RUSSIAN CLASSICAL LITERATURE TEXT AS A PRECEDENT PHENOMENON OF THE MODERN MEDIA SPACE

2020 ◽  
Author(s):  
Luiza Kuzmina ◽  
Elena Remchukova
Keyword(s):  
Point Of View ◽  
Classical Literature ◽  
High Culture ◽  
Media Communication ◽  
Cultural Paradigm ◽  
Modern Media ◽  
Research Material ◽  
Mass Consciousness ◽  
Media Space ◽  
Modern Mass

The article is devoted to the functioning features of precedent texts in modern media discourse. Texts by F.M. Dostoevsky, namely, fiction, journalism and epistolary heritage, served as the research material. The relevance of the study is explained by the intertextual nature of the modern media space. The article shows that along with the use of Dostoevsky's precedent texts as signs of high culture, the modern media space also actively manifests the features of the postmodern cultural paradigm. The specifics of the latter include metatextuality, irony, various kinds of transformation, e.g., in headlines, which indicates their game foregrounding. Special attention is paid, firstly, to various types of intertextuality and ways of precedent phenomena foregrounding; secondly, to their use in various media areas (advertising, urban naming) and genres (interviews, internet blogs, etc.). The problem of recoding precedent phenomena is considered against the background of the use of signs of high culture as a form of reflection of modern mass consciousness in modern media communication, which is of research interest from an axiological point of view.

scholarly journals Audiobook, audio podcast, audio series – modern formats of the media space

Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal
Keyword(s):  
The Novel ◽  
Sound Design ◽  
Media Environment ◽  
Cognitive Aspect ◽  
Modern Media ◽  
Research Material ◽  
Technical Base ◽  
Media Space ◽  
The Media ◽  
Qualitative Changes

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.

scholarly journals Sinking in Quicksand: The Demise of Victorian High Culture in America 1870-1915

2008 ◽  
Vol 3 ◽  
Author(s):  
Mitra Sharafi
Keyword(s):  
Mass Culture ◽  
Ethnic Origin ◽  
Turn Of The Century ◽  
Point Of View ◽  
Common Denominator ◽  
High Culture ◽  
Level Of Education ◽  
Modern Mass ◽  
The Cost ◽  
The Ideal

Today, the term Victorian implies snobbishness and rigidity. Our world, the result in part of a rebellion against Victorian formality and social hierarchy, celebrates the classless, the democratic, and the popular. It professes faith in the artistic judgment of all members of society regardless of ethnic origin, level of education or wealth. From the Victorian point of view, however, twentieth-century mass culture is accessible to all by appealing to the lowest common denominator; it is inclusive at the cost of a loss of education, refinement, and profundity. Turn-of-the-century America is the ideal subject for a study of the interaction between Victorian high culture and modern mass culture; the period from 1870 to 1915 was one of drastic cultural metamorphosis. Social change threatened the foundations of high culture and eventually killed it, but not without the unintentional help of the Victorians' own self-alienating behaviour.

scholarly journals Syntaxic tools for creating the image of Ukraine in media space

2020 ◽  
pp. 71-85
Author(s):  
Olga Pliasun
Keyword(s):  
Negative Impact ◽  
The State ◽  
Negative Image ◽  
Image Construction ◽  
Mass Consciousness ◽  
Media Space ◽  
Different Types ◽  
Modern Mass ◽  
Rhetorical Questions ◽  
Positive State

The article analyzes syntactic potential of constructing the image of Ukraine in modern mass media. The author argues for the need to apply a comprehensive approach to the analysis of language tools of image construction. In particular, the scholar emphasizes the importance of exploring different types of image media texts that are the main carriers of image information about the country. The scientist’s attention is focused on the ambivalence of most image texts, which, depending on the author's intention, subjective interpretation of the information covered can have both a positive and a negative impact on the state image. The paper consistently proves that the features of constructing the image of Ukraine are most clearly revealed at the syntactic level, which is explained by the specific intonation of the phrase, the emotional-evaluative nature of the presentation of the material, etc. The image potential of different types of oppositions, where the first component forms a positive state image and the second component contributes to the formation of a negative image of Ukraine, is analyzed. Moreover, a highly productive syntactic tool for shaping the image of the country is syncrisis based on contextual opposition. Equally effective in the process of constructing the state image is the use of expressive syntax. Thus, in particular, the use of rhetorical exclamations in image media publications with meliorative meaning contributes to the construction of a positive state image. At the same time, rhetorical questions introduced into the image text often have pejorative semantics and thus form a negative image of Ukraine. In addition, effective syntactic means of creating state image in media are anepiphor, parceling and antiphrase statements that emphasize the author's attitude to the events described. The conducted research convinces that the syntactic system of language represents a wide palette of expression of author’s modality, subjective-evaluative interpretation of information and, as a result, the image of the state that is formed in the mass consciousness.

scholarly journals STYLISTIC RESOURCE OF CREOLIZATION IN MODERN MASS-MEDIA

2017 ◽  
Vol 35 ◽  
pp. 35-43
Author(s):  
DMYTRO DERGACH
Keyword(s):  
Mass Media ◽  
Media Communication ◽  
Functional Potential ◽  
Modern Media ◽  
Mass Audience ◽  
The Media ◽  
Media Texts ◽  
Modern Mass

The author analyzes stylistic resource and potential of creolization in modern mass media. Approaches to the scientific interpretation of the phenomenon in the paradigm of communicative linguistics, functional stylistics are considered. The intra- and extralinguistic factors that actualize the means of creolization in modern media-media communication are taken into consideration. The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal/nonverbal components in media texts. The functional potential of means of creolization of the media language, aimed at informing, analyzing and influencing the language consciousness of the mass audience is also determined.

