scholarly journals Influence of Sports Marketing Strategies in the Promotion of Organization Products and Services in Ilorin Metropolis

2021 ◽  
Vol 1 (2) ◽  
pp. 128-137
Author(s):  
Issa Yaqub Ajeigbe

Sport marketing remain an important aspect of global sports innovation as it is relevant to the growth of business as well as its survival. It is further prescribed as a means by which company or an organization communicate their services in a sport-oriented context. Sports marketing has been developed to promote sports events and teams as well as promotion of other products and services to consumers. Descriptive survey design was used in this study. The population comprised the sport marketers and organizations that produce and sell sport products and services to consumers totaling 54 and no sample was selected as all the marketers and organization staff were used as sampled for the study. Structured questionnaire designed in a four point likert rating scale which was validated by experts in sports marketing and tested for reliability with coefficient result of 0.82 was used to elicit data from the respondents. Two research questions and two research hypotheses were formulated for the study. The two research questions were analysed using frequency, percentage and means score while the hypotheses were tested using independent T-test at 0.05 level of significant and funding reveals that there was no significant difference in the sport marketer perception of the influence of sport marketing strategy on the promotion of organization products as well as to produce valued products based on gender,. Among the recommendations, suggested include: organization must strengthen btheir marketing strategies in order to promote their products among others Keywords: Sports marketing, strategies, and promotion of organization products and services 

2020 ◽  
Vol 6 (1) ◽  
pp. 65-68
Author(s):  
Mahmoud Sani Dambatta

This article reports on the main purpose of the study which assessed the adequacy and utilization of educational technology for effective teaching of environmental sciences programmes by the lecturers of Kano State Polytechnic, Nigeria. Two research questions guided the study. The population comprised 23 lecturers teaching environmental sciences courses in the Polytechnic. The research adopted a descriptive survey design. A structured questionnaire containing 20 items in 5 point likert rating scale was developed and validated by experts. Reliability co-efficient of 0.75 was established using Cronbach Alpha which shows the internal consistency of the instrument was high. Collection of data was done by the researcher. Questions were answered and analysed with Mean and Standard Deviation. Findings reveal that educational technology for teaching environmental sciences courses were not adequate. Furthermore, the said resources were not utilized. It was concluded that there was inadequate and non-utilization of educational technology, which the resulting effect could lead to graduating half-baked students.   Keywords: Adequacy; Educational Technology; Environmental Sciences; Utilization


2020 ◽  
Vol 10 (2) ◽  
pp. 126
Author(s):  
Peter Agbadobi Uloku Ossai ◽  
Chiekem Enwefa

Students’ dependence on guessing so as to pass their examinations prompted this study on Undergraduate Students’ Achievement in GST 101 using Corrected Scores and Uncorrected Scores. The study involved the entire students of the first year undergraduate students of the Department of Guidance and Counselling, Delta State University, Abraka, Nigeria. The study adopted a descriptive survey design. Four research questions and three null hypotheses guided the study. Scores obtained by the subjects in the 2018/2019 GST 101 examination were used in the study. Two sets of scores namely, uncorrected scores and corrected scores were analysed using independent samples t-test. The result showed that students’ mean achievement in GST 101 differed significantly with respect to uncorrected and corrected scores. Students had a higher mean score in the uncorrected scores. Relating gender separately to corrected and uncorrected scores, the result produced no significant difference. It was concluded that the use of correction formula drastically reduced students’ original scores in GST 101. It is hereby recommended that correction formula be introduced in public examination to forestall guessing in examinations.


2021 ◽  
Vol 10 (1) ◽  
pp. 242-264
Author(s):  
Ernest Nyamekye ◽  
Daniel Baffour-Koduah ◽  
Esther Asare

Since the advent of Information and Communication Technology (ICT), teaching and learning have somewhat taken a paradigm shift. It is, thus, imperative for teachers in all disciplines to appreciate the essence of integrating ICTs in teaching and learning. In this regard, this study sought to explore Basic School Ghanaian Language teachers’ perceptions of ICT integration in Ghanaian language teaching. The study employed a descriptive survey design. Stratified random sampling was used to obtain data from 205 teachers in the Bono, Bono East and Ahafo region of Ghana. Analysis of data collected through a self-developed questionnaire reveals that Ghanaian language teachers exhibit a positive perception of ICT integration in education. However, in practice, they tend to integrate ICT in their instruction on occasional basis. Also, it was revealed that a lack of financial support for ICT resources and lack of in-service training on ICT use were factors that militated against ICT integration in Ghanaian language teaching. Finally, the study revealed a statistically significant difference between degree holders and diploma holders’ perception of ICT integration in teaching and learning Ghanaian language.


