scholarly journals Strategi Pemberdayaan Dalam Mengoptimalkan Potensi Agribisnis Di Pedesaan

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Mariana Rachmawati ◽  
Annisa Lisdayanti ◽  
Ni Putu Nurwita Pratami Wijaya ◽  
Gallang Perdana Dalimunthe ◽  
Dinda Kayani Putri Bestari ◽  
...  
Keyword(s):  
Medicinal Plants ◽  
Marketing Strategy ◽  
Everyday Life ◽  
Basic Needs ◽  
Product Characteristics ◽  
Foreign Markets ◽  
West Java ◽  
Public Consumption ◽  
Vegetables And Fruits

Bila suatu daerah  mempunyai potensi  bercocok tanam, agribisnis adalah salah satu bidang usaha yang menguntungkan. Namun, dalam pengembangannya dibutuhkan ilmu yang mumpuni agar bisa menghasilkan uang. Karena Dalam kehidupan sehari-hari, sayur , buah dan sus pasti ada di meja makan untuk  konsumsi masyarakat. Kebutuhan sayur,  buah dan susu  ini termasuk kebutuhan pokok karena termasuk makanan yang wajib ada, demi menjaga kesehatan. Sayur-mayur dan buah-buahan dan susu  ini termasuk dalam salah satu jenis bisnis agribisnis. Agribisnis adalah potensi yang luar biasa karena sifatnya yang merupakan kebutuhan pokok. Ada berbagai sektor agribisnis yang bisa dikembangkan seperti tanaman obat, sayuran konsumsi, susu, peternakan, dan masih banyak lagi yang lainnya.Namun, saat ini permintaan tak sebanding dengan jumlah produksinya, sehingga beberapa kebutuhan masih harus mengimpor. Hal ini dikarenakan sebagian besar agribisnis dianggap bisnis yang menghasilkan keuntungan sedikit dan melelahkan. Padahal agribisnis adalah peluang bagi Petani dan peternak untuk mengambil kesempatan agar menghasilkan keuntungan yang berlimpah. Kebutuhan akan pangan sangatlah tidak terbatas, sehingga agribisnis adalah bisnis yang punya peluang cukup besar di masa kini maupun di masa yang akan datang.Dan bila kualitias produk Agribisnis ini  memiliki karakteristik produk yang sesuai dengan keinginan konsumen, Petani dan peternak bisa memiliki daya saing yang tinggi di pasar domestik dan juga mancanegara.Hal ini yang menjadi tujuan kegiatan PKM Universitas Widyatama di Desa Cipatat Kec. Cilengkrang , Kelurahan Ciporeal, Jawa Barat dalam Strategi Pemberdayaan Agribisnis, Strategi Pemasaran mengembangan  dan Mengoptimalkan  Potensi  Agribisnisnya.Kata Kunci : Agribisnis , Strategi Pemasaran  If an area has the potential for farming, agribusiness is one of the profitable business fields. However, in its development, qualified knowledge is needed in order to make money. Because in everyday life, vegetables, fruit and milk must be on the dining table for public consumption. The needs for vegetables, fruit and milk are included as basic needs because they include food that must be available, in order to maintain health. These vegetables and fruits and milk are included in one type of agribusiness business. Agribusiness is a tremendous potential because it is a basic necessity. There are various agribusiness sectors that can be developed, such as medicinal plants, consumption vegetables, milk, livestock, and many others. However, currently demand is not proportional to the amount of production, so some needs still have to be imported. This is because most of the agribusiness is considered a business that generates little profit and is tiring. Whereas agribusiness is an opportunity for farmers and breeders to take the opportunity to generate abundant profits. The need for food is very unlimited, so that agribusiness is a business that has considerable opportunities today and in the future. And if the quality of this Agribusiness product has product characteristics that are in accordance with consumer desires, farmers and breeders can have high competitiveness. in the domestic and foreign markets. This is the goal of PKM activities at Widyatama University in Cipatat Village, Kec. Cilengkrang, Ciporeal Village, West Java in the Agribusiness Empowerment Strategy, Marketing Strategy to develop and Optimize its Agribusiness Potential. Keywords: Agribusiness, Marketing Strategy

Video Profile Sebagai Media Penunjang Promosi Pada Sdk Penabur Gading Serpong

CCIT Journal ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 149-157
Author(s):  
Dewi Immaniar Desrianti ◽  
Giandari Maulani ◽  
Dana Krisdiana
Keyword(s):  
Marketing Strategy ◽  
Research Methods ◽  
Needs Analysis ◽  
Media Production ◽  
Promotional Effort ◽  
The Public ◽  
Adobe Photoshop ◽  
Support Information

