scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

scholarly journals Small and medium enterprises' innovation and product competitiveness in the Covid-19 pandemic era

2021 ◽  
Vol 6 (12) ◽  
pp. 2273-2279
Author(s):  
Hadiah Fitriyah ◽  
Nur Ravita Hanun ◽  
Rima Azara
Keyword(s):  
Community Service ◽  
Fruit Juice ◽  
Small And Medium Enterprises ◽  
Business Management ◽  
Management Training ◽  
Global Market ◽  
Government Regulations ◽  
Star Fruit ◽  
Medium Enterprises ◽  
The Impact

The purpose of the community service is to increase the products competitiveness of the Belimbing Wangi SMEs, Watesari Village, Balongbendo District, Sidoarjo Regency. The impact of the Covid-19 pandemic is extraordinary, especially for the Belimbing Wangi SMEs business group, where the production process and turnover has decreased, because business management is still carried out conventionally and Watesari Village tourism must be closed according to government regulations. The service method used is field observation, trial of processed star fruit products, training and assistance in processing star fruit juice, and business management training. As a result of the assistance, partners understand the importance of conducting business management and finding the best formula for star fruit juice drinks. This training also supports the sustainability of the Belimbing Wangi SMEs business and competes at the global market level.

scholarly journals PEMILIHAN STRATEGI PEMASARAN DI ERA DIGITAL PADA KELOMPOK IBU PKK DESA GADINGHARJO

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Antonius Satria Hadi ◽  
Ardhi Khairi
Keyword(s):  
Marketing Strategy ◽  
Community Engagement ◽  
Community Service ◽  
Industry 4.0 ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Family Empowerment ◽  
Digital Era ◽  
The Right ◽  
And Training

Community engagement activities in the form of counseling to mothers of family empowerment and welfare in Gadingharjo Village, Sanden Sub-District, Bantul Regency is aim to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 so the products can be marketed widely by utilizing an application-based marketplace that is currently being popular in Gadingharjo Village, namely Shopee application. Counseling aims to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 with lecturing, demonstrating, question & answer, and practicing methods. The benefits that can be obtained by participants from community service activities are increased knowledge and understanding of mothers of family empowerment and welfare in Gadingharjo Village about industry 4.0 and about choosing digital marketing strategies by utilizing an application-based marketplace.

scholarly journals Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

2021 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Tony Sitinjak ◽  
Budi Berlinton Sitorus ◽  
Martha Ayerza Esra ◽  
Elis Sondang Dasawaty ◽  
Farida Komalasari
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity

Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of<br />the material and the determination of the form of activity, this PKM was carried out on June 26, 2021<br />using an online platform, because it took place in the midst of the Covid-19 Pandemic and the<br />implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who<br />are the Managements and Members of Dekopinda – North Jakarta. The material presented includes<br />the understanding of digital marketing, digital marketing channels, internet marketing and its main<br />channels, how to start digital marketing, strategies for choosing social media as a promotional tool,<br />and how to choose a marketplace for beginners. After participating in this activity, participants felt<br />great benefits and suggested similar activities with different topics. The proposed topics are<br />leadership and identification of business opportunities during a pandemic.

scholarly journals Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village

2022 ◽  
Vol 4 (2) ◽  
pp. 861-866
Author(s):  
Vidya Shania Devi ◽  
Kadek Devi Kalfika Anggria Wardani ◽  
Dewa Ayu Putu Adhiya Garini Putri
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Community Service ◽  
Fish Farming ◽  
Group Leader ◽  
Digital Marketing ◽  
Target Market ◽  
Literature Study ◽  
Last Stage ◽  
Implementation Method

Fish Farmer Group "Mina Kumala Sari" is a fish farming group located in Jehem Village, Tembuku District, Bangli Regency and is engaged in fisheries, especially koi fish. Based on observations, it is known that this group still has problems in marketing the product. By using digital marketing through social media, it is hoped that they can reach the target market of the "Mina Kumala Sari" Fish Farmer Group. The purpose of this community service is to find out the use of digital marketing as a marketing strategy for the cultivation of the Fish Farmer Group "Mina Kumala Sari" Jehem Village. The implementation method begins at the observation stage, then conducts interviews with the group leader to gather information, followed by a literature study to collect data from literature and the last stage is documentation in the form of photos and videos. Based on the results of the service, it can be concluded that utilizing social media as a means to market products is quite effective because before the promotion was carried out many people did not know the existence of this group and after promotion through social media and direct and online promotions with groups or communities of ornamental fish lovers caused the Farmers Group Fish "Mina Kumala Sari" is increasingly recognized by the wider community.

