“IS GREEN IN FASHION?” ANALYSING THE STRATEGIC COMMUNICATION OF FASHION BRANDS AND THE ATTITUDES OF GENERATION Z CONSUMERS TOWARDS ENVIRONMENTAL ISSUES IN THE FASHION INDUSTRY

2021 ◽  
Author(s):  
Petra Koudelková ◽  
Denisa Hejlová
Keyword(s):  
Young People ◽  
Critical Discourse Analysis ◽  
Environmental Issues ◽  
Strategic Communication ◽  
Critical Discourse ◽  
Fashion Industry ◽  
Environmental Discourse ◽  
Generation Z ◽  
Young Consumers ◽  
Buying Behaviour

"This paper deals with “green fashion” in marketing. Young people are interested in eco production and are seeking “eco” brands, at least that's how they declare it. Fashion brands want to fulfil the wishes of their customers. But there is still one question: are companies´ promises and statements true or is it only marketing and greenwashing? We have tested their sustainability reports and statements here involves. The main goal of the paper is to evaluate whether the environmental discourse is having an effect on young consumers (young people from generation Z) and whether they behave ecologically or not. Additionally, we are interested in getting to know the customers’ attitudes towards “green fashion”. This study involves two analyses (both critical discourse analysis): (1) the environmental discourse of leading European fashion brands and (2) interviews with young consumers on their attitudes to, and buying behaviour of, fashion. Additionally, there also are implications for the fashion industry."

scholarly journals The Study of Critical Eco-Linguistic in Green Discourse: Prospective Eco-Linguistic Analysis

2017 ◽  
Vol 29 (3) ◽  
pp. 291
Author(s):  
Tommi Yuniawan ◽  
Fathur Rokhman ◽  
Rustono Rustono ◽  
Hari Bakti Mardikantoro
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Linguistic Analysis ◽  
The Other ◽  
Critical Discourse ◽  
Environmental Discourse ◽  
Written Text

Eco-linguistic studies are influenced by one of the other interdisciplinary sciences, namely critical discourse analysis. The combination of these two sciences is called critical eco-linguistic studies. Critical eco-linguistic examines the discourse about the environment and various forms of discourse and their ideology which concerns people and the environment. The environmental discourse with all its manifestations (oral text, written text) is called green discourse. To that end, critical eco-linguistic dictates the linguistic aspects contained in the green discourse. Utilization of lingual units in green discourse will affect the sense and logic of people involved in the discourse, ie the writers and readers or the speakers and the speakers. What is recorded in their cognition, will affect their attitudes and actions to the environment. If green discourse is constructive, then their attitude and actions to the environment are constructive. Conversely, if green discourse is more destructive and exploitative, then their attitudes and actions towards the environment will also be affected towards destruction and exploitation. For this reason, critical eco-linguistic studies in green discourse deserve to be given space as a form of prospective eco-linguistic analysis.

Inside the Propaganda Machine of al-Qaeda in the Islamic Maghreb and its Evolution Following the Rise of Islamic State

2017 ◽  
Author(s):  
Valentina Bartolucci
Keyword(s):  
Discourse Analysis ◽  
Detailed Analysis ◽  
Critical Discourse Analysis ◽  
Strategic Communication ◽  
Critical Discourse ◽  
Al Qaeda ◽  
Islamic State ◽  
The Past ◽  
Communicative Strategies ◽  
Visual Propaganda

The strategic communication of violent extremist organizations have evolved dramatically in the past few years. This chapter examines the evolution of Al-Qaeda in the Islamic Maghreb (AQIM) in relation to the Islamic State (IS) by showing that the two movements have always had different worldviews and, consequently, very different communicative strategies and discourses. To this end, this chapter presents the results of a detailed analysis of texts produced by AQIM and of an analysis of the visual propaganda of IS both performed through the lens of Critical Discourse Analysis.

scholarly journals Between the Rhetoric of Employability and the Reality of Youth (Under)Employment: NEET Policy Rhetoric in the UK and Scotland

2021 ◽  
Author(s):  
Charlotte McPherson
Keyword(s):  
Discourse Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Policy Analysis ◽  
Critical Discourse Analysis ◽  
Empirical Data ◽  
School To Work ◽  
Critical Discourse ◽  
The Uk ◽  
Problem Agenda

AbstractIn the UK and Scotland, considerable resources have been devoted to tackling the persistent issue of young people who are, or are at risk of becoming, not in education, employment or training (NEET), a pathologized status that incurs significant penalties for young people and the economy. Using critical discourse analysis, this paper analyses and evaluates policy rhetoric to explore how the NEET ‘problem’, agenda and population are constituted by the UK and Scottish governments. In doing so, numerous unifying and problematic NEET policy tropes are identified, challenging the popular notion of significant policy divergence between the punitive reputation of Westminster and the image of Scottish governance as more socially democratic. Moreover, this paper differs from traditional policy analysis by also evaluating policy from the perspective of young people, drawing on empirical data from a qualitative study of the school-to-work transitions of NEET and marginally employed young people in Scotland.