2016 ◽  
Vol 9 (9) ◽  
pp. 250
Author(s):  
Ukeme Ekpedeme Umoh ◽  
Etuk Nssien Etuk

<p class="apa">The study examined ‘Students’ Involvement in Social Networking and attitudes towards its Integration into Teaching. The study was carried out in the University of Uyo, Akwa Ibom State, Nigeria. The population of the study consisted of 17,618 undergraduate students enrolled into full time degree programmes in the University of Uyo for 2014/2015 academic session. The design of the study was survey design with ex-post facto approach. Random sampling technique was used to select 1730 students from the 12 faculties in the University. The instrument used for the study was ‘Students’ Social Networking and Attitude Questionnaire which was validated by an expert in curriculum studies and an expert in measurement and evaluation in the University of Uyo. Cronbach’s Alpha Statistical method was used to determine the reliability coefficient of .70 for the instrument. Two research questions and two null hypotheses tested at .05 level of significance guided the study. Mean and Standard Deviation were used to answer research questions; Independent t-test and Analysis of Variance were used to test the hypotheses. The results show that there is significant difference in involvement of university undergraduate students in Social Networking based on course of study, level (year) of study and age. Female undergraduate students’ involvement in social networking is higher than that of their male counterparts; but male undergraduate students showed a higher positive attitude towards integration of social networking into teaching and learning.</p>


2020 ◽  
Vol 1 (1) ◽  
pp. 25-36
Author(s):  
Litta Marlin Patty ◽  
Jodelin Muninggar ◽  
Nur Aji Wibowo

International Diabetes Federation states that in 2007 there were 246 million people in the world suffering from diabetes and it is expected to increase to 380 million by 2025. DM can cause susceptibility to infections in the human lung organs due to hyperglycemia. The purpose of this study was to determine the lung volume profile in the form of VT, VCI, VCE and VKP in the DM group and non DM group. This study uses a quantitative descriptive survey design with a sample of 60 people, consisting of 30 people from the DM group and 30 people from the Non DM group. The statistical test used in this study is the Independent statistical sample t-test, the Mann-Whitney test and the Pearson correlation. The results showed: (1) There was a significant difference in the DM of the DM group and the Non DM group with p = 0.021 (p <0.05); (2) There were significant differences in VT, VCI, VCE of the DM group and Non DM group with significant values ​​of VT (p = 0,000 <0.05), VCI (p = 0.003 <0.05) and VCE (p = 0.001 <0.05); (3) There was no significant difference in the VKP of the DM group and the Non DM group with p = 0.805 (p <0.05); (4) Relationship between GD and VT (r = 0.220), GD with VCI (r = 0.308), GD with VCE (r = -0.110), GD with VKP (r = 0.219). So it was concluded that there was a positive relationship between GD and VT, VCI, VKP and also there was a negative relationship between GD and VCE. Suggestion: DM sufferers need to conduct routine checks so that health remains well controlled


2019 ◽  
Vol 9 (1) ◽  
pp. 106-110
Author(s):  
V. Chithra ◽  
V. Geetha

Modern libraries are increasingly being redefined as places to get unrestricted access to information in many formats and from many sources. They are extending services beyond the physical walls of a building, by providing material accessible by electronic means, and by providing the assistance of librarians in navigating and analyzing very large amounts of information with a variety of digital resources. Libraries are increasingly becoming community hubs where programs are delivered and people engage in lifelong learning. The aim of this study was to investigate the information use pattern of library by faculty members of Annapoorana Engineering College at Salem. Specifically, five purposes and research questions guided the study. It adopted a descriptive survey design and had a population of 80. From the above population questionnaire were distributed with all (80) and 75 questionnaires were returned; representing a return rate of 94%. The data collected were analyzed using descriptive statistics of frequency tables and percentage method and to arrive at conclusion.