scholarly journals Penerapan dan Analisis Digital Marketing pada Produk Fashion

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Sylvia Princesa ◽  
Yenni Merlin Djajalaksana
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Media ◽  
Media Analysis ◽  
Digital Marketing ◽  
Social Media Analysis ◽  
Fashion Products ◽  
Digital Era ◽  
Fashion Brand

In the current digital era, digital marketing is a marketing strategy using digital media to reach customers quickly and widely. About She is a fashion brand located in Bandung that tries to do digital marketing to promote fashion products through social media and websites. We can see website performance with Google Analytics, as well as social media analysis through Instagram Insight and Facebook Insight.

scholarly journals Pemanfaatan Digital Marketing dan Pengelolaan Keuangan Pada Toko Bahan Kue

2020 ◽  
Vol 3 (1) ◽  
pp. 6-12
Author(s):  
Ni Luh Ratniasih ◽  
Dwi Haryadi Nugraha
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Management Training ◽  
Digital Marketing ◽  
Market Area ◽  
Business Partners ◽  
Service Activity ◽  
Product Marketing ◽  
Achievement Indicators

Competition in the cake and bread business is quite tight, this is marked by the emergence of the same business, and the increasing variety of breads and cakes offered. The development of culinary business is also seen from the number of shops opened baking cake ingredients. Partners in this service activity are a cake ingredients shop and sell pastries located in the Denpasar city market area. The name of the partner shop is "Annika Shop" which is located at Jalan Trenggana, No. 2 Penatih, East Denpasar. The shop owner named Ibu Ni Gusti Ayu Anggreni is assisted by 2 employees. In this service activity, the partner's problem handled is the lack of maximum product marketing and financial management activities are not carried out so that the loss / profit of the business can be less known and measured. From these main problems, a solution to this community service is provided, namely training in the use of digital marketing to introduce business to the wider community and financial management training. Achievement indicators are able to introduce business partners to the wider community so as to increase partner income up to 50% from before the training. Able to increase the ability and knowledge of partners in financial management up to 100%.Competition in the cake and bread business is quite tight, this is marked by the emergence of the same business, and the increasing variety of breads and cakes offered. The development of culinary business is also seen from the number of shops opened baking cake ingredients. Partners in this service activity are a cake ingredients shop and sell pastries located in the Denpasar city market area. The name of the partner shop is "Annika Shop" which is located at Jalan Trenggana, No. 2 Penatih, East Denpasar. The shop owner named Ibu Ni Gusti Ayu Anggreni is assisted by 2 employees. In this service activity, the partner's problem handled is the lack of maximum product marketing and financial management activities are not carried out so that the loss / profit of the business can be less known and measured. From these main problems, a solution to this community service is provided, namely training in the use of digital marketing to introduce business to the wider community and financial management training. Achievement indicators are able to introduce business partners to the wider community so as to increase partner income up to 50% from before the training. Able to increase the ability and knowledge of partners in financial management up to 100%.

scholarly journals UKM "SOLAKIS HARJO" "SOUVENIR GELAS LUKIS KHAS SIDOARJO" (Glasspainting)

2017 ◽  
Vol 1 (2) ◽  
pp. 1-6
Author(s):  
Feri Tirtoni ◽  
Cindy Cahyaning Astuti
Keyword(s):  
Human Resources ◽  
Marketing Strategy ◽  
Community Service ◽  
Skill Training ◽  
Management Training ◽  
Local Economy ◽  
Youth Group ◽  
Self Sufficiency ◽  
And Training

