Pengaruh Efektivitas Promosi Melalui Instagram Dan Inovasi Produk Terhadap Keputusan Pembelian

2021 ◽  
Vol 13 (2) ◽  
pp. 102-116
Author(s):  
Henny Sulistiyowati ◽  
Nuri Purwanto
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Key Factors ◽  
New Ideas ◽  
To Come

This study aims to determine the effect of the effectiveness of promotion through instagram and product innovation on purchasing decisions for Gembul Banana products. The study was conducted because the results of several previous researchers found that product innovation and promotion are key factors in influencing purchasing decisions. The tight business competition that comes from businesses for similar products or substitute products, requires a business to always move faster and creatively to come up with new ideas in order to attract the attention of consumers. The method used in this research is descriptive explanatory method. Analysis of the data used using multiple linear regression analysis model. The population in this study were all buyers of Gembul Banana products by taking a sample of 101 respondents, and taking the sample using accidental sampling technique. The results showed that the effectiveness of promotion through instagram and product innovation had a positive effect on purchasing decisions for Gembul Banana products. Based on the results of this study, it is suggested to Gembul Banana business owners to be more serious in managing Gembul Banana social media, especially in posting photos, endeavor to post photos that are interesting and in accordance with consumer desires, not just photos and uploads on social media. In addition, it is also recommended that the logo of the company should be included on the packaging, not only in the form of a yellow box that is identical to a banana, but a logo must be included so that consumers can remember the product.

scholarly journals Pengaruh Efektivitas Promosi Melalui Instagram Dan Inovasi Produk Terhadap Keputusan Pembelian

2021 ◽  
Vol 13 (2) ◽  
pp. 102-116
Author(s):  
Henny Sulistiyowati ◽  
Nuri Purwanto
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Key Factors ◽  
New Ideas ◽  
To Come

This study aims to determine the effect of the effectiveness of promotion through instagram and product innovation on purchasing decisions for Gembul Banana products. The study was conducted because the results of several previous researchers found that product innovation and promotion are key factors in influencing purchasing decisions. The tight business competition that comes from businesses for similar products or substitute products, requires a business to always move faster and creatively to come up with new ideas in order to attract the attention of consumers. The method used in this research is descriptive explanatory method. Analysis of the data used using multiple linear regression analysis model. The population in this study were all buyers of Gembul Banana products by taking a sample of 101 respondents, and taking the sample using accidental sampling technique. The results showed that the effectiveness of promotion through instagram and product innovation had a positive effect on purchasing decisions for Gembul Banana products. Based on the results of this study, it is suggested to Gembul Banana business owners to be more serious in managing Gembul Banana social media, especially in posting photos, endeavor to post photos that are interesting and in accordance with consumer desires, not just photos and uploads on social media. In addition, it is also recommended that the logo of the company should be included on the packaging, not only in the form of a yellow box that is identical to a banana, but a logo must be included so that consumers can remember the product.

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals IMPLEMENTASI DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JD.id Jakarta

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Glen Irwinto Laluyan ◽  
Imam Wibowo ◽  
Amanda Setiorini
Keyword(s):  
Social Media ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Purchasing Decisions ◽  
Email Marketing ◽  
Active User ◽  
The Face

<em>This research is about Implementation of Digital Marketing on Consumers Purchasing Decisions. This research aims to analize the implementation of the Social Media Marketing, Pay Per Click and Email Marketing to the  Purchasing Decisions of Jakarta JD.id Consumers. In this research the sample took 100 respondent using purposive sampling technique, which respondent is an active user of the face book forum and has shopped on the JD.id site. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Social Media Marketing, Pay Per Click and Email Marketing simultaneous and partial gave positive and significant effect to Consumers Purchasing Decisions.</em>

scholarly journals IMPLEMENTASI JIWA WIRAUSAHA DAN PEMANFAATAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWI PURWAKARTA

2020 ◽  
Vol 7 (2) ◽  
pp. 87-94
Author(s):  
Ade Nurhayati
Keyword(s):  
College Students ◽  
Social Media ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Private University ◽  
Multiple Linear Regression Analysis ◽  
Private College ◽  
Analysis Model ◽  
Entrepreneurial Spirit ◽  
Use Of Social Media

The research with the title of the influence of entrepreneurial spirit and the use of social media on the interest of entrepreneurship in female (case study on STIE Dr. Khez. Muttaqien and STIEB Perdana Mandiri in Purwakarta). The purpose of this study was to determine the effect of entrepreneurial spirit and the use of social media on the interest of entrepreneurship in private college students in Purwakarta. The respondent in this study were private college students in the Purwakarta economic cluster. The number of respondents in this study was determined by 95 respondents using a sampling technique called probability sampling technique. The research method used is descriptive method is a method that is carried out by collecting, presenting and analyzing data so as to provide a fairly clear picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS version 22. The results of this study shows that the variable entrepreneurial spirit and the use of social media have a positive and significant effect on the interest in entrepreneurship in female private university students in Purwakarta.

scholarly journals PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IN-HOUSE EVENT DI SEMINYAK, BALI

2021 ◽  
Vol 20 (1) ◽  
pp. 68-74
Author(s):  
I Nengah Wirata
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Digital Marketing ◽  
Purchasing Decisions ◽  
Media Platform ◽  
Promotion Process ◽  
At Home

