scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

2019 ◽  
Vol 2 ◽  
pp. 242
Author(s):  
Tutik Sulistyowati ◽  
Nur Hayatin ◽  
Gita I. Marthasari ◽  
Hidayah B. Qur'ani
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Online Marketing ◽  
Market Place ◽  
Information And Communication ◽  
Online Stores ◽  
Ict Training ◽  
Medium Enterprises ◽  
Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

scholarly journals Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

2021 ◽  
Vol 12 (2) ◽  
pp. 19
Author(s):  
Emi Suwarni ◽  
Maidiana Astuti Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Digital Media ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Qualitative Descriptive ◽  
The Government ◽  
Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

scholarly journals Social Media Marketing: Gateway to Success for Homepreneurs

2020 ◽  
Vol 9 (4S) ◽  
pp. 66-70
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Small Business ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Indian Government ◽  
Government Data ◽  
The Government ◽  
The Individual ◽  
Medium Enterprises

As stated by the International Labour Organization (ILO), unemployment rate in India was at 3.5% in 2018 and 18.9 million people were jobless. The government of India constantly motivates its citizens to become entrepreneurs and create employment opportunities for others by launching programs like start up India, mudra bank, fund of funds and many others. As per the Indian government data, Micro, Small and Medium Enterprises (MSME) contribute nearly 8 percent of the country's GDP which reflects they play a significant role in the country's GDP. Each year, thousands of determined entrepreneurs start new businesses however only handful of them survives and plenty of small business are gone by the end of four years of their establishment. The major reason behind business failures are lack of experience, insufficient capital and poor location. Entrepreneurship is so dynamic in nature that it gives plausible solution for all potential entrepreneurs out there. One of the solutions for budding entrepreneurs is becoming a homepreneur. Homepreneurs are business entrepreneurs operating from their home. They are managing their business operations from home. It is a splendid opportunity for those who want to start something new without investing huge capital and taking bigger risks. The question arises is how do they attract their target audience without investing larger amount and time to meet them. One of the answers to this question is social media. Social media are interactive websites and applications that are designed to allow people to share content quickly, effectively and real time. Social media channels and online marketplaces have made it simple for homepreneurs to reach new audience, deliver products and receive payments. Platforms like Face book, Instagram, Watsapp, YouTube, Twitter, Google Ad, Mobikwik and various other applications are useful for marketing. Almost every individual is connected on one of above mentioned platforms. Social media has changed the face of marketing and completely taken communication, advertising and online marketing to the next level. The researcher will use phenomenology as the method of research. This research paper will explain the concept of homepreneurs; will put a light on various social media platforms for homepreneurs; will talk about their advantages and highlight its working. It will also share many examples of homepreneurs actively participating on these platforms and achieving success. This will definitely help the group who want to start a small business to understand the framework of homepreneurship and functional for those who want to expand their business operation online. As said by late prime minister Atal Bihari Vajpayee “Empowering the individual means empowering the nation. And empowerment is best served through rapid economic growth with rapid social change”. Entrepreneurship is pivotal for individual empowerment, economic growth and sustainable development.

Connecting Small and Medium Enterprises to the New Consumer

2010 ◽  
pp. 1-21 ◽  
Author(s):  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Small And Medium Enterprises ◽  
Low Cost ◽  
Online Marketing ◽  
Internet Applications ◽  
The Social ◽  
Develop Market ◽  
Medium Enterprises ◽  
New Consumer

This chapter explains the nature, effects and current standing of the new generation of Internet applications, commonly known as Social Media or Web 2.0, reviews their role as marketing instruments and identifies opportunities for SMEs for engaging them as part of their marketing strategy. The chapter defines and analyses the Social Media phenomenon, identifying the main approaches corporations follow in engaging Web 2.0-based applications in order to that support, complement or improve their traditional and online marketing activities. These approaches aim at using the social Internet as source of market intelligence, communicating with customers, efficiently develop-, market- and distribute products and also improve customer relations and retention. The chapter proposes a classification of the main Social Media -based applications and their roles as passive or active marketing instruments. Based on the experience of pioneering firms the chapter identifies the main conditions and options for SMEs willing to utilize the Web 2.0 as commercial tool in order to advance their marketing operations and connect to the new consumer in the virtual and physical marketplace. While field experience so far indicates that large corporations rather than SMEs are more likely to engage in Social Media marketing the low cost, potential and apparent popularity of Social Media among customers make the domain extremely attractive for SMEs.

