scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

scholarly journals An Overview of Digital Marketing Practices in India

2020 ◽  
Vol 3 (9) ◽  
pp. 66-70
Author(s):  
S. Mahalingam ◽  
B. Ashokkumar
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Mobile Devices ◽  
Digital Marketing ◽  
Business Success ◽  
The Internet ◽  
Web Based ◽  
Business World ◽  
Customer Expectations ◽  
Business Web

The most popular businesses adopt the Internet, not simply as another advertisement tool or marketing instrument. It is seen as a mechanism for transforming the companies and changing everything about the way computers and mobile devices function to serve their customer better and to connect with their suppliers. In short, digital marketing has sparked a business world revolution by pushing out some old established players and rising new leaders. The winners discover new market possibilities, enhanced ways to develop work and better ways to manage and run their companies. Despite this, the digital marketing entrepreneurs still have to take care of their clients and earn a profit to remain in the business. Web-based business success requires the entrepreneur to strike a balance between creating a digital marketing strategy that utilizes the strength of the Internet and meeting customer expectations of convenience and service. Consumer's present use of mobile devices, social media and search engines have led to developing integrated social –local-mobile strategies (SOLOMO). Entrepreneurs may use the SOLOMO strategy effectively as customers enhance their online activities by extensively using these three methods.

scholarly journals IMPLEMENTASI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN HASIL HOME INDUSTRI

2019 ◽  
Vol 10 (1) ◽  
pp. 9-14
Author(s):  
Risa Ratna Gumilang
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Free Time ◽  
Digital Marketing ◽  
Sales Volume ◽  
Industrial Products ◽  
Main Activity ◽  
To Receive

Development of information technology is developing very faster now influencing the community in supporting various business activities both large and small to be known globally. The most obvious impact is not only being known but also increasing the volume of sales and profits. Digital Marketing is one of the very large marketing media that has an influence. By using digital marketing in this case is social media, sculpture carvings from Cipacing Bandung market the results of home industry in the form of handicrafts from a piece of unused wood carved into a unique sculpture. Initially this activity was only as a free time, but at this time it became the main activity as an increase in economic turnover in the household. Formerly the sales activities of these industrial products were conventional and traditional, they make products only on order. But after getting to know about the existence of some social cipacing residents, they have started to receive a lot of orders, so the sales volume is increasing faster compared to when selling with the old way. Digital marketing is seen as the best media as the most effective and efficient promotional tool and able to increase sales volume significantly.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

scholarly journals Aplikasi Sistem Informasi Social Media Advertise Maintenance Menggunakan Pendekatan Object Oriented Methodology

2021 ◽  
Vol 7 (1) ◽  
pp. 19-31
Author(s):  
Sri Rahayu ◽  
Ryanthika Serliyanthi Setyaningrum ◽  
Yuni Kristina Dewi
Keyword(s):  
Social Media ◽  
Information System ◽  
Unified Modeling Language ◽  
Object Oriented ◽  
Negotiation Process ◽  
The Internet ◽  
Great Opportunity ◽  
Face To Face ◽  
Unified Modeling ◽  
The Right

Information systems built in the form of social media and the internet make us able to carry out various activities without having to meet face to face. Social media is currently the main attraction for people to communicate and find information quickly. This is a great opportunity for companies to reach and expand their market. With an information system built in the form of social media and the internet, all obstacles, both distance and high costs, can be suppressed and communication can be carried out effectively. So far, PT. Red Eye Utama conducts marketing through radio advertisements, newspapers / billboards, this is what causes problems, due to limited space and time, as well as high costs to carry out all these processes. The negotiation process between the company and the customer is one of the obstacles that affects the company's service to customers. Therefore, one solution to the problems in this system is to build a Social Media Advertise Maintenance Information System. By using PIECES method analysis for improvements based on performance indicators, indicator information, economic indicators, control indicators, efficiency indicators and service indicators. To design the new system, object-oriented modeling is used, namely UML (Unified Modeling Language) which is the right tool to use in describing the system design that will be made according to User needs.

scholarly journals Perangkat Lunak Administrasi Pengajuan Judul Penelitian Pada Sekolah Tinggi Teknologi Pagar Alam

2016 ◽  
Vol 7 (03) ◽  
pp. 126-131
Author(s):  
Siti Muntari
Keyword(s):  
Information Technology ◽  
Support Systems ◽  
The Internet ◽  
Online Research ◽  
Administrative System ◽  
Web Engineering ◽  
Technological Advances ◽  
Online Submission ◽  
College Of Technology ◽  
To Come