The tight competition between schools in the era of globalization today, requires that the school Ivory Serpong Sower SDK to do the marketing strategy as attractive as possible, in order to enhance the new prospective learner interests as well as improve the quality of and professionalism in the management of the school. It is a promotional effort is used to market products or services to the public, so that they are more familiar with or know the product or service being marketed. Current media information and promotions that use the SDK Sower Ivory Serpong still be printed in the form of banners, brochures and more, so there are still many who have not yet learned about SDK Sower Gading Serpong. The purpose of this research is to inform and promote school SDK Sower Ivory Serpong. Based on a needs analysis is required of media promotion in the form of a video profile, to support information and promotion more attractive and effective by using the software Adobe Premier and Adobe Photoshop. Research methods used namely collecting data through observation, interviews and literature studies, Media Production and concept i.e. preproduction, production and postproduction. Through the design of Video media Profile of this SDK Sower Ivory Serpong can better known to many people and attracting parents to enroll his son in schools � SDK Sower Ivory Serpong

Sustainable Materialism

2019 ◽  
Author(s):  
David Schlosberg ◽  
Luke Craven
Keyword(s):  
Everyday Life ◽  
Food Systems ◽  
Basic Needs ◽  
New Materialism ◽  
Environmental Groups ◽  
Consumer Responses ◽  
Political Processes ◽  
Social Motivations ◽  
Sustainable Fashion ◽  
Prefigurative Politics

A growing number of environmental groups focus on more sustainable practices in everyday life, from the development of new food systems, to community solar, to more sustainable fashion. No longer willing to take part in unsustainable practices and institutions, and not satisfied with either purely individualistic and consumer responses or standard political processes and movement tactics, many activists and groups are increasingly focusing on restructuring everyday practices of the circulation of the basic needs of everyday life. This work labels such action sustainable materialism, and examines the political and social motivations of activists and movement groups involved in this growing and expanding practice. The central argument is that these movements are motivated by four key factors: frustration with the lack of accomplishments on broader environmental policies; a desire for environmental and social justice; an active and material resistance to the power of traditional industries; and a form of sustainability that is attentive to the flow of materials through bodies, communities, economies, and environments. In addition to these motivations, these movements demonstrate such material action as political action, in contrast to existing critiques of new materialism as apolitical or post-political. Overall, sustainable materialism is explored as a set of movements with unique qualities, based in collective rather than individual action, a dedication to local and prefigurative politics, and a demand that sustainability be practiced in everyday life—starting with the materials and flows that provide food, power, clothing, and other basic needs.

Musical shape and feeling

2017 ◽  
Author(s):  
Daniel Leech-Wilkinson
Keyword(s):  
Everyday Life ◽  
Recent Work ◽  
Sensory Perception ◽  
Dynamic Processes ◽  
Sensorimotor System ◽  
Musical Sound ◽  
Sensory Mode ◽  
Daniel Stern

The concept of shape is widely used by musicians in talking and thinking about performance, yet the mechanisms that afford links between music and shape are little understood. Work on the psychodynamics of everyday life by Daniel Stern and on embodiment by Mark Johnson suggests relationships between the multiple dynamics of musical sound and the dynamics of feeling and motion. Recent work on multisensory and precognitive sensory perception and on the role of bimodal neurons in the sensorimotor system helps to explain how shape, as a percept representing changing quantity in any sensory mode, may be invoked by dynamic processes at many stages of perception and cognition. These processes enable ‘shape’ to do flexible and useful work for musicians needing to describe the quality of musical phenomena that are fundamental to everyday musical practice and yet too complex to calculate during performance.

Intraspecific responses of medicinal plants: Genotype-environment interaction may alter drug quality of aromatic plants

2019 ◽  
Vol 86 ◽  
pp. 103914
Author(s):  
Éva Németh-Zámboriné ◽  
Péter Rajhárt ◽  
Katarzyna Seidler-Łożykowska ◽  
Zsuzsanna Pluhár ◽  
Krisztina Szabó
Keyword(s):  
Medicinal Plants ◽  
Environment Interaction ◽  
Aromatic Plants ◽  
Drug Quality ◽  
Genotype Environment Interaction ◽  
Intraspecific Responses

scholarly journals Physical Activity and Quality of Life in Hemodialysis Patients and Healthy Controls: A Cross-Sectional Study