Connecting Small and Medium Enterprises to the New Consumer

E-Marketing ◽  
2012 ◽  
pp. 439-459
Author(s):  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Small And Medium Enterprises ◽  
Low Cost ◽  
Online Marketing ◽  
Internet Applications ◽  
The Social ◽  
Develop Market ◽  
Medium Enterprises ◽  
New Consumer

This chapter explains the nature, effects and current standing of the new generation of Internet applications, commonly known as Social Media or Web 2.0, reviews their role as marketing instruments and identifies opportunities for SMEs for engaging them as part of their marketing strategy. The chapter defines and analyses the Social Media phenomenon, identifying the main approaches corporations follow in engaging Web 2.0-based applications in order to that support, complement or improve their traditional and online marketing activities. These approaches aim at using the social Internet as source of market intelligence, communicating with customers, efficiently develop-, market- and distribute products and also improve customer relations and retention. The chapter proposes a classification of the main Social Media -based applications and their roles as passive or active marketing instruments. Based on the experience of pioneering firms the chapter identifies the main conditions and options for SMEs willing to utilize the Web 2.0 as commercial tool in order to advance their marketing operations and connect to the new consumer in the virtual and physical marketplace. While field experience so far indicates that large corporations rather than SMEs are more likely to engage in Social Media marketing the low cost, potential and apparent popularity of Social Media among customers make the domain extremely attractive for SMEs.

scholarly journals Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo)

2021 ◽  
Vol 3 (3) ◽  
pp. 1
Author(s):  
Fauziatul Isnainiyah ◽  
Nabiela Naily ◽  
Zainal Muttaqim
Keyword(s):  
Social Media ◽  
Action Research ◽  
Marketing Strategy ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Economic Sustainability ◽  
Marketing System ◽  
Economic Sectors ◽  
Medium Enterprises ◽  
The Impact

WHO states that the Covid-19 virus is a pandemic, so the Indonesian government has implemented various policies to break the chain of spread of COVID-19. The prohibition of gathering or gathering is one of them, so everything must be done online and done at home. This pandemic has had a very bad impact on economic sustainability, many people have experienced a decline in income due to the Covid-19 pandemic, and many have even lost their jobs. One of the economic sectors that is feeling the impact of the pandemic is Small and Medium Enterprises (SMEs). The Deva Bag SMEs is no exception in Jiken Village, Tulangan District, Sidoarjo Regency. With the current pandemic conditions, of course, SMEs must survive so an alternative marketing strategy is needed. Therefore, strategies such as digital marketing are needed which include sales through social media to marketplaces in an effort to increase SME turnover. So this research was conducted with the aim of providing education about digital marketing to Deva Bag SMEs in Jiken Village, Tulangan Regency. The method used is interviews and action research in the form of counseling and education about digital marketing. The activity was carried out properly and regularly, Deva Bag SMEs Desa Jiken was very enthusiastic about wanting to know more about the digital marketing system/strategy.

scholarly journals OPTIMALISASI POTENSI WISATA LEMBAH CINTA DAN UMKM DI DESA GAJAH SEBAGAI STRATEGI PEMULIHAN DARI KETERPURUKAN AKIBAT PANDEMI COVID – 19

2021 ◽  
Vol 5 (1) ◽  
pp. 151
Author(s):  
Almira Aurellia ◽  
Dwi Lestari ◽  
Ega Putri Novitasari ◽  
Laeli Amelia Melani ◽  
Lia Lusanti ◽  
...  
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Mining Activity ◽  
Food Sector ◽  
Production And Distribution ◽  
Tourism Potential ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village