Tight competition is used as an arena for massive promotion on every social media platform and website which is commonly referred to as digital marketing. Through digital marketing, these hotels publish their products in the form of in-house events with interesting themes to welcome New Year's Eve. On average they publish it on social media, this aims to facilitate promotion and streamline the time, effort, and costs incurred during the promotion process. The research objective was to examine how digital marketing and brand image influence purchasing decisions at home events in the Seminyak Bali area. The number of samples used was 182 respondents with the purposive sampling technique. Data processing is used with multiple linear regression analysis in the SPSS program version 23. The results show that there is a partial positive relationship with digital marketing (X1) 3.151 with a significantly less than the ? value (0.002 <0.05), brand image of 5.999 with less significance. from the value of ? (0.000 <0.05) on the purchase decision at the event house in Seminyak, Bali. Simultaneously, digital marketing and brand image have a significant effect on purchasing decisions at home events in the Seminyak Bali area with a value of Fount greater than Fable, namely 98.458> 3.05 and a significance value of 0.000.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

scholarly journals THE INFLUENCE OF STORE ATMOSPHERE AND LOCATION ON PURCHASE DECISION AT PUSRI MART SEMARANG AREA

2019 ◽  
Vol 20 (1) ◽  
pp. 61
Author(s):  
Ayu Sa’idah ◽  
Suryadi Poerbo ◽  
Fatchun Hasyim
Keyword(s):  
Significant Influence ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Analysis Model ◽  
Literature Study ◽  
Data Collection Technique ◽  
Feasibility Test

<em><span lang="EN-US">The purpose of this study areanalize the influence of store atmosphere and location on purchase decision at Pusri Mart area Semarang. The data collection technique are questionnaires, interview, observation, and literature study method. The number of samples in this study were 75 respondents and it was selected by incidental sampling technique. The data analysis technique is carried out by using classic assumption test (Normality test, Multicolinearity test, and Heteroscedasticity test),  multiple linear regression analysis, model feasibility test, hypothesis test, Coefficient Correlation R, and Multiple Determination Coefficient (R2). The result of the research shows that: (1) store atmosphere (X<sub>1</sub>) has significant influence to the purchase decision on Pusri Mart area Semarang; (2) Location (X<sub>2</sub>) has significant influence to the purchasie decision on Pusri Mart area Semarang; (3) Store atmosphere is the variable which has the most dominant influence to the purchase decision on Pusri Mart area Semarang</span></em>

scholarly journals Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan

2020 ◽  
Vol 10 (1) ◽  
pp. 114
Author(s):  
Wita Marantika ◽  
Sarsono Sarsono
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Store Image ◽  
Purchasing Decisions ◽  
Positive Effects ◽  
Central Java

<p><em>Marketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population in this study is the visitors of Amigo Pedan with a sample of 91 respondents. The sampling technique used in this study was incidental sampling. Primary data was collected using questionnaires. This study used multiple linear regression analysis. The results of this research showed that product quality, word of mouth, and store image have significant and positive effects on purchasing decisions in the store, simultaneously. But, only the word of mouth has a significant effect on customers’ purchasing decisions in the store, partially.</em></p>

scholarly journals EFFECT OF COMPANY VALUE, LEVERAGE, AND COMPANY SIZE ON PROFIT PERSISTENCE IN JAKARTA ISLAMIC INDEX (JII) LISTED COMPANIES

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Budi Prasetyo ◽  
Satiti Utami ◽  
Alwazir Abdusshomad ◽  
Mukti Wijaya ◽  
Nawang Kalbuana
Keyword(s):  
Regression Analysis ◽  
Firm Value ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Earnings Persistence ◽  
Company Size ◽  
Analysis Model ◽  
Company Value

The purpose of this study was to determine the effect of Company Value, Leverage, and Company Size on Earnings Persistence in Companies Listed in the Jakarta Islamic Index (JII). Data obtained from the page www.idnfinancial.com. The data in this study are secondary data. The approach used in this research is a quantitative approach. Sampling technique using purposive sampling technique and data analysis using multiple linear regression analysis. Samples that fit the criteria were obtained by 23 companies during the 2015-2019 observation period. Then the data were analyzed using the SPSS data regression analysis model.26.0 The results showed that firm value had no significant effect on earnings persistence, leverage and firm size had a significant effect on earnings persistence on companies listed on the Jakarta Islamic Index (JII) for the 2015-2019 period.

PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SOSMED CAFE ABDULLAH LUBIS MEDAN

2021 ◽  
pp. 1-15
Author(s):  
Clara Silvina Barus ◽  
Donalson Silalahi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Analysis Technique

Abstract This study aims to determine and explain the effect of social media promotion and service quality on purchasing decisions. To achieve this goal, research was conducted at Social Media Café Abdullah Lubis using 100 people as respondents. Data were collected through questionnaires and the analysis technique used was multiple linear regression analysis. The results showed: First, social media promotion has a positive and significant effect on purchasing decisions. Second, service quality has a positive and significant effect on purchasing decisions. Third, service quality plays a greater role in increasing the sensitivity of consumer purchases when compared to social media promotion. Fourth, consumer characteristics are also important variables in increasing consumer decisions in buying products. Fifth, social media promotion and service quality are able to explain variations in purchasing decisions by 87.7 percent.

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