scholarly journals Requiem – Alàgbà, Dr., Prince, Mosọbalájé Ajíbádé Àkàndé Adébáyọ̀ Fálétí, OON, DLitt., FNAL, JP, a.k.a ‘Pa Fálétí’ to Some; ‘Bàbá Fálétí’ to all and Sundry.

2021 ◽  
Vol 3 (2) ◽  
pp. 1-13
Author(s):  
Pamela J. Olubunmi Smith
Keyword(s):  
Language Choice ◽  
Good Knowledge ◽  
Gen Y ◽  
Cultural Icon ◽  
Knowing That ◽  
Gen X

What is in a name? It is a testament to everything relational, from the ceremonial to the conventional to the familial! The progression from ‘Knowing of a person’ (mímọ ẹnì kan); ‘knowing something about that person’ (mímọ nǹkan nípa ẹni náà, mímọ ẹni náà); to ‘knowing that person well, personally’ (mímọ ènìyàn náà dáadáa) describes the various levels and depths of measuring knowledge of and/or familiarity with that person. It determines and builds the foundation of relationships. Thus, the trajectory of relationships run the gamut from having heard once of or about the person’s name mo ti gbọ or ́ úkọ yẹn rí (I have heard of that name before); to knowing a smattering bit of information associated with that name, bẹ́ẹ̀ ni, mo mọ ǹkan díẹ̀ nípa orúkọ yẹn (yes, I know a little about that name/person); to having a good knowledge of the person through study of his/her published works, mo ti ka àwọn ìwé wọn; mo mọ iṣẹ́ wọn dáadáa (I have read his/her works; I am quite familiar with them); to intimate, first-hand knowledge of and familiarity with the person, works and all, the Mo mọ wọ ̀ n dáadáa ́ (I know him/her very well, personally), indeed, at the formal and familial levels of relationships. 2 Pamela J. Olubunmi Smith Thanks to the immense, providential endowment trumpeted on the airwaves, and flashed on screen, and showcased on makeshift stages from hamlet, to village, to town squares and city halls, and planted in almost every household so the gen-X and gen-Y Yorùbá can, in varying degrees, claim knowledge of and familiarity with Bàbá Fálétí, the man, the artist, the actor, the prodigious poet, indeed, the half-sung, consummate bard, the cultural icon, beloved son of Yorùbáland. With even greater gratitude to the dear friend who, as the story goes, having read, at Fálétí’s request, a lengthy poem Fálétí had penned in English, advised his B.A. honors-in-English friend to start writing in Yorùbá. Thankfully, Fálétí heeded his friend’s daring, but honest friendly advice, switching his language choice to Yorùbá, and thus making us all heirs to a lasting legacy undoubtedly steeped in and shaped by quintessential Yorùbá traditions.

Bridging the gap between Gen X and Gen Y

2011 ◽  
Vol 5 (3) ◽  
pp. 72-76 ◽  
Author(s):  
Ketan H. Mhatre ◽  
Jay A. Conger
Keyword(s):  
Gen Y ◽  
Gen X

Monkey see, monkey do? Examining the effect of entrepreneurial orientation and knowledge sharing on new venture creation for Gen Y and Gen Z

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Hamdi ◽  
Nurul Indarti ◽  
Hardo Firmana Given Grace Manik ◽  
Andy Susilo Lukito-Budi
Keyword(s):  
Knowledge Sharing ◽  
Entrepreneurial Orientation ◽  
New Venture ◽  
New Venture Creation ◽  
Venture Creation ◽  
Content Type ◽  
Gen Y ◽  
Two Generations ◽  
Gen X ◽  
Practical Implications

