARTA BRANCH

Dinasti International Journal of Education Management And Social Science ◽

10.31933/dijemss.v2i3.761 ◽

2021 ◽

Vol 2 (3) ◽

pp. 502-512

Author(s):

Muhammad Abdul Muis ◽

Amrison Amrison

Keyword(s):

Job Satisfaction ◽

Work Motivation ◽

Employee Performance ◽

Primary Data ◽

Coefficient Of Determination ◽

Test Model ◽

Significance Level ◽

Model Stability ◽

Independent Variables ◽

Linearity Test

This study aimed to analyze the effect of discipline, job satisfaction, and work motivation on employee performance at PT. Pos Indonesia,Central Jakarta Branch The research methodology used a quantitative method with cross-section data and primary data obtained from questionnaires. Mechanical sampling using a purposive sampling method with the data in 2019. The data analysis technique used is multiple linear regression to test the validity, reliability test, the test model stability, linearity test, normality test, classic assumption test (multicollinearity test, heteroscedasticity test) and hypothesis testing t-statistic and f-statistic to examine the effects together with a significance level of 5%. The results of this study showed that in partial variable Motivation of work, Discipline, and Job Satisfaction has a positive and significant impact on the Satisfaction of Employee Performance. Meanwhile, the independent variable of Motivation of work, Discipline, and Job Satisfaction with together have a significant relationship to the dependent variable, Satisfaction of Employee Performance. Coefficient of determination from this study showed 72.03% result, it shows that the variation of the independent variables are Motivation of work, Discipline and Job Satisfaction can explain the rise and fall of the dependent variable variation Satisfaction of Employee Performance is 72.03%, while the remaining 27.97% affected by other independent variables.

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ANALYSIS OF THE INFLUENCE OF PRODUCT, PRICE, DISTRIBUTION, AND PROMOTION ON CONSUMER PURCHASE DECISIONS USING GO FOOD APPLICATION DURING THE COVID PANDEMIC 2021

Dinasti International Journal of Management Science ◽

10.31933/dijms.v2i5.878 ◽

2021 ◽

Vol 2 (5) ◽

pp. 795-807

Author(s):

Joelianti Dwi Supraptiningsih

Keyword(s):

Positive Impact ◽

Primary Data ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Product Price ◽

Significance Level ◽

Independent Variables ◽

Section Data ◽

Price Distribution ◽

Analysis Technique

This study at to analyze the effect of product, price, place, and promotion on consumer purchasing decisions uses the Go Food application during the covid pandemic 2021 The research methodology used quantitative method with cross section data and primary data obtained from questionnaires. Mechanical sampling uses purposive sampling method. The data analysis technique used is multiple linear regression to test the validity, reliability test, normality test, classic assumption test (multicollinearity test, heteroscedasticity test) and hypothesis testing t-statistics and f-statistics to examine the effect together with a significance level of 5%. The results of this study showed that in partial variables of Product, Price, Place, and Promotion have a positive impact and significant impact on consumer purchasing decisions using the Go Food application. Meanwhile, independent variables of Product, Price, Place, and Promotion simultaneously have a significant relationship to the dependent variables, on consumer purchasing decisions using the Go Food application. Coefficient of determination from this study shows 83.01%. It shows that the variation of the independent variables are Product, Price, Place, and Promotion is able to explain the rise and fall of the dependent variable variation on consumer purchasing decisions using the Go Food application is 83.01%, while the remaining of 16.99% is affected by other independent variables.

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ANALYSIS OF THE EFFECT OF LEADERSHIP STYLES, MOTIVATION, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT FINANCIAL EDUCATION AND TRAINING AGENCY

Dinasti International Journal of Digital Business Management ◽

10.31933/dijdbm.v2i2.769 ◽

2021 ◽

Vol 2 (2) ◽

pp. 250-260

Author(s):

Muhammad Abdul Muis ◽

Fahmi Kamal ◽

Dodi Frandika

Keyword(s):