2021 ◽  
Vol 18 (4) ◽  
pp. 1978
Author(s):  
Tjaša Filipčič ◽  
Špela Bogataj ◽  
Jernej Pajek ◽  
Maja Pajek
Keyword(s):  
Quality Of Life ◽  
Physical Activity ◽  
Everyday Life ◽  
Habitual Physical Activity ◽  
Healthy Controls ◽  
Age And Gender ◽  
Comorbidity Score ◽  
Sf 36 ◽  
And Gender

Hemodialysis (HD) patients have lower functional abilities compared to healthy people, and this is associated with lower physical activity in everyday life. This may affect their quality of life, but research on this topic is limited. Therefore, the present study aimed to determine the relationship between habitual physical activity and quality of life in HD patients and healthy controls. Ninety-three HD patients and 140 controls participated in the study. Quality of life was assessed using a 36-item medical outcomes study short-form health survey (SF-36). Human Activity Profile (HAP) was used to assess habitual physical activity. The adjusted activity score (AAS) from HAP, age, gender, fat tissue index (FTI), lean tissue index (LTI), and Davies comorbidity score were analyzed as possible predictors of the Physical Component Summary (PCS) of the SF-36. Three sequential linear models were used to model PCS. In Model 1, PCS was regressed by gender and age; in Model 2 the LTI, FTI, and Davies comorbidity scores were added. Model 3 also included AAS. After controlling for age and gender (ModelHD 1: p = 0.056), LTI, FTI, and Davies comorbidity score effects (ModelHD 2: p = 0.181), the AAS accounted for 32% of the variation in PCS of HD patients (ModelHD 3: p < 0.001). Consequently, the PCS of HD patients would increase by 0.431 points if the AAS increased by one point. However, in healthy controls, AAS had a lower impact than in the HD sample (B = 0.359 vs. 0.431), while the corresponding effects of age and gender (ModelH 1: p < 0.001), LTI, FTI, and Davies comorbidity score (ModelH 2: p < 0.001) were adjusted for. The proportion of variation in PCS attributed to AAS was 14.9% (ModelH 3: p < 0.001). The current study results showed that physical activity in everyday life as measured by the HAP questionnaire is associated to a higher degree with the quality of life of HD patients than in healthy subjects. Routine physical activity programs are therefore highly justified, and the nephrology community should play a leading role in this effort.

scholarly journals ECOCAPTURE@HOME: Protocol for the Remote Assessment of Apathy and Its Everyday-Life Consequences

2021 ◽  
Vol 18 (15) ◽  
pp. 7824
Author(s):  
Valérie Godefroy ◽  
Richard Levy ◽  
Arabella Bouzigues ◽  
Armelle Rametti-Lacroux ◽  
Raffaella Migliaccio ◽  
...  
Keyword(s):  
Everyday Life ◽  
New Technologies ◽  
Electrodermal Activity ◽  
Real Life ◽  
Smartphone Application ◽  
Measurement Model ◽  
Strong Impact ◽  
Active Data ◽  
Personalised Treatment

Apathy, a common neuropsychiatric symptom associated with dementia, has a strong impact on patients’ and caregivers’ quality of life. However, it is still poorly understood and hard to define. The main objective of the ECOCAPTURE programme is to define a behavioural signature of apathy using an ecological approach. Within this program, ECOCAPTURE@HOME is an observational study which aims to validate a method based on new technologies for the remote monitoring of apathy in real life. For this study, we plan to recruit 60 couples: 20 patient-caregiver dyads in which patients suffer from behavioral variant Fronto-Temporal Dementia, 20 patient-caregiver dyads in which patients suffer from Alzheimer Disease and 20 healthy control couples. These dyads will be followed for 28 consecutive days via multi-sensor bracelets collecting passive data (acceleration, electrodermal activity, blood volume pulse). Active data will also be collected by questionnaires on a smartphone application. Using a pool of metrics extracted from these passive and active data, we will validate a measurement model for three behavioural markers of apathy (i.e., daytime activity, quality of sleep, and emotional arousal). The final purpose is to facilitate the follow-up and precise diagnosis of apathy, towards a personalised treatment of this condition within everyday life.

