A Fast-Effective Algorithm on A Concise Representation of Top Rated Utility Mining Datasets
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The average of customer ratings on a product, which we call a reputation, is one of the key factors in online purchasing decisions. There is, however, no guarantee of the trustworthiness of a reputation since it can be manipulated rather easily. In this paper, we define false reputation as the problem of a reputation being manipulated by unfair ratings and design a general framework that provides trustworthy reputations. For this purpose, we propose Trust-reputation, an algorithm that iteratively adjusts a reputation based on the confidence of customer ratings. We also show the effectiveness of Trust-reputation through extensive experiments in comparisons to state-of-the-art approaches.
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2015 ◽
Vol 2015
(DPC)
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pp. 000995-001015
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2019 ◽
Vol 8
(9)
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pp. 414
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1989 ◽
Vol 1989
(1)
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pp. 337-342
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2018 ◽
Vol 24
(27)
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pp. 3210-3222
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2014 ◽
Vol 625
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pp. 834-837