Leadership Styles ◽

Employee Performance ◽

Financial Education ◽

Education And Training ◽

Primary Data ◽

Coefficient Of Determination ◽

Test Model ◽

Independent Variables ◽

Linearity Test ◽

And Training

This study aims to analyze the effect of leadership styles, motivation, and work discipline on employee performance at Financial Education And Training Agency The research methodology used is a quantitative method with cross-section data and primary data obtained from questionnaires. Mechanical sampling uses the purposive sampling method with the data in 2019. The data analysis technique used is multiple linear regression to test the validity, reliability test, the test model stability, linearity test, normality test, classic assumption test (test multicollinearity, heteroscedasticity test) and hypothesis testing t-statistic and f-statistic to examine the effect together with a significance level of 5%. The results of this study show that partial variables of motivation, work discipline, and leadership styles have a positive and significant on employee performance. Meanwhile, independent variables of motivation, work discipline, and leadership styles simultaneously together have a significant relationship to the dependent variables of employee performance. The coefficient of determination from this study showed 64.46% result. I show that the variation of the independent variables of motivation, work discipline, and leadership styles can explain the rise and fall of the dependent variable variation employees performance is 64.46% while the remaining of 35.54% is affected by other independent variables.

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Faktor – Faktor yang Berpengaruh Terhadap Keputusan Pemilihan Daging Ayam Broiler Sebagai Konsumsi Rumah Tangga di Surakarta (Studi Kasus di Kelurahan Tegalharjo Kecamatan Jebres)

Sains Peternakan ◽

10.20961/sainspet.v16i1.14474 ◽

2018 ◽

Vol 16 (1) ◽

pp. 12

Author(s):

Endang Tri Rahayu ◽

Ratih Dewanti ◽

Mos Aldin Long

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Descriptive Analysis ◽

Secondary Data ◽

Sampling Technique ◽

Test Reliability ◽

Primary Data ◽

Regression Test ◽

Quantitative Descriptive ◽

Linearity Test

This study aims to determine the factors that influence the decision on the selection of broiler for household consumption in Surakarta. This study is a case study conducted in one of the densest urban village of Tegalharjo, Jebres, Surakarta. This research was conducted in November - December 2015. The basic method used in this research is quantitative descriptive method with survey technique to household / household in Tegalharjo Village, Jebres, Surakarta. Sampling technique is done by Purposive Sampling method with 86 respondents. Primary data was obtained from interview with questionnaire tool. Secondary data obtained from the Central Bureau of Statistics (BPS) Surakarta, Jebres and Tegalharjo. Data analysis used was descriptive analysis, validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test and multiple linear regression test. The result of research shows that the instrument is valid because r count> r table and reliable because of Alpha Cronbach result for each sub variable in the range 0,761 - 0,873, research data is normal distribution with significance value of each variable> 0,05, result of multiple linear regression test show each variable has significant effect on broiler consumption except family wealth factor variable (X2), with value of Adjusted R2 equal to 0,731. Conclusion from this research was that the economic and social factors as a whole affect the level of consumption of broiler in the household in Surakarta.

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Mendorong Loyalitas Melalui Kualitas Pelayanan dan Kepercayaan

EKOMABIS: Jurnal Ekonomi Manajemen Bisnis ◽

10.37366/ekomabis.v2i01.136 ◽

2021 ◽

Vol 2 (01) ◽

pp. 79-88

Author(s):

Irwan Kurniawan ◽

Rr Maidarti ◽

Ris Handayani

Keyword(s):

Service Quality ◽

Customer Loyalty ◽

Random Sampling ◽

Sampling Technique ◽

Primary Data ◽

Survey Method ◽

Online Data ◽

Independent Variables ◽

Independent Variable ◽

Positive Effect

Penelitian untuk mengetahui pengaruh kualitas layanan sebagai variabel independen pertama dan kepercayaan sebagai variabel independen kedua terhadap loyalitas pelanggan produk UMKM sebagai variabel dependen. Metode Survey melibatkan responden melalui teknik pengambilan sampel yang purposive non random sampling sejumlah 40 konsumen yang pernah menggunakan layanan pembelian UMKM Kuliner di wilayah Cileungsi secara online. Data primer diperoleh dengan menyebarkan kuesioner. Beberapa uji diterapkan berupa instrumen kuesioner, normalitas, dan regresi berganda. Beberapa temuan dalam penelitian adalah kedua variabel independen yaitu kualitas layanan sebagai independen pertama dan kepercayaan sebagai variabel independen kedua berpegaruh positif terhadap loyalitas sebagai variabel dependen. Abstract Research to determine the effect of service quality as the first independent variable and trust as the second independent variable on customer loyalty of MSME products as the dependent variable. The survey method involved respondents through a purposive non-random sampling technique of 40 consumers who had used online MSME culinary purchasing services in the Cileungsi area. Primary data obtained by distributing questionnaires. Several tests were applied in the form of a questionnaire instrument, normality, and multiple regression. Some of the findings in the study are that the two independent variables, namely service quality as the first independent and trust as the second independent variable, have a positive effect on loyalty as the dependent variable.