Masstige marketing redefined and mapped

2015 ◽  
Vol 33 (5) ◽  
pp. 691-706 ◽  
Author(s):  
Justin Paul
Keyword(s):  
Marketing Strategy ◽  
Measurement Scale ◽  
Primary Data ◽  
Women Consumers ◽  
Product Price ◽  
Foreign Markets ◽  
Content Type ◽  
Brand Building ◽  
Culturally Different ◽  
Pyramid Model

Purpose – “Masstige marketing” is considered as a market penetration strategy for medium and large enterprises, particularly in foreign markets. The author redefine “masstige marketing” strategy in this paper and map the concept as a new model for brand building. Second, the author examine the effectiveness of “masstige marketing” strategy with reference to marketing mix theory (Four Ps=product, price, place and promotion). The purpose of this paper is to introduce a theoretical model to help the companies to implement “masstige marketing” strategy. Design/methodology/approach – The author introduce a scale, called “Masstige Mean Score Scale” to measure the mass prestige value of brands. Both secondary and primary data used in this study. The author collected data from 590 young women consumers living in Japan and France to measure the “masstige” value using the new scale developed. The marketing strategy of European luxury sector multinational brand LV, has also been discussed as a method. Findings – Masstige value is the best indicator of long-term brand value. In other words, higher the masstige value (MMS) of a brand, the higher the likelihood to succeed. The author also found that a brand can create mass prestige with “masstige marketing” strategy by appropriately mixing the four Ps in marketing – Product, Price, Promotion and Place in a distinct and culturally different market. Originality/value – The author develop a pyramid model and measurement scale for “masstige marketing” as a theoretical framework to stimulate further research and as a tool for practitioners for better decision making. Besides, the author posit that higher the Masstige Mean Score (MMS) of a brand, higher the likelihood that potential customers recall that as a “top of mind” brand. Lower MMS implies that the firm has to go long way in their efforts to build the brand.

Textiles and perishable materials

2018 ◽  
Author(s):  
Johanna Banck-Burgess
Keyword(s):  
Experimental Data ◽  
Everyday Life ◽  
Iron Age ◽  
Raw Materials ◽  
Visual Representations ◽  
Detailed Knowledge ◽  
Textile Production ◽  
Funerary Rituals ◽  
The Status

This chapter challenges traditional views on Iron Age dress. Recent research has greatly enhanced our understanding of how textiles were manufactured in Iron Age Europe. The variety of qualities, textures, techniques, raw materials, colours, and cuts give insights into the detailed knowledge of the craftspeople involved. Textiles used for dress, blankets, or furniture fittings were appreciated not only for their appearance, but also for the quality of the work. In everyday life, their optical qualities were used to express and signal gender, social roles and status, while the labour expended on textiles found in wealthy burials underlines both the status of the deceased and the extent of conspicuous consumption in funerary rituals—for instance, for wrapping grave furniture and goods. The chapter also looks at experimental data showing how labour-intensive textile production was, and the types of clothing and accessories found in different archaeological contexts or depicted in visual representations.

scholarly journals The Survey of Microbial Quality of the Dry Sample, Extract and Brewing of some Medicinal Plants

2014 ◽  
Vol 6 (4) ◽  
pp. 478-482
Author(s):  
Razieh VALIASILL ◽  
Majid AZIZI ◽  
Maasome BAHREINI ◽  
Hossein AROUIE
Keyword(s):  
Medicinal Plants ◽  
Pathogenic Bacteria ◽  
Agar Medium ◽  
Total Count ◽  
Plate Count ◽  
Microbial Quality ◽  
Salmonella Spp ◽  
E Coli ◽  
Wide Range

Medicinal plants may be exposed to a wide range of microbial contamination during pre- and post- harvest stages and they can present high microbial counts. In this study, the microbial quality of 44 samples of dry herbs namely: mint (Menthaspp.), lemon balm (Melissa officinalis), summer savory (Satureja hortensis), zataria (Zataria multiflora), Indian valerian (Valeriana wallichii), their brewing and extracts were analyzed. Total count using plate count agar medium (PCA), coliform count by Violet Red Bile Agar (VRBL), Enterobacteriacea by Violet Red Bile Glucose (VRBG) were evaluated. Medium Baird-Parker agar (BP) medium and Tryptone Bile X-Gluc (TBX) medium were used for the isolation and enumeration of Staphylococcus aurous and E. coli spp. respectively. Furthermore, Xylose Lysine Deoxycholate agar medium (XLD) and Bismuth Sulfite Agar medium(BSA) were used for detection of Salmonella spp. Fungal and mold contamination was assessed using yeast extract glucose chloramphenicol agar. The results showed that the contamination of the samples with total count (100%) and Enterobacteriaceae (85%), total coliform (83%), mold and yeast (98%) and E. coli ssp. (2.27) were detected, including in the study samples the absence of pathogenic bacteria like Staphylococcus aurous, Salmonella spp. Moreover, the extract had a lower microbial load in comparison to dry herb samples. Also, the lowest and the highest of contamination rates were observed for Indian valerian and zataria, respectively. According to the results, there is a need to control the environmental conditions and improve hygiene in the production process; even more, it is recommended to choose a suitable decontamination method for disinfection during packing medicinal plants and during post-packing manipulation and transport.

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