Purpose This study aims to examine the effect of entrepreneurial intention and attitude towards knowledge sharing on new business creation by comparing two generations, Y generation (millennials) and Z generation (post-millennial). In addition, the current study uses a social cognitive theory as a point of departure to test the research hypotheses. Design/methodology/approach This study deploys a quantitative approach (hypothetic-deductive approach) by surveying 300 respondents representing the two Indonesian generations. The questionnaire consisting of demographic items (age, education, etc.) and variables was the primary research instrument. This study used regression analysis, a Wald test for examining the proposed hypotheses and a t-test to provide a deeper analysis of the findings. Findings Findings from the current study show that Gen Y is still seeking a balance for their learning sources by involving in their social environments as well as exploring the digital world. In contrast, Gen Z is much more dominant in the independence to learn things that interest them. They have less dependency on social patrons but prioritise themselves as the leading model. Practical implications The findings of this study provide practical implications for higher education institutions in the development of entrepreneurship education to achieve learning effectiveness. Originality/value This study aims to contribute by providing empirical evidence in the effect of entrepreneurial orientation and attitude towards knowledge sharing on new venture creation with particular reference to Gen Y and Gen Z, suggested by previous studies. Although Gen Y and Gen Z are digital natives, this study provides insight into a shift in the characteristic of two generations, as also found in comparison to previous generations, such as Baby-Boomer vs Gen X and Gen X vs Gen Y. This study proclaims the need to adjust organisational theories to enable them to explain the shifting phenomena at the micro and macro level for every generation. Exploratory research to better understand the characteristics of a generation in other settings is a crucial proposal proposed by this study.

Studi Komparasi Perilaku Wisatawan Nusantara Generasi-X dan Milenial Era Revolusi Industri 4.0 di Indonesia

2020 ◽  
Vol 6 (1) ◽  
pp. 110-126
Author(s):  
Dina Mayasari Soeswoyo ◽  
Sekti Rahardjo
Keyword(s):  
Survey Research ◽  
Generation X ◽  
Travel Behavior ◽  
Rapid Development ◽  
Tourism Industry ◽  
Gen Y ◽  
Face To Face ◽  
Two Generations ◽  
Media Preferences ◽  
Gen X

The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.

scholarly journals Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study

2019 ◽  
Vol 21 (1) ◽  
pp. 176-196 ◽  
Author(s):  
Neerja Arora ◽  
Garima Malik ◽  
Deepak Chawla
Keyword(s):  
Qualitative Study ◽  
Diffusion Of Innovation ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Technological Advancement ◽  
National Capital Region ◽  
Structured Interviews ◽  
User Friendliness ◽  
Gen Y ◽  
Gen X

The recent years have seen an exponential rise in the mobile application space. Organizations strive to be present in this space for interacting with the customer. In this light, it is important to study the current usage of mobile applications and factors which affect their adoption across age groups. This research is a qualitative study, which investigates the pattern of usage, the user friendliness, the liked and disliked features of mobile apps and the beliefs associated with them. Mobile applications being a fairly recent technological advancement, it has been important to study their adoption in the light of the diffusion of innovation and investigate the effect of social influence on decisions to use mobile apps. The findings of this study are based on a total of 29 responses (19 through semi-structured interviews and 10 through focus group discussion) in National Capital Region of India (NCR). The responses were analyzed using content analysis. This study reveals differences in patterns of usage and beliefs among Gen X and Gen Y users. It was found that Gen Y users used mobile apps much more extensively than Gen X users. Though both categories of users believed that usage of mobile apps made life easier, Gen X users had negative beliefs about mobile apps. The findings also reveal the presence of the trait of innovativeness and uniqueness among Gen Y users, which leads to adoption of mobile applications.

AGE-ility challenges, and management agendas for the organisation

2014 ◽  
Vol 27 (4) ◽  
pp. 542-549
Author(s):  
Carla C.J.M. Millar ◽  
Vicki Culpin
Keyword(s):  
Career Management ◽  
Original Research ◽  
Special Issue ◽  
Content Type ◽  
Gen Y ◽  
Original Contribution ◽  
Management Recommendations ◽  
Organisational Dynamics ◽  
Gen X ◽  
Management Issues

Purpose – The purpose of this paper is to provide an update of the Special Issue's field of research, give the structure of the Special Issue and introduce the papers in the collection, including management issues. Design/methodology/approach – A review of the Call for Papers and further research and a presentation of papers in the Special Issue paying attention to original contribution, research and management recommendations. Findings – This Special Issue is making a solid contribution to the field in not only addressing ageing and the ageing generation, but focusing strongly on the way both the ageing generation and other generations such as Gen Y and Gen X affect organisational dynamics, structure and career management. Originality/value – Original research brought together in a multi-faceted way outlining the challenges as well as management agendas for the organisation.

scholarly journals Job Satisfaction and Work Motivation in Enhancing Generation Z’s Organizational Commitment