scholarly journals EKOLOGI BERBASIS SYARIAH: ANALISIS WACANA KRITIS PEMIKIRAN MUDHOFIR ABDULLAH

2015 ◽  
Vol 13 (1) ◽  
pp. 57
Author(s):  
Maghfur Ahmad
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Environmental Issues ◽  
Environmental Problems ◽  
Environmental Conservation ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Literature Study ◽  
Religious Text ◽  
Study Context

Abstract: This study aims at analyzing Mudhofir Abdullah's thought on environmental conservation as the final aim of sharia. Up to present, there have been five principles of sharia, al-maqasid al-syari’ah, which includes nurturing religion, souls, dignity, wealth and descendants. Environmental problems (al-bi’ah) have never been included in the analysis of al-maqasid al-syari’ah. Through literature study with critical discourse analysis approach, the results of this study indicate that: (1) Al-Quran as a source of knowledge, provides insights and discusses ecological and environmental issues, (2) as a religious text, verses in Al quran which deal with ecological and environmental issues should be contextually understood by employing eco-ushulfiqh; and (3), without ecological and environmental guarantee, al-maqasid al-syari’ah may not be able to be achieved. Therefore, according to Mudhofir's thought, ecological and environmental issues should be the top concern in sharia. Within Islamic study context, Mudhofir has broadened the horizon on how Islamic teaching can answer the challenge of ecological and environmental problems within society.Abstrak: Kajian ini menganalisis pemikiran Mudhofir  mengenai konservasi lingkungan sebagai tujuan tertinggi syariah. Selama ini, al-maqasid al-syari’ah hanya membahas lima prinsip utama, yaitu menjaga agama, jiwa, kehormatan, harta benda, dan keturunan. Problem lingkungan (al-bi’ah) tidak masuk kategori kajian ini. Melalui riset pustaka, dengan analisis wacana kritis, kajian ini mengungkap bahwa: (1) al-Qur’an sebagai sumber pengetahuan, banyak mengungkap dan memberi isyarat tentang pengelolaan ekologis; (2) sebagai teks keagamaan, ayat-ayat ekologis harus dipahami sesuai konteks, dengan bantuan eko-ushul fiqh; (3) tanpa ‘jaminan lingkungan’, al-maqasid al-syari’ah tidak akan pernah terjaga. Sebab itu, konservasi lingkungan, menurut Mudhofir, berada dalam prioritas utama tujuan syariah. Dalam konteks studi Islam, Mudhofir telah melebarkan horizon, topik kajian dan perspektif yang lebih luas, dalam rangka Islam menjawab problem krisis lingkungan.

scholarly journals The Study of Critical Eco-Linguistic in Green Discourse: Prospective Eco-Linguistic Analysis

2017 ◽  
Vol 29 (3) ◽  
pp. 291
Author(s):  
Tommi Yuniawan ◽  
Fathur Rokhman ◽  
Rustono Rustono ◽  
Hari Bakti Mardikantoro
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Linguistic Analysis ◽  
The Other ◽  
Critical Discourse ◽  
Environmental Discourse ◽  
Written Text

Eco-linguistic studies are influenced by one of the other interdisciplinary sciences, namely critical discourse analysis. The combination of these two sciences is called critical eco-linguistic studies. Critical eco-linguistic examines the discourse about the environment and various forms of discourse and their ideology which concerns people and the environment. The environmental discourse with all its manifestations (oral text, written text) is called green discourse. To that end, critical eco-linguistic dictates the linguistic aspects contained in the green discourse. Utilization of lingual units in green discourse will affect the sense and logic of people involved in the discourse, ie the writers and readers or the speakers and the speakers. What is recorded in their cognition, will affect their attitudes and actions to the environment. If green discourse is constructive, then their attitude and actions to the environment are constructive. Conversely, if green discourse is more destructive and exploitative, then their attitudes and actions towards the environment will also be affected towards destruction and exploitation. For this reason, critical eco-linguistic studies in green discourse deserve to be given space as a form of prospective eco-linguistic analysis.

scholarly journals ¿Un trabajo ilegal? Análisis crítico del discurso sobre el narcotráfico en jóvenes de Mexicali, Baja California

2021 ◽  
Vol 33 ◽  
pp. 1-24
Author(s):  
Anel Hortensia Gómez San Luis ◽  
Ariagor Manuel Almanza Avendaño
Keyword(s):  
Young People ◽  
Critical Discourse Analysis ◽  
Drug Trafficking ◽  
Baja California ◽  
Discussion Groups ◽  
Critical Discourse ◽  
Entertainment Media ◽  
Individual Level ◽  
Local Contexts ◽  
The Government

This study seeks to contribute to the understanding of discourses on drug trafficking made by young people from Mexicali, Baja California. Drug trafficking generates various ethical positions that encompass its acceptance, rejection, or ambivalence. The construction of their discourses is influenced by speeches produced by the government and entertainment media and by the degree of closeness to drug trafficking in everyday life. Discussion groups were held, and critical discourse analysis was carried out. Discourses about drug trafficking have implications for the incorporation of young people into the activity and its normalization in local contexts. It is recommended to research personal processes that promote the rejection of drug trafficking at an individual level, despite pragmatic acceptance that normalizes it in the community.