Gajah Village is one of the villages located in Baureno District, Bojonegoro Regency. In Gajah Village there is Bukit Kapur which is a former mining activity in the form of an elongated basin or valley, residents call it the Valley of Love. However, according to the local village government, there is no management related to the Valley and it is still unknown to the wider community. In addition, in Gajah Village, there are also several Micro, Small and Medium Enterprises (UMKM) actors, the majority of which are in the food sector. However, the current Pandemic period has had an unfavorable impact on MSME players, this impact is on a decrease in sales, in terms of production and distribution. The purpose of the service we carry out is to help introduce the Valley of Love tourism to the wider community by creating a program in the form of video branding that we will upload on various social sites that show the beauty of the Valley of Love behind Gajah Village. In addition, to expand the reach of the UMKM market in Gajah Village so that it can increase sales and turnover from MSMEs during the Covid-19 pandemic. The method used is assistance to the community. The results of our activities are in the form of videos of the charm of the Elephant Village which are uploaded on various social media. The village branding video covers three main elements, namely tourism potential, people's activities, and village harmony. In addition, UMKM branding is by taking photos of products used for marketing through social media. abstrakDesa Gajah merupakan salah satu desa yang berada di Kecamatan Baureno, Kabupaten Bojonegoro.Di Desa  Gajah  terdapat  Bukit  Kapur  yang  merupakan  bekas  kegiatan  penambangan  yang  berbentuk cekungan atau lembah memanjang, warga sekitar menyebutnya Lembah Cinta. Akan tetapi, menurut pemerintah desa setempat, belum ada pengelolaan terkait Lembah tersebut dan masih belum diketahui oleh masyarakat luas. Selain itu, di Desa Gajah juga terdapat beberapa pelaku Usaha Mikro Kecil dan Menengah (UMKM) yang mayoritas di sektor makanan. Akan tetapi masa Pandemi saat ini memberikan dampak yang kurang baik bagi pelaku UMKM, dampak tersebut terdapat pada  penurunan penjualan, dalam hal produksi dan distribusi. Tujuan pengabdian yang kami laksanakan adalah membantu mengenalkan wisata Lembah Cinta kepada masyarakat luas dengan cara kami membuat program berupa branding video yang akan kami unggah di berbagai sosial bahwasanya ada keindahan Lembah Cinta di balik  Desa  Gajah. Selain  itu,  untuk memperluas  jangkauan  pasar  UMKM  yang  ada  di  Desa  Gajah sehingga dapat meningkatkan penjualan dan omzet dari UMKM tersebut disaat pandemik Covid-19 ini. Metode yang digunakan adalah pendampingan kepada masyarakat. Hasil kegiatan kami yaitu berupa video pesona Desa Gajah yang diunggah di berbagai media sosial. Video branding desa tersebut mencakup tiga unsur utama yakni potensi wisata, aktivitas penduduk serta harmonisasi desa. Selain itu, branding UMKM dengan melakukan pengambilan foto produk yang digunakan untuk pemasaran melalui media sosial.

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

Influence of Digital Marketing, Knowledge of Information Technology On the Financial Performance of Small and Medium Enterprises (SMEs)

2021 ◽  
Vol 1 (3) ◽  
pp. 172-178
Author(s):  
Sabihaini Sabihaini ◽  
Sri Astuti ◽  
Rifki Indra Permana ◽  
Marita Marita
Keyword(s):  
Information Technology ◽  
Regression Analysis ◽  
Financial Performance ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Digital Marketing ◽  
Medium Enterprises

The COVID-19 pandemic has lasted almost two years. This has an impact on the sustainability of micro, small and medium enterprises (SMEs). Various efforts have been made to maintain the sustainability of SMEs, one of which is by adopting information technology in their marketing. This study aims to determine the effect of digital marketing, and knowledge of information technology on the financial performance of micro, small and medium enterprises (SMEs)This research is quantitative research. Data was obtained by using a questionnaire. The respondents in this study were SMEs actors in Kapanewon Tempel Sleman Yogyakarta. From the number of SMEs actors who are members of the SMEs Forkom as many as 110 respondents, data is obtained as many as 60 respondents. This study was analyzed using multiple linear regression analysis. Based on the results of data processing, it is known that the use of digital marketing by SMEs actors and SMEs actors' knowledge of information technology affects financial performance.

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