2020 ◽  
Vol 1 (5) ◽  
pp. 234-240
Author(s):  
Putri Rakhmatia Nabahani ◽  
Setyo Riyanto
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Research Method ◽  
Work Motivation ◽  
Secondary Data ◽  
Research Papers ◽  
Gen Y ◽  
Three Generations ◽  
Generation Z ◽  
Gen X

Generation Z is a generation with unique characteristics that makes them differ from their predecessor. With Generation Z entering the workplace, there are currently three generations (Gen X, Gen Y, and Gen Z) that must work together and coordinate within the company. However, Generation Z is known to be a “job hopper” generation. They like to switch between jobs for a certain reason. This behavior is surely associated with the concept of organizational commitment. Furthermore, both variables (motivation and satisfaction in work) presumed to have a great impact on organizational commitment. Therefore, the aim of this study is to observe on how to enhance Generation Z’s organizational commitment through job satisfaction and work motivation. This observation is to explain on what Generation Z expects and values the most in the workplace and how employers can meet those expectations. Research method used is desktop-based research which consists of secondary data collected from different research papers, journals, articles, and books.

scholarly journals Gen X and Gen Y Women Managers: Challenges and Issues

Helix ◽  
2018 ◽  
Vol 8 (6) ◽  
pp. 4120-4124
Author(s):  
Kanchan Tolani
Keyword(s):  
Women Managers ◽  
Gen Y ◽  
Gen X

scholarly journals Cultural Values and Career Goal of Gen-x and Gen-y Employees: Evidence From Selected Malaysian Companies

2016 ◽  
Vol 7 (2) ◽  
pp. 43-64 ◽  
Author(s):  
Maimunah Ismail ◽  
Atikah Nadia Abd Rahim ◽  
Kim Hou Lee ◽  
Nurul Fariza Mohd Thahrir
Keyword(s):  
Cultural Values ◽  
Oil And Gas ◽  
Linear Regression Analysis ◽  
Explanatory Power ◽  
Insurance Companies ◽  
Future Research ◽  
Career Goal ◽  
Gen Y ◽  
Self Transcendence ◽  
Gen X

This paper seeks to compare the influence of dimensions of cultural values of self-enhancement, self-transcendence, conservation, and openness to change on career goal among Gen-X and Gen-Y employees in selected Malaysian industrial companies. This study used the Social Cognitive Career Theory as its underlying theoretical framework. A total of 264 personnel from oil and gas, information, communication and technology (ICT), as well as banking and insurance companies participated in the study of whom 48 and 216 are Gen-X and Gen-Y employees, respectively. The multiple linear regression analysis found self-enhancement and conservation predicted significantly the career goal of Gen-X; while self-enhancement, self-transcendence, conservation predicted significantly the career goal of Gen-Y, with the explanatory power of the former (33%) being greater than the latter (28%). Recommendations for human resource management and future research are discussed.

Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy

2021 ◽  
Vol 7 (2) ◽  
pp. 42
Author(s):  
Mohd Nazri Bin Mohd Noor ◽  
Azlina Abdul Aziz ◽  
Yanty Roslinda Harun ◽  
Norsiah Aminudin ◽  
Zulaikha Zakariah
Keyword(s):  
Distance Learning ◽  
Market Segmentation ◽  
Marketing Strategies ◽  
Path Coefficient ◽  
Generational Cohort ◽  
Gen Y ◽  
Working Adults ◽  
Learning Institutions ◽  
Gen X ◽  
Meaningful Data

This study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to obtain meaningful data from 282 potential learners in Malaysia. The potential learners were working adults based on generational cohorts, namely, Gen Z, Gen Y, Gen X and Baby Boomers. The study was conducted from October to December 2020. Based on the analysis, Substantiality and Accessibility between ODL institutions and the market were viewed by the majority of the respondents as more effective than Responsiveness and Identifiability. However, the standardised path coefficient shows that all variables are significant predictors of the effective market segmentation. Therefore, it is noteworthy to develop creative marketing strategies to attract the attention of a wider audience. The insights obtained can potentially assist ODL institutions to better understand the characteristics of effective market segmentation. The study adds to the existing marketing literature and has strong implications in both academic and ODL institutions, particularly regarding the aspect of prospective learners’ opinions pertaining to effective market segmentation.

Sign in / Sign up

Export Citation Format

Share Document