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PENGARUH BUDAYA ORGANISASI, MOTIVASI DAN PROFESIONALISME TERHADAP KINERJA AUDITOR INTERNAL (Survey pada BUMN Sektor Jasa Keuangan & Asuransi di Kota Bandung)

LAND JOURNAL ◽

10.47491/landjournal.v1i1.639 ◽

2021 ◽

Vol 1 (1) ◽

pp. 108-131

Author(s):

Ruslina Lisda ◽

Sukesih Sukesih

Keyword(s):

Organizational Culture ◽

Sampling Technique ◽

Simple Random Sampling ◽

Test Reliability ◽

Primary Data ◽

Coefficient Of Determination ◽

Internal Auditor ◽

Verification Method ◽

Internal Auditors ◽

Culture Motivation

This study aims to examine and analyze how much influence Organizational Culture, Motivation and Professionalism to the Performance of Internal Auditors. Population in this research is Internal Auditor and Internal Supervision Unit in the State Industry Companies financial and insurance services in Bandung City. The number of seals taken as many as 46 respondents. The research method used is descriptive and verification method. Data collection techniques are done through primary data with questionnaires. Sampling technique using Probability Sampling technique using Simple Random Sampling method. Statistical analysis used in this research are validity test, reliability test, multiple correlation analysis, multiple regression analysis, T test, F test, and coefficient of determination. Simultaneously shows that the magnitude of the influence of organizational culture, motivation and professionalism to the performance of internal auditors of 70,7%, while the rest of 20,3% influenced by other factor not observed in this research. Thus, the higher the organizational culture, motivation and professionalism will further improve the performance of internal auditors.

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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (STUDI KASUS PADA BANK MANDIRI CABANG BERINGHARJO DI DAERAH ISTIMEWA YOGYAKARTA)

MANAJEMEN DEWANTARA ◽

10.26460/md.v4i1.7683 ◽

2020 ◽

Vol 4 (1) ◽

pp. 69

Author(s):

Dhimas Nurcahyo ◽

Ignatius Soni Kurniawan ◽

Risal Rinofah

Keyword(s):

Quality Management ◽

Total Quality Management ◽

Customer Loyalty ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Cluster Sampling ◽

Total Quality ◽

Customer Expectations ◽

Customer Expectation

The purpose of this study is to examine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees towards customer loyalty. This research was conducted for customers who saved at Beringharjo Branch Bank Mandiri in the Special Region of Yogyakarta. The sampling technique in this study is cluster sampling. The study used questionnaires to collect primary data, and respondents were 80. We used regression analysis to determine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees to customer loyalty. Comprehensively, the variable of understanding customer expectation, building service partnership, total quality management and empowering employees has a simultaneous and significant effect on customer loyalty. For the results of the coefficient of determination, it is explained that 61.3% of customer loyalty variants can be explained by the four independent variables.Kata kunci :Marketing relationship, understanding customer expectation, total quality management, empowering employees, customer loyalty.

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INFLUENCE OF COMPETENCY AND FACILITIES TOWARDS INPATIENT PATIENT SATISFACTION AT PUBLIC HEALTH CENTER IN INDRAGIRI HULU REGENCY

Jurnal Manajemen dan Bisnis ◽

10.34006/jmbi.v9i2.225 ◽

2020 ◽

Vol 9 (2) ◽

pp. 82-91

Author(s):

Aris Triyono ◽

Suwaji Suwaji

Keyword(s):