2020 ◽  
Vol 39 (4) ◽  
pp. 536-544 ◽  
Author(s):  
Wesley J. Wilson ◽  
Luke E. Kelly ◽  
Justin A. Haegele

Purpose: To examine how physical educators and adapted physical educators make decisions regarding the implementation of the least restrictive environment law and what factors influence those practices. Methods: This study utilized a descriptive survey design through an online platform. Participants included 78 teachers (30 physical educators and 48 adapted physical educators). Descriptive statistics and group comparisons through a multivariate analysis of variance were conducted. Results: A significant difference in the implementation of the law between physical educators and adapted physical educators was detected, F(44, 33) = 2.60, p = .003; Wilk’s Λ = .224, . Adapted physical educators were more involved in making decisions regarding the individualized education program process and student placement. Access to qualified staff was reported as a major barrier to implementation. Discussion/Conclusion: The implementation of the least restrictive environment law and its barriers are discussed.


2018 ◽  
Author(s):  
Obinyan Oziegbe Martin ◽  
Obiora Kingsley Udem

The study was carried out to survey NCE students’ perceptions on use of library course as an aid to their use of library resources in Colleges of Education in South-West Nigeria. The descriptive survey design was employed and four research questions guided the study. From a population of 60,481 students, a sample of 1,210 was drawn using the proportionate stratified sampling technique. Meanwhile, out of the 1,210 copies of the questionnaire distributed, 1,097 were fully completed (filled out) as retrieved and analyzed. It represents (90.66%) or approximately (91%) response rate and considered adequate because the standard and acceptable response rate for most studies is 60%. A questionnaire was the instrument used for data collection after validation by experts in the field, and pre-tested through Cronbach Alpha method that yielded 0.743 aggregate values. Complete data subsequently gathered from 1,097 copies of the questionnaire retrieved were analyzed by employing the statistical mean to answer the research questions and criterion mean placed at 2.50. Among the major findings of the study were: Students perceived use of library course as an aid to their use of all library resource categories examined in the study (that is, reference, reserve, circulation and serials resources). The study therefore recommends that students should be given increased opportunity to access “use of library course programme” as a veritable tool of enhancing their capacity for adequate use of reference resources among others in colleges of education in the region to ensure their effective integration into our 21st century society even after college life.


2015 ◽  
Vol 2 ◽  
pp. 233-239
Author(s):  
Michelle P. Yu ◽  
Riza L. Rubi ◽  
Cristyjane L. Pontillo ◽  
Jacelyn Q. Ocumas ◽  
Joan V. Malmis ◽  
...  

The study assessed the effects of job rotation in the employees of Cantilan Bank, Inc.( A Rural Bank) both in Cantilan and Madrid Branches. Three (3) research questions were posed to guide the study. There were two (2) parts of the questionnaire. Part one was about the personal information of the employee in Cantilan Bank, Inc. (A Rural Bank). Part two includes the different positions that have been rotated in the employees and the effects of job rotation in the employees in terms of Job performance, Working Condition, Knowledge, and Internal Control. Random Sampling technique was used to acquire the desired data and a total of 25 respondents were studied in that institution. The study observed a descriptive survey design in which the data for the study was collected through an instrument (questionnaire). The content and face validity of the instrument were adequately handled. Mean rating and percentage were employed to analyze research questions. Findings revealed that most likely, the respondents were matured enough either a male or female within the age of 22-54 years old. Thus, they can do the managing, adjust and have the capacity to perform multi-tasking. Based on the findings, discussions, and conclusions were drawn; recommendations made amongst others were that the employees should be rotated to the other job positions within the organization in order for them to be motivated to become effective and efficient workers. Thus, prepare them for their future career growth as well as to aid the organization’s human resource planning.


Author(s):  
Falilat Anike Okesina

This study examined the marital adjustment and communication styles among married adults in Ilorin, Kwara State, Nigeria. A descriptive survey design was adopted. The population consists of married adults in Ilorin, Kwara State. Two research questions were raised and four null hypotheses were postulated in the study. Data were collected using a questionnaire tagged ‘Relationship between Marital Adjustment and Communication Styles Questionnaire’ (RMACSQ). Data analysis was done using Pearson’s Product Moment Correlation (PPMC). The result obtained revealed that there was a high level of marital adjustment among married adults in Ilorin, Kwara State. Married adults in Ilorin Kwara State adopt good communication styles in marriage. There was no significant relationship between marital adjustment and communication styles of married adults in Kwara State based on age, gender and educational status. There was a significant relationship between marital adjustment and communication styles among married adults in Kwara State on the basis of years of marriage. Based on the findings of this study, it was recommended that seminars and conferences should be organized for married adults in other to enlighten them on the challenges of marital relationships. This would enable them to adjust and communicate better in their new home.


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