scholarly journals The Hidden Grand Narrative of Western Military Policy: A Linguistic Analysis of American Strategic Communication

2011 ◽  
Vol 2 (1) ◽  
pp. 46-62
Author(s):  
Saara Jantunen ◽  
Aki-Mauri Huhtinen
Keyword(s):  
Critical Discourse Analysis ◽  
Strategic Communication ◽  
Critical Discourse ◽  
Information Warfare ◽  
Military Studies ◽  
Art Of War ◽  
Friendly Fire ◽  
The Military ◽  
As Effects

Abstract Strategic communication has replaced information warfare. As Art of War has been replaced by science, the representations of war and the role of the military have changed. Both war and military forces are now associated with binary roles: destruction vs. humanity, killing vs. liberating. The logic behind ‘bombing for peace’ is encoded in the Grand Military Narrative. This narrative is hidden in American (and NATO) strategies such as Effects Based Operations, which rely heavily on technology. As people aim to rationalize the world with technology, they fail to take into account the uncertainty it brings. In warfare, that uncertainty is verbalized as “friendly fire”, “collateral damage” or simply as “accident”. Success and failure are up to technology. Technology is no longer a tool, but an ideology and an actor that not only ‘enables’ the military to take action, but legitimizes it. This article aims to contribute to military studies by analyzing, in the spirit of critical discourse analysis, American ‘Grand Military Narrative’ and he standard and trends of rhetoric it creates. The article focuses on pinpointing some of the linguistic choices and discourses that define the so-called ‘techno-speak’, the product of modern techno-ideology. These discourses result in representations of techno-centered binary values, which steer military strategy and foreign policy.

ANALISIS WACANA KRITIS: MATA NAJWA ON STAGE KEDIRI “MELIHAT INDONESIA

2019 ◽  
Vol 1 (01) ◽  
pp. 68-77
Author(s):  
Yulianah Prihatin ◽  
Deviana Farida
Keyword(s):  
Young People ◽  
Critical Discourse Analysis ◽  
Semantic Analysis ◽  
Critical Discourse ◽  
Reactive Attitudes ◽  
The Novel ◽  
Analysis Model ◽  
The University ◽  
The City ◽  
Opening Section

Kediri's Talk Show Mata Najwa On Stage, on March 24th 2019 the theme was "Seeing Indonesia". Mata Najwa discusses the small human struggle to become a big person in the country. Because the event was held in Kediri, commonly called the City of Santri, the speakers invited by Najwa Shihab were Indonesian dignitaries from santri. Critical Discourse Analysis is always interesting to study. The researcher will use the Van Dijk analysis model. The results of this discussion are (1) Macro structure contained in the discourse, which is to know Indonesia from boarding schools, how a santri or a small process to become a great person in this country. (2) Superstructure, the opening section opens with an appearance from Nidji's band grub, the introduction opens with a narrative from Najwa Shihab entitled "Seeing Indonesia", then the discussion is displayed video old photo document from JATIM Governor Khofifah Indar Parawansa, MENPORA Imam Nahrowi, Gus Nadzir a students who are permanent lecturers at the University of Australia, and A. Fuadi, the author of the novel Negeri 5 Menara, discussed the challenges faced by Indonesia which included Corruption, Differences, and Reactive attitudes. The closing ceremony ended with messages for the young people from Narasumer. (3) Microstructure, namely the semantic analysis of the questions asked by Najwa Shihab to the speakers

scholarly journals GOFOOD AND GOJEK APP: FORM OF TRAVERSAL WORLD DOMINATION

2021 ◽  
Vol 7 (1) ◽  
pp. 90-101
Author(s):  
Sri Kusuma Winahyu
Keyword(s):  
Data Analysis ◽  
Critical Discourse Analysis ◽  
Social Life ◽  
Human Life ◽  
Critical Discourse ◽  
Online Application ◽  
Generation Z ◽  
Multimodal Text ◽  
And Control ◽  
The Relationship

Social life always presents endless discourse of phenomenon. In the era of the birth of Generation Z, also born the fact that traversal world has started to become a “new footing” in human life. Beginning with traditional text forms, multimodal text, and hypermodal texts, hypertext is now so massively developing in society. Without realizing, It is able to build power over its users. This power is reflected in layers of links that are read through hypertext semiotic classifications. This study discusses the hypertextualized Gojek online applications with their content, Gofood. This application is part or example of the traversal genre. The hypertext semiotic which was initiated by Lemke based on hypertext semantic analogy by Halliday, carried out at the first discussion stage. Furthermore, data analysis was carried out using Fairclough's critical discourse analysis as a transdisciplinary analysis stage in the second discussion. The results of the study show that the form of dominance of the power of this online application that can be seen from the meaning of its semiotic classification, namely presentational, orientational, and organizational. Meanwhile, the relationship that appears from the application with social life clearly shows that the traversal world has dominated and control the lives of today's people.

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