Patient Satisfaction ◽

Health Center ◽

Test Validity ◽

Hospitalized Patients ◽

Test Reliability ◽

Primary Data ◽

Coefficient Of Determination ◽

Analysis Technique ◽

Study Results ◽

Linearity Test

Research is conducted at the health center in Indragiri Hulu Regency Province of Riau. To test and analyze the influence of Competence and Support infrastructure on the satisfaction of patients hospitalized patients. To test and analyze the effect of compensation on the satisfaction of patients hospitalized patients. To test and analyze the influence of Means of infrastructure on patients' satisfaction at the Indragiri Hulu Regency health center. With a population of 3,618 patients hospitalized inpatient and sample 98. The data used are primary data and secondary, collecting the data with the deployment of questionnaires and engineering documentation. Analysis of the data used in the study is that the analysis of descriptive and analytical quantitative. The data analysis technique is the Instrument Test, Validity Test, Reliability Test. Classical Assumption Test; Normality Test; Linearity Test; Multicollinearity Test; Heteroscedasticity Test. And Analysis Regression Linear Regression with program SPSS 21. The study results showed that the competence and facilities infrastructures are simultaneously influenced significantly to the satisfaction of patients hospitalized inpatient. Competence is partially influenced significantly to the satisfaction of patients hospitalized inpatient. Facility Infrastructure is partially influenced significantly to patient satisfaction in health centers in the Indragiri Hulu Regency. The coefficient of determination(R2) contribution of variable competence and facilities infrastructure is simultaneous to the variable satisfaction of patient care hospitalization by 23.3%, and the remaining 76.7% is influenced by variables other was not examined in the study of this.

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Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Kebun Strawberry D’MOOAT

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.9.1.2019.23558.64-71 ◽

2019 ◽

Vol 9 (1) ◽

pp. 64

Author(s):

Virgin M. Manengkey ◽

Tinneke M. Tumbel ◽

Johnny A. F Kalangi

Keyword(s):

Customer Loyalty ◽

Hypothesis Test ◽

Sampling Technique ◽

Simple Random Sampling ◽

Test Reliability ◽

Coefficient Of Determination ◽

Analysis Method ◽

Buying Behavior ◽

Experiential Marketing ◽

Analytical Test

This study aims to determine the experiential effect of marketing on customer loyalty at Strawberry D'Mooat Gardens. Experiential Marketing is a marketing approach that involves the emotions and feelings of consumers by creating positive experiences. Customer loyalty is a reliable measure to predict sales growth and customer loyalty can also be defined based on constitutional buying behavior. This study uses a quantitative approach, with a sample of 50 respondents who are customers of Strawberry D’Mooat Gardens who have visited more than twice. The sampling technique in this study is to use Simple Random Sampling. The data analysis method used in this study is a simple linear analysis method which includes validity test, reliability test, hypothesis test and analytical test of the coefficient of determination. It can be seen from the results of testing statistically it can be seen clearly that the independent variable Experiential Marketing affects the dependent variable Customer Loyalty. Based on the results of the study, it shows that experiential marketing has a positive and significant effect on customer loyalty. This shows that experiential marketing is one of the determinants of Customer Loyalty because good experiential marketing will create and maintain customer loyalty.

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The Effect of Experiental Marketing on Cafe Excelso Customer Loyalty in Central Jakarta 2019

JABE (Journal of Applied Business and Economic) ◽

10.30998/jabe.v6i4.5937 ◽

2020 ◽

Vol 6 (4) ◽

pp. 413

Author(s):

Rina Ayu Vildayanti

Keyword(s):

Customer Loyalty ◽

Sampling Method ◽

Primary Data ◽

Coefficient Of Determination ◽

Experiential Marketing ◽

Significance Level ◽

Section Data ◽

Analysis Technique ◽

Negative Effect ◽

Independent Variable

This study aimed to analyze the influence of experiential marketing on customer loyalty Cafe Excelso in Central Jakarta 2019. The research methodology used is quantitative method with cross section data and primary data obtained from questionnaires. The sampling technical using purposive sampling method with the data in 2019. The data analysis technique used is multiple linear regression to test of the validity, reliability test, classic assumption test (multicollinearity test, heteroscedasticity test) and hypothesis testing t-statistic and f-statistic to examine the effect together with a significance level of 5%. The results of this study indicate that in partial sense, feel, think, and act positive and significant impact on the customer loyalty, while relate variable have negative effect but not significant on customer loyalty. Meanwhile simultaneous independent variable sense, feel, think, act, and relate togetherly have a significant relationship to the dependent variable which is customer loyalty. Coefficient of determination from this study showed that the number of 71.96% of the variation of the independent vaiable sense, feel, think, act, and relate is able to explain the variation of the rise and fall dependent variable customer loyalty by 71.96%, while the remaining 28.04% influenced by other independent variable.Keywords : Experiential Marketing, Sense, Feel, Think. Act, Relate, Customer Loyalty.

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