Media Communication and Terrorism: Areas of Intersection

2020 ◽  
Vol 9 (1) ◽  
pp. 57-61
Author(s):  
A. Mel'nikova
Keyword(s):  
Mass Media ◽  
The Internet ◽  
New Members ◽  
Media Communication ◽  
Terrorist Organizations ◽  
Mass Consciousness ◽  
The Media ◽  
Use Of The Internet ◽  
Modern Mass ◽  
Terrorist Acts

Globalization has increased the breadth of coverage of the audience of modern mass media, which is used by terrorists, increasing the scale and demonstrative cruelty of terrorist actions, conducting them with the expectation of maximum publicity. Analysis of the specifics of modern media reveals a shift in emphasis from the beautiful to the shocking, ugly, frightening. At the same time, the situation when the mass media make the culture of murder and violence an integral part of the mass consciousness, leads to the fact that information about terrorist acts becomes for the media not so much frightening or terrifying as a desirable object that raises the rating. In addition to the use of media resources to intimidate, intimidate the population, the article also examines the use of the Internet to create a new image of a terrorist as a fighter for faith and freedom, as well as the use of social networks to recruit new members of terrorist organizations. The last two areas are related to a new phenomenon - the fusion of terrorism with the Internet, this phenomenon is called “electronic Jihad”or “ cyberjihad”.

scholarly journals Street Theater in Modern Media Space

2018 ◽  
Vol 7 (4.38) ◽  
pp. 459
Author(s):  
E. A. Semenova ◽  
. .
Keyword(s):  
Information Dissemination ◽  
Rural Youth ◽  
Media Communication ◽  
Media Technologies ◽  
Street Theater ◽  
Modern Media ◽  
Media Space ◽  
Optical Imagery ◽  
In The Beginning ◽  
Reduced Forms

Street theater is viewed in modern media space as a reduced, repeatedly duplicated carnival area. M.M. Bakhtin’s understanding of reduced forms of carnival laughter, which include humor, irony, sarcasm, is applied. The modern festival movement of street theaters in the beginning of the 21st century is analyzed. It is proved that despite the fact that street theater actively uses new interactive means of media communication, containing various information (audio-visual, acoustic, computing, optical, imagery, artistic, scenic, etc.) and contributing to the acceleration of information dissemination and audience expansion, this form of theater is rapidly degenerating. Street theater is transformed into a serious socio-cultural game. But despite the fact that media technologies offer not excess but poverty (deficit) instead of extravagant human nature, the carnival origin is preserved not in replicable formats of street theater, but in informal communication between urban and rural youth. This makes it possible to talk about the preservation of modern man's vital need for street theater and carnival communication. The analysis of these issues is based on the views of M.M. Bakhtin, V.B. Shklovsky, Guy Debord, and J. Baudrillard.  

scholarly journals A phraseologism-heading as a manipulative dominant of a mediatext

2020 ◽  
pp. 58-70
Author(s):  
Dmytro Syzonov
Keyword(s):  
Mass Communication ◽  
Television Advertising ◽  
Media Communication ◽  
Modern Media ◽  
Mass Consciousness ◽  
Different Types ◽  
The Media ◽  
Very High ◽  
Illustrative Material

The article deals with different types of headings with a phraseological component, which is motivated by the manipulative function of media. Thus, journalists resort to manipulation in media when they want to: (a) obscure factual information; (b) affect the mass consciousness of the Ukrainians; (c) focus on key positions of a media text. A phraseologism (as a certain verbal code of mass communication that is characterized by semantic indivisibility, integrity, emotionality and expressiveness) is used primarily to attract the attention of the recipient and to accentuate the main positions of a media text. The role of a phraseologism in the heading of a media text is very high: it is able to succinctly convey the meaning of the main text, motivate the recipient to perceive the material, be apt in the role of media nomination of the phenomenon described. In the context of information competitiveness, the chosen phraseologism-heading helps the media text to be noticed and read by the potential recipient. An attempt is made to classify phraseologisms-headings as the dominant of modern media texts by several criteria (structure, functions and genre affiliation). Such classification was made possible by the broad illustrative material: Ukrainian printed and electronic media, radio and television, advertising, the Internet (2019 – early 2020). Emphasis is made on the correction of the proposed classification due to the expansion of information space and the emergence of new genres with headings of new types. It is proved that a phraseologism-heading in media is used for: attracting the attention of the recipient, focusing on key information, clarifying on some facts, activating the background knowledge of the recipient, pre-comprehension and understanding the text, influencing the mass consciousness. The key goal of a phraseologism-heading remains manipulation. A phraseologism-heading is increasingly used by journalists in modern media communication.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals IMAGE-CREATED MEDIA INSTRUMENTS IN THE STATE IMAGE FORMATION

2016 ◽  
Author(s):  
Veronika Chekalyk
Keyword(s):  
Mass Media ◽  
The State ◽  
Point Of View ◽  
Scientific Study ◽  
Mass Consciousness ◽  
Public Persona ◽  
The World ◽  
Image Creation ◽  
Information Materials ◽  
Image Integrity

The article represents the following aspects: the main principles of national mass media activity, the methods of image creation of a state, the analyses of interrelation in image creation of a state and mass media. This scientific study intends to provide professional analysis of the article’s author as an image-maker as well as assessmentfeedback from the point of view of a media psychological readiness to accept a public persona offered by image-makers. This text proposes the several methods how to create image and how to define the terms. The author treats a state image as an internal and external image of a country, which is formed and fixed in mass consciousness of citizens under influence of mass media, distinguished by men and economical, political, ecological as well as others factors. This article is devoted to the study of state image of Ukraine; press about the state image; integrity and incompatibility perception of information materials of Ukraine by the world society. The image, shown in press, is made by image carrier and information audience.

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