scholarly journals Utilization of Information Technology for Inbistro’s Tenants as a Digital Marketing Strategy Media

2020 ◽  
Author(s):  
Silvester Permana ◽  
Ketut Bintoro
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Digital Marketing

scholarly journals Implementasi Teknik Remarketing Menggunakan Tools Google Analytics untuk Melakukan Promosi PMB Tertarget

2021 ◽  
Vol 3 (2) ◽  
pp. 27-40
Author(s):  
Yopi Hidayatul Akbar
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Online Marketing ◽  
Digital Marketing ◽  
Tracking Data ◽  
Marketing Concept ◽  
User Interactions ◽  
A Company

Marketing strategy is very important for companies where marketing strategy is a way of achieving the goals of a company, because the potential to sell a proposition is limited to the number of people who see it. With the conventional marketing concept, the target to achieve the goal cannot be maximized, it only eliminates time and cost. With the large number of smartphone users and information technology today, digital marketing techniques will be more efficient, because marketing targets can be managed to only certain segments. The application of remarketing techniques is of course not only done by google analytics, but also Facebook ads to monitor events or user interactions with ads that have reached certain locations. At this time, implementing the remarketing method on Google Analytics and Facebook Ads by utilizing research events and ad conversion so that data that has interacted with ads on Facebook will also enter into tracking data. From the analysis of the results that have been carried out by the author, it can be concluded that online marketing techniques with the application of appropriate remarketing techniques will be able to increase visitor traffic. The evaluation results are expected to be a good solution and recommendations for online promotion so that the results can be targeted as expected.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Marketing Strategy in Wine Tourism: Tradition Versus Innovation

2020 ◽  
Vol 4 (3) ◽  
pp. 6-12
Author(s):  
Alla Levitskaia ◽  
◽  
Nadejda Ianioglo ◽  
Svetlana Curaxina ◽  
◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Competitive Advantages ◽  
Global Trends ◽  
Wine Tourism ◽  
Republic Of Moldova ◽  
Initial Stage ◽  
Tourism Activity ◽  
The Republic

The tools and technologies of traditional marketing cannot ensure the effective functioning of companies in the field of tourism and services. In this regard, the use of digital marketing technologies becomes a prerequisite for successful tourism activity. The results of the study confirm that the use of the digital marketing strategy approach in Moldovan wineries is at an initial stage while global trends prove the effectiveness of their application in the development of competitive advantages of wine tourism. In this article the authors consider it important and relevant to develop potential in the Republic of Moldova through the implementation of a digital marketing strategy in wine tourism promotion activity. Key words: wine tourism, digital strategy, mobile marketing.

scholarly journals The Impact of Information Technology on Motor Carrier Productivity

2010 ◽  
Author(s):  
B. Starr McMullen
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Technical Efficiency ◽  
Economic Efficiency ◽  
Technology Use ◽  
Malmquist Index ◽  
Satellite Communications ◽  
Efficiency Change ◽  
Motor Carrier ◽  
The Relationship

This study examines the relationship between motor carrier productivity, marketing strategy, and use of information technology for a sample of U.S. general freight commodity carriers. We use a unique data set containing information on firm marketing strategy and information technology use collected in a survey of Class I and II motor carrier firms (U.S. Department of Transportation, 1999). The measure of productivity used here is the non-parametric Malmquist Index as explained in Grosskopf (1993) and previously applied to general freight motor carriers by McMullen and Okuyama (2000). The Malmquist Index is decomposed into two components: economic efficiency change (EC) and technical efficiency change (TC). A tobit model regression model is used to examine the relationship between firm productivity, marketing strategy, and use of information technology. Information technologies included in the tobit analysis are electronic data interchange (EDI) and satellite communications (SATCOM). We also include firm size, use of owner-operators, and percent unionization as explanatory variables in the tobit regression. Results indicate that use of EDI has a positive and significant impact on economic efficiency (EC). Firms that try to market their product by providing service at the "lowest freight rate" are found to exhibit greater technical efficiency (TC), suggesting that productivity and cost measures that ignore marketing strategy may be biased. Finally, economic efficiency (EC) is found to be significantly greater for firms that are more heavily unionized.

An Empirical Study on the Importance of Electronic Word of Mouth in the Concierge Industry

2020 ◽  
pp. 265-287
Author(s):  
Anna Makrides ◽  
Demetris Vrontis ◽  
Michael Christofi
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Survey Methodology ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Electronic Word Of Mouth ◽  
Widespread Access ◽  
The Impact ◽  
Core Part ◽  
Positive Effect

The widespread access of electronic word of mouth (e-WOM) enables contemporary consumers to assess the opinions of others, irrespective of geographical boundaries, about products and services. This research examines the impact of e-WOM on building international brand awareness when the former is used as a core part of a company's overall digital marketing strategy. By applying the survey methodology, the findings provide support for this positive effect; namely, the integration of e-WOM in the overall digital marketing strategy and activities applied by an organization can enhance brand awareness beyond country borders and contribute towards the overall organizational effectiveness and success. Taken together, the study provides further insight into eWOM and cross-border brand awareness relationship and outlines several questions that deserve further study.

An Evaluation of the Usability of a DMO's Digital Marketing Strategy

2021 ◽  
pp. 88-101
Author(s):  
Bernardo Borges ◽  
Rui Costa
Keyword(s):  
Marketing Strategy ◽  
Qualitative Evaluation ◽  
Marketing Channel ◽  
Digital Marketing ◽  
Qualitative Assessment ◽  
Digital Environment ◽  
The Creation ◽  
Informative Content

Destination management organisations should be able to reach all those who intend to visit the region they manage in the digital environment, directing their actions towards the development of consolidated strategies, promoting the creation of awareness through extremely informative content, disseminating the notion that the most reliable means for collecting information will be through the organisation that manages the destination. This research aims to understand if the main digital marketing channel of destination management organisations in the Center of Portugal (website) is optimised in terms of usability and content to provide a relevant experience to the tourist. To this end, a qualitative evaluation was used. The qualitative assessment, which relates to the most technical part of the usability, was analysed through interviews with professionals relevant to the study area. The analysis allowed to perceive the evaluation and the usability of the websites of the Center of Portugal.

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