In the plan of the implementation of community service activities entitled "Making Souvenir Products of Typical Painting Sidoarjo" the purpose set is through this activity will create a group of UKM Souvenir Gelas Painting Typical Sidoarjo In Sukodono Village, which will be spearheaded youth of youth from Partners 1 / Karang Taruna Group RT 05 RW 02 Desa Jumput Rejo Sukodono and Partners 2 / Karang Taruna Group RT 02 RW 01 Desa Jumput Rejo Sukodono which will firstly perform an improvement of the quality of human resources in youth group of youth at Partner 1 and Partner 2 so that they have skill production of terrarium souvenir as well as having the ability of management and marketing strategy of the product so that it can become independent entrepreneur candidate and can make the product as one of the local superior product of the kecamatan Taman especially. And the solution offered is by providing increased in Partners 1 and Partner 2 through several methods as follows : Method of socialization activities "approach and the provision of knowledge of the business prospects of production Souvenir Gelas Lukis Khas Sidoarjo, Method of workshop and training of production Souvenir Gelas Lukis Khas Sidoarjo, Method of workshop and management training marketing strategy of Souvenir Gelas Lukis Khas Sidoarjo, Method of controlling and developing UKM product Souvenir Gelas Lukis Khas Sidoarjo, Evaluation and program of quality control of UKM product Souvenir Gelas Lukis Khas Sidoarjo. It is expected that through this production skill training can increase the community's independence through local income to contribute to achieve community self-sufficiency through training and production skills Souvenir Gelas Lukis Khas Sidoarjo products to improve the local economy, especially karang taruna warga Desa Jumput Rejo residents who previously only status as students and students only and can open the opportunity to become a Prospective Entrepreneur reliable. Keywords : UKM, Souvenir Gelas Lukis Khas Sidoarjo, Glass Painting

scholarly journals MARKETING 4.0 UNTUK USAHA MIKRO TAS TALI KUR DESA MOJONGAPIT KECAMATAN JOMBANG KABUPATEN JOMBANG JAWA TIMUR

2019 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Abid Datul Mukhoyaroh ◽  
Ririn Susilawati
Keyword(s):  
Community Service ◽  
Business Management ◽  
Skills Training ◽  
Marketing Concept ◽  
Business Network ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
And Training ◽  
Mutual Agreement

<p><strong><em>Abstract</em></strong><em>. This community service activity aims to empower the potential of the two partners as prospective entrepreneurs of Tali Kur bags by providing training to market products (marketing 4.0) and educating good business management patterns. This is based on the problems faced by the two partners who have less knowledge about how to market this strap bag product. So both partners only have the ability to produce, and do not have the ability to sell or market their products. The constraints of the two partners do not have networks and channels in marketing their products in the digital era like now. The solutions offered include providing skills training in the field of marketing and training on good business management and making a brand for these products. The method used is to observe the production sites of the two partners, conduct interviews about the problems faced by the two partners, establish cooperation with the two partners to resolve the problem in accordance with the mutual agreement. The results obtained indicate that, the two partners are better prepared to become independent entrepreneurs by being given the knowledge of marketing management and having a business network digitally. The two partners gained an increase in the turnover of the number of sales of Tali Kur bags after implementing the 4.0 marketing concept. As a conclusion of this service activity are 4.0 marketing activities for UKM Curly strap bags in Ds Mojongapit, Kec Jombang, Kab Jombang, East Java, with training and marketing solutions 4.0 very helpful in overcoming the problems of marketing the products of the two partners.</em></p><p><strong><em>Keywords: marketing, marketing 4.0, bag strap, micro business</em></strong></p><p><strong> </strong></p><p><strong>Abstrak.</strong> Marketing 4.0 Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan potensi kedua mitra sebagai calon pengusaha mandiri tas tali kur dengan memberikan pelatihan untuk memasarkan produk (marketing 4.0) dan edukasi pola manajemen usaha yang baik. Hal ini didasarkan pada permasalahan yang dihadapi oleh kedua mitra yang memiliki pengetahuan yang kurang terhadap cara memasarkan produk tas tali kur ini. Jadi kedua mitra hanya memiliki kemampuan dalam memproduksi saja, dan belum memiliki kemampuan menjual atau memasarkan produknya. Kendala kedua mitra tidak memiliki jaringan dan channel dalam pemasaran produknya di era digital seperti sekarang ini. Solusi yang ditawarkan diantaranya adalah memberikan pelatihan ketrampilan dalam bidang pemasaran dan pelatihan tentang manajemen usaha yang baik serta membuatkan merek untuk produk tas tali kur ini. Metode yang digunakan adalah melakukan observasi ke tempat produksi kedua mitra, melakukan wawancara tentang permasalahan yang dihadapi kedua mitra, menjalin kerjasama dengan kedua mitra untuk menyelesaikan permasalahan sesuai dengan kesepakatan bersama. Hasil yang diperoleh menunjukkan bahwa, kedua mitra lebih siap menjadi pengusaha mandiri dengan diberikan bekal pengetahuan menajemen pemasaran dan memiliki jaringan usaha secara digital. Kedua mitra memperoleh peningkatan omzet jumlah penjualan tas tali kur setelah menerapkan konsep marketing 4.0.  Sebagai kesimpulan dari kegiatan pengabdian ini adalah kegiatan marketing 4.0 untuk UKM Tas tali kur di Ds Mojongapit, Kec Jombang, Kab Jombang Jawa Timur, dengan adanya pelatihan dan solusi marketing 4.0 sangat membantu mengatasi permasalahan pemasaran produk kedua mitra.</p><p><strong>Keywords: <em>marketing, </em></strong><strong><em>marketing</em></strong><strong> 4.0, tas tali kur, usaha mikro</strong><strong></strong></p>