Along with the rapid advances in information technology, in various aspects of life in menmanfaatkan technological advances, especially in Negri and private universities as well as in the process of filing the title penelitian.Tujuan of the writing of this research is to design the administrative system of filing titles Online research using PHP program and MySQL database at the College of Technology Pagar Alam (STTP). The methodology used is Web Engineering (web engineering), the desired result is the availability of support systems for online submission of research titles which can be obtained without having to come kekampus to apply for the title of the study, could be done dimanpun origin is connected to the Internet network.

scholarly journals Designing Palembang's Typical Culinary Information Systems Based on Website and Social Media

SISTEMASI ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 343
Author(s):  
Leon A. Abdillah ◽  
Yudha Wahyu Hidayat ◽  
Imam Prayuda ◽  
Ahmad Joko Kusumo ◽  
Desta Uda Pranata ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information System ◽  
The Internet ◽  
Web Engineering ◽  
High Speeds ◽  
Online Social Media ◽  
National Economic ◽  
Medium Businesses ◽  
Five Phases

Information technology has opened up digital economic opportunities in Indonesia. A number of applications of information technology are the internet, websites and social media. The internet has become a medium of data and information traffic with very large capacities and very high speeds. Website can be used as virtual places for various purposes. Social media can be used as an online social media. Small and medium businesses are one of the pillars of national economic growth. But with the existing limitations, the small and medium-sized businesses (SMEs) actors/officers are still constrained by the promotion of their products. All the facilities and advances in information technology need to be packaged in such a way that they can be utilized by SMEs in running their business. This research will design a Palembang culinary information system website. The method used is web engineering which consists of 5 (five) phases: communication, planning, modeling, construction, and dissemination. The results of this study are in the form of web prototype Palembang's culinary information system that can provide information about Palembang's culinary products for social media-based SMEs.

scholarly journals Membangun Branding Produk UMKM Melalui Media Sosial Tiktok

2021 ◽  
Vol 4 (2) ◽  
pp. 280-289
Author(s):  
Lian Fawahan ◽  
Ita Marianingsih Purnasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Activity ◽  
Digital Economy ◽  
The Internet ◽  
Market Segment ◽  
The Future ◽  
Qualitative Descriptive ◽  
Future Business ◽  
Internet Network

The occurrence of the Covid-19 pandemic  makes many MSMEs have to lose money and go out of business, whereas in Indonesia the most important joint that sustains the wheels of the country's economy is MSMEs. In addition to the pandemic, the challenge of MSMEs is rise of the digital economy movement is very  rapid  for making    MSMEs  demanded to understand information technology. The covid-19 pandemic is increasingly encouraging human activity through the internet network. One of the simplest steps to build a brand through TikTok social media. In  2020 number of downloads amounted to 63.3 million both in the Apple store and the play store the best-selling application is TikTok. Indonesia  is the downloader of the application amounting to 11% of the total downloads of tiktok application, with tiktok MSME actors can build their product brand, considering it does not require a lot of cost and energy. The potential of the wider market and the future business will also be a consideration because tiktok social media is widely used by millennials who have high consumptive power.  This study uses qualitative descriptive, uses literature studies quoted from book journals as well as relevant websites. The purpose of this study is to encourage MSMEs to have a good brand so that they can compete with other products, and through social media, especially TikTok, the MSME market segment can be wider internationally. Considering that social media has eliminated geography, meaning that when it can go viral social media, everyone can see MSME products. Keywords: MSMEs, Branding, TikTok

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

scholarly journals PEMBUATAN APLIKASI PEMESANAN BANNER DI WARNA PRINT KOTA CIMAHI

2021 ◽  
Vol 7 (2) ◽  
pp. 138-147
Author(s):  
Johni S. Pasaribu
Keyword(s):  
Information Technology ◽  
Information And Communication Technology ◽  
Programming Language ◽  
Communication Technology ◽  
Business World ◽  
Java Programming ◽  
Transaction Process ◽  
Information And Communication ◽  
Database Program ◽  
A Company

Nowadays technology is developing very fast, including information and communication technology. For that we need fast steps in following it. Information and communication technology has entered all aspects of life, including the business world. This is because the work assisted by information technology can minimize errors and even losses that will occur. Warna Print is a company engaged in the printing sector, which serves banner designs and banner printing and is currently facing problems in the field of ordering. The banner ordering system used in Warna Print is still done conventionally. For example, in recording orders, making order invoices to taking orders and transaction reports, they still rely on recording on notes. This of course can cause loss or damage to the order data and sales transactions. With the design of this application will be able to help expedite the transaction process on Color Print. The design of this application uses the Netbeans IDE with the Java programming language and the MySQL database program. This application has guaranteed security, because only owners and employees who have a username and password can access this application. In addition, the error rate in recording orders is very small, because each customer receives a different transaction number, so as to minimize errors on the transaction report.

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