ФЕНОМЕН ІДЕНТИЧНОСТІ В РЕФЛЕКСІЇ СУЧАСНОГО ФІЛОСОФСТВУВАННЯ

The paper deals with the problem of identity in modern interpretations of the phenomenon in the context of postmodernism and metamodernism.In today’s information society, there is an increasing interest in issues related to the existence of man: the meaning of his life, freedom and responsibility, understanding of oneself as a subject of social action, etc. Among them, a special attention should be paid to the topic of identity of an individual as preserving oneself in the form of a semantic and value integrity throughout one’s own life.In recent years, a version of the crisis of identity as a deformation of its integrity has become popular. Social reality, which had previously formed a stable system of values and cultural traditions with its stability, has undergone profound changes. It became more dynamic, the informational aspect of its existence came out on top, the outlook on the value of family, marriage, career, profession, education and, ultimately, the meaning of the person himself has changed. They began to talk about him as a person without values, as a «leaving nature».In the concept of postmodernism, the problem of identity sounded through the theme of its crisis state as erosion of ideological and value orientations grounding on the fact that in the era of information globalism, a person loses his ethno-cultural certainty. He becomes a «citizen of the world», and therefore is open to the values and traditions of other cultures. This deforms one’s identity, blurs its integrity and reports a certain unpredictability of social acts and actions.The philosophical reflection of metamodernism, or post-postmodernism, turns the problem of identity into another plane. A new image of the world, created with the help of the World Wide Web, has formed a virtual reality as an information communication space. In this regard, the value of the subject of communication developed through the ability to build a productive dialogue with the community on the other side of the screen and the ability to adapt quickly to the changing information situation. These qualities were a condition for a person to realize his own value as a carrier of adequate self-perception in the system of information dialogue. They also became the basis for a new reading of the subject’s identity as a formed ability for information communication, the purpose of which is the productive nature of mutual understanding of the interacting parties.Thus, in the reflection of modern philosophizing, a new meaning, or rather, reformation of identity, appears as the correspondence of one’s communicative skills to the needs of today’s time.