scholarly journals Pelatihan Pengkayaan Pakan Pada Kelompok Pembudidaya Udang Sistem Backyard Di Kabupaten Barru

2021 ◽  
Vol 4 (3) ◽  
pp. 255
Author(s):  
Hamsah Hamsah ◽  
Asni Anwar ◽  
Murni Murni ◽  
Abdul Malik ◽  
Andi Khaeriyah ◽  
...  
Keyword(s):  
Human Resources ◽  
Community Service ◽  
Nutritional Value ◽  
Crop Yields ◽  
Business Management ◽  
Management Training ◽  
Appropriate Technology ◽  
Shrimp Farming ◽  
Counseling Training

AbstrakMasyarakat di wilayah pesisir Desa Madello Kecamatan Balusu Kabupaten Barru memanfaatkan pekarangan rumah sebagai tempat budidaya udang vaname skala pembenihan melalui sistem backyard.  Kendala utama yang sering dialami oleh kelompok pembudidaya udang “Pantai Palie” Desa Madello adalah rendahnya kelulushidupan udang yang umumnya terjadi pada fase mysis ke fase pascalarva, sehingga perlu penerapan teknologi tepat guna untuk meningkatkan hasil panennya. Salah satu upaya yang dilakukan untuk menyikapi masalah tersebut adalah menerapkan penggunaan prebiotik mannanoligosakarida (Bio-MOS) pada pakan alami Artemia sp. sebagai pakan larva udang untuk meningkatkan nilai nutrisi pakan. Metode pelaksanaan kegiatan dilakukan dengan metode diskusi, koordinasi, penyuluhan, pelatihan dan pendampingan kepada mitra. Berdasarkan hasil kegiatan pengabdian kepada masyarakat, kelompok pembudidaya udang “Pantai Palie” menjadi mengetahui dan terampil melakukan pengkayaan pakan alami Artemia sp. dengan Bio-MOS, sehingga dapat meningkatkan kelulushidupan udang pada stadia mysis ke pascalarva.  Saran yang diberikan dalam kegiatan ini adalah sebaiknya dilakukan pendampingan lanjutan terkait penggunaan Bio-MOS pada pakan Artemia sp. serta pelatihan manajemen usaha untuk meningkatkan kualitas sumberdaya manusia sebagai pengelola pada usaha pembenihan sistem backyard di Desa Madello,Kabupaten Barru.Kata Kunci: udang vaname, backyard, Artemia sp., mannanoligosakarida (Bio-MOS).AbstractCommunities in the coastal area of Madella Village, Balusu District, Barru Regency use their home yards as a place for cultivation vanname shrimp on a hatchery scale through the backyard system.  The main obstacle that is often experienced by the "Palie Beach" shrimp farming group is the low survival rate of shrimp, which generally occurs from the mysis phase to the postlarva phase, so it is necessary to apply appropriate technology to increase crop yields. One of the efforts made to address this problem is to apply the use of prebiotic mannanoligosaccharides (Bio-MOS) in natural feed Artemia sp. as feed for shrimp larvae to increase the nutritional value of feed. The method of implementing the activities is carried out using the methods of discussion, coordination, counseling, training and mentoring to partners. Based on the results of community service activities, the "Palie Beach" shrimp farming group became aware of and skilled in enriching the natural feed of Artemia sp. with Bio-MOS, so that it can increase the survival of shrimp from the mysis stage to post-larvae. The advice given in this activity is that further assistance should be carried out regarding the use of MOS in Artemia sp feed as well as business management training to improve the quality of human resources as managers in a backyard hatchery business in Madello Village, Barru Regency.Key Word: vanname shrimp, backyard, Artemia sp., mannanoligosaccharides (Bio-MOS).

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